Organizational Communication Commons^™

Authentically Disney, Distinctly Chinese: A Case Study Of Glocalization Through Shanghai Disneyland’S Brand Narrative, Chelsea Michelle Galvez

Electronic Theses, Projects, and Dissertations

In 2016, the Walt Disney Company launched Shanghai Disneyland--the company’s first theme park in mainland China. Entering mainland China poses significant political and cultural challenges for American companies. To address these challenges, Disney pursued a “glocalization” strategy -- it accounted for local norms and values in launching Shanghai Disneyland. This paper examines how Shanghai Disneyland constructed its brand narrative to negotiate tensions in this glocalization process. A semiotic analysis of two Shanghai Disneyland commercials illustrates the ways in which Disney tapped into culturally meaningful themes of harmonic balance and collective identity to produce the park’s brand narrative--“China’s Disneyland.” A thematic …

Exploring Workplace Friendship Through Social Exchange Theory To Reduce Job Stress, Jennifer Ptacek

Research and Creative Activities Poster Day

Stress experienced at work over time can lead to a number of negative outcomes for employees and organizations, including decreased work performance and morale, absenteeism, burnout, and turnover (Jones & Elliott, 2004; Pines, 2002). Positive, socially supportive workplace communication has been found to enhance quality of work life and aid in coping with stress (Sias, 2009). Social exchange theory (SET) offers helpful insight into explaining how work friendships provide social support in ways that mitigate stress and enhance coping ability (Buunk & Hoorens, 1992). However, many gaps exist in the research literature regarding social support among work peer friends and …

The Bison: 2006, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

How To Conduct A Mini-Ethnographic Case Study: A Guide For Novice Researchers, Patricia I. Fusch Ph.D., Gene E. Fusch, Lawrence R. Ness

The Qualitative Report

The authors present how to construct a mini-ethnographic case study design with the benefit of an ethnographic approach bounded within a case study protocol that is more feasible for a student researcher with limited time and finances. The novice researcher should choose a design that enables one to best answer the research question. Secondly, one should choose the design that assists the researcher in reaching data saturation. Finally, the novice researcher must choose the design in which one can complete the study within a reasonable time frame with minimal cost. This is particularly important for student researchers. One can blend …

The Bison: 1989, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

The Bison: 1986, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

The Bison: 1983, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

The Bison: 1981, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

Losing Control: An Analysis Of A Bipolar Disorder Communication Narrative, Nicholaus Ganus

Masters Theses

This narrative analysis focuses on the impact bipolar disorder has on relational communication from a first-person perspective. Focusing on the loss of control of communication and action during manic and/or depressive episode, this work aims to provide communicative markers that can be used to identify bipolar disorder quickly. An auto-ethnographical narrative served as the data for the study. The narrative was analyzed using thematic analysis by looking for recurrence, repetition, and forcefulness with respect to the communication examples.

By analyzing expectancy violation, dialectical tensions, boundaries, and social support, this work creates a deeper understanding of what it means to share …

Tourism Gentrification In Bali, Indonesia: A Wake-Up Call For Overtourism, I Wayan Suyadnya

Masyarakat: Jurnal Sosiologi

Many tourists destinations experience revitalisation through funding from foreign capital that is brought by gentrification. As a result, tourist areas transform into regions that are friendly toward tourists and investment. Various studies see gentrification as an expression of consumer demand, individual preferences over the law of supply and demand. However, this article argues that tourism gentrification shows a different dynamic, namely driving the significance of tourism growth that supports overtourism. This article focuses on the reason why Balinese do not feel that the phenomenon of gentrification and the development of protests are a part of the symptom of overtourism. Research …