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Full-Text Articles in Tourism and Travel

Montana Folk Festival 2015, Megan Schultz Dec 2015

Montana Folk Festival 2015, Megan Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for the non-profit Mainstreet Uptown Butte, to provide insight into the characteristics of attendees of the 2015 Montana Folk Festival. Paper surveys were completed by 371 attendees of the event. Results show that 75% of respondents were residents of Montana and of those Montana residents, 39% were from Butte-Silver Bow County. Out-of-county respondents spent an average of 2.81 nights in Butte-Silver Bow County and more people spent money on motel/hotel/b&b purchases, gasoline, and restaurant/bars while visiting the area than any other spending categories. Restaurant/bar purchases received the highest total dollars spent during the event. Respondents to …


Montana Cowboy Poetry Gathering And Western Music Rendezvous 2015, Megan Schultz Nov 2015

Montana Cowboy Poetry Gathering And Western Music Rendezvous 2015, Megan Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for the Montana Cowboy Poetry Gathering and Western Music Rendezvous to provide insight into the characteristics of attendees to the thirtieth annual event. Paper surveys were completed by 82 attendees of the event. Results show that 65% of attendees were residents of Montana and of those 63% came from outside of Fergus County. Visitors spent an average of four nights in the Lewistown area. More people spent money on restaurant/bar, hotel/motel, and retail goods while visiting the area than other spending categories. Respondents to the survey reported total spending of $36,852 in Lewistown/Central Montana. Results provide …


The Event At Rebecca Farm 2015, Megan Schultz Sep 2015

The Event At Rebecca Farm 2015, Megan Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for Montana Equestrian Events, Inc. to provide insight into the characteristics of attendees to the fourteenth annual The Event at Rebecca Farm. Paper surveys were completed by 473 attendees of the event. Results show that 60% of attendees were residents of Montana and of those 29% came from outside of Flathead County. Visitors spent an average of 6.29 nights in the Flathead Valley area. More people spent money on hotel/motel, restaurant/bar, and gasoline while visiting the area than other spending categories. Respondents to the survey reported total spending of $261,020 in the Flathead Valley. Results provide …


Revisiting Market Segments Based On "What Attracted Visitors To Montana", Norma P. Nickerson, Jake Jorgenson Sep 2015

Revisiting Market Segments Based On "What Attracted Visitors To Montana", Norma P. Nickerson, Jake Jorgenson

Institute for Tourism and Recreation Research Publications

Destination branding has risen in popularity since place branding has proven beneficial for states, cities, and countries looking to position themselves away from competition. In 1999, nonresident visitors to Montana were segmented based on what attracted them to the state and compared against one another resulting in the article “Branding a state from features to positioning: Making it simple” in the Journal of Vacation Marketing. Since then, a statewide branding initiative was developed and implemented providing the state with a cohesive message for stakeholders. This study revisits the segmentation process from pre-brand visitors with those who recently traveled to the …


2014 Economic Contribution Of Nonresident Travel Spending In Montana Travel Regions And Counties, Kara Grau Jul 2015

2014 Economic Contribution Of Nonresident Travel Spending In Montana Travel Regions And Counties, Kara Grau

Institute for Tourism and Recreation Research Publications

Money spent by those traveling to and through Montana has an effect not only on the businesses where spending occurs, but it ripples throughout the state’s economy, as well. Statewide, spending by nonresidents (averaged over two years) totaled $3.79 billion. This report details the methods and results of the economic impact analyses for each of Montana’s travel regions, as well as analyses for counties in which nonresident travelers spent approximately $50 million or more.


Spartan Race 2015, Megan Schultz Jun 2015

Spartan Race 2015, Megan Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for the Kalispell Chamber of Commerce/Convention and Visitor Bureau to provide insight into the characteristics of attendees of the 2015 Spartan Race. Paper surveys on site were completed by 423 attendees and/or participants of the event. Results show that 53% of respondents were registered participants of the event while 47% were spectators. Residents of Montana made up 48% of the respondents and of those Montana residents, 39% were from Flathead County. Out-of-county respondents spent an average of 3.43 nights away from home. Of those nights, an average of 3.41 nights were in Montana and 1.30 nights …


2014 Nonresident Visitation, Expenditures, And Economic Impact Estimates: Estimates By Full Year, Quarters, Trip Purposes, And International Visitors., Kara Grau May 2015

2014 Nonresident Visitation, Expenditures, And Economic Impact Estimates: Estimates By Full Year, Quarters, Trip Purposes, And International Visitors., Kara Grau

Institute for Tourism and Recreation Research Publications

A collection of 2014 full year and quarterly estimates of nonresident visitation, expenditures by nonresident travelers, and economic impact estimates, including expenditures by purpose of trip, airport of arrival, and international visitors.


Preliminary 2014 Montana Nonresident Traveler Expenditures And Economic Contribution, Kara Grau Dec 2014

Preliminary 2014 Montana Nonresident Traveler Expenditures And Economic Contribution, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the 2014 preliminary economic contributions, expenditures, and average daily spending of nonresident visitors to Montana.


2013 Nonresident Visitation, Expenditures & Economic Impact Estimates: Estimates By Full Year, Quarters, Trip Purposes & International Visitors, Kara Grau Jul 2014

2013 Nonresident Visitation, Expenditures & Economic Impact Estimates: Estimates By Full Year, Quarters, Trip Purposes & International Visitors, Kara Grau

Institute for Tourism and Recreation Research Publications

A collection of 2013 full year and quarterly estimates of nonresident visitation, expenditures by nonresident travelers, and economic impact estimates, including expenditures by purpose of trip and international visitors.


Montana Nonresident Traveler Expenditures And Economic Contribution: 2012, Kara Grau Jun 2014

Montana Nonresident Traveler Expenditures And Economic Contribution: 2012, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the economic contributions, expenditures, and average daily spending of nonresident visitors to Montana during 2012.


Montana Nonresident Traveler Expenditures And Economic Contribution: 2013, Kara Grau May 2014

Montana Nonresident Traveler Expenditures And Economic Contribution: 2013, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the economic contributions, expenditures, and average daily spending of nonresident visitors to Montana during 2013.


Montana Nonresident Traveler Expenditure Profiles: Quarter 1, 2013, Kara Grau Mar 2014

Montana Nonresident Traveler Expenditure Profiles: Quarter 1, 2013, Kara Grau

Institute for Tourism and Recreation Research Publications

This report examines spending profiles of nonresident travelers to Montana. It displays the average daily expenditures by purpose of trip for different spending categories during the first quarter of 2013.


Montana Nonresident Traveler Expenditure Profiles: Quarter 2, 2013, Kara Grau Mar 2014

Montana Nonresident Traveler Expenditure Profiles: Quarter 2, 2013, Kara Grau

Institute for Tourism and Recreation Research Publications

This report examines spending profiles of nonresident travelers to Montana. It displays the average daily expenditures by purpose of trip for different spending categories during the second quarter of 2013.


Montana Nonresident Traveler Expenditure Profiles: Quarter 3, 2013, Kara Grau Mar 2014

Montana Nonresident Traveler Expenditure Profiles: Quarter 3, 2013, Kara Grau

Institute for Tourism and Recreation Research Publications

This report examines spending profiles of nonresident travelers to Montana. It displays the average daily expenditures by purpose of trip for different spending categories during the third quarter of 2013.


Montana Nonresident Visitation Trends: 2003-2013, Kara Grau Mar 2014

Montana Nonresident Visitation Trends: 2003-2013, Kara Grau

Institute for Tourism and Recreation Research Publications

This report displays the total number of individual nonresidents visiting Montana from 2003-2013. It also shows the total number of groups visiting Montana during the same time period.


Montana Nonresident Traveler Expenditure Trends: 2003-2013, Kara Grau Mar 2014

Montana Nonresident Traveler Expenditure Trends: 2003-2013, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the nonresident traveler expenditure trends for visitors of Montana from 2003-2013. It also displays the total actual expenditures and the total inflation-adjusted expenditures.


Montana Nonresident Traveler Expenditure Profiles: 2013, Kara Grau Mar 2014

Montana Nonresident Traveler Expenditure Profiles: 2013, Kara Grau

Institute for Tourism and Recreation Research Publications

This report examines spending profiles of nonresident travelers to Montana. It displays the average daily expenditures by purpose of trip for different spending categories during 2013.


Montana Nonresident Traveler Quarterly Travel Comparison: 2013, Kara Grau Mar 2014

Montana Nonresident Traveler Quarterly Travel Comparison: 2013, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the 2013 quarterly visitation and length of stay data for nonresident travelers to Montana. It also displays average daily spending for various expenditure categories, as well as total expenditures for those categories.


Montana Nonresident Traveler Expenditure Profiles: Quarter 4, 2013, Kara Grau Mar 2014

Montana Nonresident Traveler Expenditure Profiles: Quarter 4, 2013, Kara Grau

Institute for Tourism and Recreation Research Publications

This report examines spending profiles of nonresident travelers to Montana. It displays the average daily expenditures by purpose of trip for different spending categories during the fourth quarter of 2013.


Expenditure Comparison Of Overseas, Canadian, And Domestic Nonresident Travelers To Montana:2013, Kara Grau Mar 2014

Expenditure Comparison Of Overseas, Canadian, And Domestic Nonresident Travelers To Montana:2013, Kara Grau

Institute for Tourism and Recreation Research Publications

This report gives a comparison of overseas, Canadian and domestic visitation and spending during 2013. It includes total expenditures and average daily spending in different spending categories.


Expenditure Comparison Of Overseas, Canadian, And Domestic Nonresident Travelers To Montana: 2012, Kara Grau Jun 2013

Expenditure Comparison Of Overseas, Canadian, And Domestic Nonresident Travelers To Montana: 2012, Kara Grau

Institute for Tourism and Recreation Research Publications

This report gives a comparison of overseas, Canadian and domestic visitation and spending during 2012. It includes total expenditures and average daily spending in different spending categories.


Montana Nonresident Traveler Quarterly Travel Comparison: 2012, Kara Grau Apr 2013

Montana Nonresident Traveler Quarterly Travel Comparison: 2012, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the 2012 quarterly visitation and length of stay data for nonresident travelers to Montana. It also displays average daily spending for various expenditure categories, as well as total expenditures for those categories.


Montana Nonresident Traveler Expenditure Trends: 2002-2012, Kara Grau Apr 2013

Montana Nonresident Traveler Expenditure Trends: 2002-2012, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the nonresident traveler expenditure trends for visitors of Montana from 2002-2012. It also displays the total actual expenditures and the total inflation-adjusted expenditures.


Montana Nonresident Traveler Expenditure Profiles: Quarter 3, 2012, Kara Grau Apr 2013

Montana Nonresident Traveler Expenditure Profiles: Quarter 3, 2012, Kara Grau

Institute for Tourism and Recreation Research Publications

This report examines spending profiles of nonresident travelers to Montana. It displays the average daily expenditures by purpose of trip for different spending categories during the third quarter of 2012.


Montana Nonresident Traveler Expenditure Profiles: Quarter 1, 2012, Kara Grau Apr 2013

Montana Nonresident Traveler Expenditure Profiles: Quarter 1, 2012, Kara Grau

Institute for Tourism and Recreation Research Publications

This report examines spending profiles of nonresident travelers to Montana. It displays the average daily expenditures by purpose of trip for different spending categories during the first quarter of 2012.


Montana Nonresident Visitation Trends: 2002-2012, Kara Grau Apr 2013

Montana Nonresident Visitation Trends: 2002-2012, Kara Grau

Institute for Tourism and Recreation Research Publications

This report displays the total number of individual nonresidents visiting Montana from 2002-2012. It also shows the total number of groups visiting Montana during the same time period.


Montana Nonresident Traveler Expenditure Profiles: 2012, Kara Grau Apr 2013

Montana Nonresident Traveler Expenditure Profiles: 2012, Kara Grau

Institute for Tourism and Recreation Research Publications

This report examines spending profiles of nonresident travelers to Montana. It displays the average daily expenditures by purpose of trip for different spending categories during 2012.


Montana Nonresident Traveler Expenditure Profiles: Quarter 4, 2012, Kara Grau Apr 2013

Montana Nonresident Traveler Expenditure Profiles: Quarter 4, 2012, Kara Grau

Institute for Tourism and Recreation Research Publications

This report examines spending profiles of nonresident travelers to Montana. It displays the average daily expenditures by purpose of trip for different spending categories during the fourth quarter of 2012.


Montana Nonresident Traveler Expenditure Profiles: Quarter 2, 2012, Kara Grau Apr 2013

Montana Nonresident Traveler Expenditure Profiles: Quarter 2, 2012, Kara Grau

Institute for Tourism and Recreation Research Publications

This report examines spending profiles of nonresident travelers to Montana. It displays the average daily expenditures by purpose of trip for different spending categories during the second quarter of 2012.


Economic Contribution Of Travel In Montana- Resident And Nonresident Expenditures In The State, Kara Grau Nov 2012

Economic Contribution Of Travel In Montana- Resident And Nonresident Expenditures In The State, Kara Grau

Institute for Tourism and Recreation Research Publications

This report displays the economic contributions of resident and nonresident travelers in Montana during 2011-2012. It includes expenditures for both resident and nonresident, as well as combined totals.