Other Communication Commons^™

Nihilistic Violence Aesthetics In Public Online Communication, Heath Nicholas Landress

Journal of Social, Behavioral, and Health Sciences

Public online communication has increasingly included violence-related content that is meme-based, ironic, visually stylized, multimodal, and only partially ideological. This comprehensive literature review synthesized research on online extremism, extremist memes, toxic multimodal content, dehumanizing digital communication, nihilistic violent extremism, warning behaviors, platform affordances, and youth-facing online environments. The purpose was to clarify what the literature had established; identify where the scholarship remained fragmented; and map research domains relevant to social, behavioral, public safety, and human services scholarship. The review used a structured, comprehensive literature review strategy supported by integrative synthesis procedures. The final corpus contained 34 scholarly sources, including 32 …

Policy Analysis Of Utah's Family Vlogging Bill: Examining The Influence Of The Mormon Church On Utah State Legislation And Its Effects On Child Performer Protections, Jayna J. Moskovitz

Honors College Theses

Following the criminal sentencing of Mormon family vlogger, Ruby Franke, of the 8Passengers YouTube channel, the state of Utah passed House Bill (H.B.) 322 in 2025 with the aim of protecting minors involved in social media content. This thesis investigates the connection between Mormonism and family vlogging to determine whether the Mormon influence in Utah’s state government impacted the effectiveness of H.B. 322’s provisions. My research asked: How does H.B. 322 protect children featured in social media content? (How) did the involvement of the Mormon Church in Utah politics and/or the high profile of the Ruby Franke case lead to …

Leveraging Critical Social Media Literacy To Safeguard Youth Against Violent Radicalization And Extremism, Muhammad Akram, Adeela Arshad-Ayaz, Muhammad Ayaz Naseem

Journal of Media Literacy Education

Social media is inundated with radical and extreme propaganda. Such information is often left unfiltered due to platform algorithms that are economically driven and socially unethical in design. It puts social media users, mostly youth, in danger of becoming radicalized and vulnerable to supporting and engaging with extremist beliefs. When young people lack sufficient critical social media literacy (CSML), radical and extremist information impacts their perspectives, affecting behavior in the real world. A PRISMA-guided systematic review of the Web of Science core collections and the Scopus database was used to find peer-reviewed articles about how CSML skills can be used …

Battle Cry To “Do The Research”: Vulnerability To Qanon, Alt Media, And Low News Media Literacy, Kaye D. Sweetser, Kalyca Lynn Becktel

Journal of Media Literacy Education

This survey (N = 579) investigated news media literacy among those likely to believe in the conspiracy theories of QAnon. Vulnerability to belief in QAnon conspiracies was predicted by a media diet of alternative media such as 4chan and SnapChat. Those vulnerable to QAnon conspiracy theories had lower news media literacy scores than those who appeared to be resistant to QAnon theories, and rated themselves with lower need for cognition and higher cynicism. Vulnerability to QAnon was predicted by a belief in other specific conspiracy theories, low value of news media literacy, less understanding of the news business, belief …

Gotta Be Fresh: Comedy Central’S Workaholics, Masculinity, And Paratextual Decay, Adamandrew Lenox

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis examines social media marketing materials for Workaholics, a sitcom aired on Comedy Central from 2011 to 2017, to study paratextual temporality/ephemerality, the “brand as friend” social media strategy, and how masculinity is articulated through paratexts. The project incorporates theories from the fields of social media and internet marketing studies, television content and industry studies, and promotional paratext studies. Research centered on 100 Workaholics X (formerly Twitter) posts, published from January 2012 to March 2017. Posts were collected using Google Chrome extension TwExportly. Qualitative textual and content analysis of these paratexts results in three categories of findings. First, I …

How To Design An Effective Mooc To Promote Media Literacy: A Study Based On The Educational Design Research Approach, Lílian Tropiano, Pedro Reis

Journal of Media Literacy Education

The research aims to establish a conceptual framework to design a MOOC to promote media literacy in the context of information disorder. Information disorder is a phenomenon that mainly occurs from the large flow of false or incorrect content posted on the internet. Promoting media literacy is a way of helping citizens to face the challenges of disinformation processes. The educational design research involves the development of a MOOC prototype based on the literature review and improvement through successive iterations with groups of experts and MOOC participants. The first stage of investigation is the literature review for the development of …

The Uses And Gratifications Of Social Audio-Focused Apps: A Case Study Of The Clubhouse Application, Dalia Abdelhamid Younes

Theses and Dissertations

Social audio has recently emerged recently as a new form of social media based on voice. It spread rapidly through the Clubhouse application, which became a significant trend during the COVID-19 pandemic. The study aims to explore Egyptian content creators' motivations to join Clubhouse, study their motivations to produce their content, and identify the gratifications obtained from using this application. It also seeks to investigate the application`s sustainability within the Egyptian context by outlining the challenges faced by the Egyptian content creators. The study employs the uses and gratifications theory, conducting in-depth interviews with 17 Egyptian content creators. The findings …

The Parasocial Experiences Of Twitch Streamers, Ashley Adamian

Theses and Dissertations

The literature surrounding parasocial relationships (PSRs) has been expansive but lacks the perspective of how parasocial relationships can impact the media figure in certain contexts, specifically in regard to Twitch livestreamers and their communities. Previous research has examined how PSRs fulfill certain roles in the individual’s life, as well as some aspects that affect the relationship, such as the strength and development of the relationship. Previous research has concluded that stronger PSRs can develop from livestreaming platforms such as Twitch. This study investigates the relationship between Twitch livestreamers and PSRs. Through semi-structured interviews with seven participants, this study finds the …

Professional Athletes Tell All: Communication Techniques To Assist In A Successful Podcast, Wilnir Louis

Seton Hall University Dissertations and Theses (ETDs)

An increasing number of athletes are utilizing various mediums to communicate to fans. A rising medium that athletes are adopting is podcasting. While there are studies that discuss the benefits of podcasting, there is limited research that provides individuals, specifically athletes, with the proper knowledge on how to effectively communicate on a podcast platform. This project investigates what athletes can do to make their podcasts engaging for viewers and listeners. A case study was conducted that included textual and content analysis of the top episodes of two successful athlete-driven podcasts. Findings from the research guided the creation of a visual …

Personal Branding, Reality Television, And Social Media: How Former Big Brother Contestants Create, Maintain, And Alter Their Public Image, Justin L. Richards

Masters Theses

This study interrogated how these theories were potentially used, or aspects of the theories used to create, alter, or maintain, the contestant’s personal brands on two social media platforms. Informed by previous literature on personal branding and impression management, 1,021 pieces of social media communication were analyzed, 499 pieces of communication from Taylor Hale, and 522 pieces of communication from Paulie Calafiore. This study determined that there were up to five different patterns on the kind of content produced that still qualified under these theories for Taylor Hale, and up to four different patterns for Paulie Calafiore. Some patterns appeared …

Political Polarization, Misinformation, And Media Literacy, Ira Bruce Gaultney, Todd Sherron, Carrie Boden

Journal of Media Literacy Education

Today’s college students grew up with digital news media and social media readily available on their smartphones. As a result, students are likely to use their smartphones to access the news through social media where partisan misinformation is easily spread. Efforts to combat the spread of misinformation on social media are being explored on several fronts, including media literacy programs. While media literacy is not a cure-all for the problems posed by misinformation, it is helpful for instructors to understand how adept U.S. college students are at assessing the credibility of the news on their phones and the influence political …

Hajj Pilgrims’ Perceptions Of Trust And Internet Use For (Emergency) Information, Sudha Arlikatti, Hassan A. Taibah, Praveen Maghelal, Simon A. Andrew, Saad A. Alkhurayyif

International Journal of Religious Tourism and Pilgrimage

This empirical study examines the patterns of internet use during Hajj, with the broader aim of providing suggestions on how organisations can improve risk communication at crowded religious venues using traditional and new media. The research team adopted a convenience sampling strategy to conduct in-person surveys of 348 Hajj pilgrims in the vicinity of the Grand Mosque in Madinah, Saudi Arabia during the October 2013 season. Of these, 150 pilgrims used the internet and their responses were analysed using simple descriptive statistics and binary regression analyses. The findings of this study suggest that Hajj pilgrims prefer accessing the internet through …

Higher Education Students’ Social Media Literacy In Ethiopia: A Case Of Bahir Dar University., Atinafu Behailu

Journal of Media Literacy Education

This study investigates the status of Bahir Dar University students’ social media literacy and how associated factors affect developing core competencies. A combination of qualitative and quantitative research methods have been employed in the study. Both descriptive and inferential statistics of means core, standard deviation, one sample t-test, independent sample t-test, correlation and multiple regressions were used to analyze data gathered from the quantitative design. Data gathered from FGD were analyzed qualitatively. Accordingly, the students’ overall social media level was found to be low. Female students perform slightly lower than their counterpart male students. Among the five skills of social …

Unpacking Privilege In Pandemic Pedagogy: Social Media Debates On Power Dynamics Of Online Education, Roy Schwartzman

Journal of Communication Pedagogy

As one of the world’s major social media hubs dedicated to online education during the COVID-19 pandemic, the Facebook mega-group Pandemic Pedagogy provides a panoramic perspective of the key concerns educators and students face amid a public health crisis that forces redefinition of what constitutes effective education. After several months of instruction under pandemic conditions, two central themes emerged as the most extensively discussed and the most intensively contested: (1) rigor versus accommodation in calibrating standards for students, and (2) ways to improve engagement during classes conducted through videoconferencing, especially via Zoom. Both themes reveal deeply embedded systems of privilege …

FacebookʼS Latest Attempt To Address Vaccine Misinformation — And Why ItʼS Not Enough, Ana Santos Rutschman

All Faculty Scholarship

On October 13, 2020 Facebook announced the adoption of a series of measures to promote vaccine trust “while prohibiting ads with misinformation that could harm public health efforts.” In the post written by Kang-Xing Jin (head of health) and Rob Leathern (director of product management), the company explained that the new measures were designed with an emphasis on encouraging widespread use of this yearʼs flu vaccine, as well as in anticipation of potential COVID-19 vaccines becoming available in the near future.

The changes focus mainly on the establishment of a multiprong informational campaign about the seasonal flu vaccine, which includes …

Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola

Experience Industry Management

Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …

The Dark Tetrad, Social Dominance Orientation, And Online Political Discussion, Cory D. Taylor

Graduate Theses, Dissertations, and Problem Reports (ETD)

Previous literature into online trolling behavior has focused upon the role of the Dark Tetrad and political measures separately. This study extended the existing body of research by examining the relationship between the Dark Tetrad personality traits, social dominance orientation (SDO) and online political trolling in the United States of America. The data was collected using an online questionnaire from American users of Facebook and Reddit in the summer of 2020, during the COVID-19 pandemic, Black Lives Matter movement, and in the runup to a hotly contested national election. Positive correlations were found between all of the Dark Tetrad traits, …

Media Literacy Education In The Age Of Machine Learning, Teemu Valtonen, Matti Tedre, Kati Mäkitalo, Henriikka Vartiainen

Journal of Media Literacy Education

The media environment has radically changed over the past few decades. Transition and transformation of media platforms has enabled algorithms and automation to take over media processes such as production, content generation, curation, delivery, recommendation, and filtering of information. It has also enabled tracking of users’ actions, data mining, profiling, and the use of computational and machine learning techniques for purposes like behavior engineering, targeted advertisement, spread of mis- and disinformation, swaying political moods, and many others. In the field of media literacy education, the need to understand algorithm-driven media requires educators to re-think the connections between media literacy education …

Patient Views On Social Media Communication With Their Health Care Providers, Brenda Elaine Welch

Walden Dissertations and Doctoral Studies

Communication between patients and health care providers at hospital discharge is a critical factor that determines whether a patient understands their treatment plan and self-care instructions. Lack of effective health management after hospital discharge can decrease the quality of life for a patient and increase the likelihood of costly hospital readmission. The purpose of this phenomenological study was to explore factors affecting the receptivity of patients using social media as a platform for post discharge, provider-client communication, and assessment. This was explored using social presence theory. Twenty patients between 45 to 65 years of age, who received care from hospitals …

Resources Review: Adaptive (Podcast), Montreal*In/Accessible (Mobile App), Accessible Arcade Tables (Diy Project), Giuliana Cucinelli

Journal of Media Literacy Education

Thisresourcesreview spotlights a variety of DIY (do-it yourself) innovative media projects. Examples of these projects include: a podcast series on adaptive technologies, building mobile applications that allow participants to publish images, text and sound recordings, an interactive map that documents disability discrimination in the certain cities and the DIY creation of accessible arcade tables.

The social production of disability is seen in barriers created by society to restrict access to certain places or even certain cultural forms. The internet offers a space to share media productions and social media initiatives that use digital media to intervene, creatively, in theableistassumptions embedded …

Subjectivity Filtering: Finding Cognitive Authority In Online Social Media Opinion Posts, Laurie J. Bonnici

Proceedings from the Document Academy

The technological explosion of information ushered in by the Internet, and more so with online social media (OSM), has provided a forest of personal opinions from which hunters forage. Personal opinions abound in OSM, serving as secondhand knowledge sources that inform everyday decisions. This research proposes a new lens, Cognitive Authority Framework – Quality Information Source (CAF-QIS), to explore the nature, tone, intentions, and believability of OSM postings. The conceptual framework is informed by Wilson’s four dimensions of cognitive authority (CA) combined with the five traditional criteria used as a common (unnamed) model for the identification of information quality in …

"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero

UNLV Theses, Dissertations, Professional Papers, and Capstones

With more than 25 million followers and counting, One Direction is currently the biggest boy band in the world, and its fans—known as “Directioners”—have become one of the most visible and recognizable fandoms to utilize social media, especially Twitter. Drawing upon an updated version of a fan theory highlighting the interpretive community and social hierarchy that exist within a fandom, this study examines the participatory culture among One Direction fans online that helps them create and dominate worldwide Twitter trends, as well as overshadow what is regarded as more serious news topics. Although previous research studies have examined Directioners and …

Adolescent Peer-Related Computer-Mediated Communication And Its Relationship To Social Anxiety, Neil Matthew Parker

Walden Dissertations and Doctoral Studies

Adolescents are adopting computer-mediated communication (CMC) at a higher rate than any other age group, with CMC becoming integral to their social relationships. This is particularly significant given the role peer relationships play in adolescent mental health. The purpose of this quantitative, quasi-experimental study was to explore the relationship between adolescent CMC and social anxiety. The research was guided by Erikson's theory of psychosocial development and Kock's media naturalness theory. This multiwave panel study included a convenience sample of 58 adolescents ages 11 to 18. Surveys were completed on participant's social skills and introversion, and daily data were gathered on …

Environmental Dynamics: A Compendium Of Rhetorical Application, Annalisa Perez

Open Access Theses & Dissertations

Technology, albeit exceedingly useful, has exponentially exacerbated the communications dilemma between the technical and the non-technical. Additionally, based on a current new understanding of the term environmental, it can no longer be fully defined by terms such as air, water, waste, or purification. Rather, the meaning of environmental has been globally transformed in several ways. The term environmental is encompassing an expansion of understanding and is further defined with words such as essence, perception, rapport and multi-dimensional spaces. This work, Environmental Dynamics: A Compendium of Rhetorical Application (EDC), provides a framework where communication can be enhanced in areas where communication …

Twitter Use And Its Effects On Student Perception Of Instructor Credibility, Jocelyn M. Degroot, Valerie J. Young, Sarah H. Vanslette

Applied Communication Studies Faculty Research, Scholarship, and Creative Activity

This study investigates college student perceptions of instructor credibility based on the content of an instructor’s Twitterfeed and student beliefs about Twitter as a communication tool. Quantitative and qualitative methods were utilized to explore the effects of three manipulated Twitter feeds (e.g., tweeting social topics, professional topics, or a blend) on student perceptions of instructor credibility and examine how students perceive Twitter as a teaching tool. Quantitative results suggest that the profile with professional content was most credible. Credibility ratings were also associated with other Twitter use variables, including positive student attitudes about instructors who use Twitter and Tweet frequency. …

Book Review: Twitter: Social Communication In The Twitter Age, By Dhiraj Murthy, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Twitter has helped to shape social communication in today’s world. In his book, Dhiraj Murthy recognizes Twitter’s impact as a communication medium and puts it in context.

Improving The Efficacy Of Web-Based Educational Outreach In Ecology, Gregory R. Goldsmith, Andrew D. Fulton, Colin D. Witherill, Javier F. Espeleta

Biology, Chemistry, and Environmental Sciences Faculty Articles and Research

Scientists are increasingly engaging the web to provide formal and informal science education opportunities. Despite the prolific growth of web-based resources, systematic evaluation and assessment of their efficacy remains limited. We used clickstream analytics, a widely available method for tracking website visitors and their behavior, to evaluate 60,000 visits over three years to an educational website focused on ecology. Visits originating from search engine queries were a small proportion of the traffic, suggesting the need to actively promote websites to drive visitation. However, the number of visits referred to the website per social media post varied depending on the social …

An Exploration Of Social Media Use In Local Television News Stations: An Evaluation And Development Of A Successful New Media Strategy, Aniseh Ebbini

Graduate Theses and Dissertations

This paper examines the ways in which Social media have gained popularity over the last decade, amongst the public, and especially in the television news industry. After evaluating the current ways Social media are being implemented and observing national trends, I developed a comprehensive new media strategy to serve as a guide and reference for any television station wanting to incorporate these tools into its regimen.

A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park

Communication Studies

In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.

Social Media For Social Good: A Guide To New Media For College Activists, Charles Harris

Mahurin Honors College Capstone Experience/Thesis Projects

In a world of Tweets and status updates, how do we take all those hours perusing social networks and put them to good use? In my thesis project, Social Media for Social Good: A Guide to New Media For College Activists, I explore the uses of these networks to activate people towards building positive social change. It is my opinion that college is the best time to be an activist. How do college students communicate? Social Media. From the campus to the global scale, social media can be effectively used to mobilize people to take action on a wide array …