Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Social and Behavioral Sciences (45)
- Hospitality Administration and Management (37)
- Leisure Studies (29)
- Business Administration, Management, and Operations (24)
- Arts and Humanities (23)
-
- Food and Beverage Management (22)
- History (20)
- Accounting (18)
- Cultural History (18)
- Education (18)
- Marketing (17)
- Arts Management (16)
- Business Analytics (16)
- Educational Administration and Supervision (16)
- Insurance (16)
- Advertising and Promotion Management (9)
- Entrepreneurial and Small Business Operations (9)
- Public Affairs, Public Policy and Public Administration (6)
- Sales and Merchandising (6)
- Sociology (6)
- Architecture (5)
- Business Law, Public Responsibility, and Ethics (5)
- Economics (5)
- International Business (5)
- Tourism (5)
- Communication (4)
- International and Area Studies (4)
- Other Business (4)
- Institution
-
- Technological University Dublin (33)
- University of North Florida (21)
- Universitas Indonesia (16)
- University of Central Florida (15)
- University of Montana (13)
-
- Kennesaw State University (9)
- Embry-Riddle Aeronautical University (5)
- California Polytechnic State University, San Luis Obispo (3)
- Grand Valley State University (2)
- Singapore Management University (2)
- University of Nevada, Las Vegas (2)
- Columbia College Chicago (1)
- Dominican University of California (1)
- Eastern Illinois University (1)
- Edith Cowan University (1)
- Georgia Southern University (1)
- Munster Technological University (1)
- Pace University (1)
- Rollins College (1)
- SIT Graduate Institute/SIT Study Abroad (1)
- The University of San Francisco (1)
- The University of Southern Mississippi (1)
- University of Kentucky (1)
- University of Richmond (1)
- Ursinus College (1)
- Vocational Training Council (1)
- Western Michigan University (1)
- World Maritime University (1)
- Yale University (1)
- Keyword
-
- Northeast Florida regional ephemera collection; Hotels (18)
- Menu (14)
- Gastronomy (13)
- Fla.); Hotels – Florida – Jacksonville; Tourism – Florida -- Jacksonville; Jacksonville (Fla.) – History; Printed ephemera (10)
- Restaurent (9)
-
- Nonresident (7)
- Hotel (Jacksonville (6)
- Survey kit (6)
- Tourism (6)
- Thornton's (5)
- Airlines (4)
- Motels and lodgings; Windsor (4)
- Resident (4)
- Special events (4)
- Tourism characteristics (4)
- Visitor spending (4)
- Branding (3)
- Collaboration (3)
- Economic development (3)
- Ireland (3)
- Low cost carriers (3)
- Marketing (3)
- Michelin (3)
- Montana (3)
- Motels and lodgings; Seminole Hotel (Jacksonville (3)
- Restaurants (3)
- Stars (3)
- Airports (2)
- Curacao (2)
- Data mining (2)
- Publication
-
- Tourism (21)
- Menus of the 21st Century (17)
- Jurnal Vokasi Indonesia (16)
- Institute for Tourism and Recreation Research Publications (13)
- International Journal of Religious Tourism and Pilgrimage (11)
-
- Atlantic Marketing Association Proceedings (8)
- Rosen Faculty Scholarship and Creative Works (7)
- Dick Pope Sr. Institute Publications (3)
- Faculty Scholarship and Creative Works (3)
- Publications (3)
- Conference papers (2)
- Electronic Theses and Dissertations (2)
- Honors College Theses (2)
- Honors Theses (2)
- Journal of Tourism Insights (2)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (2)
- Articles (1)
- Books / Book chapters (1)
- Business and Economics Faculty Publications (1)
- Cultural Studies Capstone Papers (1)
- Dissertations, Masters Theses, Capstones, and Culminating Projects (1)
- Doctoral Dissertations and Master's Theses (1)
- Faculty Publications (1)
- Hospitality Management (1)
- Independent Study Project (ISP) Collection (1)
- Journal of Contemporary Archival Studies (1)
- Journalism (1)
- Maritime Safety & Environment Management Dissertations (Dalian) (1)
- Master's Theses (1)
- Masters Theses (1)
- Publication Type
Articles 1 - 30 of 139
Full-Text Articles in Tourism and Travel
Montana Folk Festival 2015, Megan Schultz
Montana Folk Festival 2015, Megan Schultz
Institute for Tourism and Recreation Research Publications
This study was conducted for the non-profit Mainstreet Uptown Butte, to provide insight into the characteristics of attendees of the 2015 Montana Folk Festival. Paper surveys were completed by 371 attendees of the event. Results show that 75% of respondents were residents of Montana and of those Montana residents, 39% were from Butte-Silver Bow County. Out-of-county respondents spent an average of 2.81 nights in Butte-Silver Bow County and more people spent money on motel/hotel/b&b purchases, gasoline, and restaurant/bars while visiting the area than any other spending categories. Restaurant/bar purchases received the highest total dollars spent during the event. Respondents to …
Penggunaan Analisis Abc Untuk Pengendalianpersediaan Barang Habis Pakai : Studi Kasus Di Program Vokasi Ui, Titis Wahyuni
Penggunaan Analisis Abc Untuk Pengendalianpersediaan Barang Habis Pakai : Studi Kasus Di Program Vokasi Ui, Titis Wahyuni
Jurnal Vokasi Indonesia
The purpose of this study was to determine the consumable inventory control are applied in Vocational Education Program, University of Indonesia as well as to determine the consumable inventory into groups A, B, and C based on the use of the ABC analysis, investing, and the critical index. This research uses descriptive analytical approach to look at the problems faced and the activities undertaken by the Procurement Section vocational program UI to manage inventory of consumable during 2014. The supply of consumable goods data is processed to provide a picture of the pattern of inventory consumable goods then the classification …
Tantangan Manajemen Arsip Elektronik Di Era Web 2.0, Wiwiet Mardiati
Tantangan Manajemen Arsip Elektronik Di Era Web 2.0, Wiwiet Mardiati
Jurnal Vokasi Indonesia
From early 1990s, electronic records (e-records) have become a part of daily business activities for both small and big organisations. Since then, Records Management (RM) professionals have aimed to create a consistent and standard way to manage e-records. Nowadays, the challenges for managing e-records have been considerably complicated with the rise of Web 2.0 during the last few years. This paper will point out the challenges in managing electronic records, how RM professionals in Western Australia try to discover the best way to manage them in the Web 2.0 environment, and how it changes the role of the RM professionals …
Analisis Tranfer Pricing Dalam Lending Activitiesbanking Dengan Menggunakan Arm’S Length Principle, Deni Danial Kesa, Erwin Harinurdin, Asti Setiawati
Analisis Tranfer Pricing Dalam Lending Activitiesbanking Dengan Menggunakan Arm’S Length Principle, Deni Danial Kesa, Erwin Harinurdin, Asti Setiawati
Jurnal Vokasi Indonesia
Regulatory motivation is often done by some of the industries associated with strict regulatory supervision, such as banks and insurers. It is associated with one of them in fulfillment of the Capital Adequacy Ratio (CAR) and Solvency Margin ratio which can create incentives for management to make earnings management in the interest of regulators. From previous studies found indications that the bank's management to practice earnings management in order to meet regulatory (regulator) and the investor. API is one of the policy on sole ownership in Indonesian banks (Single Presence Policy). Because these policies will have consequences that could affect …
Evaluasi Prosedur Audit Dalam Rangka Pemenuhan Tujuan Audit Atas Piutang Usaha, Andhita Yukihana Rahmayanti, Birawani Dwi Anggraeni
Evaluasi Prosedur Audit Dalam Rangka Pemenuhan Tujuan Audit Atas Piutang Usaha, Andhita Yukihana Rahmayanti, Birawani Dwi Anggraeni
Jurnal Vokasi Indonesia
This study emphasizes the fulfillness of the audit objectives with performed by evaluating the audit procedures on accounts receivable of non-public company, both related to the audit objectives of detailed balance and the audit objectives of presentation and disclosure. Auditors perform audit procedures include tests of controls and test of detailed balance on accounts receivable account, to reach audit assurances that the audit objectives have been met so that the information and figures included in the presentation and disclosure in accordance with general acceptance standard in Indonesia. This study using the descriptive method which analyzes working papers of auditors that …
Motivasi Intrinsik Yang Mempengaruhi Pemilihan Jurusan Dan Universitas(Studi Pada Mahasiswa Baru Program Vokasi Universitas Indonesia Angkatan 2015), Amelita Lusia, Pijar Suciati, Endang Setiowati
Motivasi Intrinsik Yang Mempengaruhi Pemilihan Jurusan Dan Universitas(Studi Pada Mahasiswa Baru Program Vokasi Universitas Indonesia Angkatan 2015), Amelita Lusia, Pijar Suciati, Endang Setiowati
Jurnal Vokasi Indonesia
Globalization affects all aspects of life. This concept creates a paradigm borderless world, the world that does not know the limits of the territorial sovereignty of a nation / state. The impact of these conditions are helped create intense competition in various aspects of community life, including education. In the world of education, management can not be done conventionally alone, but requires a special ability that the output of education in accordance with market needs, both nationally and internationally. In addition to the need for change in the management of the educational institutions, educational institutions marketing issues was absolutely necessary …
Kemampuan Tarif Ina Cbg’S Hemodialisa Programkartu Jakarta Sehat (Kjs) Menutupi Biaya Riilnya, Supriadi Supriadi
Kemampuan Tarif Ina Cbg’S Hemodialisa Programkartu Jakarta Sehat (Kjs) Menutupi Biaya Riilnya, Supriadi Supriadi
Jurnal Vokasi Indonesia
Healthy Jakarta Card ( KJS ) is a Health Insurance program provided by Jakarta Provincial Government through the UP . Jamkesda Jakarta Provincial Health Office to the community in the form of medical assistance to the population of Jakarta , especially for the poor and underprivileged with tiered referral system . KJS use tariff system the price of Indonesia Case Base Groups ( INA - CBG 's ) issued by PT Askes ( Persero ) , This study aims to measure the ability of rates Hemodialysis INA CBG 's to cover the real cost , to take the example of …
Komunikasi Ritual Peziarah “Ngalap Berkah”Di Kawasan Wisata Gunung Kemukus(Studi Etnografi Komunikasi Tentang Budaya Ritual Ziarah Di Kawasan Wisatagunung Kemukus, Desa Pendem, Kecamatan Sumber Lawang, Sragen-Jawa Tengah), Rahmi Setiawati, Priyanto Priyanto
Komunikasi Ritual Peziarah “Ngalap Berkah”Di Kawasan Wisata Gunung Kemukus(Studi Etnografi Komunikasi Tentang Budaya Ritual Ziarah Di Kawasan Wisatagunung Kemukus, Desa Pendem, Kecamatan Sumber Lawang, Sragen-Jawa Tengah), Rahmi Setiawati, Priyanto Priyanto
Jurnal Vokasi Indonesia
This article is explain of ritual commucation pilgrim "ngalap berkah" in the Kemukus mountain, ethnographic study of communication about cultural tourism zone ritual pilgrimage in Mount Kemukus, Pendem Village, District Sumber Lawang, Sragen, Central Java. The results showed that for the local community a message of what is hidden behind this ritual is still ambiguity. But in the process of social interaction between indigenous communities with immigrant communities, both in terms of livelihoods, different behavior patterns, causing local people trying to accept changes to the meaning of "ngalap berkah". It is caused when the pilgrimage locations have changed or constructed …
Utilisasi Ppk Ii Bpjs Kesehatan: Analisis Perbandinganperilaku Warga Komplek Perumahan Dan Warga Perkampungan Di Depok, Nia Murniati
Utilisasi Ppk Ii Bpjs Kesehatan: Analisis Perbandinganperilaku Warga Komplek Perumahan Dan Warga Perkampungan Di Depok, Nia Murniati
Jurnal Vokasi Indonesia
The presence of the Social Security Agency (BPJS) actually Health aims to provide a guarantee that participants benefited the maintenance and protection in fulfilling the basic needs of health. Practice, some participants often complain of the long bureaucratic process that must be taken in order to take advantage of these services, particularly for patients at the Hospital (RS). Manage system of care that is applied BPJS require tiered services through Health Care Providers (PPK) Level 1 with a health center, clinic or family doctor. Given, RS is not a big health center that accepts all patients with various forms of …
Marketing Alaskan Seafood: Strategies With Brand Identification, Differentiation, And Promotions, Anna Jacobson
Marketing Alaskan Seafood: Strategies With Brand Identification, Differentiation, And Promotions, Anna Jacobson
Journalism
Everyday the globe experiences changes with food. New methods in growing and harvesting are becoming approved, while others are frowned upon. People care more about where their food comes from than ever before. This research is to explore how Alaska seafood can successfully market their products in an ever-changing world. As challenges present themselves in the industry, opportunities are there as well.
This study sets out to explore marketing strategies for promoting a seafood brand. Through exploring current literature and interviewing experts to obtain data, conclusions will be drawn and analyzed. These findings will help to understand the best practices …
The Dilemma Facing Higher Education And Industry In Tourism And Hospitality, Anthony Pui Keung Kong
The Dilemma Facing Higher Education And Industry In Tourism And Hospitality, Anthony Pui Keung Kong
Practical Social and Industrial Research Symposium
No abstract provided.
Safe Operations Above Fl600, Lt. Col. Stephen Hunter
Safe Operations Above Fl600, Lt. Col. Stephen Hunter
Space Traffic Management Conference
Safe Operations Above FL600
Abstract
With the increase in likelihood of near-term development of revenue-generating point-to-point suborbital flights and the increase in high-altitude-long-endurance commercial operations above FL600, the criticality of addressing operations above class A airspace has never been more pressing. While the Federal Aviation Administration describes the National Airspace System, it doesn’t offer a description that includes a top. Technological, physiological, physical and administrative limitations have relegated most air operations to FL600 and below. As that changes, previous work on Space Traffic Management (STM) concepts begin to take on new life and add to sincere considerations for adaptation or …
Montana Cowboy Poetry Gathering And Western Music Rendezvous 2015, Megan Schultz
Montana Cowboy Poetry Gathering And Western Music Rendezvous 2015, Megan Schultz
Institute for Tourism and Recreation Research Publications
This study was conducted for the Montana Cowboy Poetry Gathering and Western Music Rendezvous to provide insight into the characteristics of attendees to the thirtieth annual event. Paper surveys were completed by 82 attendees of the event. Results show that 65% of attendees were residents of Montana and of those 63% came from outside of Fergus County. Visitors spent an average of four nights in the Lewistown area. More people spent money on restaurant/bar, hotel/motel, and retail goods while visiting the area than other spending categories. Respondents to the survey reported total spending of $36,852 in Lewistown/Central Montana. Results provide …
The Half-Life & After-Life Of New Media, Nancy Austin
The Half-Life & After-Life Of New Media, Nancy Austin
Journal of Contemporary Archival Studies
It is fitting to think of the half-life of new media using the time-based metaphor of radioactive decay. As a metaphor, an object’s half-life can be a useful way to talk about the potent technological modernity of new media and, like Walter Benjamin’s well-known notion of the aura, call attention to an object’s performativity. However, Benjamin’s aura remains a constant reminder of irrevocable originality whereas remarking on half-life references a quality that changes over time. But what happens after the rhetorical impact of being new has run its course? What is the life expectancy of once-new media and what of …
Are Travel Purchases More Satisfactory Than Nontravel Experiential Purchases And Material Purchases? An Exploratory Study, Galia Fuchs, Po-Ju Chen, Abraham Pizam
Are Travel Purchases More Satisfactory Than Nontravel Experiential Purchases And Material Purchases? An Exploratory Study, Galia Fuchs, Po-Ju Chen, Abraham Pizam
Rosen Faculty Scholarship and Creative Works
Satisfaction derived from purchases can affect one's happiness and quality of life. Previous studies illustrated that this effect is not equal across purchase categories. Specifically, experiential purchases were found to bring more satisfaction and happiness to consumers than material purchases. However, these comparison studies treated a variety of experiential purchases as one homogeneous category regardless of their nature of consumption. Therefore, the purpose of this study was to bridge this gap and to assess the difference in the level of satisfaction among the three purchase categories: material, travel (composite event experiential purchases), and nontravel experiential purchases (single event experiential purchases). …
Customer Satisfaction Index Of Singapore 2015: Q3 Results, Institute Of Service Excellence, Smu
Customer Satisfaction Index Of Singapore 2015: Q3 Results, Institute Of Service Excellence, Smu
Research Collection Institute of Service Excellence (2007-2024)
The Customer Satisfaction Index of Singapore (CSISG) computes customer satisfaction scores at the national, sector, subsector, and company levels. The CSISG serves as a quantitative benchmark of the quality of goods and services produced by the Singapore economy over time and across countries. This is the CSISG’s ninth year of measurement.
Developing A Tourism Opportunity Spectrum Scale, Joshua Carroll, Kelsey Hession
Developing A Tourism Opportunity Spectrum Scale, Joshua Carroll, Kelsey Hession
Journal of Tourism Insights
The Recreation Opportunity Spectrum (ROS) has been used in a multitude of recreation planning and management applications, and has led the way for the development of the Water Recreation Opportunity Spectrum (WROS) – its water based counterpart. More recently the Tourism Opportunity Spectrum (TOS) has been identified as a valuable tool for assessing nature-based tourism viability and host community-visitor relationships (Butler and Waldbrook, 2003). This tool relies on important tourism conditions of site access, compatibility of other uses, regimentation, tourism impacts, onsite management, and social perceptions of visitors and hosts.
This tool however, has its merits for application, but …
Festival Attendees’ Perceptions Of Green Hotel Practices, Jason D. Oliver, Alex Naar, Erin Harris
Festival Attendees’ Perceptions Of Green Hotel Practices, Jason D. Oliver, Alex Naar, Erin Harris
Journal of Tourism Insights
Lodging managers and festival organizers have an incentive to understand how festival attendees perceive hotels with green practices in place. Lodging managers that understand how to segment, target, and position their offerings to festival attendees, including sustainable practices, can maximize financial gains from festivals. Festival organizers have related interests: they want to minimize negative impacts on the physical environment and maximize positive customer experiences on- and off-site. To provide insights into festival attendees’ perceptions of green hotel practices that may assist both sets of stakeholders, the manuscript presents the results of a survey of convenience samples from two food festivals. …
Curacao North Sea Jazz & Destination Convergence: A Harbinger Beckoning?, Robertico R. Croes, Manuel A. Rivera, Kelly J. Semrad
Curacao North Sea Jazz & Destination Convergence: A Harbinger Beckoning?, Robertico R. Croes, Manuel A. Rivera, Kelly J. Semrad
Dick Pope Sr. Institute Publications
The CNSJF was held at the World Trade Center in Curaçao on September 3-5, 2015, marking the 6th annual CNSJF. This year’s festival offered, similar to the previous year, a unique promotion with one free admission to a show on Thursday night (September 3) featuring Juanes and Oscar de Leon. Friday and Saturday featured an impressive line-up of twenty-five top performers including Grammy Award-winning singer-songwriters John Legend and Lionel Ritchie, R&B legends The Isley Brothers, Grammy-winning star jazz vocalist Cassandra Wilson, Enrique Iglesias, and Usher.
The festival attracted 7,216 international tourists mainly from the Netherlands, the USA, Venezuela, Colombia, Aruba, …
Canadian Travelers In Montana: Traveler Profiles By Purpose Of Trip To The State, Kara Grau, Brian Battaglia
Canadian Travelers In Montana: Traveler Profiles By Purpose Of Trip To The State, Kara Grau, Brian Battaglia
Institute for Tourism and Recreation Research Publications
This report presents information about Canadian travelers in Montana, as part of ITRR’s ongoing study of nonresident visitors to the state. Much of the information gathered as a result of the study can be accessed by users of ITRR’s Interactive Data website: http://www.tourismresearchmt.org/ However, there are some limitations with the way data can be selected using the website. An interest in knowing more about Canadians who visited Montana for specific reasons has been expressed, but the data cannot be selected this way on the website. Therefore, this report serves as a summary of characteristics of Canadian travelers who were in …
Curacao: Building On The Power Of The Past, Robertico R. Croes, Kelly J. Semrad, Manuel A. Rivera
Curacao: Building On The Power Of The Past, Robertico R. Croes, Kelly J. Semrad, Manuel A. Rivera
Dick Pope Sr. Institute Publications
Curaçao faces hard choices in the upcoming years. High unemployment (especially among the youth), a stagnant economy, and low confidence levels may spiral the island into dangerous socio-economic waters. These domestic challenges are occurring in the midst of the global economic uncertainties that have been triggered by a shaky Chinese economy, a weakened European Union and Euro, and the deepening economic travails and budget problems of Brazil and Venezuela.
Yet, despite these challenges, Curaçao has made great strides in the tourism sector compared to other economic sectors on the island. The tourism sector demonstrated resilience against outside shocks and was …
Ox : Lunch Menu, Ox, Belfast
Ox : Lunch Menu, Ox, Belfast
Menus of the 21st Century
In March 2013 two long standing friends, each passionate about their craft, each with a desire to bring something new to the Belfast restaurant scene combined forces and opened OX overlooking the River Lagan.
Belfast-born Stephen and Brittany native Alain met while working in L’Arpège, the iconic, world-famous restaurant of radical talent Alain Passard in Paris. Having gone on to work in various other influential and inspirational restaurants they have honed their skills, developed their talents and percolated ideas to put into practice against the backdrop of their own relaxed riverside restaurant.
http://oxbelfast.com/index.php
Food & Wine Magazine Winner, Best Restaurant …
Ox : Tasting Menu, Ox, Belfast
Ox : Tasting Menu, Ox, Belfast
Menus of the 21st Century
In March 2013 two long standing friends, each passionate about their craft, each with a desire to bring something new to the Belfast restaurant scene combined forces and opened OX overlooking the River Lagan.
Belfast-born Stephen and Brittany native Alain met while working in L’Arpège, the iconic, world-famous restaurant of radical talent Alain Passard in Paris. Having gone on to work in various other influential and inspirational restaurants they have honed their skills, developed their talents and percolated ideas to put into practice against the backdrop of their own relaxed riverside restaurant.
http://oxbelfast.com/index.php
The Event At Rebecca Farm 2015, Megan Schultz
The Event At Rebecca Farm 2015, Megan Schultz
Institute for Tourism and Recreation Research Publications
This study was conducted for Montana Equestrian Events, Inc. to provide insight into the characteristics of attendees to the fourteenth annual The Event at Rebecca Farm. Paper surveys were completed by 473 attendees of the event. Results show that 60% of attendees were residents of Montana and of those 29% came from outside of Flathead County. Visitors spent an average of 6.29 nights in the Flathead Valley area. More people spent money on hotel/motel, restaurant/bar, and gasoline while visiting the area than other spending categories. Respondents to the survey reported total spending of $261,020 in the Flathead Valley. Results provide …
Removing The Undesirables: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns
Removing The Undesirables: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns
Atlantic Marketing Association Proceedings
The lodging industry has been particularly challenged by the bed bug’s resurgence. Bed bugs are primarily associated with places where people sleep and most of these places are properties associated with the lodging industry such as hotels, motels and bed & breakfasts.
In the United States, this industry is massive.
All In Or A` La Carte: Preferences Of Medical Tourists Towards Value Of Co-Creation, Michael Dotson, Jennifer Henson Nevins, Bonnie S. Guy
All In Or A` La Carte: Preferences Of Medical Tourists Towards Value Of Co-Creation, Michael Dotson, Jennifer Henson Nevins, Bonnie S. Guy
Atlantic Marketing Association Proceedings
Patients Beyond Borders (2014) defines a medical tourist as anyone who travels across international borders for the purpose of receiving nonemergency medical care. It has been estimated that the market size in USD ranges from 38.5 to 55 billion based upon eleven million cross-border patients worldwide spending an average of 3,500 – to 5,000 USD per visit. Further, Patients Beyond Borders suggests that the top Medical tourism destinations are Costa Rica, India, Israel, Malaysia, Mexico, South Korea, Taiwan, Thailand, Turkey and the United States.
A Research Note On Street Pricing Requirements In Major U.S. Airport Retail Concessions Requests For Proposals, Blaise Waguespack
A Research Note On Street Pricing Requirements In Major U.S. Airport Retail Concessions Requests For Proposals, Blaise Waguespack
Atlantic Marketing Association Proceedings
When reviewing the subject of airport marketing, much of the literature is broken down into issues external or internal to the airport. The external literature tends to divide and differentiate airports on the issues of size (passenger counts) and who is the target of the marketing campaign. Those articles and books that tend to focus on the larger commercial airports (Jarach, 2005; Halpern and Graham, 2013) note the role the airport can play in economic development. Much of the external marketing tasks for the larger commercial airports are aimed at either attracting more airline service to the community or working …
How Customer Shopping Motivation Influences Perceived Design Of The Retail Environment, Julie C. Steen
How Customer Shopping Motivation Influences Perceived Design Of The Retail Environment, Julie C. Steen
Atlantic Marketing Association Proceedings
Previous research shows that the decisions retailers make about the retail environment influence the amount of time customers spend in retail stores and the total amount of money spent in the retail store (Turley & Milliman 2000). One recent example of a retailer’s efforts to influence customers through the retail environment is Walmart’s Project Impact. In 2009, Walmart embarked on a five year plan to remodel seventy percent of its stores (Gregory 2009). Based on feedback from customers, Walmart sought to change several aspects of the retail environment, including reducing clutter, reducing crowding, wider aisles, clearer sight lines, brighter stores, …
Municipal Tourism Promotion: Mid-Size Cities In The United States, Peggy O. Shields
Municipal Tourism Promotion: Mid-Size Cities In The United States, Peggy O. Shields
Atlantic Marketing Association Proceedings
The competitive environment in the tourism industry requires municipalities interested in attracting tourists’ dollars to strategically manage city resources. Often public and private sector bodies cooperate and combine their efforts and resources to promote visitation to a city emphasizing the desire to maximize the limited resources of each available for tourism promotion. To succeed cities are challenged with finding an identity, or ‘personality’ that has a unique combination of functional and symbolic attributes to differentiate themselves from countless other destination options (Hankinson 2001). A city’s distinctiveness can be built on many different characteristics, such as cultural events and institutions, sporting …
Exploring Motivations And Usage Patterns Of Social Media Users, Anita Whiting
Exploring Motivations And Usage Patterns Of Social Media Users, Anita Whiting
Atlantic Marketing Association Proceedings
Social media is an important aspect of marketing today. According to Hanna et al (2011), social media is not an optional part of marketing strategy but a mandatory component for most companies today. Social media usage is rapidly growing. Facebook, the largest global social network, has over 1.19 billion users with an annual growth rate of eighteen percent (Aichner & Jacob 2015).