Tourism and Travel Commons^™

Developing A Marketing Plan For Hertz China, Isabel Tan Ai Wei

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this professional-paper is to develop a marketing plan for Hertz China. Hertz China is a car rental company which focused on business to business and business to customer market and only short-term rentals, of less than one year's duration. This marketing plan will thus exclude long-term or leasing arrangements and considers only cars, and excludes commercial vehicles such as vans and trucks. The marketing plan will focus on analyzing the potential consumers, product mix, price, and local competitors for such a business.

Marketing Analysis For Bonk Knob Shoals Located In Van Buren County, Tennessee, Lillian Lee Ehrmann

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to provide Alfred Crabtree, owner of Bonk Knob Shoals, with a marketing plan. Bonk Knob Shoals will be an upscale campsite nearby Spencer, TN in Van Buren County.

Statement of Objective: Bonk Knob Shoals is currently under development and the owner wants to gain insight to LOHAS tourists, so he can create a suitable business plan to attract people in that niche market. Marketing is a huge component of the business plan because Crabtree believes a significant amount of resources will be needed to increase tourism awareness of the upscale campsite, …

The Marketing Plan Of The Cotai Strip, Pui Shan Wong

UNLV Theses, Dissertations, Professional Papers, and Capstones

In 2003, when most the current Cotai Strip was still a piece of reclaimed land, Sheldon Adelson started a visionary development on this piece of land: the Asian Las Vegas - the Cotai Strip under the corporate Sands China Limited. Its first property, the Venetian Macau was opened in August 2007 followed with a Four Seasons hotel in 2008 with a great success. The forthcoming project is the Sands Cotai Central which includes a 1,200-rooms Holiday Inn Macau, a 600-rooms Conrad Macau and a 4,000-rooms Sheraton Macao with an additional complex of casino, meeting facilities, and shopping mall.

Marketing these …

Why China? A Study Of Why Foreign Hotel Companies Are Rushing To Develop New Luxury Hotels In China, Sean Hardingham

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this professional paper is to identify why China is currently the number one recipient of foreign investment from foreign multinational luxury hotel companies.

Statement of Objective: An exploratory study will be conducted in support of the purpose. With such a lack of available information relating specifically to luxury hotel development in China; published data on the current economic, cultural, and tourism environment in China will be used to support conclusions made in regard to luxury hotel development by multinational hotel companies.

Justification: Deng Xiaoping’s introduction of the Open Door Policy in 1978 opened the door to …

Comparing Service Qualities/Gaps Between Hospitality Industry And Timeshare Industry, Yan Zhu

UNLV Theses, Dissertations, Professional Papers, and Capstones

After the Great Recession of 2008, both the hospitality and the timeshare industries were influenced dramatically. Consumers became more sensitive to the price of services rendered, and to service quality when choosing hotels and investing in timeshares. Thus, service quality became the vital factor contributing to success in the highly competitive hospitality industry. This paper will compare service qualities and gaps between the hospitality industry and the timeshare industry. The purpose of this study is to find the key service gaps in the both industries and service quality dimensions.

Objective of Study: This paper will identify each aspect of service …

The Winding Stair Offset Menu, March 10th., 2012, Winding Stair Restaurant

Menus of the 21st Century

The Winding Stair Restaurant is located at 40, Lower Ormond Quay Dublin on the north side of the river Liffey beside the Ha’penny Bridge. The proprietor is Elaine Murphy. The Winding Stair started life as a bookshop and café which was a popular meeting spot in Dublin during the 1970s and 1980s. The café closed in 2005 and in 2006 the current proprietor re-opened it as a restaurant.

“The bookshop, located on the ground floor, was retained as were many of the old bookshelves, photos and memories. The room retains its timeless charm with stripped wood tables and floors, and …

The Relationship Between Live Music And Enjoyment Of Wine, Janey Helene Cowan

Agribusiness

This study was performed in order to determine the relationship between enjoyment of music in a live setting and enjoyment of wine consumed while at the concert. Surveys were collected from 113 respondents throughout the summer of 2011 at San Luis Obispo’s “Concerts in the Plaza.” J. Lohr Vineyards and Wines was the wine sponsor throughout the summer concert series, which represented a wide variety of musical genres. Overall, 80% of the sample was women, 69% drank white wine, and 93% had tried J. Lohr wines before the event. With regard to wine opinion, 57% of the sample maintained the …

National Geographic Crown Of The Continent Geotourism Mapguide Usage Assessment, Christine Oschell, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

This report examined the uses of the Crown of the Continent MapGuide (both the printed and website versions) and how this tool has influenced those who use it. The Crown of the Continent MapGuide appears to be a tool that is influencing many visitors to the area. The findings of this study suggest that the Geotourism concept, as portrayed by the MapGuide, is a successful tool in visitor management.

Assessment Of The Usage Of The National Geographic Greater Yellowstone Mapguide , Christine Oschell, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

This report examines the uses of the Greater Yellowstone MapGuide (both the printed and website versions) and how this tool has influenced those who use it. The Greater Yellowstone MapGuide appears to be a tool that is influencing visitors to the area in many ways. The MapGuide appears to influence where they stay, where they drive, and the activities in which they participate. The findings of this study suggest that the Geotourism concept, as portrayed by the MapGuide, is a successful tool in visitor management.

A Re-Examination Of Montana's Economic Impact Estimates, Norma P. Nickerson, Kara Grau

Institute for Tourism and Recreation Research Publications

Adjustments to the estimates of the economic impact of tourism in Montana are discussed in this research note.

Chinese International Students’ Attitudes Towards Online Travel Agencies In The U.S.A., Weixin Xin, Yun Lin

MBA Student Scholarship

With the development of travel industry in America and influx Chinese international students in the U.S., more Chinese international students tend to have different attitudes towards travelling in the United States. This research study drew a random sample (N=50) of males (n=25) and females (n=25) who were administered a student perception questionnaires. Measures were obtained on Chinese international students' attitudes toward online travel agencies in the U.S., and the “new mode” of travelling. Eighty-five percent of the participants were Chinese students in Johnson and Wales University-Providence, RI, U.S.A. Fifteen percent of the participants were Chinese students in other universities in …

Surf Lifeguard Perceptions And Practice Of Cardiopulmonary Resuscitation (Cpr), Kevin Moran, Jonathon Webber

International Journal of Aquatic Research and Education

While the importance of lifeguards in providing immediate and effective basic life support (BLS) in drowning has been well reported, not a lot is known about how lifeguards perceive the relative value of CPR as a lifeguard skill, their training in it, and the likelihood of resuscitation being successful. A self-complete questionnaire was completed by 252 volunteer surf lifeguards at 16 surf beaches in the Greater Auckland,NZ region. Results show that most lifeguards (65%) had received training in the 3 months before the survey, 83% were willing to perform CPR, few (9%) had used CPR in an emergency, and many …

The Dynamic Role Of Entrepreneurs In Destination Development, Theresa Ryan, Ziene Mottiar, Bernadette Quinn

Articles

This article explores the significant role that entrepreneurs play in destination development. It contends that while the influence of entrepreneurs is discussed in the literature, scant attention has been paid to the dynamic, catalytic and longstanding nature of this influence. This research shows that entrepreneurial activity is dynamic and creative, and has the ability to influence the creation of a culture for tourism that underpins tourism development over long periods of time. Employing a qualitative case study approach, the research investigates Killarney, Co. Kerry, a developed tourism area in Ireland. It identifies not only the way in which entrepreneurs can …

Montana Nonresident Traveler Expenditures And Economic Contribution: 2009, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the economic contributions, expenditures, and average daily spending of nonresident visitors to Montana during 2009.

Montana Nonresident Traveler Expenditures And Economic Contribution: 2008, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the economic contributions, expenditures, and average daily spending of nonresident visitors to Montana during 2008.

Montana Nonresident Traveler Expenditures And Economic Contribution: 2007, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the economic contributions, expenditures, and average daily spending of nonresident visitors to Montana during 2007.

Visitor Comments About Montana: 2009-2010 Nonresident Survey , Jake Jorgenson, Norma Nickerson, Laura Lovo

Institute for Tourism and Recreation Research Publications

This report provides all the comments written by nonresident visitors to Montana. The comments, categorized into eight themes, include positive comments; travel issues; negative comments; activities; public and private land use management; attractions; specific purpose, and; comments about living in Montana. The majority of comments were about positive experiences visitors had in Montana.

Brand Management In The Hospitality Industry, David J. Kwun

Rosen Faculty Scholarship and Creative Works

No abstract provided.

Maintaining Relevance In A Changing World, Robertico R. Croes, Manuel A. Rivera, Seung Hyan Lee, Valeriya Shapoval, Nancy Kageyama, Milos Bujisic, Anil Bilgihan, Eric D. Olson

Dick Pope Sr. Institute Publications

Bok Tower Gardens (BTG) is located in Lake Wales, between Tampa and Orlando, and offers the Singing Tower, the gardens, the Pine Ridge Trail and the Pinewood Estate along with a visitor center and a café. BTG stretches nearly 50 acres of Olmsted Gardens and is built on Iron Mountain, one of the highest points in Peninsular Florida. The Gardens is listed as a National Historic Landmark on the National Register of Historic Places. BTG recorded 149,888 visits in 2011, slightly more than its 2002‐2010 average of 133,045. Increasing total visitation is an important goal for BTG. At the request …

Eco Travel Singapore - Balancing Social And Profit Motives, Biqi Wu

Lien Centre Student Case Studies

No abstract provided.

Ard Bia@Nimmo's Set Menu, Autumn, 2012, Ard Bia

Menus of the 21st Century

Ard Bia @ Nimmo's is located in the Spanish Arch, Long Walk, Galway. The restaurant is located beside the river Corrib, under the Spanish Arch and across from the Musuem.The proprietor is Aoibheann McNamara.

One of Galway’s most enduring restaurant operations which is now housed in one of the city’s most iconic restaurant spaces, Ard Bia has always placed as much emphasis on community experiences and aesthetic stimulation as on serving great food in a fun environment. We believe in having roots in a place whilst having an identity that transcends location and takes inspiration from around the world.

Ard …

Is There A Future / Career For Tourist Guides?, Detta Melia, Josephine Rice

Conference papers

Tourist guides are the essential interface between a tourism destination and its visitors, and are very much responsible for the overall impression and satisfaction offered by a destination. However, despite the prominent role that tourist guides play in the system of tourism, fairly scant scientific attention has been paid to them to date. Tourist Guides create a link between the visitor and the host country. Yet, of the small amount of literature devoted to them, very few studies have asked tourist guides their views and opinions, and have built up a profile of the tourist guide. This paper is an …

The Winding Stair Set Lunch Menu, September 24th-30th., 2012, Winding Stair Restaurant

Menus of the 21st Century

The Winding Stair Restaurant is located at 40, Lower Ormond Quay Dublin on the north side of the river Liffey beside the Ha’penny Bridge. The proprietor is Elaine Murphy. The Winding Stair started life as a bookshop and café which was a popular meeting spot in Dublin during the 1970s and 1980s. The café closed in 2005 and in 2006 the current proprietor re-opened it as a restaurant.

“The bookshop, located on the ground floor, was retained as were many of the old bookshelves, photos and memories. The room retains its timeless charm with stripped wood tables and floors, and …

Ard Bia@Nimmo's Lunch Menu, 2012, Ard Bia Restaurant

Menus of the 21st Century

Ard Bia @ Nimmo's is located in the Spanish Arch, Long Walk, Galway. The restaurant is located beside the river Corrib, under the Spanish Arch and across from the Musuem.The proprietor is Aoibheann McNamara.

The story so far...

One of Galway’s most enduring restaurant operations which is now housed in one of the city’s most iconic restaurant spaces, Ard Bia has always placed as much emphasis on community experiences and aesthetic stimulation as on serving great food in a fun environment. We believe in having roots in a place whilst having an identity that transcends location and takes inspiration from …

The Winding Stair Sample Special Value Dinner Menu, 2012, Winding Stair Restaurant

Menus of the 21st Century

The Winding Stair Restaurant is located at 40, Lower Ormond Quay Dublin on the north side of the river Liffey beside the Ha’penny Bridge. The proprietor is Elaine Murphy. The Winding Stair started life as a bookshop and café which was a popular meeting spot in Dublin during the 1970s and 1980s. The café closed in 2005 and in 2006 the current proprietor re-opened it as a restaurant.

“The bookshop, located on the ground floor, was retained as were many of the old bookshelves, photos and memories. The room retains its timeless charm with stripped wood tables and floors, and …

The Winding Stair Value Menu, 2012, Winding Stair Restaurant

Menus of the 21st Century

The Winding Stair Restaurant is located at 40, Lower Ormond Quay Dublin on the north side of the river Liffey beside the Ha’penny Bridge. The proprietor is Elaine Murphy. The Winding Stair started life as a bookshop and café which was a popular meeting spot in Dublin during the 1970s and 1980s. The café closed in 2005 and in 2006 the current proprietor re-opened it as a restaurant.

“The bookshop, located on the ground floor, was retained as were many of the old bookshelves, photos and memories. The room retains its timeless charm with stripped wood tables and floors, and …

Mulberry Garden Seasonal Dinner Menu, 22nd – 24th March. 2012, Mulberry Gardens

Menus of the 21st Century

Mulberry Garden is located in Mulberry Lane, Donnybrook, Dublin 4 opposite the Bang and Olufsen Store in Donnybrook where Morehampton Road meets Donnybrook Road. The proprietor is John Wyer. It opens three evenings a week Thursday to Saturday. The menu changes every week with a choice of two starters, two main courses, a pudding and a cheese plates. The cost is €40 per person.

“At Mulberry Garden, we serve one menu based around the finest and freshest seasonal, Irish produce. Our chefs are passionate about using Irish produce and work closely with the best local farmers, butchers, fishermen and artisan …

Cafe Paradiso Dinner Menu August 2012, Cafe Paradiso

Menus of the 21st Century

Cafe Paradiso is located at 16 Lancaster Quay, Cork, Co. Cork just opposite the Lancaster Lodge Hotel on the way out of Cork City. The proprietors are Denis Cotter and Geraldine O'Toole. Opening as a vegetarian restaurant in 1993 its mission is to share the pleasure of real food with skill and passion. The cooking has evolved into a unique, mature and personal style strongly influenced by the producers of local vegetables and cheese.

The early cafe-style dining room design was intended to emphasise the effect of serving top-class food in a casual atmosphere, The restaurant has been refurbished – …

Cherry Tree Restaurant: Set Dinner Menu 27th. November, 2012, Cherry Tree Restaurant

Menus of the 21st Century

The Cherry Tree restaurant was opened by chef/proprietor Harry McKeogh in Ballina, Co. Mayo in 2000. It is a contemporary style restaurant with waterside views. Produce is sourced from the local area where possible and a range of menus are offered from early bird to à la carte. The restaurant has won a number of awards and recommendations

Restaurant website available here

Research Notes: Journal Of Tourism Consumption And Practice Volume 4 No.2 2012, Teun Den Dekker, Marcel Tabbers

Journal of Tourism Consumption and Practice

From Creative Crowds to Creative Tourism: A search for creative tourism in small and medium sized cities. Teun den Dekker and Marcel Tabbers Barcelona Creative Tourism. Caroline Couret COLIN’s creative tourism experiences: The opportunities for the province of Noord-Brabant, The Netherlands. Kristel Zegers