Tourism and Travel Commons^™

A Stadium In Our Backyard: Community Participation In Stadia Redevelopment Projects, Sofia Zazueta

Master's Theses

The Santiago Bernabeu in Madrid, Spain and the Chase Center in San Francisco, California are two stadium redevelopment projects that exemplify the stakeholder dynamics that come into play when developers pitch a multipurpose stadium located a few blocks away from people’s backyards. Urban development patterns must be in constant evolution to meet the needs and demands of the current generations. In cities, stadia redevelopment projects have entered the picture to reimagine the role that these structures once played. The stadium once used for the sole purpose of holding matches has become a venue that now hosts different events such as …

Jadughar: The House Of Magic, Dhruvi A. Shah

Masters Theses

Jadughar or the House of Magic is what people call a 'museum' in parts of South Asia. The practice of museum making, at its origin, is the act of collecting, preserving, interpreting and representing a culture’s tangible and intangible heritage to make it accessible to diverse audiences. Since the early 19th century such practices have been performed at various kala bhandars (art centers) in India, without the need of a formal or institutional organisation. The British introduced the model of a ‘museum’ in South Asia, with the aim of not only preserving ethnographic collections, but also showcasing their power and …

The Role Of Cultural Contexts Within Marketing Strategies Of Experiential Tourism Across Countries That Rely Heavily On Tourism, Maren Bronson

Undergraduate Honors Theses

Developing a cultural mindset requires awareness of one’s cultural background and recognizing that culture provides a broader framework for understanding the world around us (e.g. values, behaviors, and expectations). At the same time, tourism continues to expand globally, contributing approximately 10% of global GDP in 2025, serving as a major driver of economic growth for destination countries (WTTC, 2025). As destinations increasingly rely on international visitors, tourism marketing must satisfy the needs and wants of international tourists. This thesis reviews the literature on culture, marketing, and tourism to  examine how cultural contexts shape experiential tourism marketing strategies in tourism-dependent countries, …

Beyond The Bricks: The Friends Of The Burns-Belfry Online, Madeline M. Webb

Honors Theses

This capstone project was completed to offer a new website to the members of the Friends of the Burns-Belfry Museum and Multicultural Center. This project entailed research into the importance of a museum’s digital presence, the significance of community and cultural spaces for historically marginalized groups, and the role of community engagement initiatives for students and community leaders. All findings were considered and implemented into the website and website manual deliverables.

Rainbow Row: Tourism, Color, And The Making Of A Civic Icon, 1930s – 1960s, Samantha E. Threlkeld

All Theses

This thesis investigates the emergence of Rainbow Row in Charleston, South Carolina, as a civic and tourism icon through an integrated analysis of visual culture, preservation governance, and material evidence. While Rainbow Row has become one of the most recognizable images of Charleston’s historic district, the chronology and cultural mechanisms through which its colorful façades were produced, interpreted, and disseminated have remained largely unstudied. This study addresses the primary research question: How Rainbow Row’s painted façades were leveraged in marketing and tourism narratives between the 1930s and the 1960s, and what those representations reveal about the construction of Charleston’s civic …

Personal Tendencies And Traveler Preferences: A Study On Personality-Driven Travel Marketing, Evelyn Filleman

Honors Theses

This study examines the influence of personality typing (as outlined by the International Personality Item Pool test structure) on travel decision-making as it relates to marketing matrix strategies. Understanding the relationship between personality type and travel is crucial, as individuals will have different need hierarchies and place decision-making factors on different levels of priority. This study uses the theoretical frameworks of Clifford Geertz and Michael Pacanowsky (Cultural Approach to Organizational Communication) and Judee Burgoon (Expectancy Violations Theory) to inform, direct, and explain the results of the completed research. A total of 261 participants were asked to take a survey outlining …

Determinants Of The U.S. Experience Economy: A Macroeconomic, Demographic, And Technological Analysis, 1984–2023, Chloe Ross

CMC Senior Theses

Pine and Gilmore et al. 1999 examine American consumers’ preferences for experiences over durable goods. Since then, there has been a multitude of research on the psychology behind this shift in consumption preferences, and there has been an abundance of media coverage of the new “experience economy.” This thesis goes beyond psychology and examines the macroeconomic, demographic, and technological determinants of experiential spending in the United States from 1984 to 2023. I use annual data from the Bureau of Labor Statistics’ Consumer Expenditure Survey (CES) and variables from the Bureau of Economic Analysis (BEA), Federal Reserve Economic Data (FRED), US …

Artisanal Retreats, Michelle Larose

MA Projects

Artisanal Retreats is a luxury travel provider blending holistic personal wellness with art creation, appreciation, education and collection. We offer our clients an unparalleled retreat experience at our 250-acre pastoral escape, combining traditional wellness amenities and activities with art focused pursuits to aid guests in achieving optimal Creative Wellness. Set on a gorgeous, historic farm near the bucolic town of Middleburg, Virginia, Artisanal Retreats’ guests are transported to a heightened level of relaxation and vitality through our exceptional programming and hospitality. Our team is comprised of seasoned professionals, from both the art world and the wellness industry, intent on bringing …

Rm Sotheby’S Construction Of Value In The High-End Car Market, Pablo Mijares Musi

MA Theses

The purpose of my thesis is to tell and enlighten any readers how the most prestigious and iconic auction house in the world, RM Sotheby’s sells more than just cars from the high-end car market and how the auction house adds value to through storytelling and provenance from each vehicle.  In today’s luxury market economics, we see somewhat of a radical shift. The high-end car market has moved into a very refined area where these beautiful machines are no longer seen and appraised just for their aesthetic design and mechanical engineering, now we see new value drivers for these works …

Over-Tourism Of Naoshima Island: Comparison With Venice Using Tourists Carrying Capacity Model, Takutaro Onoe

MA Theses

This paper first proves Naoshima’s status as over-tourism in comparison with Venice and then finds out about logistical and infrastructural constraints. My argument will go further to discuss whether eliminating constraints through investment and development is the right direction for the island’s sustainable prosperity. Naoshima is in critical overtourism situation, especially during the year of Setouchi Triennale. The number of tourists per resident demonstrates that the situation is worse than in Venice. It may deteriorate living environment for residents, potentially causing anti-tourism sentiment on the island. As for tourists, their experience on the island may not be favored because of …

Why Dining Out Stayed Cheap In Japan, Taketo Hayashi

CMC Senior Theses

This thesis examines why food-away-from-home inflation in Japan was persistently lower than in the United States from 1995 to 2021 and why this dynamic changed after 2021 during the COVID-19 pandemic. Two structural buffers sustained the divergence: wage stagnation in Japan, which kept restaurant labor costs flat for nearly three decades, and a strong yen, which absorbed global commodity price shocks before they could reach restaurant menus. In 2008, the financial crisis sent food and energy prices skyrocketing. However, even though Japan imports most of its food and energy, the effects from global price increases were due to a strong …

Balancing Growth And Identity: Tourism, Culture, And Economic Development In Dangriga, Belize, Tristan M. Eddy

Finance Undergraduate Honors Theses

This thesis examines the interplay between tourism development and cultural preservation in Dangriga, Belize. Dangriga is a town with a rich Garifuna heritage, and its residents take great pride in maintaining and sharing their traditions with both future generations and visitors. However, Dangriga remains relatively underdeveloped as a tourist destination. By conducting interviews with community stakeholders, my team and I created a needs analysis focused on the most prominent concerns voiced by residents, while offering an outside perspective. In addition to our experiences in Belize, I conducted independent research on the potential impacts of cruise tourism, the benefits of community-based …

Beyond Baseball: A Case Study On The Multipurpose Venue Management Practices Of Giants Enterprises, Collette Grace Madden

Experience Industry Management

The success of sports organizations no longer relies on team performance and game attendance. Giants Enterprises utilizes many guest engagement and destination development strategies to expand the brand reach of the San Francisco Giants. The purpose of this study was to examine how Giants Enterprises has positioned Oracle Park and Mission Rock as premier event destinations beyond baseball, with a focus on best practices in event diversification, experience design, and placemaking. A case study was conducted on Giants Enterprises to analyze what event diversification, experience design, and placemaking tactics were utilized as well as their effectiveness. The results of this …

The Influence Of Culture + Technology On Night-Time Economy, Jianping Xu

Dissertations and Theses Collection (Open Access)

As a vital component of modern urban economies, the night-time economy has emerged as a crucial pathway for stimulating domestic demand and promoting consumption upgrading. With the rapid development of digital technologies and increasingly diversified cultural demands, the deep integration of 'Culture + Technology' has provided new momentum for the innovative development of the night-time economy. This study focuses on how 'Culture + Technology' empowers the night-time economy, exploring its impact mechanisms, current status, and development pathways through theoretical analysis, case studies, and empirical surveys.

First, this paper constructs a theoretical framework for 'Culture + Technology' empowering the night-time economy …

The Covid-19 Pandemic As An Environmental Jolt And Its Impact On Firms And Essential Workers, Kimberly Kay Hyett Nehls

Electronic Theses and Dissertations

Environmental jolts are sudden, large-scale disruptions that challenge organizational and societal stability and demand new ways of understanding adaptation across individuals and firms. This two-paper dissertation explores the human and organizational dimensions of such jolts through the empirical context of the COVID-19 pandemic. Paper 1 examines how global tourism firms navigated the crisis, introducing the constructs of global stakeholder interconnectedness and stakeholder prioritization fluidity to refine stakeholder theory. The findings show how international exposure shaped communication strategies under duress. Paper 2 turns to the lived experiences of low-wage essential workers, extending sensemaking theory through the concept of constrained sensemaking, highlighting …

Fostering Economic Advancement Through Tourism Development In Dangriga, Belize, Ella S. Baker

Economics Undergraduate Honors Theses

This paper discusses the relationship between economic development and the development of the tourism industry, based on a two-month project in Dangriga, Belize, which existed through collaboration of four University of Arkansas students, local community members and business owners, and organizational partners. This project explored sustainable tourism with the goal of benefiting the community's continued economic advancement.

Discovering Sri Lanka: Examining The Marketing Strategies Behind Successful Tourist Destinations, Victoria Powell

University Honors Theses

Building on the observation that Sri Lanka is emerging as a tourist destination, this thesis compares the national destination marketing campaigns of Thailand, Indonesia, and Sri Lanka to identify how their strengths have contributed to their success. Using a comparative analysis, the research examines each destination’s brand positioning, distribution channels, campaign messaging, visual identity, and brand consistency. A deeper analysis of the strengths, weaknesses, opportunities, and threats (SWOT analysis) is conducted on Sri Lanka's destination marketing campaign to present the study's findings and communicate recommendations. Ultimately, the analysis is used to recommend strategies for Sri Lanka's destination marketing efforts to …

Gambling-Related User-Generated Content: An In-Depth Analysis Of Slot Machine Vlogs On Youtube, Tiange Xu

UNLV Theses, Dissertations, Professional Papers, and Capstones

The growing popularity of social media platforms has transformed how gambling content reaches audiences, with gambling vlogs now attracting millions of viewers outside traditional marketing channels. Despite their reach and potential influence, these user-generated videos remain understudied in gambling research. This study sought to analyze slot machine vlogs by examining their portrayal of gambling experiences, assessing viewer engagement patterns, and identifying the video features associated with higher engagement metrics. Using a comprehensive mixed-methods approach, I analyzed 170 popular YouTube slot machine vlogs and 43,837 viewer comments through advanced analytical techniques. Latent Dirichlet Allocation topic modeling identified four themes in gambling …

Small Business Development In The Tourism Industry In Dangriga, Belize, Jonathan R. Kasper

Finance Undergraduate Honors Theses

The thesis, Small Business Development in the Tourism Industry in Dangriga, Belize, examines efforts to bolster economic opportunities and entrepreneurial resilience in a culturally rich but economically underserved town. The project focused on addressing the underperformance of Dangriga’s tourism sector relative to other Belizean destinations, despite its potential. By engaging directly with local entrepreneurs and organizations, the initiative aimed to improve marketing practices, digital presence, and long-term business viability through practical interventions.

Major accomplishments included the development of a reservation-capable website for the Bonefish Hotel, social media and marketing consultations for various small businesses, and advisory work for the …

Creative Brief For North Shores Resort & Marina, Shelby B. King

Marketing Undergraduate Honors Theses

In today’s experience-driven travel market, destinations that offer authenticity, affordability, and a sense of community stand out. North Shores Resort and Marina, located on the scenic northeast end of Lake Ouachita, has long been a hidden gem offering a strong sense of family and community, prolonged camper stays, and more economical pricing compared to nearby marinas. Despite consistently high occupancy rates for boat slips and campsites, North Shores has an opportunity to expand its visibility and grow its customer base through improved marketing strategies. As a former employee with direct insight into the day-to-day operations, I identified key areas where …

Navigating Local Values And External Strategies: Marketing And Development At Mayflower Bocawina National Park, Sophia E. Citro

Economics Undergraduate Honors Theses

This thesis explores the cultural and operational disconnect encountered while developing a marketing strategy for Mayflower Bocawina National Park (MBNP) in Belize. During a summer internship, my partner and I aimed to enhance MBNP’s visibility through targeted marketing initiatives, including website updates, promotional materials, and partnership proposals. However, our efforts revealed a deeper tension between external marketing objectives and the park staff’s prioritization of authenticity and experiential promotion. Through firsthand experience and reflection, this paper analyzes the challenges of aligning development strategies with local values, emphasizing the critical role of community engagement, cultural pride, and participatory planning in sustainable tourism …

Exploring The Influence Of Social Media Communication On Destination Branding: A Study Of Saudi Arabia, Abdullah Alshehri

Graduate Theses and Dissertations (2019 - present)

Tourists now find social media important in forming their perceptions and decision criteria when traveling. This Research investigates the impact of destination marketing organizations -generated content and tourist-generated content on tourists' inspiration to visit Saudi Arabia, emphasizing the mediating role of destination image dimensions (cognitive, affective, and sensory) and the moderating role of cultural distance. Based on the Elaboration Likelihood Model, Hofstede Cultural Dimension Theory; the research analyzed a dataset of 237 responses using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that destination marketing organizations -generated content and tourist-generated content significantly enhance perceived advertising value, which in …

From Poolside To Profit Margins: A Deep Dive Into Playa Hotels & Resorts, Elisabeth Zygmunt, Hai Tran

Honors Thesis

From a consumer perspective, all-inclusive leisure travel requires few worries coupled with plenty of enjoyment and relaxation. However, from a managerial perspective, there are countless operations to run to ensure a positive guest experience. Playa Hotels & Resorts (NASDAQ: PLYA) is a leader in all-inclusive resorts in vacation destinations worldwide. Compared to some of the biggest names and players in the industry, Playa has a relatively small market cap of $1.49B. To maintain its growth trajectory, Playa must capitalize on the increasing popularity of all-inclusive models and consumer health concerns, along with continuing to expand its portfolio through collaborations with …

Flow Experience In Immersive Tourism Performance: Antecedents And Tourists’ Satisfaction, Xiaoli Zhu

Dissertations and Theses Collection (Open Access)

With the deep integration of culture and tourism, immersive tourism performance has emerged as a new form of experiential consumption and has gradually become an essential vehicle for shaping destination branding and enhancing tourists’ cultural identity. By breaking the boundaries of traditional stages and integrating spatial construction, narrative mechanisms, and multidimensional interactive experiences, immersive performances create a sense of presence and immersion for tourists. This study focuses on the mechanism influencing tourists’ flow experience and satisfaction in immersive tourism performances. A theoretical model incorporating authenticity, interactivity, sense of presence, and value congruence was constructed and tested to reveal how multidimensional …

Analyzing Real-Time Behavioral Shifts In Response To Tourism Policy Using Google Trends Data And Advanced Difference-In-Differences (Did) Methods, Aaron Bradley Scott

Doctor of Business Administration Dissertations

Google Trends is a publicly available aggregate search data portal that allows researchers to capture and review search interests. This dissertation analyzes real-time behavioral shifts resulting from tourism policy changes in Venice, Italy using Google Trends data. This work contributes to the current literature in DiD modeling, by using information-seeking behavior that is ahead of observable, lagged, outcomes. Through the integration of recent DiD advancements, this work further extends DiD applications in tourism econometrics, and a case-example of real-world tourism policy assessment. This dissertation highlights changes in search behavior immediately following policy implementation. Additionally, this work highlights Google Trends as …

Flight To Fraud, Emily Davis, Ricardo Partida

Capstones

Taxi hustlers are an enduring, intractable issue for New York City's airports. Through analysis of city data, court documents, and on-site observations, this investigation reveals how unauthorized drivers exploit travelers, charging excessive fares while posing safety risks. Despite public awareness campaigns and enforcement efforts by the Port Authority and others agencies, the problem continues to evolve. NYCity News Service reporters Emily Davis and Ricardo Partida investigate how these hustlers operate in plain sight of airport authorities.

Link: https://daviscapstone2025.carrd.co/

Empowering Community Leaders To Drive Sustainable Tourism And Small Business Development In Dangriga, Belize, Philip Nunez

Economics Undergraduate Honors Theses

This paper discusses the complexities of tourism development in Dangriga, Belize and how simple efforts can greatly impact small businesses in Central America.

Pineapple Express: The Legality Of Introducing Cannabis Tourism To Arkansas, Chloe Tyner

Human Nutrition and Hospitality Management Undergraduate Honors Theses

This research delves into the legal aspects of introducing cannabis tourism to Arkansas. The objective of this study was to create a framework for hospitality professionals in Arkansas to understand what areas of recreational cannabis law would impact their industry should Arkansas legalize recreational cannabis. Through a document analysis comparing Arkansas and Colorado’s liquor and cannabis laws, this study investigated how both states regulate alcohol and cannabis and the legal challenges Colorado has seen since its inception of recreational cannabis sales.

Challenges to this study included a limited existing body of knowledge for cannabis tourism and the contradicting federal and …

Enhancing Visitor Experience Through Marketing For The Mayflower Bocawina National Park, Samantha O'Flaherty

Supply Chain Management Undergraduate Honors Theses

This thesis outlines a summer internship in Dangriga, Belize, where the author worked with Mayflower Bocawina National Park facilitated by Dr. Amy Farmer and Steve Darr. Dangriga faces challenges in the tourism industry due to competition from larger entities who have more resources and infrastructure. The author and their partner developed a marketing strategy for the park's new glamping experience and mountain bike trail, evolving into a comprehensive plan encompassing SEO, website management, and operational optimization. The project aimed to enhance the park's competitiveness, generate sustainable revenue, and support its growth and improvement initiatives.

Call And Response : Experiments In Storytelling, Deanne Fernandes

Masters Theses

Being part of RISD's inaugural Masters of Illustration cohort has been an immense honor. This journey has been nothing short of transformative and healing, as it has allowed me to unearth layers of self-discovery through my creative practice.

In my thesis, I introduce a fresh research methodology rooted in the principles of call and response, with adaptability, creativity, and storytelling as its foundational pillars. Through the lenses of visual storytelling, experimental animation, graphic journalism, and fictional world-building, I demonstrate how these techniques can effectively bridge the gap between theory and practice. This dynamic approach fosters meaningful connections among diverse perspectives …