Tourism and Travel Commons^™

Promotion Of Religious Tourism In Pakistan Through Destination Marketing Strategies, Noor-Ul- Huda, Musa Khan, Noman Ahmed Ansari

International Journal of Religious Tourism and Pilgrimage

The aim of this study is to identify the key factors that attract religious tourists to Pakistan and the strategies that are effective in promoting religious tourism. The paper takes a comprehensive approach to guide Pakistan’s development by evaluating international literature, focusing on religious tourism as a pivotal source of revenue. The study explores diversification prospects, aiming to equip policymakers and tourism authorities with actionable insights. This research establishes the groundwork for realising the economic, social, and cultural potential of religious tourism in Pakistan by studying marketing techniques using a qualitative methodology, examining revival approaches, and investigating cutting-edge communication technologies. …

Evaluation Of Pre-Hajj Multimedia Training Tools: A Case Study Of Prospective Australian Pilgrims, Kholoud M. Munshi, Mustapha Taibi Dr., Kate Richards Ms., Khushnoor Khan Mr.

International Journal of Religious Tourism and Pilgrimage

Every year, millions of Muslim pilgrims gather in Makkah (Saudi Arabia) for Hajj. These pilgrims come from different parts of the world, with diverse language and cultural backgrounds. Managing such a large and diverse congregation for a successful completion of Hajj requires effective planning, which depends on two important antecedents—knowing the background information of the pilgrims and developing effective pre-Hajj training tools for dissemination of Hajj information for non-Arabic speaking pilgrims. This study evaluates the perceptions of potential Hajj pilgrims regarding community translation usability (CTX) and medium usability (MX) of two existing pre-Hajj media tools developed by Mnask Academy (Booklet …

Evaluating The Religious Experience Of Pilgrims At Kartarpur Corridor: A Qualitative Analysis, Farooq Haq, Anita Medhekar

International Journal of Religious Tourism and Pilgrimage

This exploratory study analyses experiences of pilgrims from India and all over the world to Kartarpur Peace Corridor for religious tourism. The historic Kartarpur Corridor, the holiest place for the Sikh religion, in Pakistan, was opened for Sikh pilgrimage in November 2019, after 72 years since partition. The qualitative research method of cultural ethnography and netnographic research, was applied to collect secondary data by watching 78 YouTube interviews from November-2019 to March-2020, at the Kartarpur complex by private bloggers. Interview comments by pilgrims relevant to this exploratory research were selected, analysing experiences of pilgrims and spiritual tourists traveling from India …

Defamiliarizing Pilgrimage Literature: Humour In Al-Māzinī’S Journey To The Hijāz, Boutheina Khaldi

International Journal of Religious Tourism and Pilgrimage

Pilgrimages to Holy Places in Mecca and Medina have spawned a rich repertoire of travel literature by Nahḍa luminaries at the beginning of the twentieth century, however, few studies have been written about their travel accounts. This paucity of research might be ascribed to the view that accounts of pilgrimage tend to be highly formulaic and instructive rather than literary. By examining the ʿUmra (lesser pilgrimage) travelogue of the prominent Egyptian intellectual, literary critic, Romantic poet, novelist and journalist, Ibrāhīm ʿAbd al-Qādir al-Māzinī (d. 1949) entitled Riḥlat al-Ḥijāz (1930), this paper argues that pilgrimage travelogues can in fact defy the …

Exploring Perceived Value Attributes Toward Spiritual Tourism In Vietnam: A Qualitative Approach, Lan Thi Huong Ho, Cuong Khoa Phan, Lien Tran Thi Ngoc, Rodney W. Caldicott

International Journal of Religious Tourism and Pilgrimage

Customer Perceived Value (CPV) has recently attracted a lot of interest in the tourism industry, both academically and empirically. To succeed in the tourist business, managers in the sector need a comprehensive understanding of how visitors’ perceptions of value dimensions connect to trip outcomes, such as overall satisfaction and behavioral intentions. This study aims to explore the tourists’ perceptions of the value of spiritual tourism services in Vietnam. A qualitative method was employed, which included nine in-depth interviews with tourism providers and representatives of spiritual sites, as well as a brief survey of 127 travellers who had already experienced spiritual …

Halal-Friendly Wellness Tourism In Non-Muslim Countries: Perceptions Of Muslim Tourists, Ann Suwaree Ashton, Rasmee Islam

International Journal of Religious Tourism and Pilgrimage

This study explores the perceptions of Muslim tourists regarding wellness-related activities while travelling in non-Muslim countries. Although halal tourism has witnessed significant global expansion, there remains a notable gap in the literature concerning the development of halal-compliant wellness products and services in destinations outside the Muslim world. Employing a qualitative methodology, in-depth interviews were undertaken with 40 Thai Muslim participants who travelled to non-Muslim countries between 2022 and 2023. The investigation centres on four primary categories of wellness activities: spa, therapy, and massage services; sports, leisure, and adventure experiences; spiritual well-being practices; and the slow food movement. The findings underscore …

From Meditation To Magic: The Spectrum Of Buddhist Tourism In Thailand, Brooke Schedneck

International Journal of Religious Tourism and Pilgrimage

Buddhism can conjure distinctive ideas and images for different groups of people, especially travelers to a Buddhist majority country like Thailand. Discussing three different modes of Buddhist tourism— meditation, magic, and mega statues— this article illuminates the varieties of Buddhist tourism in contemporary Thailand. While foreign visitors from Western countries are assumed by Thai Buddhist practitioners to favor engagement with Buddhism related to meditation, Chinese and Thai Buddhists are seen to appreciate Buddhism for its magical protective powers. Chinese tourists in particular are now being targeted to purchase products and experiences related to mutelu, which is a term for objects …

Religious Reinterpretation In The Pilgrimage Experience To The Ganges River, India Of Balinese Ethnic Hindus, I Gede Sutarya, Thanakorn Chooksukhserm

International Journal of Religious Tourism and Pilgrimage

The interaction between Balinese ethnic Hindus and India in the modern era is reestablishing a connection between Balinese local knowledge with Hindu religious destinations in India. Balinese folklore mentions various holy places, including the Ganges River, which is considered part of Bali's sacred worship domain. This ceremonial tradition causes the ethnic groups to worship the Ganges and request for holy water, eliminating the need for the direct pilgrimage to the holy place. In the modern era, the tradition of seeking holy water has evolved into a driving force behind the interest in the pilgrimage to the Ganges River. This leads …

Rural Community Pilgrimage Tradition To Sacred Graves In Tasikmalaya, West Java, Indonesia: Between Motivation And Social Identity, Ute Lies Siti Khadijah, Yunus Winoto, Rully Khairul Anwar, Shamila Mohamed Shuhidan Dr., Falih Ijlal Septian

International Journal of Religious Tourism and Pilgrimage

This research explores the pilgrimage tradition of a women’s group in rural areas of Tasikmalaya, West Java. It reveals the phenomenon of pilgrimage activities in the women’s group grounded in social identity theory and their motivation to visit the sacred graves. The study employed a descriptive quantitative approach. It involved a group of women who regularly recite the Holy Quran together and study Islam with a preacher called ustadz or kyai with a sample size of 79 people. Data were collected through questionnaires, interviews, observation, and documentation studies. The collected data were analysed through quantitative data presentation in diagrams and …

Imus Longganisa: A Cultural Heritage Food In Cavite, Marie A. Aquino, Dyan Loreine V. Lopez, Colleen Daphne U. Villanueva, Jimford U. Tabuyo

ICHRIE Research Reports

This study assessed the cultural heritage significance of Imus Longganisa, a traditional delicacy from Cavite, Philippines. Grounded in the cultural heritage preservation framework, the research examined the aesthetic, social, and historical dimensions of Imus Longganisa as perceived by the Imuseños. Utilized a quantitative evaluative design, the study employed purposive sampling of 291 respondents from Imus City, gathering data through validated online survey questionnaires using a 4-point likert scale. Analytical methods, including descriptive statistics and ANOVA, identified significant variations in perceptions based on demographics such as age, frequency of consumption, and budget. Findings revealed that respondents appreciated the aesthetic appeal of …

Of Photographs, Souvenirs, And Ticket Stubs: When Do Consumers Desire Mementos During An Experience?, Charlene Chu, Suzanne B. Shu

Business Faculty Articles and Research

Consumers often desire mementos of their experiential consumption, as reflected in common behaviors such as taking photos during a special event, purchasing souvenirs while on vacation, or keeping ticket stubs from a concert, but when do consumers desire mementos during an experience? This research examines the timing of the desire for mementos during an experience, and the conditions and motivations that prompt those memento timing decisions. We propose that the approaching end of an experience increases feelings of sadness and thus the desire for mementos at that time. However, for experiences that are easily repeatable, the approaching end of an …

Fun! Friends! Famous People! Why Fans Attend Anime Conventions, Billy Tringali, Maria Alberto, Jeremiah Martinez

Proceedings from the Document Academy

In 2021 during the global Covid-19 lockdowns, Billy and Maria ran an IRB-exempted online survey, looking to hear from fans who attend anime conventions. Conventions had been shut down as non-essential services that drew large crowds, and we hoped to capture a screenshot of this moment, to better learn from it in the future. And the resulting data collection went quite well – we were able to partner with a major anime organization to share the survey, and our 1000+ respondents had a lot to say about the conventions they were missing during lockdowns.

Ultimately, we found a significant emphasis …

A Regenerative Approach To Tourism: Learnings From Community Enterprises, Sophie Price Dr, Steve Taylor, Kendra Turnbull, Mary Rose Stafford

Publications

The benefits of tourism to communities have long been recognised but so too are the pressures it can place on local communities. Recent global turmoil has led to new ways of conceptualising tourism development and the emergence of regenerative tourism as a guiding philosophy. However, there still remain considerable gaps in our knowledge of the application of regenerative tourism principles. The purpose of this paper is to contribute to the emerging literature on regenerative tourism with a particular, and practice-oriented, focus on learnings from community-based social enterprises, that illustrate the positive and meaningful impacts a regenerative approach to tourism development …

Bibliometric Analysis Of Tour Guide Performance: Trends, Influential Publications, And Emerging Research Themes, Aybuke Ozsoy, Nese Yilmaz

Journal of Global Business Insights

The quality of tours is significantly influenced by tour guides’ communication skills, regional knowledge, and storytelling abilities. Guide effectiveness depends on factors such as training, skill development, and professionalism in guest care. Given their pivotal role in shaping tour quality and experiences, the literature consistently highlights these effects. The present study aims to make a comprehensive contribution to the existing knowledge in the field by analyzing the academic literature on the performance of tour guides using bibliometric methods. Analysis reveals that the most cited publications on tour guide performance are found in tourism and management journals, such as Tourism Management. …

Bridging The Digital Skills Gap: A Comparative Study Of Employability Readiness Among Tourism Students And Professionals In Malaysia, Asif Khurshid Mian, Fraz Arshed Butt, Omar Sajid

Journal of Global Hospitality and Tourism

The increasing digitalisation of the tourism industry has introduced new expectations for workforce competencies, particularly in developing economies like Malaysia. The present study investigates how three core digital competencies, i.e. digital literacy, platform/tool awareness, and technology readiness, influence employability readiness among two key groups including final-year tourism students and in-service professionals. Drawing on Human Capital Theory and the Technology Readiness Index, the research applies Partial Least Squares Structural Equation Modelling (PLS-SEM) to examine 350 responses collected through purposive sampling. Results confirm that all three competencies positively influence employability readiness, with platform/tool awareness exerting the strongest effect. Multi-group analysis reveals that …

Mentoring In The Age Of Uncertainty: Why Gen Z, Millennials, And Gen X Need Feedback More Than Ever, Abrar Ahmad Khan

Journal of Global Hospitality and Tourism

Uncertainty now defines professional and personal life, particularly for Gen Z, Millennials, and Gen X. Despite being highly educated and digitally connected, these generations face growing decision paralysis, burnout, and confidence gaps when navigating careers. HSBC’s Seizing Uncertainty (2024) reports that over half of younger professionals regret missed opportunities, while Gen X struggles to adapt to new realities and lead younger teams. Traditional feedback models—hierarchical, infrequent, and retrospective—no longer meet the demands of today’s fast-changing workplace. This article argues that mentoring, anchored in real-time and emotionally intelligent feedback, is not a “soft skill” but a leadership necessity. Especially in hospitality …

Applying The Synergy Of Experience Accounting And Service Dominant Logic To Rank Customer Experiences In The Mainstream Cruising, Ganna Demydyuk, Mats Carlbäck

Journal of Global Hospitality and Tourism

This study analyzes how service-related experiences influence customer satisfaction and perceived value for money in the cruise industry. By integrating Service-Dominant Logic (S-D-L) and Experience Accounting (EA), it aims to support the development of customer-centric performance systems for managerial decision making in the all-inclusive hospitality sector. This is the first empirical study to merge data from three perspectives in service-for-service exchanges: customer review ratings from online platforms, ship-level operational characteristics, and financial metrics from corporate reports. This integrated approach allows for a holistic evaluation of the service ecosystem and cocreation of value onboard cruise ships. A quantitative analysis was conducted …

The Double-Edged Role Of Cognitive Reappraisal: A Moderated Mediation Model Of Manager Support And Emotional Exhaustion Among Hotel Supervisors, Han Chen, Yvette Green

Journal of Global Hospitality and Tourism

Applying the Conservation of Resources Theory and the Affective Event Theory, this study explores the interplay between perceived manager support (PMS), negative emotions, and emotional exhaustion among hotel supervisors. The study also examines the moderating role of cognitive reappraisal strategy on the above relationships. Data were collected from a sample of U.S. hotel supervisors. Results showed that negative emotions play a mediating role in the relationship between PMS and supervisors’ emotional exhaustion. Cognitive reappraisal amplified the negative effect of PMS on negative emotions, the positive relationship between negative emotions and emotional exhaustion, and the indirect effect of PMS on emotional …

Customer Food Intake: An Empirical Analysis Of Gender, Restaurant Use And Attitude Toward Fast Food Among Adolescents And Young Adults, In Nairobi, Kenya, Gerishom G. Madivoli, Rosemarie Ayuma Khayiya, Beatrice Kamau

Journal of Global Hospitality and Tourism

Fast food is the fastest- growing food category worldwide, providing young people and adolescents with a quick, cost- effective, and easily accessible alternative to home- cooked meals. There has been considerably less research into how gender, restaurant usage, and attitudes influence patterns of fast- food consumption. Moreover, the growth of the fast- food industry in every nation creates a significant environmental impetus for increasing fast food consumption and promoting unhealthy eating behaviours. If this issue is not addressed, the prevalence of lifestyle diseases such as obesity, along with the costs of managing these conditions, will escalate, particularly in Kenya. This …

Reframing Service Quality In Ai-Powered Hospitality Environments, Olena Ciftci

Journal of Global Hospitality and Tourism

The hospitality and tourism industry is experiencing a technological shift through the integration of artificial intelligence (AI), transforming both guest experiences and service operations. While AI offers hyper-personalization, efficiency, and scalability, it challenges traditional notions of service quality rooted in human interaction. This viewpoint explores the emerging concept of tech-augmented hospitality, where AI and human employees co-create guest experiences. The paper highlights key research directions for reconceptualizing service quality in the era of AI-enhanced hospitality. It argues for the development of new evaluative frameworks that encompass hybrid service models, cultural adaptability, inclusivity, and AI literacy.

Can Human Engagement And Artificial Intelligence (Ai) Co-Exist In The Online Classroom?, Mimi Gough

ICHRIE Research Reports

Today’s academic environment is faced with a new predicament in trying to understand the implications of Artificial Intelligence (AI). Many online educators are asking “What do I need to know about AI as it applies to academics? How do I prepare my students for careers in the hospitality and tourism industry while trying to balance human engagement with AI? In its current form, AI has created apprehension among higher education stakeholders about developing policies, procedures and usage as they redesign curriculum that supports students who may use AI in their future careers. This manuscript, based on a 2024 ICHRIE Conference …

The Two Faces Of Airbnb Disruption: Licensed Accommodations Perspective On Contrasting Impacts On Community In Nova Scotia, Maria Matthews, Ioannis S. Pantelidis, Rodrigo Lucena

ICHRIE Research Reports

This paper examines the disruptive impact of Airbnb on urban and rural communities within the province of Nova Scotia, Canada, from a licensed accommodations perspective. Utilizing qualitative methods, this study gathers insights from general managers and owners in the licensed accommodation sector to understand similarities and differences in how Airbnb influences socioeconomic factors, housing markets, and community dynamics in both urban and rural settings. Overall, Airbnb's influence is double-edged, offering economic opportunities while simultaneously posing significant socioeconomic challenges. The findings underscore the need for nuanced policy approaches relating to Airbnb that balance economic growth with community well-being, ensuring sustainable development …

The Covid-19 Pandemic As An Environmental Jolt And Its Impact On Firms And Essential Workers, Kimberly Kay Hyett Nehls

Electronic Theses and Dissertations

Environmental jolts are sudden, large-scale disruptions that challenge organizational and societal stability and demand new ways of understanding adaptation across individuals and firms. This two-paper dissertation explores the human and organizational dimensions of such jolts through the empirical context of the COVID-19 pandemic. Paper 1 examines how global tourism firms navigated the crisis, introducing the constructs of global stakeholder interconnectedness and stakeholder prioritization fluidity to refine stakeholder theory. The findings show how international exposure shaped communication strategies under duress. Paper 2 turns to the lived experiences of low-wage essential workers, extending sensemaking theory through the concept of constrained sensemaking, highlighting …

Wellness Tourism: An Introduction, Karen Thal

All Open Educational Resources

Wellness tourism is a growing segment of the travel industry that focuses on experiences designed to improve physical, psychological, and spiritual well-being. From yoga retreats and spa getaways to outdoor adventures and healthy culinary experiences, this form of tourism reflects a broader cultural shift toward self-care and holistic health. The current textbook introduces wellness tourism in a U.S. context, offering a practical, business oriented overview for undergraduate students. It provides insights into the concept of wellness, defines and examines both the wellness industry and the wellness tourism sub-sector, highlights key trends, explores the motivations of wellness travelers, and explains how …

Tides, Tourists, And Tails: Exploring Human-Wildlife Overlap On The Homer Spit, Alaska, Serena Seiler

Masters Theses & Specialist Projects

Coastal areas present unique challenges for human-wildlife coexistence due to their shared use by people and marine species. The Homer Spit in Homer, AK (59.6481° N, 151.5299° W) is a projection of land into Kachemak Bay on which lodging, restaurants, campgrounds, RV parks, fishing, and a variety of coastal activities exist or occur, especially during the summer months. Two of the most popular nearshore marine mammals that attract visitors are sea otters (Enhydra lutris) and harbor seals (Phoca vitulina). These two species spend time swimming, foraging, and resting around the Spit, potentially resulting in co occurrences with humans. Using a …

Fostering Economic Advancement Through Tourism Development In Dangriga, Belize, Ella S. Baker

Economics Undergraduate Honors Theses

This paper discusses the relationship between economic development and the development of the tourism industry, based on a two-month project in Dangriga, Belize, which existed through collaboration of four University of Arkansas students, local community members and business owners, and organizational partners. This project explored sustainable tourism with the goal of benefiting the community's continued economic advancement.

Sustainable Tourism Behaviour Through Walking Tour: A Qualitative Study To Walking Tour Participants In Jakarta, Melisa Bunga Altamira, Khairunnisa Devani Aqtus Permana Putri

Journal of Indonesian Tourism and Policy Studies

As urban tourism continues to rise, walking tours have emerged as a low-impact, environmentally friendly, and culturally immersive form of tourism. This study explores the relationship between walking tours and the development of sustainable tourism behaviour among participants in Jakarta, Indonesia. Using a qualitative research approach, this study elaborates the motivations, perceptions, and behavioural changes of individuals who have participated in walking tours across Jakarta’s historical and cultural sites. Data were collected through in-depth interviews and participant observations, focusing on themes such as environmental awareness, appreciation of local culture, and reduced dependency on motorized transport. The findings suggest that walking …

Marketing Management Of Cemetery-Based Religious Sites To Improve The Economic Level Of Society, Dian Mohammad Hakim, Imam Wahyudi Karimullah, Winarto Winarto, Maskuri Maskuri

International Journal of Religious Tourism and Pilgrimage

This study discussed the potential of cemetery-based religious tourism as an economic development strategy, with the Sunan Ampel Cemetery in Surabaya, Indonesia, as a case in point. By analysing its marketing management strategies, the study demonstrates that successful tourism development requires more than just pulling in tourists; it requires an integrated approach that includes infrastructure and technology development, stakeholder collaboration, and local community involvement. With close to two million visitors each year, Sunan Ampel is an excellent example of the huge economic gains from successful religious tourism efforts. This paper emphasises the need to convert historical religious sites from passive …

Ijrtp Volume 13(Ii) Table Of Contents, Kevin A. Griffin, Razaq Raj, Carlos Fernandes, Darius Liutikas, Imam Wahyudi Karimullah, Sonny Elfiyanto

International Journal of Religious Tourism and Pilgrimage

Table of Contents for IJRTP Volume 13(ii)

Dark Tourism And ‘Partial Religiosity’: Ontological-Aesthetic Pilgrimage In Camiguin Island, Philippines, Jan Gresil Kahambing

International Journal of Religious Tourism and Pilgrimage

This paper theorizes the contrast between dark tourism and what is referred to as ‘partial religiosity’ in the context of travel to selected tourist destinations on Camiguin Island, Philippines. Also called ‘thanatourism’, dark tourism is about visiting places that challenge the value derived from the association with death either from tragedies of naturally occurring catastrophes (such as earthquakes, volcanic eruptions, or typhoons) or disasters produced by humans (such as genocides and violations of human rights). Focus is on three spots that sufficiently fit the description of dark tourist sites in Camiguin in the sense of naturally-caused disasters, namely: the Sunken …