Tourism and Travel Commons^™

Air Travel Demand Factors For The Island Nation: The Case Of The Bahamas, Tamilla Curtis, Wilfred S. Manuela Jr

Atlantic Marketing Association Proceedings

No abstract provided.

Leveraging Geomarketing For Enhanced Visitor Experience And Sustainable Management In National Parks And Cultural Heritage Sites: An Examination Of Gis And Geofencing, Mark J. Sciuchetti Jr., Jianping Huang

Atlantic Marketing Association Proceedings

No abstract provided.

Millennials On The Move: Exploring The Importance Of Sustainability, Kimberly Mcneil, George Stone

Atlantic Marketing Association Proceedings

No abstract provided.

3t Of Tech, Taste, And Transformation In Coffeepreneurship, Razinda Tasnim Abdul Rahim, Mohd Faizuddin Muhammad Zuki, Nur Syamilah Md Noor

International Conference on Business and Management Research (ICBMR)

The global coffee industry is rapidly transforming due to digitalization, evolving consumer preferences, and sustainability trends. Coffeepreneurship, blending entrepreneurial innovation with coffee culture, has emerged as a competitive business model. This study applies the 3T- Technology, Taste, and Transformation to assess digital innovation, consumer experience, and business adaptation in coffee entrepreneurship. Despite opportunities in digital transformation, coffeepreneurs face challenges such as market saturation, financial constraints, and regulatory barriers. Limited access to fintech solutions and supply chain inefficiencies further hinder scalability. This study addresses these gaps by analyzing how technology, branding, and financial literacy influence coffeepreneurs' long-term sustainability using the VRIO …

Predicting Medical Tourism Destination Preference Of Indonesian Patients: The Roles Of Patient Experience Quality, Perceived Ai Intelligence And Humanness, Eddy Eddy, Sabrina O. Sihombing, Ferdi Antonio

International Conference on Business and Management Research (ICBMR)

This study proposes an investigation on the antecedents of medical tourism destination preference among Indonesian patients, with a specific focus on the novel moderating role of Artificial Intelligence (AI) chatbots. Driven by a significant financial drain from outbound medical travel, this study aims to understand the key factors that influence Indonesian patients to seek care abroad. The proposed conceptual framework posits that medical tourism destination preference is positively predicted by medical technology advancement, service quality, price transparency, and geographical accessibility. Patient experience quality is also hypothesized to mediate these relationships, serving as a critical psychological bridge. The most innovative aspect …

Assessing The Impact Of Economic And Social Dynamics On Domestic Tourism In Indonesia: An Econometric And Cluster Analysis, Darol Arkum, Mudrajad Kuncoro, Ghardapaty Ghaly Ghiffary, Diah Setyorini Gunawan

International Conference on Business and Management Research (ICBMR)

ABSTRACT

Introduction: A strategic method of evaluating the economic impact of tourism across regions while taking into consideration Indonesia's geographical and socioeconomic diversity is to divide tourist destinations according to the reasons for travel. Background Problems: This study introduces an integrated statistical framework to assess the economic impact of domestic tourism in Indonesia, emphasizing regional heterogeneity and evolving travel behavior. Research Methods: A novel clustering approach is developed based on travel motivations—rather than geographical proximity—utilizing hierarchical clustering in conjunction with time series analysis and ANOVA techniques. The time series analysis identifies pronounced seasonal trends and fluctuations in spending, influenced significantly …

Geofencing In Tourism & Recreation: A Revolution In How Marketing-Centric Data Is Collected & Employed?, Aubrey B. Whiddon

Atlantic Marketing Association Student Proceedings

This study aims to delve into, analyze, and ultimately divulge what geofencing technology is and decipher whether it is an effective tool to employ in making marketing decisions. Geofencing, a location-based service that triggers actions based on visitors’ real-time location, has revolutionized tourism marketing, enhanced visitor experiences, and facilitated crowd management. Additionally, this research analyzes a study that was conducted with the purpose of proving the validity and accuracy of geofencing. This study compares primary data to data collected through Placer.AI, a geofencing platform, and how the findings from both collection methods are highly correlated.

Geofencing In Action, Courtney E. Craven

Atlantic Marketing Association Proceedings

No abstract provided.

Gardens Through The Ages: How Public Gardens Impact The Growth Of Society, Abby J. Cutsinger

ATU Scholars Symposium

Throughout history, gardens held a vital role in the development of civilizations, often serving as spaces for food, reflection, and community. The aim of this study was to explore the progression of gardens parallel to Maslow’s hierarchy of needs. Additionally, the study aimed to determine whether gardens help fulfill those needs and, in doing so, influence human morality. To examine these possibilities, the researcher conducted a literature review of historical and contemporary accounts of gardening and its effects on physical and psychological well-being, analyzing these findings through the lens of Maslow’s framework. Additionally, crime rate data were compared across several …

Impact Of Community Gardening On Neighborhood Crime Rates: Research Proposal, Abby J. Cutsinger

ATU Scholars Symposium

Gardening has been a part of human existence from the beginning of time, but people have become distanced from gardening as civilization has grown and urbanized. As this distance has grown, so has the disconnect between people and the basic needs which shape their views of themselves and of society. It is possible that, in the drift away from gardening as communities, humans have become less moral.

The purpose of this study is to determine if community gardening lowers violent crime rates.

This relationship will be gauged by answering the following questions:

• Which type of community gardening benefits community relationships …

No Time For Tea: Hidden Figures Of The Dutch Tea Industry, Annette Kappert, Lysbeth Vink

Dublin Gastronomy Symposium

This paper explores the historical role women played in promoting, distributing, and establishing tea consumption in The Netherlands. Despite being the first nation to introduce tea to the Western world, and the abundance of literature and images documenting women as sapless tea drinkers, languishing their afternoons away, entertaining and sipping the amber brew in their tea houses, the latter is far from reality. Preliminary research indicates Dutch women were instrumental in establishing an elite tea industry in The Netherlands and beyond. Aptly the authors utilized the archives to explore visual and narrative data dating from 1610 to present, to find …

Between Memory And History: Irish Pubs As Sites Of Memory And Invention, Perry Share, Moonyoung Hong

Dublin Gastronomy Symposium

The pub has been at the centre of Irish culture and identity for at least two centuries, has become a pillar of the Irish tourism “product,” and an export commodity as thousands of themed “Irish pubs” have been established across the world in the last number of decades, supplementing existing establishments that have served the global Irish community. This paper draws on key themes from the diverse material in our upcoming academic volume on the Irish pub, to be published by Cork University Press, later in 2024. The book brings together contributions from scholars of history, sociology, design, literature, culinary …

An Integrative Literature Review Of Covid-19-Driven Sustainability-Based Strategies For Tourism: 2020-2023, Maryanne Eva

GSTC Academic Symposium - In conjunction with the GSTC Global Conference

The unprecedented impacts of the COVID-19 pandemic exposed severe vulnerabilities within existing business models. Global supply chains, educational services, health care systems, and specific industries such as the travel and tourism sectors have been profoundly disrupted. The adverse effects on businesses and socio-economic systems suggest the need to reevaluate and reshape existing management strategies to increase business preparedness and responsiveness to future global disruptions. This integrative literature review presents a critical analysis and synthesis of the literature during the height of the pandemic from 2020 to 2023, exploring how the latter generated momentum for adopting new sustainable business models within …

Juggling Expectations And Certification Standards: Journey Of A Norwegian Destination Towards Acquiring The Sustainable Destination Label, Per Strömberg, Ajay Kumar

GSTC Academic Symposium - In conjunction with the GSTC Global Conference

Juggling expectations and certification standards: Journey of a Norwegian destination towards acquiring the sustainable destination label.

Authors: Ajay Kumar & Per Strömberg, University of South-Eastern Norway

Short abstract: External third-party audits are crucial for ensuring the quality of sustainability in tourism, utilizing tools like certifications and accreditations. Certification is widely employed as a means of assessing quality in sustainable tourism practices, enhancing credibility and overall quality standards. In 2018, Innovation Norway's Sustainable Destination Standard achieved the esteemed status of being recognized by the Global Sustainable Tourism Council (GSTC). This standard, consisting of 45 criteria and 108 indicators, undergoes thorough assessment, …

Raising Sustainability Standards In Leisure Industry, Gorete Araújo, Alexandra Lavaredas, Francisco Dias

GSTC Academic Symposium - In conjunction with the GSTC Global Conference

Raising sustainability standards in leisure industry

Nowadays, it became clear that the option for sustainable development (SD) is not a discretionary choice, but an imperative for all of humanity. The SDG propose a common framework of peace and prosperity for people and the planet. The exponential growth of tourism, its multiple and transformative impacts on economies and the environment, place this industry at the epicentre of concerns about SD.

Based on the European DIRECTIVE (UE) 2022/2464, which complies European companies to produce a sustainability file integrated in the annual management report, this paper highlights social, cultural, environmental and governance indicators …

Türkiye's Sustainable Tourism Transformation: An Overview, Mustafa Sogut

GSTC Academic Symposium - In conjunction with the GSTC Global Conference

Türkiye has initiated a paradigm shift in its tourism industry, marked by a collaboration with the Global Sustainable Tourism Council (GSTC), renowned for setting robust sustainability standards. The agreement, initiated in 2022, prioritizes sustainability commitment, commencing with formulating national program criteria and certification bodies training. The initial phase is targeted for completion by the end of 2023, with subsequent stages progressively implemented by 2025, ultimately aiming to meet all international standards by 2030.

This strategic move aims to position Turkey prominently in sustainable tourism, aligning with the goals of The Paris Agreement. Turkey has proactively steered its tourism industry towards …

Lonoke County Park Suggestions, Rayna N. Van Keuren

ATU Scholars Symposium

Research Question: Based on information obtained from examining Lonoke County Park user demographics, user preferences, and examining local parks in the area, what are some suggestions that can increase user satisfaction and increase the overall number of visitors?

Methods: I used online data sources as well as my own experience visiting local Lonoke County Parks to form my suggestions.

Analysis: After sorting through all my data, I settled with three different Lonoke County Parks that I provided suggestions for. The parks included Cabot Community Pond Development, Lonoke Ball Park, and Anthony Schmidt Memorial Park. Some common themes within the parks …

Proposed Charlotte To Atlanta High-Speed Passenger Rail Line: An Economic, Infrastructural, And Developmental Analysis In The Upstate Of South Carolina, Ian C. Macurda, Kimberly Whitehead

SC Upstate Research Symposium

This research paper is an in-depth analysis of the high-speed passenger rail line proposed between Charlotte, NC and Atlanta, GA and its impact on the economy, infrastructure, and future development of the Upstate of South Carolina. Currently, passenger rail service between Charlotte and Atlanta is offered on Amtrak at late hours throughout the night on its long-distance passenger rail line The Crescent from New York City, NY to New Orleans, LA. The train is often delayed and is operating at a deficit for Amtrak, like most of their long-distance routes. Traffic on Interstate 85 through the Upstate is another issue …

Kerala’S International Tourism Demand: An Inquiry Into The Validity Of The Standard And Regular Determinants, Muhammed Salim Anappattath

CBER Conference

The present study aims to identify the role of standard factors and other regular potential determinants in influencing the tourist arrivals in Indian state of Kerala. We used month-wise data of the foreign tourist arrivals in Kerala from January 2002 to December 2019 and applied auto-regressive distributed lagged (ARDL) approach, with the seasonality-adjusted data, for the same.

Tourism For All: Assessing The Impact Of Accessible Tourism On The Sustainability Of Local Communities, Hadiqa Riaz

CBER Conference

To enhance inclusivity and appeal to a diverse range of tourists, including those with specific access needs, this study aims to investigate how accessible tourism influences the sustainable development of local communities in the northern areas of Pakistan. The local communities in northern Pakistan heavily rely on tourism to fulfill their socio-economic needs. Hence, it is imperative to evaluate the potential transformative impact of accessible tourism on their sustainable development. This research builds upon the conceptual framework proposed by Domínguez Vila et al. (2015) and employs a self-administered survey conducted among 321 tourists and 321 residents from five tourist destinations …

Young Indigenous Entrepreneurs- Supporting Changemakers Through Entrepreneurship And Advocacy Of Indigenous Issues, Anita Lakra, Emily Wang, Shagufta Farheen

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

Indigenous youth are reclaiming their language, customs and land. They are at the forefront of Canada’s fastest-growing population, yet continue to face barriers in health, education and justice systems. Indigenous tourism often exploits Indigenous communities. However, self-driven Indigenous tourism is an opportunity for Indigenous communities to strengthen their culture and economy. Many Indigenous youth aspire to start businesses. Their products are often sold not just nationally, but also to international customers. Hence, a program that provides financial literacy courses and personalized business advice can support young Indigenous entrepreneurs. Based on the experience of a young Indigenous entrepreneur who sells beadwork …

Public Policies For Tourism Recovery During Covid 19 Pandemic; A Case Study Of Spain, Mónica Pellejero, José Sanabria, Teresa Aguiar, Yazmina Araujo

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The COVID-19 virus has caused the biggest worldwide economic crisis since the Great Depression of the 1930s and a “zero tourism” situation with catastrophic consequences. Many authors analyzed the economic impacts of the COVID-19 pandemic, but none of them have specifically examined Spain and government actions and public policies taken to fight the pandemic. Through the case study methodology, this paper presents a literature review of the most up-to-date studies on the impacts of the COVID-19 global pandemic. Secondly, we specify the different public intervention measures implemented by national, regional, and local authorities in Spain. Finally, we set out the …

Managing E-Mindful Tourism Experiences: A Co-Creation Approach, Uglješa Stankov

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

No abstract provided.

A Creative Perspective On The Tourism Industry In Romania, Alexandra Zamfirache

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The purpose of this scientific paper is to review various aspects of the negative impact of the COVID-19 outbreak on the tourism sector in Romania. The paper is based on research that combines a analysis of economic indicators, completed a qualitative research, based on in-depth interviews conducted on the population of Brasov on assessing the travel during the pandemic. Based on the results of research and exploratory research in the literature, we have listed in a concise manner several measures to make tourism cleaner, safer and more sustainable after this famous pandemic.

Can Digital Marketing On Instagram Help To Promote Sustainable Travel? Abstract, Jacques Bulchand-Gidumal Professor, Armin Brysch Professor

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The contribution of digitalization and digital platforms to tourism sustainability is a timely topic. In this research we analyze if a digital platform such as Instagram could contribute and be used as a tool to promote sustainability by destinations and by travelers. To this aim, we implement a methodology comprised of four steps: identifying the most recognized sustainable destinations in the world (i.e. Slovenia, New Zealand and Costa Rica), downloading and analyzing the last posts from the official accounts of the DMOs of these destinations, identifying the most frequently used hashtags related to sustainable tourism (#ecoturismo, #ecotourism, #sustainabletravel, #ecotravel and …

The Covid-19 And The Stock Market Behaviour Of The Tourism Sector In Spain., Isabel Carrillo-Hidalgo, Juan Ignacio Pulido-Fernández, Jose Luis Durán-Román, Jairo Casado-Montilla

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The global pandemic caused by COVID-19, declared in March 2020, has had a dramatic impact on tourism, especially in Spain, as it was one of the first countries affected by the pandemic, as well as being one of the world’s biggest tourist destinations. Stock market values are responding to the evolution of the pandemic, especially in the case of tourist companies, so being able to quantify this relationship allows us to predict the effect of the pandemic on shares in the tourism sector, improving the response to the crisis. To this end, a model has been developed to predict the …

What Drives Satisfaction And Dissatisfaction Of Hotel Guests? An Exploratory Analysis Based On Tripadvisor, Carlos Díaz-Santamaría, Jacques Bulchand-Gidumal Professor, Santiago Melián-González

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

Understanding the drivers of hotel guest satisfaction and dissatisfaction is basic for hotel managers. In this research, we use a large database of more than 30,000 reviews that were posted on TripAdvisor to investigate this issue. We use Power BI to assign a sentiment score to each review and to extract the main phrases from them. This allows us to create two datasets of words and phrases (one derived from the reviews of satisfied guests and one derived from the reviews of dissatisfied guests) in order to compare them. In order to compare both datasets, we perform a quantitative analysis. …

Tourists’ Meaning Of Sustainability As A Tool For Segmentation. A Biosphere Reserve Case Study, Juan Ignacio Pulido-Fernández, Yaiza López-Sánchez, Isabel Carrillo-Hidalgo, Jose Luis Durán-Román

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

This paper provides empirical evidence on the potential use of the meaning of sustainability for the tourist in segmentation studies. The analysis has been applied to a nature destination, specifically, in the “Sierras de Cazorla, Segura y Las Villas” Biosphere Reserve. In the first place, this research identifies, through a cluster analysis, three segments of tourists based on what the tourist considers sustainability to be (level of knowledge and commitment, as well as its implications for the destination), analyzing for each segment their sociodemographic and socioeconomic variables and their willingness to pay to improve the sustainability of destinations.

The results …

A Systematic Literature Review On The Responsible Travel Behavior Of Tourists In Destination Tourism, Ailin Fei, Jonathon G. Day Dr.

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

Responsible travel can be referenced in a variety of ways in academic literature due to similar terms and synonyms. Responsible travel does not have a formal definition although, it is being researched in a wide range of contexts. This study is a systematic literature review on the responsible travel behavior of tourisms in destination tourism. This study aims to identify what literature exists currently that investigates or aims to promote responsible travel behavior of tourists at a destination. This study is also interested in identifying if there is any literature that measures the responsible travel behavior of tourists. This will …

Shark-Diving Tourism In The Macaronesian Archipelagos: Challenges And Opportunities, Pedro Gonzáles Mantilla

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The Macaronesian region is typically heavily exploited by fisheries; however, in recent years, marine wildlife tourism has become popular and a shark-diving industry has emerged, potentially presenting an alternative for the sustainable use of sharks. Combining a literature review with interviews with dive operators conducting shark encounters in the Macaronesian archipelagos, we provide an overview of the challenges and conservation potential of shark-diving tourism for these territories. Owing to the regular presence of important shark species for tourism and the growth of the scuba-diving industry, shark-diving has potential to expand over the region. Yet, the overlap between European industrial fishing …