Other Communication Commons^™

Volunteer Experiences In Outdoor Recreation: Navigating Uncertainty And Belonging, Morgan R. Purdy

UNLV Theses, Dissertations, Professional Papers, and Capstones

Volunteers play a central role in the operation of outdoor recreation areas, yet their positions often lack formal training, clear authority, and consistent structural guidance. While organizational socialization research has focused primarily on paid employees, less is known about how volunteers in outdoor contexts navigate uncertainty and develop identity through communication. Guided by organizational socialization theory and volunteer communication scholarship, this qualitative study examines two research questions: How do outdoor recreation volunteers manage uncertainty during socialization? And how does volunteering shape their sense of identity and belonging? Drawing on 13 semi-structured interviews and prolonged ethnographic fieldwork within a public land …

Gotta Be Fresh: Comedy Central’S Workaholics, Masculinity, And Paratextual Decay, Adamandrew Lenox

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis examines social media marketing materials for Workaholics, a sitcom aired on Comedy Central from 2011 to 2017, to study paratextual temporality/ephemerality, the “brand as friend” social media strategy, and how masculinity is articulated through paratexts. The project incorporates theories from the fields of social media and internet marketing studies, television content and industry studies, and promotional paratext studies. Research centered on 100 Workaholics X (formerly Twitter) posts, published from January 2012 to March 2017. Posts were collected using Google Chrome extension TwExportly. Qualitative textual and content analysis of these paratexts results in three categories of findings. First, I …

Telehealth In Patients With Type 2 Diabetes Mellitus, Saghi Nassrouie

UNLV Theses, Dissertations, Professional Papers, and Capstones

Description: Type 2 diabetes mellitus (DM2) is an epidemic that has many factors involved in its management to maintain control. Patients with DM2 require routine evaluations and blood work to provide comprehensive care. COVID-19 caused major shifts in traditional care which sparked an increase in the utilization of technology like telehealth. Telehealth can be an effective tool used to manage diabetes and help attain better glucose control, but its effectiveness during the COVID-19 pandemic warrants further investigation.Purpose: The purpose of this project was to determine if telehealth visits were more effective in reducing Hemoglobin A1c (HbA1c) in adult patients with …

Chatting Online: An Ethnographic Case Study Of Educator Discourse On Social Media, Lindsay J. Russell

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study sought to examine the online discussions of teachers located in the Southwestern area of the United States regarding social justice issues on social media. Specifically, it looked to discover how educators in this region are attempting to assert agency when faced with socially inequitable situations. Teachers in this region are hired as public employees in a state that penalizes public workers for exhibiting opinions (SRS § 288.260, 1969).

The study utilized Cultural Historical Activity Theory along with Critical Multiculturalism to demonstrate that our present actions are culturally and historically situated while illuminating hegemonic forces. The study found that …

"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero

UNLV Theses, Dissertations, Professional Papers, and Capstones

With more than 25 million followers and counting, One Direction is currently the biggest boy band in the world, and its fans—known as “Directioners”—have become one of the most visible and recognizable fandoms to utilize social media, especially Twitter. Drawing upon an updated version of a fan theory highlighting the interpretive community and social hierarchy that exist within a fandom, this study examines the participatory culture among One Direction fans online that helps them create and dominate worldwide Twitter trends, as well as overshadow what is regarded as more serious news topics. Although previous research studies have examined Directioners and …

Investigating How Restaurant Week's Price Promotion Affects Diners' Online Perceptions, Jian Zhao

UNLV Theses, Dissertations, Professional Papers, and Capstones

Price promotion is being widely employed in the global restaurant industry. This exploratory study uses online user-generated content (UGC) to investigate how price promotion affects diners’ perceptions. The study uses secondary data extracted from a Chinese third-party review website, Dianping.com. The data was separated into Restaurant Week’s price promotion group and non-price promotion group for comparison. Structured content analysis and further chi-square tests were used to analyze qualitative data, and a two-way MANOVA was applied to analyze quantitative data. Empirical evidence shows that food, service, and environment are the top three determinant attributes for full-service restaurants, and they are not …

Attributions And Coping Behaviors Communicated Among Bullied Students: An Analysis Of Bullying Blogs, Carly Marie Danielson

UNLV Theses, Dissertations, Professional Papers, and Capstones

Student bullying is a growing and damaging problem in society today. This study investigates the role of bullied students' attributions and coping strategies through Heider's (1958) attribution theory (AT) and Crick and Dodge's (1994) social information processing model (SIP). Rich data are obtained from bullying blogs that showcase how bullied individuals make sense of their experiences online. The important findings that emerge from this investigation relate to similarities in men's and women's attributions and differences in their coping strategies and resources to manage victimization. Additionally, both men and women experienced similar negative outcomes with particular coping strategies and resources, suggesting …

Virtual Rebel Website: A Strategy To Increase User Engagement Through Bounce Rate Analysis, Michael Vendivel

UNLV Theses, Dissertations, Professional Papers, and Capstones

In a media environment that increasingly demands captivating content on a website, user engagement becomes a critical factor in the strategy of maintaining user interest. Research based on website analytics has shown that decreasing the Bounce Rate increased the time a web user spends on a website, entailing higher user engagement. Bounce Rate is the ratio of single-page visits on a website divided by the total number of visits, and it is used primarily used to quantify user interest. By examining the analytics and design of the student-run news siteVirtual Rebel, produced by the Hank Greenspun School of Journalism and …

Exploring The Relationships Between Rap And Hip-Hop Music Use And Objectified Body Consciousness, Body Dissatisfaction, And Gender Norms In Female Juvenile Delinquents, Nina Simone Brathwaite

UNLV Theses, Dissertations, Professional Papers, and Capstones

Various forms of portable media (e.g., television, movies, magazines, internet, music) are increasingly accessible to and used by the average adolescent in the U.S. (American Psychological Association [APA], 2007; Ward, 2003). Two of the most popular genres of adolescent entertainment, rap and hip-hop music are frequently criticized for their use of misogynistic images and lyrics that objectify women and glorify sex, drug use, and violence (Bretthauer, Zimmerman & Banning, 2006; Conrad, Dixon & Zhang, 2010; Ward, 2003). Although understudied, one could argue that increased accessibility to and use of such media that fosters sexually-explicit and -objectifying messages common in Western …

Examining The Value Of Word Of Mouth As A Marketing Tool For Poker Book, Jeffery J. Hwang

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the spring of 2003, the poker world saw the launch of the World Poker Tour; that same May, an amateur poker player and online qualifier named Chris Moneymaker won the Main Event of the World Series of Poker and the $2.5 million first prize, demonstrating that virtually anyone can win at poker. The result of these two events was a “poker boom” that, by September 2005, had the two largest poker book publishers on the planet reporting ten-fold increases in sales. And yet, outside of their own company websites, most of the largest poker book publishers on the planet …