Behavioral Economics Commons^™

Visual Brand Identity Of Food Products: A Customer’S Perspective, Panagiota Moutaftsi Ms, Panagiotis Kyratsis Dr

Journal of Applied Packaging Research

Purpose – The aim of this research is to explore the benefits of a customer based approach on food packaging design. A case study of a small production honey brand is used.

Design/methodology/approach – For the design process, a survey that involved visual elements was conducted as an online questionnaire. The final size of the sample consists of 285 questionnaires.

Findings – The research findings indicate that packaging is a great influencer for consumers and the synergy of consumers with companies can be a catalyst for the product design process resulting in package designs, which engage potential customers and drive …

Empirical Study Of Online Horse Race Bettors Betting Behavior In Finland, Tuomo Kainulainen

International Conference on Gambling & Risk Taking

This presentation produces an overview of online horse race bettors’ betting behavior in the Finnish betting market. The following studies have utilized individual-level online betting data LaPlante et al. (2006), LaBrie et al. (2007), LaBrie et al. (2008), LaPlante et al. (2009), Xuan & Shaffer (2009), Braveman & Shaffer (2010), Dragicevic et al. (2011), Fiedler (2013) and Gainsbury & Russell (2013). These studies focus on sports betting, poker and casino games. As an addition to the betting behavioural literature, this study focuses on horse race betting by utilizing betting data provided by Fintoto Ltd which has a legal monopoly for …

The Economics Of Lotto, Ian Walker, Robert E. Pryce, Rhys Wheeler, Nick Powdathvee

International Conference on Gambling & Risk Taking

No abstract provided.

The Relative Impact Of Psychosocial Well-Being And Mental Health On The Relationship Between Economic Circumstance And Religiosity, Veronica Momjian

Dissertations, Theses, and Capstone Projects

Employing Norris and Inglehart’s concept of existential security as a theoretical framework, this dissertation utilizes three data points from the Americans’ Changing Lives study (1986, 1994 and 2011) to interrogate the link between the economic circumstance and religiosity. More specifically, the mediating impact of psychosocial well-being and mental health on religiosity are explored.

This dissertation hypothesizes that individuals employ religious coping strategies to deal with the stress of economic uncertainty; and when that uncertainty subsides, so too does religiosity. The results of this study show that, on average, religiosity increases during times of economic instability, and decreases when the economy …

Development Of Utility Theory And Utility Paradoxes, Timothy E. Dahlstrom

Lawrence University Honors Projects

Since the pioneering work of von Neumann and Morgenstern in 1944 there have been many developments in Expected Utility theory. In order to explain decision making behavior economists have created increasingly broad and complex models of utility theory. This paper seeks to describe various utility models, how they model choices among ambiguous and lottery type situations, and how they respond to the Ellsberg and Allais paradoxes. This paper also attempts to communicate the historical development of utility models and provide a fresh perspective on the development of utility models.

Moral Hazard And Mispriced Systemic Risk In The Lead-Up To The 2007 Subprime Mortgage Crisis In The United States, Georgi Rusinov

Undergraduate Economic Review

The 2007 subprime crisis was caused by high demand for subprime mortgage products underpinned by the unrealistic assumption that property prices would keep rising indefinitely. The subprime mortgage market worked as expected as long as prices were rising and demand for property was high. When these two conditions were violated and the housing bubble collapsed, the system became dysfunctional, many subprime borrowers defaulted, and mortgage-backed securities lost much of their value. Prevention could have been achieved through regulatory measures to shift the risk back from taxpayers and investors to loan originators. Fair distribution of risk should be the main objective …

Behavioral Determinants Of Biofortified Food Acceptance: The Case Of Orange-Fleshed Sweet Potato In Ghana, Chinonso E. Etumnu

Master's Theses

Biofortified foods are being introduced in sub-Saharan Africa as an important strategy to help address micronutrient malnutrition. However, there has been little research on factors that could play decisive roles in their successful introduction. This paper investigates the determinants of consumer acceptance of biofortified orange-fleshed sweet potato (OFSP) using data from a choice experiment conducted in Ghana. I find that OFSP is preferred to traditional white-fleshed and yellow-fleshed sweet potatoes as indicated by consumers' marginal willingness to pay for the three varieties. I also find that respondents' socio-economic characteristics do not have a significant effect on consumer acceptance of OFSP. …

Effect Of Non-Monetary Incentives On Women's Competitive Inclination: Experimental Evidence From Ancona, Italy, Kalkidan Shebi

Master's Theses

This study investigates how monetary incentives versus non-monetary incentives affect women’s decision to enter a competitive environment. This study was conducted in Ancona Italy, in a controlled laboratory experiment with a total of 60 participants; of which 29 were male and 31 were female. Participants were given mathematical addition problems to solve under alternative incentives. How they received these incentives differed based on their preference to enter or withdraw from the competition. The study also included components that assessed risk preferences and willingness to pay for the non-monetary incentive in the experiment. Results show no significant difference in performance scores …

Savings Groups And Banks: Complements Or Substitutes? Financial Inclusion In Rural Tanzania, Shirleen Rubangura Teta

Master's Theses

Abstract: The substantial increase in the number savings and credit groups as well as microfinance institutions over the past years suggests that individuals in the developing world have progressively become aware of the importance of access to financial services. This study adds to the existing literature on the function of savings and credit groups in places with lower use of formal financial services and inform us whether these groups are a possible substitute or complement for formal financial services (banks) within low-income communities. Based on household data collected in Tanzania in 2013, this paper attempts, using two different estimations, a …

Household Shocks And Transition Into Marriage: Evidence From Rural Ethiopia, Boyd K. Tembo

Theses and Dissertations

The study tests the primary hypothesis that household shocks do not have a positive and significant correlation with a child's transition into early marriage. It finds that there is no statistically significant correlation between parental death and transition into marriage for both genders of subjects in the study.

Causes And Consequences Of Risk Aversion In Middle Adulthood, Nataliya Rubinchik

Theses and Dissertations

I analyze how risk aversion may affect decision-making over time, what effects risk aversion may have on decisions, and whether one’s level of risk aversion varies over time. I find that risk preferences correlate with certain maternal factors, income, depression, and ethnicity. Risk aversion correlates with financial and health decisions.

Variation In Restaurant Sanitary Scores In New York City, Kyle Gregory

Theses and Dissertations

The purpose of this study was to determine whether restaurants that are homogenous in nature would exhibit substantially different hygiene scores based on the underlying consumer learning behaviors present in the neighborhoods in which the restaurants are located.

Estimating Potential Visitorship And Expenditures From The Proposed Whitewater Park Near Siloam Springs, Katherine A. Deck, Mervin Jebaraj

Publications and Presentations

The proposed whitewater and mountain biking park at the old Lake Frances dam site will prove to be an important recreational amenity for the City of Siloam Springs and the Northwest Arkansas region. While it is not possible to effectively calculate the true value of the park as a regional amenity, this study provides estimates of the potential numbers of visitors to the park and their associated spending in Siloam Springs. These numbers will allow leaders at the City of Siloam Springs and the Walton Family Foundation to make informed decisions about the operations of such a park.

The Taper Tantrum Of 2013: Momentum-Driven Or A Return To Fundamentals?, Colette L. Terhune

Finance Undergraduate Honors Theses

This study explores the driving force behind the Taper Tantrum of 2013. Following the Fed’s announcements of potential QE tapering, investors poured of the bond market, causing yields to rise sharply. This analysis seeks to determine whether this was a momentum-driven reaction or a return to fundamental values. Throughout this paper, fundamental determinants of bond prices and investor returns are combined with trading volume and bid-ask spread data to determine the motivating market force. The findings suggest that the Taper Tantrum was a return to fundamental bond prices following an asset bubble burst, likely due to momentum trading.

Identifying Irrationality And Fear-Driven Reactions To Financial Market Shocks & Terrorism, Kimberly M. Roland

Honors Scholar Theses

Economic research on post 9-11 terrorism lacks a distinction between fear-based reactions and rational financial market behavior in its analysis surrounding terror strikes. The purpose of this paper is to expose and interpret the fear triggered by terrorism in financial markets, and to separate rational market responses from irrational, fear-driven investor reactions. A rational market response follows the efficient market theory (Wang 1993) in which investors alter their behavior based on changes in fundamental values. Becker and Rubinstein (2011) define terror-triggered fear as the magnitude with which subjective beliefs about danger hinder objective risk assessment. I apply this definition to …

Harmful Transparency In Teams, Parimal Bag, Nona Pepito

Research Collection School Of Economics

In a two-player team project with efforts over two rounds, we demonstrate that observability of peer efforts can be strictly harmful if preferences are utilitarian. This contrasts with Mohnen et al. (2000) who show in a similar setting that observability of interim efforts induces more efforts, if team members are inequity-averse.

Exchange Patterns And Relations In Collaborative Governance., Charles Wharton Kaye-Essien

Electronic Theses and Dissertations

Collaborative governance has received considerable attention in recent years. From environmental resource management to public safety, collaborative governance continues to play a vital role in regional problem solving. In spite of this increasing popularity previous attempts to model the political, economic, and demographic determinants of collaboration have in most cases produced inconsistent results, thereby undermining the ability to generalize from such findings. Additionally, our understanding of the relational patterns that emanate from collaborative agreements remains fairly rudimentary. The main objective of this research is to address some of the gaps in the literature and improve our understanding of collaborative governance …

Can Nba Teams Benefit From Losing?, Ryan P. Hallisey

Honors Scholar Theses

It has been speculated that franchises in the NBA (national basketball association) lose on purpose because of the benefits that coincide with a team having a poor overall record. Teams that perform the worst are given the highest draft selections in the following season's rookie player draft, thus theoretically improving their chances of becoming a more winning team. Previous economists have used various methodology to prove that NBA teams do in fact lose on purpose; or tank. This paper builds upon this previous methodology to examine the direct impact, negative or positive, that losing on purpose has had on various …

Crossroads: How Race, Class, And Gender Affect Views Of Poverty, Heather Webb

Honors Projects

The existence of poverty in the United States is paradoxical and how people view poverty is complicated. This research provides details about the history of poverty, what causes it, how it is measured, and current statistics. It also provides a condensed history, including relevant types of welfare, of social policies, as well as an overview of social-policy making and current statistics. Secondly, this research analyzes how race, class, and gender affect how we view poverty and policies to amend it. It also uses intersectionality to analyze how intersections between identities contribute to changing these views. The goal of this research …

The Golden Straightjacket Is Out Of Style, Lacey Germana

Best Integrated Writing

Germana’s review of Thomas Friedman’s The Lexus and the Olive Tree provides careful summary and critique of Friedman’s argument and passionately calls for a balance between increased standards of living and careful stewardship of the earth.