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Articles 151 - 180 of 2622

Full-Text Articles in Other Communication

The "Green Gals" Podcast And Website, Courtney Perkins Apr 2025

The "Green Gals" Podcast And Website, Courtney Perkins

College of Journalism and Mass Communications: Professional Projects

This is a series of three podcast episodes under the series name "Green Gals" with a companion website of the same name. Each episode focuses on a different aspect of sustainable living with the goal of providing valuable tools, tips and information that everyday people can use to integrate sustainability into their everyday lives. The episodes ("Reduce, Reuse... Recycle?"; "Food Waste" and "Composting 101") are hosted by myself and a co-host, discussing the topic along with pre-recorded interviews which I conducted with experts in the field. The material is presented in a casual, engaging manner, employing music intros, transitions and …


Internal Communication And Organizational Culture: A K–12 District Office Phenomenological Study, Jessica Coleman Scogin Apr 2025

Internal Communication And Organizational Culture: A K–12 District Office Phenomenological Study, Jessica Coleman Scogin

Electronic Theses and Dissertations

This phenomenological study utilized motivating language theory to explore the experiences that K–12 district office staff had with internal communication. The purpose of the study was to find how these experiences impacted an employee’s feelings of safety, value, and positive emotions in the workplace. The lens of motivating language allowed for a view of how empathetic language, meaning-making language, and direction-giving language shaped experiences for employees. Communication is an integral part of the culture of an organization; yet it is often overlooked as an influencing factor in job satisfaction and well-being. In fact, poor internal communication can lead to negativity …


Inside A Youth Participatory Action Research (Ypar) Process: A Practitioner’S Communicative Experience Navigating Processual And Relational Power Dynamics Within Ypar, Lacey Nicole Stein Mar 2025

Inside A Youth Participatory Action Research (Ypar) Process: A Practitioner’S Communicative Experience Navigating Processual And Relational Power Dynamics Within Ypar, Lacey Nicole Stein

Electronic Theses and Dissertations

This dissertation examines the communicative dimensions of Youth Participatory Action Research (YPAR), with particular attention to the power dynamics embedded in the processual and relational aspects of the research process. Through a meta-level examination of a nearly two-year YPAR project, this study illuminates how communication can function for YPAR practitioners as they navigate YPAR's complex power structures, thereby addressing a significant gap in existing literature. The study employs Braun and Clarke's thematic analysis to reveal nuanced findings in two key areas. First, it identifies the communicative complexities of enacting multiple adult roles within YPAR, including those of "superior" adult, facilitator, …


Digital Inequalities And U.S. Undergraduate Outcomes Over The First Two Years Of The Covid-19 Pandemic, Vikki Katz, Amy B. Jordan, Katherine Ognyanova Mar 2025

Digital Inequalities And U.S. Undergraduate Outcomes Over The First Two Years Of The Covid-19 Pandemic, Vikki Katz, Amy B. Jordan, Katherine Ognyanova

Communication Faculty Articles and Research

The COVID-19 pandemic necessitated major and rapid changes to undergraduate student learning conditions, but the longer-term consequences of those changes have yet to be fully understood. We assess how digital inequality—defined as challenges in accessing or maintaining a broadband internet connection and functional digital devices—affected undergraduates’ advancement toward on-time graduation over the first two years of the pandemic (2020-2022). We utilize survey data from a representative sample of 1,106 undergraduates at Rutgers University-New Brunswick, a public, 4-year university located in New Jersey, USA. Respondents were undergraduates who had been enrolled in full-time student status throughout the first two years …


Evaluating Campus Safety: Insights From Cal Poly Students, Demaree E. Lewis Mar 2025

Evaluating Campus Safety: Insights From Cal Poly Students, Demaree E. Lewis

Communication Studies

Campus safety is a major concern for students and faculty, especially in light of a few recent incidents at Cal Poly. This study explores students’ overall perceptions of safety, thoughts on Cal Poly’s method of communicating with students about crises, and the selection process of Resident Advisors (RA) on campus. Using a mixed methods approach, a survey collected responses from 125 students at Cal Poly, analyzing both qualitative and quantitative data. Analysis showed significant gender differences, with women reporting lower feelings of safety, satisfaction of Cal Poly crisis communication efforts, and overall lower trust in RA’s and Cal Poly’s vetting …


The Ability Of Chatgpt To Aid In The Rapid Development Of Inoculation Message Treatments: A Case Study And Recommendations, Alicia Mason, Josh Compton, Griffin Cooper Feb 2025

The Ability Of Chatgpt To Aid In The Rapid Development Of Inoculation Message Treatments: A Case Study And Recommendations, Alicia Mason, Josh Compton, Griffin Cooper

Faculty Submissions

One of the most widely known types of AI technologies in recent years is ChatGPT. ChatGPT is a state-of-the-art language model that has revolutionized natural language processing by generating human-like text with context and coherence, enabling new possibilities for human-AI interaction (Brown et al., 2020). This case study reports on a 10-week conversational AI training initiative to assess whether ChatGPT4 can (a) identify the structural elements and features of conventional inoculation messages (i.e., forewarnings and preemptive refutations); (b) augment inoculation message design features (i.e., linguistic signatures, language, and length); (c) adapt messages for specific audiences (i.e., younger populations, experts); and …


Still Accounting For My Teacher’S Body: The Objective Body/Body As Objective In The Classroom/Classzoom, Leda M. Cooks, Jennifer A. Zenovich Feb 2025

Still Accounting For My Teacher’S Body: The Objective Body/Body As Objective In The Classroom/Classzoom, Leda M. Cooks, Jennifer A. Zenovich

Feminist Pedagogy

This critical commentary reflects on Cooks’ 2007 article, “Accounting for my Teacher’s Body: What can I teach/What can we learn?” by reconsidering power and body relations in light of the concept and pedagogy of body neutrality in the classroom in the 2023 COVID-19 era. The digital and physical classroom are spaces where the (embodied) body is never neutral. By extension, the body is never neutral anywhere regardless of the mindful body neutrality practices suggested by Pellizzer and Wade (2023). In this commentary, we first discuss how the teacher in physical and digital space communicates ideals of competence in performance of …


Redefining Success: Insights From Lebanese Women Leaders In Higher Education, Lina H. Safa Jan 2025

Redefining Success: Insights From Lebanese Women Leaders In Higher Education, Lina H. Safa

Education Division Scholarship

This presentation explores how Lebanese women leaders in higher education define and measure success, emphasizing their innovative approaches and transformative impact. By examining personal narratives through a phenomenological lens, the study reveals how these leaders navigate cultural challenges, offering insights into leadership dynamics in a patriarchal society and contributing to global discussions on gender equity and academic leadership.


Charting A Path For Writing In Aviation: The Intersection Of Wac And Collegiate Flight Training, Kayla D. Taylor, Lindsey Ives Jan 2025

Charting A Path For Writing In Aviation: The Intersection Of Wac And Collegiate Flight Training, Kayla D. Taylor, Lindsey Ives

Graduate Student Works

Understanding how genre conventions shape written communication within collegiate flight programs is an emerging area of WAC research. Collegiate flight students, who will enter the aviation industry in a variety of roles, must be able to write in various genres, including incident and accident reports, in ways that allow a range of readers to partake in a proactive safety culture. This study explored how supplemental discipline-specific guidance affected the writing quality of incident report narratives composed by students at a flight school within an accredited university in the United States. Participants were either given no guidance, bullet-point guidelines, or examples …


Resilience And Reality: Exploring The Lived Experiences Of People Living With Hiv In Texas During The Covid-19 Pandemic – A Qualitative Study., Ahmed F. Alanazi Jan 2025

Resilience And Reality: Exploring The Lived Experiences Of People Living With Hiv In Texas During The Covid-19 Pandemic – A Qualitative Study., Ahmed F. Alanazi

Social Work Dissertations - Archive

This study investigated the lived experiences of individuals living with HIV (PLWH) in the Dallas-Fort Worth (DFW) area of Texas during the COVID-19 pandemic, using an Interpretative Phenomenological Analysis (IPA) framework. The research examined the intersection of health, social dynamics, and psychological resilience among PLWH, who faced compounded vulnerabilities due to systemic inequities and the dual public health crises of HIV and COVID-19. Through semi-structured interviews with ten participants from diverse backgrounds, the study captured the profound impacts of disrupted healthcare systems, heightened stigma, and social isolation on this marginalized population. The findings reveal that the pandemic exacerbated existing inequities …


I Love You, But I’Ve Got To Cancel You: Psychological Determinants And Consequences Of Cancel Culture Participation, Rebecca Tukachinsky Forster, Daniel H. Spitz Jan 2025

I Love You, But I’Ve Got To Cancel You: Psychological Determinants And Consequences Of Cancel Culture Participation, Rebecca Tukachinsky Forster, Daniel H. Spitz

Communication Faculty Articles and Research

This study explores how individuals react to celebrities who take a political stance that contradicts and threatens their social identity. An online experiment examines these questions in the context of the Israeli war against Hamas in the wake of the October 7 terror attack. Israeli Jewish participants who were led to believe that a beloved celebrity fully embraced the Palestinian’s narrative and condemned Israel experienced more negative and less positive emotions and had a greater intention to cancel the celebrity. However, writing a comment or a social media post (particularly if the comment bashed the celebrity) partially buffered these emotional …


Addressing The "Hidden Crisis" In Doctoral Education: Identifying The (De)Motivating Effects Of Memorable Messages From A Self-Determination Theory Perspective, Alexis A. Murphy Jan 2025

Addressing The "Hidden Crisis" In Doctoral Education: Identifying The (De)Motivating Effects Of Memorable Messages From A Self-Determination Theory Perspective, Alexis A. Murphy

Theses and Dissertations--Communication

Although PhD students are academically capable, they paradoxically produce alarmingly high attrition rates. For several years, retention rates in PhD programs have averaged between 40% and 70% (Ames et al., 2018; Bowen & Rudenstine, 1992; Cochran et al., 2014; Gardner & GoPaul, 2012; Lovitts, 2001; Rockinson-Szapkiw & Spaulding, 2012). Scholars have presented several potential reasons that PhD students discontinue their studies, none of which include academic ability (Lovitts, 2001; Tucker, 1964; Sverdlick et al., 2018). Framed by self-determination theory (SDT), this study explores the social and communicative components of the doctoral education system by the psychological impact of memorable messages …


Virtual Speeches, Real Fears: Public Speaking Anxiety In The Online Communication Classroom, Timothy J. Bill Jan 2025

Virtual Speeches, Real Fears: Public Speaking Anxiety In The Online Communication Classroom, Timothy J. Bill

Theses and Dissertations--Communication

While universities have explored online course offerings for decades, the COVID-19 pandemic accelerated this trend. The foundational communication course—a course that continues to traditionally emphasize public speaking—has felt the pandemic influence to increase opportunities for students to learn public speaking via online instruction. While scholars have learned much about the student experience of public speaking anxiety (PSA) in face-to-face settings, less is known about their experience of PSA in online courses. This dissertation explored the fears students experience when presenting online and how they view the online presentation environment.

Using Bandura’s Social Cognitive Theory as a guide, this dissertation employed …


Your Words Matter, Sophie Thai Jan 2025

Your Words Matter, Sophie Thai

ENGS 15.11: Design and Education

This lesson focuses on helping students understand the profound impact that affirmations and gratitude can have on their mindset and well-being. Applicable for everyone, students are encouraged to take their learnings and practice them in real life, hoping to promote a shift in perspective. Students will be able to recognize the benefits of their words and the way they speak to themselves, and understand how they can make changes in their lifestyle.

In this lesson, students will have a chance to reflect and learn about the science behind affirmations and gratitude while being introduced to strategies used to implement them …


African Restorative Justice Philosophy: Practicing The Ubuntu Paradigm In The Composition Classroom, Francis Hamza Issah Jan 2025

African Restorative Justice Philosophy: Practicing The Ubuntu Paradigm In The Composition Classroom, Francis Hamza Issah

Wayne State University Dissertations

As the field of rhetoric and composition studies grapples with problematic institutional paradigms militating against its growth, changes taking place in the field mean that opportunity is created for a more equitable, inclusive, and diversified composition classroom. Questions of diversity, equity and inclusion have led me to investigate the composition classroom to identify and decenter structural systems of white mainstream literacy and language practices as a way of encouraging and building on the prior literacy practices of not just minority students, but all categories of students. In my dissertation research, I propose the practice of ubuntu as a way of …


The Post-Alert Lexicon: A Multiphased Study To Develop Content For Post-Alert Messages, Jeannette Sutton, Hugh D. Walpole, Micki Olson, Lauren B. Cain, Savanah Olivas, Bruce Pollock, Nicholas Waugh Jan 2025

The Post-Alert Lexicon: A Multiphased Study To Develop Content For Post-Alert Messages, Jeannette Sutton, Hugh D. Walpole, Micki Olson, Lauren B. Cain, Savanah Olivas, Bruce Pollock, Nicholas Waugh

Emergency Preparedness, Homeland Security, and Cybersecurity Faculty Scholarship

Using a multi-phased, mixed methods approach, grounded in theory on alerts and warnings, the Post-Alert Lexicon serves as a companion to the Warning Lexicon to provide evidence-based guidance on how to construct a post-alert message for 45 hazards and missing person events. We draw from the results of quantitative content analyses of a census of post-alert messages issued as Wireless Emergency Alerts from 2012-2022, and public message testing experiments for three hazard types (wildfire, earthquake, and bomb threat), to find that a focus on hazard resolution and public action, rather than the commonly employed language of “all clear,” increases message …


Comparative Semiotic Analysis Of Non-Verbal Communication: Apis Mellifera Waggle Dance And Human Kinesic Signaling Systems, Nishtha Tikalal Jan 2025

Comparative Semiotic Analysis Of Non-Verbal Communication: Apis Mellifera Waggle Dance And Human Kinesic Signaling Systems, Nishtha Tikalal

Honors Undergraduate Theses

There are many parallels between two seemingly disparate forms of non-verbal communication: the waggle dance of Apis mellifera (honeybees) and human kinesic signaling systems. Through a comparative semiotic analysis, this research aims to conduct a comparative semiotic analysis, investigating structural and functional similarities between these communication methods, challenging anthropocentric assumptions about meaning making in the natural world. This research employs a meta-synthesis approach, drawn from a methodological literature review to examine historical representations of bee-human relationships, semiotics of non-verbal communication, and the specific mechanisms of the waggle dance and human kinesics. This methodology involves systematic categorization and analysis of extracted …


Improving Concentration -- Three Techniques, Lauren Martins Jan 2025

Improving Concentration -- Three Techniques, Lauren Martins

A. Listening in Class and in Professional Settings

A one-page infographic based on the work of Clifford G. Schuette and others. The three techniques for improving concentration are especially important for classrooms and professional settings. These techniques are:

Be Here Now

The Spider

Worry Time


Love At First Words: A Communication Competency Approach To Romantic Relationship Initiation, Grace E. Wiegand Jan 2025

Love At First Words: A Communication Competency Approach To Romantic Relationship Initiation, Grace E. Wiegand

Graduate Student Theses, Dissertations, & Professional Papers

Initial interactions are essential to romantic relationship formation, and both parties must desire a second interaction after an initial encounter for the relationship to advance. Many studies have explored the communication styles and tactics that are effective in a person desiring a second interaction from a dating initiation scenario. However, existing research has yet to explain why some communication strategies do or do not result in second interactions. The current study seeks to examine this phenomenon further, testing the extent to which perceived partner communication competence influences a person to want to see another again after an initial interaction. In …


“We Do Everything Together!”: Examining The Effect Of A Multitasking Chore On Narrative Engagement And Parasocial Relationships With Podcast Hosts, Hailey Morgan Scherer Jan 2025

“We Do Everything Together!”: Examining The Effect Of A Multitasking Chore On Narrative Engagement And Parasocial Relationships With Podcast Hosts, Hailey Morgan Scherer

Graduate Theses, Dissertations, and Problem Reports (ETD)

This dissertation examined the link between media multitasking behaviors and the subsequent enhancement of narrative engagement and parasocial relationships with podcast hosts. Research on parasocial relationships has long established that people can develop strong pseudo relationships through aural media, such as radio and podcasts (e.g., Horton & Wohl, 1956). This has often been attributed to the charismatic nature of hosts on audio programs (e.g., Schlütz and Hedder, 2022; Perks & Turner, 2019; Heiselberg & Have 2023), however, the ability of people to listen while they engage in other tasks (e.g., driving or doing chores) can also enhance parasocial bonds. One …


Not Everyone Believes Sports Are A Safe Space: Development Of A Toxic Sports Fandom Scale, Thomas Dean Bobbitt Jan 2025

Not Everyone Believes Sports Are A Safe Space: Development Of A Toxic Sports Fandom Scale, Thomas Dean Bobbitt

Graduate Theses, Dissertations, and Problem Reports (ETD)

Dysfunctional Fan Behavior is a concept developed by Wakefield & Wann (2006), that describes fan conduct, consisting of complaining and confrontation, that ruins the experience of sporting events for others. However, there is some evidence that although the items featured in the Dysfunctional Fan Behavior Scale are perceived as negative, they are also viewed as relatively normal and appropriate of sports fans. Bobbitt et al.’s (in press) qualitative analysis suggests that these behaviors are not always considered destructive or toxic in the context of sport, but the line between benignly rude and genuinely antisocial behavior is somewhat difficult to define. …


Co-Creation, Interpretations And Engagement With A Movement-Based Symbol For Climate Justice: A Qualitative Inquiry, Kai Reimer-Watts Jan 2025

Co-Creation, Interpretations And Engagement With A Movement-Based Symbol For Climate Justice: A Qualitative Inquiry, Kai Reimer-Watts

Theses and Dissertations (Comprehensive)

The climate crisis demonstrates with complete clarity the need for massive systems-level changes towards far more sustainable societies. Global and local emissions need to decline rapidly to mitigate intensifying climate breakdown, accompanied by climate and sustainability solutions, to secure a far more stable, safe, and just future for all people and all life. Within these changes, engaging in our communities is essential to support and co-create broader solutions to help advance more sustainable societies, reduce negative impacts of a changing climate, and to move towards cultures and systems that recognize natural limits and centre care for people and planet.

‘Climate …


From Ads To Enrollment: Understanding How Targeted Marketing Affects College Choice, John W. Roberts Jan 2025

From Ads To Enrollment: Understanding How Targeted Marketing Affects College Choice, John W. Roberts

Theses and Dissertations--Educational Policy Studies and Evaluation

The purpose of this qualitative study is to explore the perceived impact of targeted marketing on college choice. Research on college choice is an established area of scholarship that explores the variables that are at work when a student chooses to attend a college or university. Given that the enrollment landscape for higher education continues to be competitive, colleges and universities are doing what they can to “stand out” among the competition in a crowded marketing and advertising space. And, as technology improves, segmenting and personalizing marketing to reach the right students at the right time is becoming more commonplace …


A New Theater For Age-Old Social Patterns: An Exploratory Study Of Interpersonal Dynamics And The Overlay Of Gender Within Ai Companionship, Miriam Wolff Jan 2025

A New Theater For Age-Old Social Patterns: An Exploratory Study Of Interpersonal Dynamics And The Overlay Of Gender Within Ai Companionship, Miriam Wolff

Theses and Dissertations

The emergence of artificial intelligence (AI) companions fundamentally shifts the landscape of interpersonal communication, introducing artificial entities as relational partners rather than mere facilitators of human-to-human interaction. This exploratory study examines the interplay of machine gendering, self-disclosure, perceived partner responsiveness (PPR), and interpersonal satisfaction within human-AI interactions. Participants engaged in conversations with gendered AI companions through the program Replika, completed structured surveys, and participated in qualitative interviews. Findings indicate that users' willingness to self-disclose was influenced by their perceptions of AI responsiveness, while gendered characteristics of AI significantly shaped user expectations and communication patterns. Specifically, users often attributed distinct personality …


Beyond Fear: Opportunities And Positive Use Of Ict Among Children And Adolescents, Mariana Buenestado-Fernández, Rosa García-Ruiz, Estefanía Jiménez-Iglesias, Rosario Barba-González Dec 2024

Beyond Fear: Opportunities And Positive Use Of Ict Among Children And Adolescents, Mariana Buenestado-Fernández, Rosa García-Ruiz, Estefanía Jiménez-Iglesias, Rosario Barba-González

Journal of Media Literacy Education

This study aimed to understand the advantages of digital connectivity in children and teenagers up to 18 years. Utilizing the PRISMA protocol, a decade’s worth of literature was reviewed, analyzing 128 articles from WOS and Scopus databases. The research highlighted five key areas where digital connectivity can exert a positive impact on children: 1) Entertainment, information, and communication; 2) Emotional and social development; 3) Healthy lifestyle; 4) Citizen participation; and 5) education. Recent trends show a rise in studies related to education and training, mainly employing qualitative methods, and predominantly focusing on European adolescents (12 to 18). The research’s goal …


Exploring Critical Thinking Of Smartphone Use From Elementary School Students In Kosovo, Muhamet Jahiri, Gëzim Qerimi, Dren Gërguri Dec 2024

Exploring Critical Thinking Of Smartphone Use From Elementary School Students In Kosovo, Muhamet Jahiri, Gëzim Qerimi, Dren Gërguri

Journal of Media Literacy Education

This study examined smartphone usage behaviours of elementary school students and media literacy. Data were gathered from a survey with a sample of 450 students from different schools in seven main regions of Kosovo, aged 10-15. There is no difference between males and females in smartphone access, while there is a slight difference between them in time spent using smartphones. This research clearly shows that elementary school students’ smartphone use is very high, but on the other side, it is not reflected at all in the school curriculum. There is a low level of getting advice from parents and a …


Vulnerability Profiles And Educational Demands Of Spanish University Students In The Face Of Fake News, M. Esther Del Moral Pérez, Jonathan Castañeda Fernández, Nerea López-Bouzas, M. Carmen Bellver Moreno Dec 2024

Vulnerability Profiles And Educational Demands Of Spanish University Students In The Face Of Fake News, M. Esther Del Moral Pérez, Jonathan Castañeda Fernández, Nerea López-Bouzas, M. Carmen Bellver Moreno

Journal of Media Literacy Education

This study is part of the Surfing the Waves of Fake News (SURFake) project, involving 543 Spanish university students. Its purpose is to understand the variables related to potentially risky practices students engage in on social media and their educational shortcomings. An opinion questionnaire was used to establish levels of vulnerability to fake news. The results show that the most vulnerable are the youngest and those who spend more time exposed to social media, limit themselves to consuming content, read their news superficially, and lack specific education or training. Respondents who are aware of their limitations request training to recognize …


Ela And Social Studies Teachers’ Perspectives On The Importance Of Media Literacy For Student Learning, Hillary Gould, Sam Von Gillern, Matthew Korona, Alicia Haywood Dec 2024

Ela And Social Studies Teachers’ Perspectives On The Importance Of Media Literacy For Student Learning, Hillary Gould, Sam Von Gillern, Matthew Korona, Alicia Haywood

Journal of Media Literacy Education

In this study, researchers aimed to develop an understanding of how English Language Arts and social studies teachers of middle- and high-school students perceive the value of media literacy skills and competencies for their students. The research team reviewed how these teachers rated various media literacy skills utilizing a set of 15 media literacy strategies categorized into three constructs, authors and audiences, messages and meaning, and representations and reality, in a survey demonstrating their perspectives on aspects of media literacy and their importance for student learning. The 860 teachers overwhelmingly recognize the importance of media literacy competencies for their students. …


How To Design An Effective Mooc To Promote Media Literacy: A Study Based On The Educational Design Research Approach, Lílian Tropiano, Pedro Reis Dec 2024

How To Design An Effective Mooc To Promote Media Literacy: A Study Based On The Educational Design Research Approach, Lílian Tropiano, Pedro Reis

Journal of Media Literacy Education

The research aims to establish a conceptual framework to design a MOOC to promote media literacy in the context of information disorder. Information disorder is a phenomenon that mainly occurs from the large flow of false or incorrect content posted on the internet. Promoting media literacy is a way of helping citizens to face the challenges of disinformation processes. The educational design research involves the development of a MOOC prototype based on the literature review and improvement through successive iterations with groups of experts and MOOC participants. The first stage of investigation is the literature review for the development of …


Subvertising In The Classroom: A Comparative Study On Fostering Critical Media Literacy, Inés Leal-Rico Dec 2024

Subvertising In The Classroom: A Comparative Study On Fostering Critical Media Literacy, Inés Leal-Rico

Journal of Media Literacy Education

Subvertising, traditionally linked to counterculture and anti-consumption, is utilized in education to reveal the manipulative strategies of corporate messaging to students. Classroom use of cut-and-paste methods deconstructs advertisement messages, fostering an understanding of how needs and desires are constructed through appropriation, incorporation, and transformation tactics. This research aims to comprehend fully the implementation and impact of subvertising workshops in educational settings by analyzing six scholarly articles on applied workshops. The data, sourced from a previous scoping review on subvertising, enabled a comprehensive evaluation of methodologies and effective techniques. The study compares these cases to the ten key steps proposed by …