Tourism and Travel Commons^™

Activity Trends Pre/Post Covid-19 In State Park Campgrounds, Patty Janes, Sango Otieno, A. Scott Rood

Proceedings of the Recreation Experience Community Network Research Symposium

Outdoor related activities surged both during and following COVID 19. Numerous studies support the increase of many outdoor related activities from swimming to bird watching, and biking to geocaching. Understanding the interests and habits of visitors helps organizations. The purpose of this study was to analyze the Michigan Department of Natural Resources campground visitor activity participation from before and after COVID. Nearly 40,000 campers each year were compared from 75 campground locations throughout the state of Michigan. Findings indicate the growth of many of their outdoor oriented activities from 2019 to 2024 including beach / swimming, hiking, rock hunting, and …

Stay To Play: Multi-Level Stakeholders And Motivation In Youth Sports Tourism, Brumby Mcleod, Ph.D., John Grady, Ph.D.

Proceedings of the Recreation Experience Community Network Research Symposium

In this study, the stay to play model of hosting elite youth sports events was investigated by exploring the various stakeholder perspectives in staging youth sport events, specifically soccer. This research explored the motivations and gaps among the event organizers, the housing authorities (booking agencies), governing bodies and leagues, as well as the destination marketing organization. This study explored the relationship, unique value proposition, and gaps between the services provided by the stay to play organizers and participants. By exploring these concepts, a better understanding of the stay to play model is achieved, and destination marketers and management associations can …

Sun, Fun, And Structure: What Resort Activity Schedules Reveal, Phileshia Dombroski, Ph.D., Kayla D. Mohney, Ed.D., Rebecca L. Moriarty, Ava Beal, Libby Scanlon, Emily Bailey, Cyan N. Kvacky

Proceedings of the Recreation Experience Community Network Research Symposium

Daily activity schedules are central to the guest experience in resort environments, guiding participation, communicating brand identity, and structuring leisure time. This mixed-method content analysis explored how resorts across the United States design and present these schedules, emphasizing accessibility and program diversity. Eighteen publicly available resort activity schedules were evaluated using accessibility tools (PAC 3, Adobe Acrobat, WCAG 2.2) and coded for 4,166 individual activities across eight categories. Findings revealed moderate adherence to accessibility standards. Most schedules met minimum font size and color contrast guidelines, but only 25% were compatible with screen readers and 80% lacked alternative text or structural …

Perceived Value Of Sport And Recreation In Aruba: Resident Perceptions Of Health, Lifestyle, And Physical Activity, Stephen L. Shapiro, Andy Gillentine, Jo-Anne Croes, John Wardlaw

Proceedings of the Recreation Experience Community Network Research Symposium

Sport and recreation play an important role in shaping community well-being, particularly in small island nations where health and tourism are integrated. This study examines how Aruban residents perceive the value of sport and recreation and how these perceptions vary based on the type of activity and children’s participation in these activities. A mixed-methods design was used across two phases. Phase I employed focus groups with residents, educators, and government stakeholders to explore themes of health, community impact, and education. Findings emphasized concerns over inactivity and identified sport and recreation as essential to promoting healthy lifestyles, sense of community, and …

How Did The Pandemic Change The Role Of Recreational Waters In Bringing Visitors? Analysis Of South Carolina Mobility Big Data, Seonjin Lee, Lori Pennington-Gray, Ph.D.

Proceedings of the Recreation Experience Community Network Research Symposium

The COVID-19 pandemic had a profound impact on nature-based recreational activities. Outdoor recreation became popular as an alternative to international travel with less risk of contagion. However, the question remains whether there was an enduring change in the role of natural resources in driving visitors. This study investigates the relevance of recreational waters, particularly lakes and beaches, to changes in patterns of domestic visitors to South Carolina between 2019 and 2023. All counties showed growth in recreational visitors, as well as diversification of visitors. However, the magnitude of the increase showed a significant difference based on geographical factors. Eight coastal …

Reimagining Tourism And Rail Industry:Trends And Outlook In The Post-Pandemic Era, Anju Chandran, Dr. Kalarani T G

Journal of Tourism Insights

The COVID-19 pandemic has caused unprecedented disruption to the global tourism and travel industry, with widespread travel restrictions, border closures, and lockdown measures impacting every aspect of the sector. Both the tourism and travel industry are expected to slowly recover but the post-pandemic landscape is likely to look quite different, with shifting travel patterns, changing consumer preferences, and new health and safety protocols. The Indian Railways, a crucial public utility, has persevered in these difficult times by beaming vividly as a symbol of optimism and community devotion despite all of this turmoil. India's vast and complex railway network shows a …

Valuate Jammu & Kashmir Tourism In Breadth Of Media Dailies And Time Period: A Content Analysis, Tahmeed Ahmad Badam Mr

Journal of Tourism Insights

Background: The study takes in to consideration Jammu & Kashmir tourism industry from media’s point of view; quantitative cum qualitative content analysis for articles has been carried out to evaluate different trends and aspects.

Objectives: Firstly, to analyze reportages in the index of assigned nomenclatures regarding Jammu & Kashmir tourism among selected local and national dailies. Secondly, measure the average mean values and their variance in respect to number of contents and classified themes.

Sampling selection: Four renowned media dailies have been selected conveniently for content analysis on the basis of their circulation. Systematic random sampling framework has been carried …

Tourist Expectation And Their Perception Towards Service Quality : The Case Of Baidyanath Dham Jyotirlinga, Deoghar, Vaishali Singh, Anjan Bhuyan

Journal of Tourism Insights

The purpose of this study is to examine the perceptions and expectations of tourists regarding the Service Quality attributes at Baidyanath Dham Jyotirlinga in Deoghar, Jharkhand. The aim is to identify the significant areas of shortcomings in the tourist amenities/services offered at the pilgrimage site and suggest ways to improve the overall pilgrimage experience. The study used the scale development procedures provided by Churchill (1979) and Hinkin (1995) as the initial step in developing a service quality scale. First, a thorough literature analysis highlighted six crucial factors: accommodation, information accessibility, transportation, safety and security, hygienic food and drink, and temple …

Exploring The Transformative Effect Of Community Managed Nature Tourism On Community Empowerment In Odisha: Perspective From Local Residents, Jagadish Behera, Rajdeep Deb

Journal of Tourism Insights

In this study, an attempt was made to examine the relationships between community managed nature tourism and community empowerment from the local residents’ perspective, as well as to test how these relationships varied among different demographic characteristics of residents. For this study, five hypotheses were proposed based on the review of literature and tested using residents living near the protected nature camps in Odisha. A cross-sectional survey was carried out on 184 local residents selected from across the eight nature camps of Odisha. The variables examined in this study included residents' gender, age, education, occupation, and income. Data analysis was …

Tourist Behavior And Accommodation Preferences: Analyzing Expenditure And Stay Motives In Goa., Mr. Alroy Anthony Salvador Mascarenhas, Prof. (Dr.) Anthony Rodrigues

Journal of Tourism Insights

Tourism in Goa plays a significant role in its economic development, attracting both domestic and international tourists. This study focuses on analyzing the behavior and preferences of tourists, particularly regarding their expenditure patterns and accommodation choices. The unique characteristics of Goa's tourism, including its natural beauty and cultural heritage, provides an opportunity to promote different types of tourism. This study examines Indian and international tourists' perceptions of Goa's tourism promotion, concentrating on their spending, stay length, and hotel choices. Using Chi-Square Test of Independence, Multinomial Logistic Regression, Multiple Regression Analysis, Ordinal Logistic Regression (Proportional Odds Model), the study examines the …

A Study Of Factors Influencing Tourism Service Quality: A Comprehensive Review And Analysis, Gowhar Ahmad Wani Dr, Rubeena Khaliq Dr, Ayoub Khan Dawood Dr, Aamir Majeed Parray

Journal of Tourism Insights

This study delves into an in-depth analysis of the intricate factors that shape service quality within tourism destinations situated in the Kashmir Valley. The principal objective of this research is to meticulously scrutinize the diverse elements that wield influence over service quality, with a particular emphasis on the pivotal role played by infrastructure in the delivery of services. To achieve this objective, the research encompasses an empirical verification process that takes into account infrastructure-dependent, independent, and other pertinent factors.

The nature and extent of these determinants are subjected to rigorous scrutiny at an individual level across five distinct destinations, employing …

Optimizing Wine Tourism Advertising: The Impact Of Destination Reputation And Advertising Language, Jungyun Hur, Soocheong (Shawn) Jang

Journal of Tourism Insights

Recognizing the increasing importance of wine tourism for local economies and the industry's need for competitive marketing strategies, this study investigates factors influencing travelers' intentions to visit wineries based on advertising. The findings indicate that winery advertisements featuring well-known destinations exert a positive halo effect, significantly enhancing travelers' visit intentions compared to those featuring lesser-known destinations. Additionally, the study reveals a matching effect between advertising language and destination reputation. Specifically, for lesser-known destinations, cognitive advertising language proves more effective in generating visit intentions than affective advertising language.

An Evaluation Of Female Tourists' Satisfaction In Agritourism Through Importance-Performance Analysis, Ruchika Singh, Nataraj B. Patted

Journal of Tourism Insights

The research paper explores agri-tourism, focusing on the satisfaction levels of female tourists visiting agri-tourism centres in the Mumbai Metropolitan Region (MMR), India. Women constitute a substantial segment of the global tourism market and possess distinct preferences and expectations when engaging in travel experiences. However, despite their increasing prominence as key stakeholders in the tourism industry, their voices and perspectives often remain underrepresented in academic investigations. The study fills a critical gap in the existing literature by recognizing the significance of understanding and catering to the specific requirements of female tourists. The study uses Importance Performance (IP) Analysis to assess …

On-The-Go Dining In America: Comparing Convenience, Service Quality, And Satisfaction In Qsr Versus Gas Station Food, Shiva Jahani, Mohammed Lefrid, Lorie A. Tuma

Journal of Tourism Insights

Purpose

The objective of this multi-group study is to examine the influence of service quality and convenience on customer satisfaction in quick service restaurants (QSRs) versus gas stations.

Design/methodology/approach

Data were collected online from 552 participants in the USA and analyzed using partial least square structure equation modeling (SmartPLS).

Findings

Service quality and convenience are strong predictors of customer satisfaction in both QSR restaurants and gas station food outlets. In addition, this study concluded significant differences between QSRs and gas stations in terms of these relations.

Research limitations/implications

This study makes a significant contribution to the foodservice and consumer behavior …

International Tourists' Perceptions Towards Destination Brand Image: A Case Study Of Socotra Island, Yemen, Ahmed Abdullah Omer, Madhuri Sawant, Rajesh Ragde

Journal of Tourism Insights

The influence of brand image on consumer behavior is widely recognized. It affects how tourists make pre-purchase decisions, making destinations with more substantial images more likely to be chosen. Additionally, the destination needs a strong brand image to maintain its position in the competitive business world. Product differentiation is crucial because Socotra Island, the research area, has a unique landscape, botanical, marine, and bird biodiversity, and cultural and heritage features and offers tremendously attractive destinations. Purposive random sampling was used to gather data from 410 international tourists at the sample locations for this study, which intends to examine how tourists …

Identifying The Determinants Of Ecotourism Potential: An Investigation Of Reiek In Mizoram, Rajdeep Deb, Himanshu Bhusan Rout

Journal of Tourism Insights

The current study aims to identify and evaluate the determinants of ecotourism potential in Reiek, located in Mizoram. The study is based on Boyd and Butler (1996) model for identifying the determinants and evaluating the ecotourism potential. A sample of 201 respondents were surveyed using structured questionnaire, and subsequently were analysed with the help of statistical tools. After analysis, it was found that six factors: accessibility, relationship of ecotourism to other resources, regional attractions, availability of tourism infrastructure, degree of social interaction, and type of management developed for long term protection of the area vastly determine the ecotourism potential of …

Social Tourism Entrepreneurship As Tool For Development Of Rural Areas: A Case Study Of Himalayan Region Of Jammu & Kashmir, India, Basith Nabi Wani, Dr. Danish Iqbal Rania

Journal of Tourism Insights

The promotion of rural tourism has been suggested as a way to promote local economic, social, and cultural renewal. The importance of entrepreneurship in the tourism sector is growing. Since entrepreneurs may be vital in the growth of rural communities, especially those in less industrialized regions, they are frequently confronted with a variety of social issues. Finding new sources of revenue and employment possibilities for them is essential. There is no doubt that entrepreneurial businesses help the host community and the nation's economy. Kashmir's rural areas have certain unique characteristics that can be turned into enticing tourist destinations. This study …

Role Of Young Adults In Family Vacation Decision Making: A Study Across Gender, Shayan Basharat Fazili, Anisa Jan

Journal of Tourism Insights

In recent years, family vacation decision-making has grown in importance as a subject of research for tourism academics since it helps practitioners develop specialized marketing strategies for their target market. However, there hasn't been much focus on how different family members perform during the many stages of deciding on a family vacation. This study examines the three primary stages of choosing a family vacation and the part that young adults play in each stage of this process. The purpose of this study is to understand how young adults engage in choosing family trips. Additionally, this study attempts to examine how …

Virtual Reality And Blogging In Tourism: Approached Towards Creating Better Tourist Experience, Anukrati Sharma, Shruti Arora

Journal of Tourism Insights

Virtual reality in tourism (virtual tourism) and blogging are highly valuable for visitors and travellers since they allow them to undertake a scouting trip before embarking on their adventure, avoid being hassled and avoid crowds while learning more about the location they are visiting or have already been. This paper provides an overview and analysis of the relationship between virtual tourism, blogging, and making the image of tourist destinations through promotion virtually and via blogs. According to the study's findings, virtual tourism cannot replace the actual experience, but it can assist in recreating it if the user has previously visited …

Impact Assessment Of Covid-19 Pandemic On Perception And Travel Behavior Of Tourists With Strategies For Resilient Recovery Of Jammu And Kashmir, India, Danish Iqbal Raina, Tanveer Nasir, Taniya Qazi

Journal of Tourism Insights

The purpose of this study is to investigate the influence of the Covid-19 pandemic on changes in tourist perceptions and travel behaviour when visiting Jammu and Kashmir during the unlocked phase of Covid-19. This study is intended to be nice. This pilot study included 208 travellers who were chosen on a non-probabilistic basis. A Chi-square test of goodness of fit, as well as content analysis, were performed on the collected data. According to the findings, the current COVID-19 epidemic will have an impact on travelers' perceptions and behaviour intentions in terms of economic expenditure, health and hygiene, modes of buying, …

Waste Management Practices Of Small Hotels In Dehradun, Arakhita Behera, Surendra Singh Jatav

Journal of Tourism Insights

Waste has emerged as a major issue in the modern society. Due to urbanization, the volume of waste is speedily rising. If the origin of waste creation makes no effort, then all wastes are either disposed of or burnt which results in waste of land, air, water, and energy as well as the growth of undesirable animals, plants and microorganism. Through the associate and involvement of the local population, waste may be managed locally in a sustainable manner. Waste management may be an expensive endeavor if not carried out appropriately. In most of the developing nations, 20-50 percent of urban …

Returning To Travel: Fear, Coping, And Resilience During The Covid-19 Pandemic, Wilson Xieu, Jungyun "Christine" Hur, Abhijeet Shirsat

Journal of Tourism Insights

The COVID-19 pandemic has greatly affected the tourism industry, resulting in consequences such as travel fear and a decline in travel and tourism. Recognizing the needs of study in pandemic travel, this study explored individuals’ pandemic travel decision-making mechanism by investigating relationships between pandemic travel fear, coping strategies, resilience against travel fear, and pandemic travel intentions. Further, this study investigated the moderating role of risk tolerance in those relationships. The findings of this study suggest that people responded to pandemic travel fear by engaging in different types of coping strategies (e.g., task-oriented, emotion-oriented, and avoidance oriented), and through the coping …

Analysis Of Trend And Pattern Of Tourists’ Arrival: A Case Study Of Desert Tourist Circuit, Rajasthan, Sunil Manglaw, Prof. S.P. Kaushik, Manoj Khayalia

Journal of Tourism Insights

Tourism is one of the fastest-growing industries in the world economy particularly in developing countries. It is an important tool for the development of destinations’ economies and provides various socio-cultural and economic benefits such as employment generation, foreign capital exchange, infrastructure development, investment of capital, preservation of heritage sites, etc. Rajasthan is one of the most popular tourist destinations on the world’s map due to its diverse socio-cultural landscape. The desert tourist circuit has immense potential for attracting a large number of domestic as well as foreign tourists. The main aim of this study is to examine the trend and …

Do Consumers Raise Their Voices Or Leave After Service Failures? Examining Angry Rumination, Distraction, And Brand Loyalty, Jungyun "Christine" Hur, Soocheong "Shawn" Jang

Journal of Tourism Insights

This study aims to investigate the influence of rumination and distraction on consumer complaining behaviors (e.g., voice, negative word of mouth, and exiting) in a service failure encounter, and further examine the role of brand loyalty in consumer complaining behaviors. The findings of this study suggest that consumers use rumination and distraction to cope with service failures, which has different influences on consumer complaining behavior. Angry rumination increases all three types of consumer complaining behaviors, whereas distraction reduces negative word-of-mouth only. In addition, these relationships vary across the level of brand loyalty. Loyal consumers are more likely to voice their …

Stakeholder Perceptions Of Da Nang, Vietnam As A Tourism Gateway City, Patrick J. Holladay, Anthony W. Dixon, Minh C. Nguyen, Bao L. Nguyen, Shuangyu Xu, Kate Price-Howard

Journal of Tourism Insights

Da Nang, Vietnam is referred to as a gateway city because of its use as a regional entry point to multiple UNESCO World Heritage Sites and other extra-regional interests proximate to the city. This research addresses Da Nang tourism stakeholders’ interest in the capitalization of Da Nang’s current position as a tourism gateway city. Interviews were conducted with government officials, resort general managers, travel agency personnel, museum directors and members of academia who were all from Da Nang and knowledgeable of the industry. This study concludes that embracing and developing Da Nang’s position as a gateway and hub is important …

Frequency And Use Of Online Travel Sites When Planning A Leisure Vacation, John Salazar, Nancy M. Hritz, Catherine Moorman, Kelli Brunson, Anton Abraham

Journal of Tourism Insights

The growth of online travel agencies has modified how consumers explore possible vacation choices by allowing greater access to the travel and tourism supply chain. This growth also empowers potential travelers to be more discerning when purchasing travel products and services by giving them the opportunity to align their preferences (i.e., price, value, amenity, etc.) with the multiple product offerings available to them via online travel retail sites. This research explores a visitor’s frequency of using online travel sites when planning a leisure vacation and if similarities exist in how frequently these sites are used in the planning process. It …

Understanding Contraflow Pop-Culture Tourism: The Case Of Transnational Fandom Of South Korean Pop-Culture And The “Hallyu” Tourism, Jungyun "Christine" Hur, Tony Kim

Journal of Tourism Insights

Pop-culture tourism has continuously grown its market among those who are fanatic of pop-culture, and destination marketers have noticed pop-culture as an effective marketing tool to attract more visitors. Pop-culture has been dominant by the US, but interestingly, a recent phenomenon sees a contra-cultural flow. This paper explores contraflow pop-culture tourism and guides the reader to how to understand this new tourism niche. Reviewing the case of transnational fandom of South Korean pop-culture, so called “Korean Wave” or “Hallyu” and its impact on inbound tourism, this paper suggests digital mediation as a key driver of contraflow pop-culture and transnational fandom, …

Travel Motives And Golf Tourists: An Exploratory Study, Chris Brown, Yuri Feito

Journal of Tourism Insights

Over the past 25 years the concept of sport tourism has taken on numerous forms and broadened tourism and sport research tremendously. Hui, Wan, and Ho (2007) indicated that the global tourism industry has become increasingly competitive, and golf tourism, as a subcategory of sport tourism, has received more recent attention within the tourism industry. Thus, it is becoming more important for golf courses and golf destinations to identify the variables which attract and retain their golfing clientele. The identification of common characteristics and travel motivations among golf tourists could provide useful information to golf destination marketers in targeting their …

The Information Search Behavior Of International Students When Travelling Within The Countries Of Study In Relation To The Effectiveness Of Dmo Websites, Daegeun (Dan) Kim, Sheila Scott-Halsell

Journal of Tourism Insights

International student travel, within the countries of study, has increased over time. Through qualitative analysis, this study found that when these students travel, they generally search for information prior to travel. Regardless of prior knowledge about the location, information internet searches were the primary source. However, use of destination marketing organization (DMO) websites was not a primary source of information. The overwhelming purpose of travel, within the country of study, was for cultural experiences while budget was the main factor in decision making. The findings indicate that DMOs, whose information of destination is often cultural in nature, should work to …

Savannah Hockey Classic Attendance Motivation, Chris Hanna, Chris R. Barnhill, Gregg Rich, Amy Rundio, Christina Gipson

Journal of Tourism Insights

The Savannah Hockey Classic has become a very successful annual university club hockey team tournament. The 21^st edition of the tournament was held in January 2020 in Savannah, Ga. featuring the Georgia Institute of Technology, University of Florida, Florida State University, and University of Georgia club hockey teams—the same teams that have comprised the tournament for many years. This study utilized Personal Investment Theory (Braskamp, 1986) and the SPEED scale (Funk, Filo, Beaton, & Pritchard, 2009) for attendance motivation assessment. Social interaction motivations were significantly higher for county residents, spectators attending with friends, spectators attending with family, and past …