Other Communication Commons^™

Pour & Ponder: A Gen Z Evaluation Of Hospitality And Communication In Wineries Of The Ozarks, Evan W. Seay

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Generation Z represents an emerging consumer group within the hospitality and tourism industry, yet winery experiences are often designed with more traditional audiences in mind. As younger consumers increasingly value authenticity, communication, and experience-driven hospitality, wineries must consider how their practices align with evolving expectations. This honors thesis explores winery hospitality and communication practices in the Ozarks through a Generation Z perspective using a creative, experience-based approach. The final product of this project was Pour & Ponder, a podcast created to document reflective discussions following visits to three wineries: Sassafras Springs Vineyard, St. James Winery, and Ozark Hills Winery. …

Quick Response Codes In Extension Outreach Communications: Insights From A Visual Content Analysis And Educators’ Perceptions, Kobina Danful Fanyinkah

Graduate Theses and Dissertations

Increased smartphone use presents an opportunity to enhance the creative inclusion of Quick Response (QR) codes in extension outreach efforts. Tailoring extension programs to communicate with specific audiences has been identified as essential, highlighting the need for targeted and context-specific strategies. The development of QR code technology has provided a unique approach that allows extension professionals to target clientele with specific extension messages and programs. While extension has a commendable record in educational delivery through traditional forms of outreach, research on how best to employ digital tools with extension audiences is thin at best. Though the rising popularity of QR …

Narrative Harmony: The Implementation Of Sound Design And Its Immersive Nature, Patrick Joseph Kelly

Graduate Theses and Dissertations

Sound is the first tool we are given to interact with the world we inhabit. Despite this, most discussion of narrative content revolves around written and visual storytelling. This often means audio is forgotten or overlooked during the production process. A phenomenon which is especially present amongst inexperienced content creators. By combining the transportation imagery model and Narrative Paradigm theories, a formula for analyzing narratives and immersion within the modern setting becomes prevalent. This combination would then lead to the creation of a four-episode podcast series was created where each episode was mixed to highlight a different component in sound …

#Blackatuark: Digital Counterpublic Memories Of Anti-Black Racism On Campus, T. Jake Dionne, Joe Hatfield, Gabrielle Willingham

Communication Faculty Publications and Presentations

After #BlackLivesMatter protests in summer 2020, many leaders in the US South reevaluated monuments dedicated to the confederate and segregation eras. Black affiliates of the University of Arkansas used the Twitter hashtag #BlackatUARK to demand the removal of memorials commemorating a segregationist senator and share their experiences of anti-Black racism on campus. We argue that #BlackatUARK provides a counterpublic memorial of campus life that opposes and transforms dominant public memories, geographies, and subjectivities. Our analysis of the hashtag expands the conceptual boundaries of the kairos/metanoia partnership to show how digital counterpublic memories gain momentum and produce tangible rhetorical effects across …

Print News Media And Prisoner Reentry: An Exploratory Study Of Local Newspapers In 2018, Sydney Gaughan

Sociology and Criminology Undergraduate Honors Theses

In hopes to fill gaps on this subject, the current study uses ethnographic content analysis on newspaper articles while investigating the following research questions: (1) How does local news media portray recidivism by reentering prisoners? and in turn, (2) What are some characteristics of those news articles associated with the likelihood of local media using specific portrayals or “frames”?

There are several reasons to examine these research questions. First, this research aims to convey how local news media might use their positions to create narratives for public consumption that foster worry and panic. This study can shed light on the …

Cultural Impact On Identity And How It Is Expressed Through Dress, Jenifer Thao

Apparel Merchandising and Product Development Undergraduate Honors Theses

This study examined how students at the undergraduate and graduate levels at the University of Arkansas incorporate their cultural background into their clothing as a form of self-expression. The study included an online survey platform, Qualtrics, created with a series of Likert-type and open-ended response questions to gather data regarding student opinions on clothing impacts. Results indicated that there were no significant associations when it comes to cultural influences on identity and how it is expressed through dress.

Consumer Perceptions Of Labeling Claims On Poultry Products, Sarah Townley

Agricultural Education, Communications and Technology Undergraduate Honors Theses

An increasing number of consumers wants more knowledge of how the food they eat is produced, and specifically, how animals used in the production of their food are raised. One method consumers use to become more aware of production practices behind the food they purchase and consume is simply reading food labels. Labeling claims can be defined as textual, pictorial, graphic, or symbolic representation that either explicitly states or implies that a food product has a specific set of properties supported by a certification process. The purpose of this study is to gather data regarding consumer knowledge and understanding of …

Noise., Laura Katherine Polaski

Graduate Theses and Dissertations

My research is in the realm of the psychological, the emotional and way these drives manifest physically. The works in Noise. aims to give a physical representation to the non-physical. Research on Affect Theory and the teachings of Silvan Tomkins were paramount to understanding emotional drives and the ways in which they manifest.

The purpose of this research is to understand how emotions are generated and communicated and to ask if specific emotions can be generated upon viewing inanimate objects. I create abstract figurative sculpture, which imitate emotion that has no specific physicality. These works exist with one foot in …

The Relationship Between The First Impression That Dress Creates And College Students’ Reactions Toward It, Quang Ngo, Kathleen Smith

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Dress preserves history, embraces traditions, and links different generations together. With the ability to communicate non-verbally, dress conveys a picture or sends a message about its wearer to those who observe the individual. Therefore, dress can create first impressions for the beholders. Previous research reveals that professional dress creates more positive first impressions. The goal of this study was to identify whether college students would react differently to different types of dress and whether specific types of dress would have influences on college students’ first impressions of a male or female peer. Results of the study indicated that college students …

An Exploration Of Social Media Use In Local Television News Stations: An Evaluation And Development Of A Successful New Media Strategy, Aniseh Ebbini

Graduate Theses and Dissertations

This paper examines the ways in which Social media have gained popularity over the last decade, amongst the public, and especially in the television news industry. After evaluating the current ways Social media are being implemented and observing national trends, I developed a comprehensive new media strategy to serve as a guide and reference for any television station wanting to incorporate these tools into its regimen.

The Relationship Of Women's Magazines And Their Websites: A Comparative Analysis Of Print And Web Content, Allison Walker Ruff

Graduate Theses and Dissertations

With the digital expansion of magazines, it is essential to determine how a magazine's online and digital content compares to its print content. The editorial strategy for print content versus Web content could make a difference in consumers' brand attachment and loyalty to a magazine. Magazines must have a dynamic online strategy that offers a different experience than printed material in order to gain new relationships and strengthen those relationships people already have with the brand. A comparative analysis of the print content versus the online website content of four separate women's publications can help determine if each magazine is …