An Analysis Of Data Journalism In Kenyan Newsrooms During Kenya’S 2022 General Elections,
2025
Aga Khan University
An Analysis Of Data Journalism In Kenyan Newsrooms During Kenya’S 2022 General Elections, Poshia Syindu Musesya
Master of Arts in Digital Journalism
Data journalism allows journalists to present balanced, accurate, and relevant news, thereby greatly improving the quality and credibility of the news. Data in this context refers to facts, statistics, or pieces of information and journalism refers to the occupation of reporting, writing, editing, photographing, broadcasting news, or operating a news organization. This thesis uses a mixed-method approach to assess the use of data journalism in the 2022 Kenyan general election across three media houses, namely: the British Broadcasting Corporation (BBC), Nation Media Group (NMG), and Royal Media Services (RMS). The approach used combines qualitative and quantitative methods to address research …
A Comparative Content Analysis Of The Standard, Nation And People Daily Newspapers In The Coverage Of Covid-19 Pandemic In Kenya,
2025
Aga Khan University
A Comparative Content Analysis Of The Standard, Nation And People Daily Newspapers In The Coverage Of Covid-19 Pandemic In Kenya, Sarah Kamande
Master of Arts in Digital Journalism
When the first cases of coronavirus infection emerged in Kenya, the focus of print media moved to cover COVID-19 pandemic stories. This study aimed to analyze how the print media framed the stories for the first 30 days since the discovery of patient zero. The study analyzed 3 dailies; The Standard, Nation and The People Daily. The study adopted the framing, priming and the agenda setting theories. This study employed a descriptive survey design using a quantitative research method. The population of the study was the 3 newspapers. Target population was The Standard ,The Nation and The People Daily newspapers. …
The Adoption Of Ai In Zimbabwe’S Newsrooms: A Case Of Zimpapers And Alpha Media Holdings,
2025
Aga Khan University
The Adoption Of Ai In Zimbabwe’S Newsrooms: A Case Of Zimpapers And Alpha Media Holdings, Muchemwa Silence Mugadzaweta
Master of Arts in Digital Journalism
Artificial Intelligence (AI) has changed the face of journalism in many ways. Newsrooms across the world are deploying AI in various aspects of news gathering distribution and creation. Many newsrooms are also at different stages when it comes to AI adoption. The general objective of this study was to examine the adoption of AI in two media houses in Zimbabwe: Zimpapers and Alpha Media Holdings (AMH), from newsroom operations and insights from journalists and editors to understand their perception and views on the future of journalism in the wake of AI technologies as well as documenting the status thereof. This …
Analysing Government Communication Strategies In Combating Information Disorder On Social Media: A Study Of Uganda’S Tax Monitoring System,
2025
Aga Khan University
Analysing Government Communication Strategies In Combating Information Disorder On Social Media: A Study Of Uganda’S Tax Monitoring System, Simon Tumwine Mugisha
Master of Arts in Digital Journalism
This research provides an analysis of the communication strategies that government communicators are utilising in a bid to counter wrong narratives on the Ugandan social media space, using the Situational Crisis Communication Theory (SCCT). The study focuses on the nature of information disorder that revolved around the Electronic Fiscal Receipting and Invoicing Solution (EFRIS), introduced in January 2021 by Uganda Revenue Authority (URA) and how it was stemmed. Through extensive content analysis of social media posts on X (formerly Twitter) and Facebook, 2 Key Informant interviews (KIIs) with key URA officials and 2 two In-depth interviews (IDIs) with tax and …
Nmg’S Post- Covid Monetization Efforts: The Case Of Nation Africa,
2025
Aga Khan University
Nmg’S Post- Covid Monetization Efforts: The Case Of Nation Africa, Veronica Wanjiru Kiarie
Master of Arts in Digital Journalism
Revenue sources for traditional media houses have been decreasing and media houses need to be able to find alternative ways to increase revenue. The Kenyan media industry is struggling to generate revenue due to shifts in business models where advertisers are targeting potential customers directly instead of using traditional media. This study adopted a qualitative research approach and utilized a case study research design to fulfil its research objectives: (i) To identify key factors influencing successful monetization on NMG’s platform. (ii) To analyze the successes and failures of NMG monetization strategies during the past five years, and (iii) To develop …
An Analysis Of The Media’S Coverage Of The Kenyan 2022 Electoral Tallying Process: A Case Of Nation Media Group,
2025
Aga Khan University
An Analysis Of The Media’S Coverage Of The Kenyan 2022 Electoral Tallying Process: A Case Of Nation Media Group, Wanjiku Ruth Munyi
Master of Arts in Digital Journalism
In Kenya, the electorate has always turned to the media for information and clarity, especially in political processes such as elections. This is more vital for the citizenry when they feel their democratic rights are being suppressed. This study was limited to the 2022 presidential election tallying process and gathered information from the relevant stakeholders involved, including the NMG, the IEBC, political coalitions, and media and communication scholars. As a case study, the research was also limited to the case of NMG and used a variety of sources of information through triangulation of both methods and sources. To this end, …
The Rise Of Influencer Marketing And Its Implications On Kenyan Legacy Media Houses' Revenues,
2025
Aga Khan University
The Rise Of Influencer Marketing And Its Implications On Kenyan Legacy Media Houses' Revenues, Stephen Onjwaya Mbego
Master of Arts in Digital Journalism
The growth of social media influencers popularity has substantially disrupted traditional media and advertising landscapes, redefining audience engagement, brand marketing strategies, and revenue streams for legacy media houses. This study investigates the implications of influencer marketing on Kenyan legacy media, exploring shifts in audience preferences, financial impacts, and factors influencing advertisers toward influencer marketing. Building on the disruptive innovation theory and qualitative data from interviews with media professionals, influencers, advertisers, and audiences, the study reveals a fundamental shift in content consumption and advertising dynamics. Findings show that social media influencers thrive in direct audience engagement, authenticity, and niche targeting, catering …
Individual Determinants Of Premium Content Subscription Decisions In Kenya: A Case Of Nation Media Group,
2025
Aga Khan University
Individual Determinants Of Premium Content Subscription Decisions In Kenya: A Case Of Nation Media Group, Lisa Wagethi Kamau
Master of Arts in Digital Journalism
The transformation in the media industry from traditional platforms of TV, radio and print to digital media platforms had necessitated a shift in business models. Traditionally, media organizations depended on circulation and advertising to generate revenues and fund their journalism, however, the revenues from these models have been dwindling, leading to massive layoffs and company closures. Many media organizations are now adopting the subscription model as a possible revenue earner, but this move has been difficult to implement. The main challenge facing the news subscription business model is that audiences have become used to free news content on the internet …
An Analysis Of The Star Newspaper Online Subscribers’ Willingness To Pay For Content,
2025
Aga Khan University
An Analysis Of The Star Newspaper Online Subscribers’ Willingness To Pay For Content, Lordrick Oswald Mayabi
Master of Arts in Digital Journalism
Newspaper publishers in Kenya continue to amass and grow numbers of online consumers having migrated to social media in the wake of the digital disruption. Despite the huge following online, newspapers continue to give out most of their content for free. But with the continued loss of advertising and sales revenue for the newspapers, some have started to seek ways of supplementing the lost revenue through charges on some of the content on their platforms. The objectives of this study were a) To analyse and understand The Star Newspapers online consumers, b) To establish the pay structure that is most …
The Influence Of Artificial Intelligence On Journalism: Exploring Ethical Considerations For Kenyan Newsrooms,
2025
Aga Khan University
The Influence Of Artificial Intelligence On Journalism: Exploring Ethical Considerations For Kenyan Newsrooms, Manny Grace Anyango
Master of Arts in Digital Journalism
The 21st century is defined by rapid technological advancements, among which artificial intelligence (AI) stands as a transformative force. AI's integration into journalism has redefined traditional workflows, offering unprecedented automation, efficiency, and audience engagement opportunities. However, these advancements raise significant ethical concerns, including biases, transparency, accountability, and privacy. This study examines AI's integration into journalism, focusing on Kenyan newsrooms Tuko News, Nation Media Group, and BBC to explore its impact on journalistic practices and ethics. Employing a qualitative approach, the research captures insights from journalists, editors, and technical staff, examining the specific AI tools in use, their impact, ethical challenges, …
The Uptake Of Digital Communication Tools In Corporate Communications Functions At Safaricom Plc,
2025
Aga Khan University
The Uptake Of Digital Communication Tools In Corporate Communications Functions At Safaricom Plc, Melline Norleah Myendo
Master of Arts in Digital Journalism
Digital communication tools have revolutionized corporate communications. These digital communication tools have come to enhance communication efficiency, but the reality for corporates in Kenya reveals a complex web of challenges not just in uptake but also in how these tools have made corporates leverage the digital platform to tell their own stories without the gatekeeping rigors of legacy media. The primary objective of this study was to explore how corporate communication functions have optimized the uptake of digital communication tools. The specific objectives of the study were to explore the uptake of digital communication tools in corporate organisations’ marketing communications, …
Factors Informing The Transition From Journalism To Corporate Communications,
2025
Aga Khan University
Factors Informing The Transition From Journalism To Corporate Communications, Muyanja Robert
Master of Arts in Digital Journalism
This study investigated the shift of journalists to corporate communications, motivated by economic instability, professional obstacles, and the changing dynamics of the media sector. The study sought to evaluate the present work conditions of journalists, investigate the challenges encountered during their move to corporate communications, and analyse the motivations behind this career change. Decreasing earnings, unstable job security, and escalating workloads in conventional journalism have driven numerous journalists to pursue stability, professional advancement, and improved work-life balance in corporate positions. This transition presented problems, such as adapting to new professional standards, inter-role conflicts, and substantial emotional and identity upheavals. The …
Content Monetization Strategies In The Digital Age: The Case Of Vision Media Group And Nation Media Group In Uganda,
2025
Aga Khan University
Content Monetization Strategies In The Digital Age: The Case Of Vision Media Group And Nation Media Group In Uganda, Namata Violet
Master of Arts in Digital Journalism
This study sought to examine the strategies employed by media organizations in Uganda to generate revenue from their content within the digital landscape. The specific objectives were: (i) To establish the criteria media houses use to select content for publication in the digital era., (ii) to examine monetization strategies that mainstream media have instituted in the disrupted media environment, (iii) to assess the viability of monetization strategies that mainstream media have instituted in the disrupted media environment. The study used the qualitative approach and adopted the case study research design. It focused on two media organizations, Vision Media Group and …
Navigating Media Freedom Amidst Safety Concerns On Digital Platforms: An Analysis Of The Experiences Of New Vision Journalists In Uganda,
2025
Aga Khan University
Navigating Media Freedom Amidst Safety Concerns On Digital Platforms: An Analysis Of The Experiences Of New Vision Journalists In Uganda, Namirimu Esther Robinah
Master of Arts in Digital Journalism
This study examined the interplay between media freedom and journalists’ safety on digital platforms in Uganda, mainly focusing on Vision Group Media between 2019 and 2024. It explored the compounded challenges faced by journalists on their digital platforms, including physical assaults, legal harassment, cyber threats and psychological intimidation, within a restrictive media environment exacerbated by the COVID-19 pandemic and the 2021 elections that exposed these journalists to digital threats. The study was mainly based on the New Media Theory, which enabled a more transparent analysis of the risks faced by journalists and in order to understand digital journalists’ perspectives thoroughly, …
Is It Real Enough? A Mixed-Methods Study Of Realism, Engagement And Counterargument In Transmedia Edutainment For Sustainable Behaviors,
2025
University of Nevada, Las Vegas
Is It Real Enough? A Mixed-Methods Study Of Realism, Engagement And Counterargument In Transmedia Edutainment For Sustainable Behaviors, Aya Shata, Michelle Selig
Hank Greenspun School of Journalism and Media Studies Faculty Research
Advancements in technology have driven media convergence, paving the way for innovative storytelling formats like Transmedia Edutainment (TE-E), a new promising strategy for advocating prosocial behaviors. However, there is limited research on narrative processing and the persuasive outcomes of TE-E, particularly in environmental contexts. Therefore, this paper examines TE-E as a new communication strategy that leverages storytelling across multiple platforms to promote pro-environmental messaging. Drawing on entertainment-education literature and narrative persuasion theories, specifically the narrative engagement model and perceived realism as theoretical frameworks in this study, to help understand the role and influence of TE-E. Using a mixed-method design, five …
From Guns To Mental Health And Accountability: Decoding Media Narratives And Audience Reactions In Public Mass Shootings,
2025
John Carroll University
From Guns To Mental Health And Accountability: Decoding Media Narratives And Audience Reactions In Public Mass Shootings, Maurice Emelu, Brent Brossmann
2025 Faculty Bibliography
Public mass shootings pose a critical safety challenge in the U.S. This study investigates how media framing relates to public online engagement, focusing on gun regulation, mental health, and individual and political accountability across five major TV networks: ABC, CNN, Fox News, MSNBC, and NBC. Using a mixed-methods approach, the research analyzes 678 news reports and 7605 audience comments. Findings reveal significant differences in audience engagement based on framing, and in key variables show audiences taking opposite positions to their news network’s narratives. ABC, CNN, and NBC’s thematic framing, highlighting systemic failures, elicits more balanced responses, whereas Fox News and …
Critical Environmental Communication Framework,
2025
Virginia Tech University
Critical Environmental Communication Framework, Shumaila J. Bhatti, Srivi Ramasubramanian, Andrea Feldpausch-Parker, Bruno Takahashi, Silje Kristiansen
Media Studies - All Scholarship
This study develops a Critical Environmental Communication (CEC) framework to assess the landscape of Environmental Communication research and to what extent and in which ways critical and justice-oriented perspectives are included. The CEC framework consists of four interconnected themes: (a) Marginalized Ecocultural Identities, (b) Context and Scale, (c) Power and Agency, and (d) Justice, Equity, Diversity, Access, and Inclusion (JEDAI). Using this framework in a bibliometric analysis examining 1,297 Environmental Communication publications, we assess the occurrence of these themes in the scholarship. Our analysis found that Marginalized Ecocultural Identities, and Context and Scale were most frequently occurring, while Power and …
Re-Centering Relation In Media Literacy Practice,
2025
Emerson College
Re-Centering Relation In Media Literacy Practice, Paul Mihalidis, Bobbie Foster, Shannon Burth, Srivi Ramasubramanian, Melissa Tully, Patrick R. Johnson
Media Studies - All Scholarship
As calls for media literacy in formal and informal learning spaces continue to grow, educators’ understanding of media literacies and their purposes remains complex. In 2021, the authors of this paper led a multi-methods research project on media literacy education in the United States, focusing on impact and equity. Findings showed that educators share a commitment to equity and justice but are unclear on how to incorporate them into their work. In response, our research team developed a field guide that maps out equitable media literacy practices for classrooms and communities. In this study, we detail the findings from 11 …
Child Labor Advocacy Through The Years,
2025
University of New Hampshire, Durham
The Existence Of Empathy In Photographs,
2025
University of New Hampshire
