Mass Communication Commons^™

Generation Z'S Consumer Attitudes, Social Media Engagement, And Purchase Intentions In The Art Toys Blind Box Market, Supanut Anuwongpukdeechat

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study explores Generation Z's consumer attitudes, social media engagement, and purchase intentions within the art toy blind box market, a niche yet rapidly growing industry driven by this demographic’s unique preferences. Using a quantitative approach, this research surveyed 205 Thai Generation Z respondents aged 18-27 to assess the relationship between their attitudes, levels of social media engagement, and purchase intentions related to art toy blind boxes. The findings reveal a strong positive correlation (r = 0.797) between social media engagement (M = 3.94) and purchase intentions (M = 4.07), highlighting the significant impact of online interactions on consumer behavior …

The Impact Of Customer Engagement On User Retention In E-Commerce Apps In Vietnam, Vu Nguyen Tran

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines how customer engagement impacts user retention in Vietnamese e-commerce apps, focusing on symbolic, hedonic, and utilitarian dimensions. A survey of 465 Vietnamese Millennials and Gen Z users (18–34) who used Shopee and/or Lazada in the past six months found symbolic engagement, aligning apps with users' values and identity, to be the strongest predictor of retention. Hedonic engagement showed a minor negative impact, while utilitarian engagement had no significant effect. The findings underscore the importance of symbolic engagement in offering actionable insights for branding and retention strategies in Vietnam’s e-commerce market.

Doing The Impossible: Dealing With False Beliefs, Yuliya Filippovska

Antioch University Dissertations & Theses

Fighting false information, propaganda, open lies, rumors, misinformation, and disinformation by attacking it directly and challenging it is the dominant strategy for dealing with false beliefs (Lazer et al., 2018; Maseri et al., 2020; Van Bavel et al., 2021), and it is an important one. Refuting falsity is crucial. At the same time, there are instances when fighting false information does not work (Ardèvol-Abreu et al., 2020; McIntyre, 2018; Van Bavel et al., 2021). One of the reasons is that it denies another’s worldview, belief systems, and, as a result, their identity and even right to exist. Searching for alternative …

An Internal And External Contextual Autoethnography Of A Single Mother's Experience As It Intersects With Misogyny, Patriarchy, And Hegemonic Masculinity, Heidi Sampson

Antioch University Dissertations & Theses

This dissertation is a contextual autoethnography of my lived experience with stigmatization, stereotypes, and institutional obstructions as a divorced single mother who previously experienced intimate partner violence and was diagnosed with post-traumatic stress disorder. The purpose of the study is to shed light on the complexity of the single motherhood experience, both internally and externally. From 2009 to 2019, the institutions I accessed for assistance as a single mother and those I interacted with for my children, my job, my health, and even within the church were unnecessarily burdensome financially, physically, and emotionally. This dissertation takes a contextual look at …

I Can't Look Away: Parasocial Relationships With Dance Mom Characters Across Tv And Social Media, Kennedy Kay Pirlet

Electronic Theses and Dissertations

In 2019, Dance Moms ended its airing on Lifetime at the completion of the eighth season. However, the show and its cast members remained popular on social media platforms like TikTok, but we still didn’t know the relationship between watching the show and following cast members on multiple social media platforms or who audiences were closest to. To answer this question, the celebrity-persona parasocial interaction scale and experience of parasocial interaction scale were utilized. These scales were used in this study and found reliable. Snowball recruitment focusing on social media platforms and emails yielded 180 eligible sample participants. Through a …

Breaking The Silence: International Students’ Communication About Sexual Assault And Opportunities For Improved Prevention Messaging, Samaha Ghani

Graduate Theses, Dissertations, and Problem Reports (ETD)

The beginning of college campus life is one of the most exciting phases of student life. However, for some students, it might pose a threat in the form of sexual violence. In the United States, sexual violence is highly pervasive, placing college students at a greater risk of victimization. Currently, there is a lack of data on sexual crimes within the international student population on U.S. college campuses due to cultural and language barriers. As such, the purpose of this study is to explore international students’ communication needs around the topic of sexual consent and sexual violence. This vulnerable and …

Between Wages And Wellbeing: Examining The Role Of Employers In Increasing Covid-19 Vaccine Uptake In The State Of West Virginia, Nathaniel Udoh Godwin

Graduate Theses, Dissertations, and Problem Reports (ETD)

The novel coronavirus disease 2019 (COVID-19) stretched public health systems globally, with millions of cases confirmed across all continents of the world. The United States health systems struggled as the country grappled with emerging variants of the virus, differing levels of vaccine acceptance, misinformation, and disparity in health outcomes. As COVID-19 vaccines emerged, the U.S. Government sought to bolster uptake through myriad measures, including announcing vaccine requirements for federal employees, which was met with mixed reactions. Accordingly, some employers and businesses adopted a “no jab, no job” policy, while others stopped short of mandates but encouraged and incentivized vaccine uptake …

You Belong With Me: What Communication Professionals Can Learn From Swifties, Rachel Belle Johnson

Graduate Theses, Dissertations, and Problem Reports (ETD)

Pop powerhouse Taylor Swift has managed to create a dedicated fanbase that has the power to disrupt national sporting leagues and boost the American economy. Her Swifties are an exemplar in the world of fandom. Taylor Swift’s online interactions with fans, especially in the early days of her career, are partially responsible for her success in creating and maintaining this fanbase. Using principles of social informational processing theory (SIPT), this research examines what aspects of Taylor Swift’s computer-mediated communication with fans have fostered such intense feelings of community in her fandom of Swifties. Using in-depth interviews to explore the relationships …

The Power Of Mass Media In Literature Development In Indonesia, Dedi Pramono, Dani Fadillah

Informasi

This study aims to reveal how the mass media has a very large role to develop literature in Indonesia. This is important to mention considering that literature is one of the signs of a nation's civilization, therefore support from various directions for developing literature is very meaningful. With this research, it is hoped that the world of Indonesian literature can further develop in the future, especially through the role of the mass media. This research was conducted using a qualitative approach, the data was collected through interviews and a comprehensive review of documents. The data obtained is then reduced and …

Book Review Reading Images: The Grammar Of Visual Design, Wim Honders

Journal of Media Literacy Education

No abstract provided.

Critically Analyzing The Meanings Of “Critical” Media Literacy, W. James Potter

Journal of Media Literacy Education

This study provides a critical analysis into how authors of publications about critical media literacy express what they mean by the term. The use of multiple strategies to examine the degree to which these authors exhibit a sharing of meaning led to the conclusion that there are far more differences than commonalities across definitions of critical media literacy. The implications of this conclusion raise important questions about the value of a literature where authors seem to express so many different meanings for the concept that they use to label their common concern.

Media Literacy Policy In Morocco: A Strategic Milestone Missing, Abderrahim Chalfaouat, Karim Essoufi

Journal of Media Literacy Education

In the digital age, diverse walks of human life have reconfigured profoundly. In the Moroccan society, digitalisation plans and the skyrocketing numbers of internet users necessitate coping literacy policies. While several community initiatives have been taken to improve the quality of media literacy, they, as bottom-up efforts, cannot suffice to meet the needs of the whole Moroccan population. Rather, the absence of a central, nationwide, cross-sectoral media literacy policy significantly challenges the effective coordination of official strategies and community initiatives in media education. This article investigates current practices in media literacy in Morocco. Using document analysis, it delves into data …

Pre-Service Training On Media Education For Teachers At Czech Universities, Karolína Mackenzie

Journal of Media Literacy Education

The study shows the content of future teachers’ education and their needs to teach media education in their future practice. The preparation of future teachers within the faculties of education varies considerably across Europe, as does the level of teaching in primary and secondary schools. In the Czech Republic, media education is a cross-cutting topic in primary and some types of secondary schools and is rather rarely found in the university training of future teachers. The research shows the areas in which future teachers were prepared in their teacher training, their sense of readiness to teach and their needs in …

Podcasting Practices: Mediators Of Archival Work, Ela Teacher Education Curricula, And Digital Identities, Nancy Heiss, Morgan King, Courtney Adang, Donna E. Alvermann

Journal of Media Literacy Education

This paper investigates how a semester-long online course in a language and literacy teacher education department coupled a podcast project with archival pedagogy and restorying to explore how ELA (English Language Arts) teachers (preservice, inservice teachers, and those seeking re-entry) worked collaboratively to enrich understandings of instruction embedded in a high-tech environment. The course was taught in the southeastern United States at the height of a global pandemic. After the semester ended, three graduate students (from a class of 21) joined the instructor to qualitatively analyze data collected during the previous 14 weeks. Data sources included digitally stored videos, archived …

Teaching Critical Race Media Literacy Through Black Historical Narratives, Christine Mcwhorter, Tiffany Mitchell Patterson

Journal of Media Literacy Education

On the 400th anniversary of American enslavement the New York Times (NYT) 1619 project launched an interactive digital experience including a popular podcast centering the contributions and narratives of Black Americans. This study sought to understand how HBCU students responded to learning Black music history through what we term a “pop culture podcast.” This study explored the ways in which this particular podcast could support the development of Critical Race Media Literacy (CRML) based on a media discourse at a Historically Black College/University (HBCU). This study employed survey research and focus group discussions with HBCU students in two courses. The …

Portrayals Of Gender And Race In Instagram Advertising: An Exploratory Content Analysis, Taylor Moore

Honors College Theses

Race and gender stereotyping is a longstanding problem in the world of advertising. This research utilized content and statistical analysis to answer three questions regarding race and gender stereotyping in Instagram advertising: (1) what portrayals are being shown? (2) how are these portrayals being shown? And (3) are diverse advertisements reinforcing or challenging stereotypes? Tweny advertisements were chosen off Instagram to analyze. Through an analysis of literature on the topic, a code book defining race, person of color, sex, gender, and gender expression was created. Using these variables and classifying the ads as a stereotype/counterstereotype/neutral, allowed for the creation of …

Power And Politics In The Media: The Year In C-Span Archives Research, Volume 9, Robert X. Browning

The Year in C-SPAN Archives Research

Power and Politics in the Media: The Year in C-SPAN Archives Research, Volume 9 features articles from multiple disciplines that use the C-SPAN Video Library to explore recent controversies in American politics. Topics covered include Supreme Court nominations, Supreme Court oral arguments, rhetoric on disasters and COVID-19, and the effect of clothing on the approval of women in power. What unites these topics is the unique use of the video record of C-SPAN to explore the intersections of politics, power, rhetoric, and the media in the contemporary United States. Written in accessible prose, this volume showcases some of the most …

Living Among Wildlife: Elevating Human-Wildlife Interactions And Coexistence, Bridget Rebecca Murphy

Graduate Student Portfolios, Professional Papers, and Capstone Projects

After a semester of learning, both in class and in nature, my writing honed in further on this human-nature divide. To me, I see humans as part of nature – as we are mammals, animals, part of the food chain, biological beings no higher than others on our planet. We have simply constructed this false narrative around us within our societies, minds and media that embeds this division between us and nature, between us and wildlife. Humans have been managing, stewarding, living off and within landscapes for thousands of years. As time and technology evolved, a lot of people began …

Pepperoni Roll Studios: A Handbook & Policy Guide For A Podcast And Audio Production Student Organization, Nicholas Kirk Kratsas

Faculty & Staff Scholarship

For Students

Welcome to Pepperoni Roll Studios, WVU’s new and exciting experiential podcast and audio production organization! You’ve made a great decision to join one of the best communities on campus.

This handbook will guide and facilitate our new student-run organization. Within its pages, you’ll find out who we are, what we do and how we do it to fill you in on everything you need to know. Let’s roll!

For Advisors and Staff

WVU Student Media is excited to launch our new podcast and audio production organization, Pepperoni Roll Studio! This venture grew out of a demand for more …

Hating The Haters: Media, Polarisation And Class Conflict’ Media, Emotion, Society And Security Lightning Talks In Response To Dublin Riots, Edward Brennan

Conference Papers

This 5-minute ‘lightning talk’ considered public and media responses to the Dublin riots of 2023, highlighting how hatred towards far-right agitators and rioters permeated not only social media discourse but also broadsheet journalism and government statements. Using Fintan O’Toole’s commentary as a key example, Brennan critiques the moral framing that legitimises hatred against “the haters,” suggesting it mirrors a pre-democratic cultural logic wherein ideas are seen as autonomous, malevolent forces shaping society. This ‘secular superstition’ constitutes an anti-sociology that erases economic and class contexts, replacing them with aesthetic politics rooted in identity, branding and lifestyle logics. The paper warns that …