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Articles 1 - 30 of 82
Full-Text Articles in Tourism and Travel
Check-In With A Chatbot: How Robots Are Redefining The Smart Hotel Experience, Jiaxin Sylvia Wang, Xiaoxiao Fu
Check-In With A Chatbot: How Robots Are Redefining The Smart Hotel Experience, Jiaxin Sylvia Wang, Xiaoxiao Fu
Rosen Research Review
The research by Wang and Fu explores how guests perceive and experience smart hotels, with a particular focus on human–robot interaction. Analyzing 546 online reviews from Chinese travelers, the study identifies five key dimensions of guest gratification: utilitarian, sensual, social, experiential, and overall satisfaction. Guests praised smart servicescapes, robot efficiency, and novelty, while also expressing emotional connections and expectations for personalized interaction. The findings offer hospitality leaders a roadmap for designing smart hotel experiences that are not only functional but emotionally engaging.
Co-Working With Machines: How Service Robots Shape Frontline Employee Experiences And Well-Being, Cynthia Mejia, Hannah A. Crandell, Emily Broker, Mindy Shoss
Co-Working With Machines: How Service Robots Shape Frontline Employee Experiences And Well-Being, Cynthia Mejia, Hannah A. Crandell, Emily Broker, Mindy Shoss
Rosen Research Review
The research by Mejia, Crandell, Broker, and Shoss reveals the complex realities faced by restaurant workers navigating the rise of service robots. Through in-depth interviews with 42 frontline employees, the study uncovers how robot adoption affects collaboration, productivity, emotional well-being, and perceptions of job security. While robots reduce physical strain and offer entertainment value, they also spark frustration, resentment, and fears of displacement. This research offers hospitality leaders a human-centered roadmap for integrating service robots in ways that support—not replace—the workforce.
When Robots Say Sorry: Emotions, Apologies, And The Future Of Service Recovery, Ruby Hong Ngoc Nguyen, Ngoc Tran Nguyen, Murat Hancer
When Robots Say Sorry: Emotions, Apologies, And The Future Of Service Recovery, Ruby Hong Ngoc Nguyen, Ngoc Tran Nguyen, Murat Hancer
Rosen Research Review
The research by Nguyen, Tran Nguyen, and Hancer reveals how human–robot collaboration and apology styles shape customer retention after service failures. Using experimental scenarios, the study shows that robots can effectively lead recovery efforts—especially when paired with economic apologies—while human involvement enhances the impact of social apologies. Comfort emotions and continued robot usage mediate the path to loyalty, offering hospitality leaders a blueprint for designing emotionally intelligent service recovery strategies.
Reviews That Reveal Return: When Guest Feedback Becomes A Predictor Of Future Visits, Jeong-Yeol Park, Wookjae Heo, Jongwon Lee, Shinyong Jung
Reviews That Reveal Return: When Guest Feedback Becomes A Predictor Of Future Visits, Jeong-Yeol Park, Wookjae Heo, Jongwon Lee, Shinyong Jung
Rosen Research Review
The research by Park, Heo, Lee, and Jung reveals how online hotel reviews do more than express opinions—they predict whether guests will return. By blending the Theory of Planned Behavior with machine learning, the study uncovers how attitudes, social influence, and perceived control embedded in review language shape actual revisit behavior. This innovative approach transforms unstructured text into actionable insights, offering hospitality professionals a powerful new lens on customer loyalty.
Paws And Persuasion: How Dog Influencers Shape Hotel Booking Decisions, Wei Wei, Lu Zhang, Tianyu Ying, Yanyan Zheng
Paws And Persuasion: How Dog Influencers Shape Hotel Booking Decisions, Wei Wei, Lu Zhang, Tianyu Ying, Yanyan Zheng
Rosen Research Review
The research by Wei, Zhang, Ying, and Zheng explores how pet influencers—specifically dog influencers on Instagram—impact hotel booking intentions. Through two experiments, the study reveals that message appeal (rational vs. emotional) interacts with audience characteristics like prior experience and perceived attractiveness of the pet influencer. Rational messages are more persuasive for less experienced travelers and when the pet influencer is perceived as less attractive. Emotional messages, while engaging, are less effective in these contexts. This research uncovers the nuanced power of pet influencer marketing and offers practical strategies for hospitality marketers seeking to tap into the booming “cute economy” of …
Intelligence Unleashed: How Generative Ai Is Rewriting The Rules Of Tourism Education And Research, Tarik Dogru, Nathana Line, Lydia Hanks, Fulya Acikgoz, Je'anna Abbott, Selim Bakir, Adiyukh Berbekova, Anil Bilgihan, Ali Iskender, Murat Kizildag, Minwood Lee
Intelligence Unleashed: How Generative Ai Is Rewriting The Rules Of Tourism Education And Research, Tarik Dogru, Nathana Line, Lydia Hanks, Fulya Acikgoz, Je'anna Abbott, Selim Bakir, Adiyukh Berbekova, Anil Bilgihan, Ali Iskender, Murat Kizildag, Minwood Lee
Rosen Research Review
The research by Dogru, Line, Hanks, Acikgoz, and colleagues explores how generative artificial intelligence (GAI) is transforming higher education and academic research in tourism and hospitality. From personalized learning to automated data analysis, GAI offers unprecedented opportunities— but also raises ethical and legal concerns. The study frames GAI as a disruptive innovation, challenging traditional models of teaching, authorship, and intellectual property. It calls for structural changes in curricula, transparent policies, and collaborative efforts to ensure responsible integration. With tools like ChatGPT already reshaping classrooms and research labs, this paper offers a timely roadmap for educators, researchers, and administrators navigating the …
Level Up Your Stay: How Energy-Saving Games Are Changing Green Hotel Loyalty, Aili Wu, Juhee Kang, David J. Kwun, Wei Wei
Level Up Your Stay: How Energy-Saving Games Are Changing Green Hotel Loyalty, Aili Wu, Juhee Kang, David J. Kwun, Wei Wei
Rosen Research Review
The research by Wu, Kang, Kwun, and Wei reveals how gamification—specifically achievement-based energy-saving games—can transform hotel guests’ attitudes and behaviors toward sustainability. By integrating achievement-goal theory and the theory of planned behavior, the study shows that when guests feel challenged and motivated, they are more likely to engage in green practices and return to the hotel. Interestingly, perceived control over the game sometimes reduces revisit intentions, suggesting that too much ease can lead to boredom. Guests with prior green hotel experiences respond even more positively to gamified sustainability. This research offers a fresh perspective on how hotels can use game …
When Customers Collide Online: The Hidden Power Of Approval In Digital Service Failures, Wei Wei, Lu Zhang, Bobbie Rathjens, Sean Mcginley
When Customers Collide Online: The Hidden Power Of Approval In Digital Service Failures, Wei Wei, Lu Zhang, Bobbie Rathjens, Sean Mcginley
Rosen Research Review
The research by Wei, Zhang, Rathjens, and McGinley reveals a surprising twist in how restaurant customers respond to online interactions after a service failure. When fellow customers chime in—either with support or mockery—their comments can dramatically shape how the original complainant feels, engages, and judges fairness. But the real game-changer? Whether the customer craves approval. Those with low need for approval react strongly to the tone of others’ comments, while high-approval seekers remain emotionally steady. This study uncovers the psychological undercurrents of electronic customerto- customer interaction (eCCI), offering fresh insights into empathy, justice, and digital engagement in hospitality.
Putting Humanity First In Service Robotics: For Me, Robotics Is About Giving Hospitality Teams The Breathing Room To Care More Deeply For People., Manuel Rivera, Cynthia Mejia
Putting Humanity First In Service Robotics: For Me, Robotics Is About Giving Hospitality Teams The Breathing Room To Care More Deeply For People., Manuel Rivera, Cynthia Mejia
Rosen Research Review
In an engaging conversation with Juan Higueros, Co-Founder and COO of Bear Robotics, we explore his vision for human-centered robotics and how technology can empower hospitality teams to deliver deeper, more meaningful guest experiences.
Sky-High Expectations: How Drones And Emotions Are Reshaping Food Delivery In Africa, Frank Badu-Baiden, Weisheng Chiu, Eudora Hagan, Victor Anderson Hodibert
Sky-High Expectations: How Drones And Emotions Are Reshaping Food Delivery In Africa, Frank Badu-Baiden, Weisheng Chiu, Eudora Hagan, Victor Anderson Hodibert
Rosen Research Review
The research by Badu-Baiden, Chiu, Hagan, and Hodibert unpacks the emotional, social, and psychological puzzle behind consumer acceptance of drone food delivery in Ghana. Using complexity theory and fsQCA, the study shows multiple adoption paths. Motivation, emotion, perceived risk, and social influence shape intention and willingness to pay. Positive emotions and usefulness drive interest, while privacy concerns and negative feelings hinder it. Trust and cultural context matter deeply.
Boarding By Biometrics: How Smart Technology Is Reshaping Passenger Experience, Xiaoting Chi, Frank Badu-Baiden, Seongseop (Sam) Kim, Junwei Cao, Elena-Nicoleta Untaru, Heekyoung Jung, Heesup Han
Boarding By Biometrics: How Smart Technology Is Reshaping Passenger Experience, Xiaoting Chi, Frank Badu-Baiden, Seongseop (Sam) Kim, Junwei Cao, Elena-Nicoleta Untaru, Heekyoung Jung, Heesup Han
Rosen Research Review
The research by Chi, Badu-Baiden, Kim, Cao, Untaru, Jung, and Han explores how biometric boarding transforms airline travel. Using technology acceptance, agenda setting, and behavioral reasoning theories, the study reveals how ease of use, usefulness, media exposure, and attitudes shape adoption. Findings stress convenience, engagement, and targeted communication, with age and gender influencing responses. For airport managers and designers, the research offers practical strategies for secure, efficient, and passenger-centered boarding systems.
The Pleasure Principle: Why Enjoyment May Be The Missing Link In Ai Adoption, Arthur Huang, Ahmet Bulent Ozturk, Tingting Zhang, Efren De La Mora Velasco, Adam Haney
The Pleasure Principle: Why Enjoyment May Be The Missing Link In Ai Adoption, Arthur Huang, Ahmet Bulent Ozturk, Tingting Zhang, Efren De La Mora Velasco, Adam Haney
Rosen Research Review
The research by Huang, Ozturk, Zhang, de la Mora Velasco, and Haney reveals a compelling insight: enjoyment—not just efficiency—is a key driver of whether guests will continue using AI in hospitality and tourism. By expanding the expectation-confirmation model, the study shows that perceived enjoyment, alongside performance and satisfaction, plays a pivotal role in shaping future use intentions. This shift toward hedonic value reframes how hoteliers and tourism professionals should design and promote AI services. The findings suggest that delight, fun, and emotional resonance are just as important as functionality when it comes to long-term engagement with AI-powered experiences.
A Closer Look At Visitors' Immersion In China's Theme Parks, Xiaoxiao Fu, Carissa Baker
A Closer Look At Visitors' Immersion In China's Theme Parks, Xiaoxiao Fu, Carissa Baker
Rosen Research Review
Engaging life experiences can become deeply entrenched in the human memory, facilitating mind associations, stimulating the imagination, and inspiring rich storytelling. UCF Rosen College of Hospitality Management's Associate Professor Xiaoxiao Fu and Assistant Professor Carissa Baker, along with their co-authors, recently collected the subjective accounts of 30 people who had visited renowned theme parks in China. By analyzing these first-person tales, the researchers were then able to pin-point patterns and processes that characterized the respondents' immersion in experiences at the Chinese theme parks.
Trivandi: Creating Spectacular And Meaningful Guest Experiences, Michael B. Duignan
Trivandi: Creating Spectacular And Meaningful Guest Experiences, Michael B. Duignan
Rosen Research Review
In an insightful interview with James Bulley OBE, CEO of Trivandi, Dr. Michael B. Duignan learns about Trivandi's 'One Team' approach and their aim to push the boundaries in event and venue delivery.
Rethinking Events Over Thirty Years Of Research, Michael B. Duignan
Rethinking Events Over Thirty Years Of Research, Michael B. Duignan
Rosen Research Review
Events are often pitched as business opportunities for the tourism and hospitality sector, but look deeper, and a far more compelling narrative emerges. In examining thirty years of events-related research, Dr. Michael Duignan of UCF Rosen College of Hospitality Management has uncovered a highly complex and emerging field of study with significant value for the sector. It is also attracting the eye of researchers from other disciplines looking for insights into why people are drawn to share experiences.
Can Humor Help Sell A Tourist Destination Online?, Maksim Godovykh, Xiaoxiao Fu
Can Humor Help Sell A Tourist Destination Online?, Maksim Godovykh, Xiaoxiao Fu
Rosen Research Review
Destination marketers pack a lot into their websites, assuming potential visitors want detailed information. But perhaps they're missing a simple trick to attracting the attention of potential travelers and getting them to connect with what's on offer: a dash of humor. But humor is a doubleedged sword; experimenting with it can be potentially damaging. However, research by Dr. Maksim Godovykh and Dr. Xiaoxiao Fu at UCF's Rosen College of Hospitality Management has shown that even making light of a crisis can help boost attitudes and intentions.
More Than Income: How Americans Feel About Their Finances And How It Affects Their Travel Plans, Jorge Ridderstaat
More Than Income: How Americans Feel About Their Finances And How It Affects Their Travel Plans, Jorge Ridderstaat
Rosen Research Review
Associate Professor Jorge Ridderstaat of UCF Rosen College of Hospitality Management has examined how Americans feel about their finances and how it affects their travel plans. This study provides new, multifaceted details on how U.S. consumer finances can affect their travel decisions, providing valuable behavioral insights for authorities and policymakers when managing tourist destinations effectively.
Ucf's Infectious Disease And Travel Health Initiative: Pioneering Resilience For A Healthier Tomorrow, Chait Renduchintala, Frank Badu-Baiden
Ucf's Infectious Disease And Travel Health Initiative: Pioneering Resilience For A Healthier Tomorrow, Chait Renduchintala, Frank Badu-Baiden
Rosen Research Review
In a world grappling with the profound challenges posed by infectious diseases and global travel, the University of Central Florida (UCF) stands at the forefront of groundbreaking research and innovation. An exceptional new initiative—the Infectious Disease and Travel Health Initiative—is set to revolutionize how we approach health resilience, disease outbreak mitigation, traveler safety, and the continuity of essential services. Spearheaded by eminent researchers from UCF's College of Medicine, including Dr. Kenneth A. Alexander, Dr. Griff Parks, Dr. Eric Schrimshaw, and Dr. Taj Azarian, along with Dr. Robertico Croes, principal investigator from the UCF Rosen College of Hospitality Management, this initiative …
Promoting Accessible Tourism At Mega-Events: Bridging The Disability-Attitude Gap, Michael B. Duignan, Alan Fyall
Promoting Accessible Tourism At Mega-Events: Bridging The Disability-Attitude Gap, Michael B. Duignan, Alan Fyall
Rosen Research Review
UCF Rosen College of Hospitality Management's Associate Professor Michael B. Duignan and Associate Dean, Academic Affairs, Alan Fyall collaborated with a team of fellow researchers to examine Tokyo 2020's potential to challenge ableist norms. Highlighting Japan's efforts to promote inclusive tourism for Persons with Disabilities (PwD), their collaborative study highlights the tourism sector's ongoing gaps. They argue that mega-events like the Olympics can be pivotal in driving inclusivity, addressing both physical and social barriers. Dive into this revealing examination of the interplay between tourism, events, and societal change.
Concern Or Control?: Gender Stereotyping And Hospitality Leaders, Bendegul Okumus, Wei Xiong, Shiyun Chen, Fang Fan
Concern Or Control?: Gender Stereotyping And Hospitality Leaders, Bendegul Okumus, Wei Xiong, Shiyun Chen, Fang Fan
Rosen Research Review
Although most managers in the global hospitality industry are still male, an increasing number of women are taking on leadership roles. But how exactly do employees perceive masculine and feminine leadership styles? New research led by UCF Rosen College of Hospitality Management's Associate Professor Bendegul Okumus and the research team she works with looks at gender stereotypes and finds that the most successful managers, in the eyes of their staff, have a management style that combines both masculine and feminine leadership traits.
Mind The Service Gap: Lgbt+ Customers' Hospitality Experience, Heejung (Cheyenne) Ro
Mind The Service Gap: Lgbt+ Customers' Hospitality Experience, Heejung (Cheyenne) Ro
Rosen Research Review
Hospitality managers could be missing out by not paying enough attention to lesbian, gay, bisexual, and transgender (LBGT+) guests. New research by Associate Professor Heejung Ro, UCF Rosen College of Hospitality Management, looks at this growing and valuable customer segment, and studies how sexual minority guests perceive they are welcomed by hospitality staff. In one of the first studies of its kind, Dr. Ro finds that delivering the right service experience is about more than just flying the rainbow flag.
Unravelling The Tourism–Poverty Nexus, Jorge Ridderstaat, Xiaoxiao Fu, Bingna Lin
Unravelling The Tourism–Poverty Nexus, Jorge Ridderstaat, Xiaoxiao Fu, Bingna Lin
Rosen Research Review
Literature on the links between tourism development and poverty alleviation is surprisingly fragmented. A new model, the Tourism-Poverty Interdependence Diamond (TPID), from Dr. Jorge Ridderstaat and Dr. Xiaoxiao Fu, UCF Rosen College of Hospitality Management, offers a tool to unravel the complexities of this relationship. Using Honduras as a case study, this new approach clearly shows that tourism development can impact poverty, and highlights that poverty can also impact tourism development, with the links ranging from direct to indirect.
Saba: 'The Unspoiled Queen', Kelly Semrad, Bruce Zagers
Saba: 'The Unspoiled Queen', Kelly Semrad, Bruce Zagers
Rosen Research Review
Bruce Zagers became Commissioner of Tourism, Public Entity, Saba in 2017. Dr. Kelly Semrad interviews him about his role, and the development of a new tourism master plan for the island.
Beyond A 'Like': Building Parasocial Relationships With Baby Boomers On Facebook, Yunying (Susan) Zhong, Valeriya Shapoval, James Busser
Beyond A 'Like': Building Parasocial Relationships With Baby Boomers On Facebook, Yunying (Susan) Zhong, Valeriya Shapoval, James Busser
Rosen Research Review
Baby boomers are a crucial cohort for hospitality marketing as they have more money to spend and more time on their hands than younger cohorts. However, reaching them on social media is harder. There is one social media platform popular with baby boomers: Facebook. Dr. YunYing Zhong and Dr. Valeriya Shapoval at UCF Rosen College of Hospitality Management, together with their collaborator, have combined their different areas of expertise to analyze the effectiveness of social media marketing directed at baby boomers from an unusual angle: the illusionary and imaginary relationships we build with fictional characters.
Influences On Destination Loyalty, Asli D.A. Tasci, Abdullah Uslu, Dimitrios Stylidis, Kyle Maurice Woosnam
Influences On Destination Loyalty, Asli D.A. Tasci, Abdullah Uslu, Dimitrios Stylidis, Kyle Maurice Woosnam
Rosen Research Review
Dr. Asli D.A. Tasci from UCF Rosen College of Hospitality Management and fellow researchers have undertaken research in the popular tourist destination of Antalya, Turkey to investigate destination loyalty. The study explores whether place-oriented or people-oriented factors have a larger influence on tourists' likelihood to revisit the same destinations, while also considering the differences between domestic and international tourists. The findings from this research will support tourism managers' understanding of how to drive repeat visits in a market with overwhelming competition.
Theme Park Knowledge Hub Of The Future, Carissa Baker
Theme Park Knowledge Hub Of The Future, Carissa Baker
Rosen Research Review
The global attractions industry has grown in size and innovation in the last few decades. Encompassing theme parks and waterparks as well as cultural and natural attractions, this segment has diverse career opportunities and constant potential for growth in mature and emerging markets. Theme parks alone garnered a billion visitors in 2019. Post-pandemic, the industry bounced back quicker than expected, with most operators seeing increased attendance and revenue. The attractions industry continues to develop new concepts which provide amazing experiences for guests around the world. However, retirement during the pandemic, coupled with the industry's rapid expansion, created a greater need …
Towards More Authentic Heritage Destination Experiences, Xiaoxiao Fu, Xiaoli Yi, Vera Shanshan Lin, Honggen Xiao
Towards More Authentic Heritage Destination Experiences, Xiaoxiao Fu, Xiaoli Yi, Vera Shanshan Lin, Honggen Xiao
Rosen Research Review
Heritage destinations have a significant responsibility to visitors. In countries like China, where heritage plays a significant role in a person's identity, such destinations offer visitors an opportunity to develop a deeper sense of self. For this reason, they need to be authentic, but so do the visitors. UCF Rosen College of Hospitality Management researcher Dr. Xiaoxiao Fu joined a team of experts based in China to identify how the perceived authenticity of two of China's most revered heritage sites affects visitors' personal sense of authenticity, their wellbeing, and how memorable they found their visits.
Providing A Clear Foundation For Smart Destinations, Youcheng Wang, Alan Fyall, Ekaterina Sorokina, Peter Lugosi
Providing A Clear Foundation For Smart Destinations, Youcheng Wang, Alan Fyall, Ekaterina Sorokina, Peter Lugosi
Rosen Research Review
Smart destinations are a nascent and growing category in destination marketing but suffer from a lack of clarity. What is a 'smart destination'? UCF Rosen College of Hospitality Management's Dr. Youcheng Wang and Dr. Alan Fyall led an international team of hospitality management specialists tasked with providing a clear foundation for smart destination researchers and practitioners. Their study, published in the Journal of Destination Marketing and Management, provides significant insight and stokes the fire beneath destination marketing organizations.
Just Looking: Tourist Gaze And The Theme Park Experience, Wei Wei, Yanyan Zheng, Nathaniel Line, Lu Zhang
Just Looking: Tourist Gaze And The Theme Park Experience, Wei Wei, Yanyan Zheng, Nathaniel Line, Lu Zhang
Rosen Research Review
What makes a memorable theme park experience? New research led by UCF Rosen College of Hospitality Management's Assistant Professor Wei Wei looks at how visitor experience is influenced by the 'tourist gaze'—the consumption of visual experiences, as well as other services, in a tourism destination. With important implications for theme park operators and managers, the study focuses on visitors' visual interactions with fellow visitors and finds they have a significant impact on visitors' emotions and the quality of their overall experience.
Theme Park Visitors Prefer Human-Like Robots In Customer Service Interactions, Ady Milman, Asli D.A. Tasci
Theme Park Visitors Prefer Human-Like Robots In Customer Service Interactions, Ady Milman, Asli D.A. Tasci
Rosen Research Review
Service robots are becoming increasingly popular in many industries and social settings, including education, childcare, elderly therapy centers, and even theme parks. Tourism and hospitality industries are adopting robots enthusiastically and are being closely studied to observe guest engagement and reaction to robotic services. Service robots are becoming increasingly popular in many industries and social settings, including education, childcare, elderly therapy centers, and even theme parks. Tourism and hospitality industries are adopting robots enthusiastically and are being closely studied to observe guest engagement and reaction to robotic services. UCF Rosen College of Hospitality Management researchers, Dr. Ady Milman and Dr. …