Realising The Goals Of Event Leveraging: The Tourism And Hospitality Sme Perspective, Insun S. Son, Songshan (Sam) Huang, Daniel Padovan

Research outputs 2014 to 2021

Event leveraging, particularly by local businesses, is important not only to local businesses themselves for their benefits but also to event tourists and host community. However, the understanding of businesses' broad strategic planning of event leveraging is still limited. This study aims to address this gap by exploring the goals and practices of tourism and hospitality small and medium enterprises' (THSMEs) event leveraging to understand event leveraging as part of a wider business strategy, particularly focusing on small scale events and festivals held in small cities or regional areas. Semi-structured interviews were conducted with owners and managers of THSMEs based …

Examining Tourist Gaze In A Highly Controlled Destination: A Study Of Chinese Tourists To North Korea, Ganghua Chen, Huimin Shi, Zhenghuan Li, Songshan (Sam) Huang

Research outputs 2014 to 2021

Extant literature has rarely examined the temporal characteristics of tourist gaze in the context of a highly controlled destination. Guided by the gaze theory and studying Chinese tourists' gaze upon North Korea, this study aims to reveal the process of how tourists' gaze upon a highly controlled destination is organized and developed. Semi-structured interviews were conducted and interview data was coded and analyzed. It is found that Chinese tourists' gaze represents a temporal process composed of three stages, each of which has the same structure of ‘gaze object-gaze strategy-gaze consequence.’ In a highly controlled destination, tourists respond with ‘obedience’ or …

Tourism Products And Sentiment Analysis, Ibrahim A. Ozen

University of South Florida (USF) M3 Publishing

OVERVIEW

Reviews about tourism products in online environments are an important data source for tourism businesses, destination managements and tourists. Tourist reviews online are completely unbiased reviews created voluntarily by tourists. Therefore, important feedback is provided for tourism businesses and destinations in the evaluation of tourism products. Collecting and analyzing tourist comments and transforming them into strategic information will create an important competitive power. Sentiment analysis, which is a sub-field of text mining, is a field of study that analyzes people’s ideas and thoughts about tourism products and services from text-based comments. Sentiment analysis can be applied at the document …

Seeking Coherence In A Covid-19 Context: The Maltese Islands During The Pandemic, Maximilian Bonnici, Isabelle Bonnici, Brett Miller, Jack Victory, Parth Panchal, Nathan Williams

International Journal of Islands Research

Malta had a rollercoaster experience with the COVID-19 pandemic. One moment it was doing exceptionally well. The next moment it became a basket case, the second worst in Europe. It was unlikely that a little island would garner an ongoing attention in the international press when each country was focusing on its pandemic problems at home. For this research, we visited Malta and explored first-hand the dichotomy between official statements and what transpires on the ground during a pandemic. Maltese public policy communications rely on a conduit model where policy messages are sent to the public in a one-way direction. …

Portuguese Continental Islands As Coastal And Maritime Tourist Destinations. Ria Formosa: An Exploration Of Its Media Impact Through Marketing, Adalberto Dias De Carvalho, Cristiana Oliveira

International Journal of Islands Research

This paper highlights the tourism promotional impacts of the tourism marketing strategies and the related media activities in relation to the Ria Formosa Natural Park, a set of islands located in the Algarve, in southern Portugal. It seeks to understand which representations are induced in the potential customers of a directly targeted tourist market. For this, we will use the conclusions of scientific studies on the geographical and physical reality of this territory and the content of the messages spread by intentionally directed marketing as well as the news spread by the media. Here we particularly reflect on the prevailing …

Island Sustainability-Predicted Impacts Of Climate Change On The Tourism Sector In Malta: Recent Experiences And Anecdotes From A Small Island, Andrew Jones Dr, Julian C. Zarb

International Journal of Islands Research

This paper aims to review threats to, and consequences of current climate change predictions on tourism in Malta. The paper reviews recent published research on the impacts of climate change and consequences of such on the physical social and economic character of tourism operations in the Maltese islands. The validity and practicality of management options to tackle the complex nature and juxtaposition between tourism growth, environment and climate change, and tourism destination management are considered, including an evaluation of management responses, the efficacy of local governance and current and future policy options and choices. The research methodology is primarily focused …

The Potential Impacts Of Climate Change On Avitourism To Islands: The Example Of Fair Isle, Scotland, Richard W. Butler Professor

International Journal of Islands Research

This paper discusses the potential impact of climate change upon a specific form of tourism, avitourism (birdwatching), and the resulting effects upon islands dependent upon this form of tourism. Bird populations, distributions and migratory patterns are all vulnerable to the impacts of global warming, extreme weather events and changes in the marine environment, as are the islands which provide their habitat. Avitourism is a lucrative and non-consumptive form of tourism that is of major importance to some small islands, particularly those that have unique indigenous breeding species and/or are visited by migrating species on a regular basis. A number of …

Climate Change-Induced Effects On Beach Degradation And Tourist Behaviour: A Review Of Previous Studies With Potential In An Island Tourism Context, Yen E. Lam González, Carmen Garcia, Matias M. González Hernández, Carmelo J. Leon

International Journal of Islands Research

This article conducts a qualitative meta-analysis of papers addressing the topic of climate change impacts on beach loss and degradation, and its relation to tourist behaviour (destination choice, willingness to re-visit, expenditure and willingness to pay). The main aim is to identify values that can be used in future research works in the context of island tourism. We found that the strong specialisation and fragmentation of data and methods limit the transferability potential of previous research analysing climate-induced effects on beaches and tourist behaviour. Researchers from different fields bring their own conceptual models which often address similar problems but use …

Ijir Table Of Contents Vol. 2, Giovanni Ruggieri, Patrizia Calò, Kevin A. Griffin, Razaq Raj

International Journal of Islands Research

No abstract provided.

The Pandemic Changed The Face Of Retail. Here’S How Center City, Philadelphia — The State’S Leading Job Market — Is Faring On The Road To Recovery, Francisco O. Velasquez-Turcios

Capstones

The pandemic changed the face of retail. Here’s how Center City, Philadelphia — the state’s leading job market — is faring on the road to recovery.

Link to capstone project: https://franvela033.github.io/Capstone/

Examining The Recovery Of The Mta In Nyc, Angel Adegbesan

Capstones

My capstone project involved writing codes to scrape and analyze data that isn’t readily available in the format we want. I scraped and analyzed turnstile data and metro card data from the Metropolitan Transportation Authority from the periods of Jan 01, 2021 to April 30, 2021 and Jan 01, 2022 to April 30, 2022. The purpose of the analysis is to determine how public transit ridership has changed in New York City and whether the MTA was on track to pre-pandemic levels. For my capstone, I wrote about my findings from the data analysis and did some interactive work to …

An Analysis Of The Micro-Determinants Of Domestic Holiday Expenditure By Households In The Republic Of Ireland, Lisa Noonan

Irish Business Journal

The dramatic decrease in overseas visitors to Ireland in 2020 due to the Covid-19 pandemic has demonstrated the risks, for the tourism sector, associated with being over-reliant on international tourism. Growing the domestic tourism market is now critical for sustaining jobs and businesses within the sector. The purpose of this paper is to examine the micro-determinants of expenditure on domestic holidays by households in the Republic of Ireland.

Using data from the Irish Household Budget Survey 2015-2016, instrumental variable estimators are used to conduct the analysis. The results reveal that disposable income, being located in the Border, Midlands and Western …

Reflections On Co-Creating, Developing And Evaluating Virtual Reality Fieldtrips (Vrf): The Student’S Perspective, Catherine Gorman, Jennifer Stewart, Louise Bellew

Conference papers

To ensure graduates have the skill to work within the tourism industry, and spurred on by the paradigm shift in teaching due to Covid 19, this research focused on developing innovative solutions using technology. Using virtual assessment techniques, industry co-created evaluation, and integrated assessment, it explored how virtual field-trips can be developed as part of remote teaching methods. To provide context to the topic of sustainable tourism and technology, a student-led virtual seminar with industry was undertaken linking with TU Dublin Green Week 2021. In place of a fieldtrip using Google Earth and Screen-casto-matic, students created videos incorporating the sustainability …

Camping, Weather, And Disasters: Extending The Construal Level Theory, Christopher Craig, Siyao Ma, Ismail Karabas, Song Feng

Faculty & Staff Research and Creative Activity

Camping is an outdoor accommodation and type of recreation that is susceptible to weather and climate change. Camping—in addition to the relationships camping shares with weather— remains understudied despite the subsectors’ salient economic impact and high participation rate. The observable effects of non-meteorological/climatological (e.g., pandemic) is also a topic that has received limited attention. Accordingly, we introduce the Camping-Weather-Disaster (CWD) framework to examine the concurrent impact of weather and the COVID-19 disaster on post-disaster camping trip plans among leisure travelers in the 48 contiguous United States (n=2,442). Extending the Construal Level Theory, the CWD framework considers traveler construal (i.e., understanding) …

Customer Satisfaction Index Of Singapore 2021: Q3 Results, Institute Of Service Excellence, Smu

Research Collection Institute of Service Excellence (2007-2024)

The Customer Satisfaction Index of Singapore (CSISG) computes customer satisfaction scores at the national, sector, sub-sector, and company levels. The CSISG serves as a quantitative benchmark of the quality of goods and services produced by the Singapore economy over time and across countries. This is the CSISG’s 15th year of measurement.

Marketing Tourism And Hotel Management Schools In The Context Of Higher Education Globalization And Student Mobility Through Improved Curriculum And Industrial Training Offerings, Ayse Bas Collins, Aysegul Gunduz Songur, Seden Dogan

Journal of Global Education and Research

Recent research from international statistics indicate an important flow of student mobility all over the world, creating a need to provide comprehensive information regarding educational institutions involved in the process. This study examines and compares tourism and hotel management (THM) programs at different levels, including the nature of programs offered, their curriculum, and internship components. A particular focus was given to the industrial training requirement as a core component of THM programs. Results showed both similarities and differences worldwide within the framework of the institutions compared. The findings may help all stakeholders in the education systems, including professionals, educators, students, …

Advances In Hospitality And Tourism Information Technology, Cihan Cobanoglu, Seden Dogan, Katerina Berezina, Galen Collins

University of South Florida (USF) M3 Publishing

Advances in Hospitality and Tourism Information Technology has the following chapters:

Chapter 1: Digital Marketing in Hospitality and Tourism

Chapter 2: The Importance and Role of Digital Marketing in the Preference of Touristic Products in Turkiye

Chapter 3: Virtual Reality Marketing in Hospitality and Tourism

Chapter 4: Contributions of Information and Communication Technologies to Cultural Tourism Experiences: Toward a Smart Destination

Chapter 5: Technology in Senior Living Communities

Chapter 6: Tourism Products and Sentiment Analysis

Chapter 7: Analytics in Hospitality and Tourism: Online Travel Reviews

Chapter 8: Wearable Technologies: Kinesthetic Dimension in Enriching Tourist Experience

ISBN: 978-1-7321275-8-6

TABLE OF CONTENTS …

Contributions Of Information And Communication Technologies To Cultural Tourism Experiences: Toward A Smart Destination, Alexandra Georgescu Paquin, Ainhoa Carballido Risco

University of South Florida (USF) M3 Publishing

OVERVIEW

Cultural tourism is a growing sector in which technologies play an important role. Location-based technology, or augmented, virtual and mixed reality, amongst many others, open up new possibilities for managers and at the same time enhance cultural tourism experience in all its stages. In this context, cities, and destinations in particular, need to innovate in order to assure a sustainable and competitive offer that benefits to both tourists and residents by facilitating their daily life through smart initiatives. The purpose of this conceptual chapter is to analyze how the creation of cultural tourism experience with information and communication technologies …

Wearable Technologies: Kinesthetic Dimension In Enriching Tourist Experience, Guzide Z. Egeli, Hulya Kurgun

University of South Florida (USF) M3 Publishing

OVERVIEW

Wearable technologies (WTs), started to play an important role within the tourism ecosystem. These technologies open up new possibilities for all types of tourism operators such as Destination Management Organizations (DMOs), airlines, hotels, cruise lines, theme parks, museums and other attractions in terms of offering competitive advantage and assuring a sustainable offer. In this context, tourism-related companies and destinations, in particular, need to employ new strategies and be innovate in order to meet the demand of sophisticated consumers, improve the satisfaction of the tourist and increase the overall tourism experience. Although the role of this technology is still very …

The Importance And Role Of Digital Marketing In The Preference Of Touristic Products In Turkiye, Gul Yilmaz, H. Neyir Tekeli

University of South Florida (USF) M3 Publishing

OVERVIEW

The rapid development of technology all over the world, the widespread use of the Internet in all areas has enabled consumers to benefit from digital marketing in their product purchasing activities. Tourism companies use digital platforms and channels for promotional purposes in touristic product marketing to reach potential tourists. Young people who are familiar with the technology make their hotel reservation or car rental preferences for the time period they need through digital platforms. They always take into account the so-called electronic advice (e- WOM) messages before selecting the destination. Tourists can easily examine the virtual images of the …

Virtual Reality Marketing In Hospitality And Tourism, King-Yin Wong

University of South Florida (USF) M3 Publishing

OVERVIEW

In the information explosion era, consumers are now better informed about different products and services than ever. It becomes increasingly challenging for every marketer to cater to the needs of these sophisticated consumers, which is their top priority amid the fierce competition. Capitalizing on its novelty and experiential nature, virtual reality (VR) is one of the latest technologies shown to have been effective in attracting and engaging consumers, particularly in the tourism industry. A complete understanding of VR technology and its strengths and weaknesses is conducive to a better assessment of the technological tool for marketers to determine the …

Analytics In Hospitality And Tourism: Online Travel Reviews, Estela Marine-Roig

University of South Florida (USF) M3 Publishing

OVERVIEW

User-generated content, shared with other users through social media, has increased considerably in the previous decade. In particular, the content generated by travelers, mainly online travel reviews (OTRs), has grown dramatically. This abundant recorded information has served as a basis for conducting numerous research on big data and social media analytics. Reviewers share their OTRs on travel-related websites including peer-to-peer (P2P) accommodation platforms and online travel agencies (OTAs). The aim of this chapter is to offer an overview of the state of the art of hospitality and tourism analytics based on OTRs, and explore the possibilities of gaining insight, …

Digital Marketing In Hospitality And Tourism, Prem Kumar

University of South Florida (USF) M3 Publishing

OVERVIEW

Advancements in communication have led to relationship era of marketing from production era. The internet, information and communication technology (ICT) tools, and the Web revolution have played a pivotal role resulting into digital marketing of products and services in hospitality and tourism. Tourism industry is considered to be an information intensive industry where consumers have become co-creators of digital content on different media. The industry has witnessed a power shift form service provider to the consumers who have ability to attract and influence others with their shared experiences on digital platforms. Firms are adopting a digital marketing mix which …

The Influence Of Social Media On The Tourism Industry: A Content Analysis Of Culinary Tourism Brands Via Instagram, Angela White

Electronic Theses and Dissertations

The tourism industry in the United States is constantly changing and being influenced by social media, specifically Instagram. Culinary brands use Instagram to advertise their restaurants and dishes in a creative, visual way. As a result, Instagram is now being used as a tool by tourists and both potential and current customers to share their dining experiences and find these locations based on the visual appeal. This study provides a content analysis of Instagram account information and photo composition within eight popular culinary tourism destinations by examining the strategies used by the accounts. 50 randomly selected photos were used from …

Exempting Battery Electric Vehicles From Traffic Restrictions: Impacts On Market And Environment Under Pigovian Taxation, Xu Hu, Zhaojun Yang, Jun Sun, Yali Zhang

Information Systems Faculty Publications

In busy metropolitan areas, traffic restrictions based on the last digits of license plates effectively ease traffic jams and improve air quality. Recently, policy-makers in China exempted battery electric vehicles (BEV) from traffic restrictions to promote their diffusion in place of conventional vehicles (CV). To examine the impacts of such an exemption on consumers and manufacturers as well as the environment, this study models the duopoly competition between BEV and CV manufacturers as a Cournot game. The numerical analyses compare three traffic restriction policies concerning BEV and CV, and reveal the pros and cons of each. In particular, the BEV-exempted …

Interpreting Summer In The Parks In The National Capital Area Of The National Park Service, Brendan J. Kane

Human Movement Studies & Special Education Theses & Dissertations

Washington D.C. has witnessed many watershed events throughout the history of the United States of America. One of these events was the Summer in the Parks (SITP) program organized by the National Park Service (NPS) from 1968-1976. Summer in the Parks was a community-based series of events including concerts, park visits, and exhibitions designed to quell racial tensions and promote park usage. Researchers have begun chronicling SITP, but have yet to explore how the story of SITP is conveyed by park interpreters to visitors and subsequently what themes are shared to inform public understanding of the historic relationship between NPS …

Profiling Food Festivals By Type, Name And Descriptive Content: A Population Level Study, Muhammet Kesgin, Rajendran S. Murthy, Rick Lagiewski

Articles

Purpose: This research aims to classify and describe food festivals and examine the patterns in food festival naming and festival descriptions in online media. Design: This research represents the first population-level empirical examination of food festivals in the United States using a purpose-built dataset (N=2626). Methodology includes text mining to examine food festival communications. Findings: Food festival size varies across local and regional spheres within the country. Food festivals employ geographical (place-, destination-based) associations in their names. Food festivals’ descriptions and online communications showcase a welcoming environment predominantly emphasizing family-oriented and live entertainment experiences. Food festivals across the country show …

Do Consumers Raise Their Voices Or Leave After Service Failures? Examining Angry Rumination, Distraction, And Brand Loyalty, Jungyun "Christine" Hur, Soocheong "Shawn" Jang

Journal of Tourism Insights

This study aims to investigate the influence of rumination and distraction on consumer complaining behaviors (e.g., voice, negative word of mouth, and exiting) in a service failure encounter, and further examine the role of brand loyalty in consumer complaining behaviors. The findings of this study suggest that consumers use rumination and distraction to cope with service failures, which has different influences on consumer complaining behavior. Angry rumination increases all three types of consumer complaining behaviors, whereas distraction reduces negative word-of-mouth only. In addition, these relationships vary across the level of brand loyalty. Loyal consumers are more likely to voice their …

The Impact Of Covid-19 On Temple Stays: A Case Study From Koyasan, Japan, Ricardo Nicolas Progano

International Journal of Religious Tourism and Pilgrimage

The 2020 COVID-19 pandemic had a dramatic impact on worldwide religious tourism, with wide repercussions for both visitors and local stakeholders. However, previous studies on disaster management and tourism do not address the impacts on religious destinations. The viewpoints and experiences of religious stakeholders are seldom studied. Therefore, using a qualitative approach, this research aims to examine the impact of COVID-19 on temple stays by utilising Faulkner’s tourism disaster management framework. The case study of the Buddhist complex of Kōyasan (Wakayama Prefecture, Japan) is taken, where 52 temples offer temple stay services. Two rounds of semi-structured interviews were first carried …

Travelling To The Inner Self: Tourism, Buddhism And Sustainability In The Alpine Area, Tatjana Thimm

International Journal of Religious Tourism and Pilgrimage

This paper examines the interdependencies of tourism, Buddhism and sustainability combining in-depth-interviews with Buddhism experts and non-participant observation in a mixed-method approach. The area under investigation is the Alpine region of Austria, Germany and Switzerland, since it is home to Asian and Western forms of Buddhism tourism alike. Results show that Buddhism tourism as a value-based activity on the one hand is not commercial, but since demand is rising, on the other hand tendencies towards more commercial forms can be observed. As a modest form of activity Buddhism tourism does not shape the landscape of the Alpine area and by …