Other Communication Commons^™

A Basic Investment In Mercy: Problematizing Assessment In The Basic Course, Kate Swartz

Basic Communication Course Annual

This essay addresses the assessment aspect of the Basic Course; namely, it problematizes our reliance as instructors on traditional grading schema that interfere with our students’ best interests. I address this problem with a mercy-centered approach that uses an ungrading assessment method. In doing so, I acknowledge potential issues with this approach as well as argue for its expanded use as a merciful, beneficial way to provide feedback.

Assessment ‘Responsabilities’ In The Basic Course: Evaluating Public Speaking Rubrics, Miranda N. Rouse

Basic Communication Course Annual

Procedures and practices that are ableist in the educational system have been long overlooked. Speakers having differing abilities than neurotypical or able-bodied individuals is often not something that is considered in basic course assessment tools. This is important to address because although there are institutional policies and procedures in place to help students with differing abilities, instructors of public speaking have the autonomy or power to determine how such accommodations will affect the speech grade determined by the assessment tool. Power relations are significantly complicated in educational settings when strict hierarchies are imposed, and when instructors abuse their authority, which …

Instructional Resources To Assess Applied Projects As A Culminating Graduate Communication Student Experience, Michael G. Strawser, Bridget Rubenking, Kelsey Lunsford, Margaret Gravelyn

Journal of Communication Pedagogy

This study reviews the traditional culminating graduate student experiences, theses, and comprehensive exams, as well as a newer, more professionally relevant option, applied research projects. We conceptualize applied projects as student-led, client-connected, hands-on, experiential projects that address a real-world communication problem or topic through the creation of relevant deliverables. We used Glassick et al.’s (1997) scholarship assessed model and the National Communication Association’s communication learning outcomes to determine perceived differences between culminating experiences. Survey results (N = 32) of recent alumni and current master’s level Communication students demonstrate near-equal ratings of applied projects and theses in their ability to both …

Thriving Instead Of Surviving: The Role Of The Reasoned Action Model In Assessing The Basic Course, Michael E. Burns, Kristen L. Farris, Mark Paz, Sean Dyhre

Basic Communication Course Annual

The current study investigates the use of the reasoned action model (Fishbein & Ajzen, 2010) as an assessment tool for the basic communication course. Specifically, this study examines how attitude towards behaviors, subjective norms, and perceived behavioral control influence students’ behavioral intentions to use communication behaviors taught in the basic course outside of class. In addition to the stated variables in the reasoned action model, this study also examines how knowledge gain influences behavioral intention. Data was collected from 2,228 students enrolled in a basic communication course at a large southwestern university, and a random sample of 666 students was …

Measuring Essential Learning Outcomes For Public Speaking, Melissa A. Broeckelman-Post, Karla M. Hunter, Joshua N. Westwick, Angela Hosek, Kristina Ruiz-Mesa, John Hooker, Lindsey B. Anderson

Basic Communication Course Annual

Basic Course Directors (BCDs) are typically expected to assess course learning outcomes, but few formal guidelines and resources exist for new BCDs. As one part of a larger multi-methodological assessment tool development project, this manuscript maps existing quantitative measures onto the six essential competencies and associated learning outcomes established by the Social Science Research Council Panel on Public Speaking. This manuscript compiles dozens of measurement resources, aligned by outcome, and also identifies areas where future assessment measures development is needed. While there are many measures available for evaluating outcomes related to creating messages, critically analyzing messages, and demonstrating self-efficacy, there …

Rhetorical Genealogy And The Ethics Of Eugenics, David Mark Thomas

Electronic Theses and Dissertations

This dissertation strives to critique contemporary rhetoric on eugenics. In recent years, scientists succeeded in mapping the human genome and subsequently developed new gene editing technologies. To situate current ethical discourses about eugenics, I trace histories of these discourses at several scales of society – from the macroscopic level of the body politic to the meso level where modes of assessment have been deployed purportedly to accurately evaluate human characteristics to the microscopic level of the gene. I employ Foucauldian genealogy to highlight how, despite marked differences over time in specific eugenic discourses and practices exist, the underlying rhetoric has …

Measuring Media Literacy Inquiry In Higher Education: Innovation In Assessment, Evelien Schilder, Theresa Redmond

Journal of Media Literacy Education

The ability to critically access, analyze, evaluate, and create media messages is crucial in the process of becoming an informed and engaged citizen throughout life. Asking critical questions is not only a valuable dimension of media literacy, but also an indispensable aspect of participating in a democracy. Yet, measuring the effectiveness of media literacy is still a major challenge for the field. It is unclear to what extent people of all ages may engage in critical questioning habits with regards to media. To address this gap, we studied the changes in critical questioning habits for college-aged students enrolled in media …

Anxiety And Communication Competence In The Honors Basic Public Speaking Course: An Intervention And Formative Assessment, Joshua N. Westwick, Karla M. Hunter, Barbara A. Kleinjan

Basic Communication Course Annual

This case study examines the effectiveness of a formative assessment intervention in an honors section of a basic public speaking course. Previous research has found significantly higher levels of public speaking anxiety among honors students than among non-honors students and has therefore identified these students as a population at risk for high public speaking anxiety (PSA). As a result, this analysis tested a one-hour tutoring session designed not only to aid students in maximizing learning outcomes for the first speech of the course, but, subsequently, to enhance markers of student development through reduced PSA and increased self-perceived communication competence (SPCC). …

The Issues And Challenges Of Assessing Media Literacy Education, Evelien A. Schilder, Barbara B. Lockee, D. Patrick Saxon

Journal of Media Literacy Education

In the media literacy literature, the challenges associated with assessment have, to a great extent, been ignored. The purpose of this mixed methods study was therefore to explore the views of media literacy scholars and professionals on assessment challenges through qualitative interviews (n = 10) with the intent of using this information to develop a quantitative survey to validate and extend the qualitative findings with a larger sample of media literacy professionals and scholars from around the world (n = 133). The findings offer an overview of the assessment challenges encountered by these participants.

Putting Assessment Into Action: Selected Projects From The First Cohort Of The Assessment In Action Grant, Darren Sweeper

Sprague Library Scholarship and Creative Works

No abstract provided.

Mission Statements As Naming Proposals: An Rsi Approach, Susan K. Opt

Journal of the Association for Communication Administration

This study explores the communication process used to generate and express communication program mission “names.” It argues that the process that underlies the creating, maintaining, and changing of names, ranging from the specific to the ideological, also generates academic unit “mission.” Viewing mission texts through the lens of the rhetoric of social intervention model reveals how the texts reason rhetorically as they propose and provide evidence for the “appropriateness” of a unit’s constituted mission name. Awareness of the rhetorical-reasoning pattern can help unit members make sense of mission-building or -revising work and provide a practical way for them to organize …

The Role Of Collaboration And Feedback In Advancing Student Learning In Media Literacy And Video Production, Carl M. Casinghino

Journal of Media Literacy Education

Educators can learn many lessons as they implement collaborative project strategies, manage appropriate feedback, and measure communicative skill development in the media literacy classroom. This article examines case studies and learning outcomes in a high school digital production classroom taught by a veteran media literacy educator.

Classroom Projects As Embodied And Embedded Outcomes Assessment, Garnet C. Butchart, Margaret Mullan

Journal of the Association for Communication Administration

Although educators already recognize the value in engaging student learning through classroom projects and service-learning, assessment of student learning through classroom projects may be accompanied by a shift of attention from mastery of ideas to embodied knowledge. We argue that embodiment is the basic semiotic condition of being human—of being both an expressive and perceptive (communicative) being among others. Linking this philosophy of communication principle to the topic of assessment, the article offers assessment research a focus of attention on learning settings: from embodiment as learning context, to the built environment of classrooms, as well as to group interaction. We …

Assessing Value From The Digital Collection End-User: The Western Writers Series Digital Editions Experience, Thomas Hillard, Rick A. Stoddart

Rick A Stoddart

How end-users and stakeholders value a digital collection is one of the most compelling questions in library assessment.This presentation reports on a series of interviews with stakeholders and potential end-users of the digital collection “Western Writers Series Digital Editions.” These interviews were undertaken to determine in what ways these digital humanities materials might be used by scholars and incorporated into their research process. Interview participants were identified through scholarly citations and works cited lists. The outcomes of these interviews are supplemented by additional interviews with the editors of the original print editions of the Western Writers Series, as well as …

Assessing Value From The Digital Collection End-User: The Western Writers Series Digital Editions Experience, Thomas Hillard, Rick A. Stoddart

Tom J. Hillard

How end-users and stakeholders value a digital collection is one of the most compelling questions in library assessment.This presentation reports on a series of interviews with stakeholders and potential end-users of the digital collection “Western Writers Series Digital Editions.” These interviews were undertaken to determine in what ways these digital humanities materials might be used by scholars and incorporated into their research process. Interview participants were identified through scholarly citations and works cited lists. The outcomes of these interviews are supplemented by additional interviews with the editors of the original print editions of the Western Writers Series, as well as …

You’Re Doing More Than You Think: Acknowledging The Small Victories In Assessing Digital Literacy Instruction, Rick A. Stoddart

Rick A Stoddart

Assessing Organizational Image Through The College Open House: A Tool For Success, Andrea M. Pampaloni, Andrea Vadaro Tucker

Journal of the Association for Communication Administration

This study evaluates how effective colleges and universities are in presenting an accurate and positive organizational image via their open house events. The Open House Assessment for Higher Education Institutions (HEIs) © was developed to determine how institutional characteristics identified by potential members as influential to their decision to affiliate with a school were made relevant through the organizational image presented by the school. Open house events at twenty-four colleges and universities were assessed using the tool. Findings indicate that there are overall modifications to open house events that might benefit all schools, suggesting that the tool can be an …

Adapting Assessment For The Field Of Communication, Marcus Paroske, Sarah Rosaen

Journal of the Association for Communication Administration

It has now become a universal mandate that communication programs conduct assessment of whether students attain selected learning outcomes. However, approaches to assessment unique to communication beyond the basic public speaking course are rare in the literature. This paper defends a “meta-assessment” approach to communication assessment as a key to negotiating the unique attributes of the field of communication, especially in heterogeneous academic departments and programs. It further argues that this approach can benefit assessment of similar, interdisciplinary academic programs.

Building Support For The Introductory Oral Communication Course: Strategies For Widespread And Enduring Support On Campus, Jon A. Hess

Journal of the Association for Communication Administration

A strong introductory course is important for many communication departments, for the discipline, and for meeting our obligation to society. This paper utilizes the example of a recent curricular reform that threatened to eliminate a required oral communication course to reflect on strategies departments can use to build widespread and lasting support for the course. The paper reviews the events that led to the challenge and details the department’s response, which offers lessons that may be useful for other institutions. Four lessons include: tailoring the introductory course to the institution’s needs and mission, involvement in university work, making compelling use …

Assessing The Strategic Credibility Of Special Collections And Archives, Rick A. Stoddart, Erin L. Passehl

Rick A Stoddart