Mass Communication Commons^™

Communicating Breast Cancer Awareness: Using The Health Belief Model To Develop Mass Communication Themes To Influence Early Detection Behaviors, Srisai Kamakshi Ramya Harika Pucha

USF Tampa Graduate Theses and Dissertations

Breast cancer (BC) is the most fatal cancer in India and has affected more than 1.3 million people in the year 2020 alone, making it a national public health priority. The reason for this alarming increase in BC incidences and mortality rates stems from a severe lack of awareness and the absence of targeted interventions. Considering the absence of a national level breast cancer awareness program, the following study sought to understand Indian women’s preconceived notions about the disease and the available screening methods to contribute to future mass communication campaigns in India. The study used a pre-designed interview guide …

Cinema Studies, Burak Turten

University of South Florida (USF) M3 Publishing

PREFACE

Cinema Studies is a comprehensive book that, is hoped, will provide students and researchers with film studies and other persons interested in cinema with a useful reference book on film analysis and, where relevant, the different discussions surrounding that. The contributors analyze some films using ideas and concerns from modernism, cinematographic narrative, ideology, propaganda, migration, nomadism, and the sense of revenge. The book provides new insights into films and turns the discussion towards recent research questions and analyses, representing and constituting in each contribution new work in the discipline of film text analysis.

Therefore, each chapter of this book, …

The Tesla Brake Failure Protestor Scandal: A Case Study Of Situational Crisis Communication Theory On Chinese Media, Jiajun Liu

USF Tampa Graduate Theses and Dissertations

The aim of this thesis is to test how Tesla handles a protestor in Tesla’s booth in Shanghai. This thesis evaluated the effectiveness and acceptance of Tesla’s public relations and crisis communication through analyzing domestic Chinese official news articles and consumers’ attitude on China’s most used social media platform, Weibo. The electric vehicle industry is relatively a newer industry than traditional automobile manufacturing industries. Therefore, the immaturity of the industry could bring different types of crises, and traditional vehicle problems could also be the problems of electric vehicles, such as engine failure, brake failure, safety concerns and security threats, and …

The Use Of Social Media By Leaders In Times Of Crisis: 2020–21 United States Election Protests, Cagdas Yuksel

USF Tampa Graduate Theses and Dissertations

This study investigated the Facebook posts made by presidential candidates Donald J. Trump and Joe Biden during the crisis that emerged after 2020 presidential election. The purpose of the study is to gain a better understanding of how crisis response is enacted via social media. This study's conceptual basis is the Social Crisis Communication Theory. The crisis, which is the focus of the study, was limited to the post-election process, which started with the allegations of Donald Trump alleged fraud in the election, after the 3 November 2020 US presidential elections, and especially to the process that resulted in the …

An Analysis Of International Soccer Fans’ Knowledge Of Qatar, Perceptions Of Qatar’S Country Image, And Intention To Support The 2022 Fifa World Cup, Taleb Al-Adbah

USF Tampa Graduate Theses and Dissertations

International sporting competitions have become an essential tool for countries to promote a favorable image of themselves around the world. This study focuses on the FIFA 2022 World Cup, which will be hosted by Qatar - the first Arab country ever to host the event. Since 2010, when Qatar was awarded the FIFA 2022 World Cup, several studies have shown that soccer fans are hesitant to attend matches in Qatar. This study investigates the correlations between soccer fans’ level of knowledge, soccer fans’ perception of Qatar using a 4D model of country image, and soccer fans’ behavioral intention to support …

Analysis Of Prescription Drug Brand Mentions In Music: Prevalence And Consumer Perceptions, Lisa A. Blake

USF Tampa Graduate Theses and Dissertations

Music is not only a lucrative mass reach media (Stassen, 2021) but also a deeply personal tool for self-expression (Hallam, 2019). Music listeners are exposed to a slew of branded messages within music promoting a variety of product types such as apparel, automotive, and alcohol (Craig, Flynn & Holody, 2017). Promotion in music has been proven to be an effective vehicle for building brand awareness when listeners are interested in the music (Delattre & Colovic, 2009, Hoyer & Brown, 1990; Macdonald & Sharp, 2000; Thoma & Williams, 2013). Brands promoted within music enjoy some of the benefits of promotional tactics …

Inaugural Addresses, Framing Theory, And The Impact On American Perceptions Of The Presidency, Kalin Meagan Velez

USF Tampa Graduate Theses and Dissertations

This study uses the inaugural addresses given by both Donald Trump and Joseph Biden as the source texts by which to examine the sentiment portrayed by particular framed messages. Framing theory stands as the central framework in which this study was conducted. The objective was to identify how political speeches like that of the presidential inaugural address frame messages to citizens and inform the audience on what their presidency may look like. This study utilizes a quantitative analysis using LIWC software followed by a qualitative discourse analysis. A thorough examination of the history of inaugural addresses, preceding presidencies, and each …

The European Super League (Esl): A Political Economy And Media Framing Analysis, Patrick Sidwell

USF Tampa Graduate Theses and Dissertations

The European Super League (ESL) offers an opportunity for research as a case study which exemplifies the potential for sports to engender seismic societal events. To try to understand the ESL and the events surrounding it, this thesis examined it through the dual frameworks of political economy and framing theory to comprehend the roles played by corporate owners and working-class fans who support the game. An overview of the political economic processes of English football was conducted to create meaningful insights. From there, using framing as a theoretical guide, a thematic media analysis was performed across 251 news articles from …

Elements Of Instagram Influencer Posts That Drive Follower Engagement, Yishan Li

USF Tampa Graduate Theses and Dissertations

Influencers are now becoming more popular on social media as a way for brands to promote products and services. The relationship between influencers’ post content and follower engagement deserves more attention. Through a content analysis, this research examines how influencer posts drive follower engagement. The results showed that emojis, campaign hashtags, frequency, and sponsored tags had a significant relationship with follower engagement. The present study sheds light on future research to explore other content variables of influencers’ posts.