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University of South Florida

Cinema

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Full-Text Articles in Mass Communication

Objectification Of Women In Bollywood Item Numbers, Zahabia Z. Slatewala Mar 2019

Objectification Of Women In Bollywood Item Numbers, Zahabia Z. Slatewala

USF Tampa Graduate Theses and Dissertations

Although sexual objectification is commonplace in media culture, music videos provide the most potent examples of it. The current investigation makes an important contribution to the relevant literature regarding the objectification of women in song lyrics while simultaneously broadening the content used to assess objectification. It reflects the ways of objectification of women in India by analyzing Bollywood rap and item songs. Based on objectification theory, one of the primary goals in the present study was to measure differences between visual and behavioral sexual objectification, drawing on theoretically derived indicators of sexual objectification. It also concentrated on measuring the change …


On The Convergence Of Cinema And Theme Parks: Developing A Predictable Model For Creative Design, Ryan Luke Terry Sep 2015

On The Convergence Of Cinema And Theme Parks: Developing A Predictable Model For Creative Design, Ryan Luke Terry

USF Tampa Graduate Theses and Dissertations

The goal of this research study is to develop a model of information that will enable media conglomerates and other companies, with theme park investments, to make informed and effective decisions based on scholarly and empirical evidences. In order to do this, the following research study uses historic, scholarly, journalistic, and focus group evidences to consolidate the information necessary to create a model to support concepts and designs. The paper begins with establishing why it is important for media conglomerates, with theme park investments, to integrate cinema into the park’s design. Then it looks back through the history of cinema …