Management Sciences and Quantitative Methods Commons^™

The Influence Of Sponsor-Event Congruence In Sponsorship Of Music Festivals, Penny Hutabarat, Gita Gayatri

The South East Asian Journal of Management

This paper focuses the research on the Influence of Sponsor-Event Congruence toward Brand Image, Attitudes toward the Brand and Purchase Intention. Having reviewed the literatures and arranged the hypotheses, the data has been gathered by distributing the questionnaire to 155 audiences at the Java Jazz Music Festival, firstly with convenience sampling and then snowballing sampling approach. The analysis of data was executed with Structural Equation Modeling (SEM). The result shows the sponsor-event congruence variable has a positive impact toward brand image and attitudes toward the brand sponsor. Brand Image also has a positive impact toward purchase intention; in contrary attitudes …

Factors That Influence The Dissemination Of Knowledge In Technology Transfer Among Malaysian Manufacturing Employees, Mughaneswari Ap Sahadevan, Mohd Haniff Jedin

The South East Asian Journal of Management

The meaning of technology transfer is so wide but mostly involving some form of technology-related exchange. However, in this particular paper, technology transfer is consider as a concept to examine the process of disseminating knowledge and skills that a person owned to another person in order to generate higher productivity with new approach of producing a particular product or service. Although, many researchers have explored the evolution of technology transfer, nonetheless some drivers are yet to be explored in a Malaysian manufacturing industry. This study, therefore attempts to determine the relationship between absorptive capacity, transfer capacity, communication motivation and learning …

Households Perceptions On Factors Affecting Resilience Towards Natural Disasters In Indonesia, Viverita Viverita, Ratih Dyah Kusumastuti, Zaäfri Ananto Husodo, Lenny Suardi, Dwi Nastiti Danarsari

The South East Asian Journal of Management

Most areas in Indonesia are prone to natural disasters. Learning the lessons from the Aceh Tsunami in 2004, areas with high risks of natural disasters are in the process of preparing themselves for such an unexpected event, by increasing their resilience. The objective of this study is to shed more lights on factors affecting the resilience from two sources namely, existing literatures and the application of disaster management in four disaster-prone areas in Indonesia -Padang, Sleman, Cilacap, and Palu. To enrich our analysis, we collect data from the field to compare the preparedness and to get insights on people’s perceptions …

The Effect Of Post-Purchase Perceived-Value Towards The Relationship Quality Of Hajj And Umrah Travel Agencies In Indonesia, Kiki Oktora, Adrian Achyar

The South East Asian Journal of Management

One out of four people in the world is a Moslem, and Indonesia ranks first on the biggest Moslem population in the world. Hundreds of thousands of people go to Makkah each year to make Hajj (pilgrimage). Hajj and Umrah travel agencies as providers of Hajj and Umrah packages are becoming important in Indonesia, as their number is about two hundred agencies. However, there has been little discussion about Hajj and Umrah, especially on Hajj and Umrah travel agencies. The purpose of this paper is to identify the relationships of post-purchase perceived-value to relationship quality, which consists of satisfaction, commitment, …

Influence Of Brand Equity And Movieliking Can Override Impact Of Misleading Brand Placement Toward Brand Attitudes, Adi Zakaria Afiff, Westi Noria Furi, Denyza Wahyuadi Metroprawiro

The South East Asian Journal of Management

The starting point of this study is the phenomenon termed misleading brand placement, a condition found where the brand placement in a movie depict the brand in a time where the brand has not yet exist, providing the brand an older age. As the brand used in the brand placement is a brand with high brand equity, the combination of older age and high brand equity is suspected to give a higher evaluation of the brand. To test these suspicions, 3 experiments were conducted to see the influence of consumer knowledge of the misleading brand placement, brand equity and movie …

Wmu Career And Student Employment Services – Present Practices And Future Recommendations For Employer Relations, Amanda Jeppesen

Honors Theses

Career services offices currently find themselves in a rapidly changing environment. Due to economic hardship, students and employers are expecting more effective and fruitful engagement, and offices must create innovative solutions to provide such engagement on shrinking budgets. Career services staff charged with conducting employer relations activities are charged with brokering these relationships between employers, students, faculty and staff, and the offerings of their departments. The purpose of this study is to determine current practices for the career services offices at Western Michigan University, Oakland University, and Central Michigan University. Then, best practices identified by industry experts will be explored …

Segmenting Segmentation: A Taxonomy Bridging Theory And Practice Of Strategic Consumer Segmentation, Andrew Thomas Thoeni

Dissertations, Theses and Capstone Projects (Full IR Collection)

Beginning with Chamberlin’s explanations of market variation in 1933, segmentation has been formally studied for eighty years. While more than 2,700 studies have been published (most as studies on statistical methods of segmentation), scant evidence has been gathered on the role market segmentation plays in strategy formulation and what has been presented has not been adequately classified to provide a basis for further comparative study. Based on Resource-Advantage theory, this dissertation defines a taxonomy of strategic segmentation that depicts how a firm’s view of a market relates to its assumed heterogeneity of the market and how a firm approaches a …

The Promises And Challenges Of Innovating Through Big Data And Analytics In Healthcare, Donald E. Wynn, Renée M. E. Pratt

MIS/OM/DS Faculty Publications

In this article, we present the promises and challenges of big data and analytics (BD&A) in healthcare, informed by our observations of and interviews with healthcare providers in the US and European Union (EU). We then provide a set of recommendations for capitalizing on the extraordinary innovation opportunities available through big data.

Big Data And Management: From The Editors, Gerard George, Martine R. Haas, Alex Pentland

Research Collection Lee Kong Chian School Of Business

Big data is everywhere. In recent years, there has been an increasing emphasis on big data, business analytics, and "smart" living and work environments. Though these conversations are predominantly practice driven, organizations are exploring how large-volume data can usefully be deployed to create and capture value for individuals, businesses, communities, and governments (McKinsey Global Institute, 2011). Whether it is machine learning and web analytics to predict individual action, consumer choice, search behavior, traffic patterns, or disease outbreaks, big data is fast becoming a tool that not only analyzes patterns, but can also provide the predictive likelihood of an event.

Assessing Organizational Effectiveness Through The Competing Values Framework A Data Envelopment Approach, Raghavender Macherla

Engineering Management & Systems Engineering Theses & Dissertations

This study proposes a model to diagnose organizations using the mathematical principles of data envelopment analysis (DEA) to the variables generated using competing values framework (CVF) in order to evaluate overall organizational effectiveness. The notion of organizational effectiveness is abstract and difficult to measure due to its complexity and multi-functional nature. Over the years, measurement of organizational effectiveness has remained a challenge due to the lack of agreement on the factors that should be assessed to determine effectiveness. This research is aimed at shedding some light into this topic by using data envelopment analysis as a tool to measure relative …

Technological, Organizational, And Environmental Factors Affecting The Adoption Of Cloud Enterprise Resource Planning (Erp) Systems, John Njenga Kinuthia

Master's Theses and Doctoral Dissertations

The purpose of this study was to determine the differences between organizations that adopted Cloud Enterprise Resource Planning (Cloud ERP) systems and organizations that did not adopt Cloud ERP systems based on the Technological, Organizational, and Environmental (TOE) factors. Relevant technological factors were identified as relative advantage of Cloud ERP systems, compatibility of Cloud ERP systems, and security concern of Cloud ERP system environment. Organizational factors included top management support, organizational readiness, size of the organization, centralization, and formalization. External environment factors were identified as competitive pressure and vendor support.

A survey was developed using constructs from existing studies of …

A Change Management Approach To Enhance Facility Maintenance Programs, Stanton P. Brown

Theses and Dissertations

A recent study assigned a grade of D+ on the nation's public infrastructure. Because of this poor asset condition, many organizations tend to respond to maintenance in a reactive mode; however, relying on corrective maintenance leads to increased maintenance costs due to unplanned downtime, increased labor costs, and inefficient use of personnel. To address this situation, asset management (AM) principles should be employed to transition organizations towards a proactive maintenance program. Unfortunately, it has been shown that two-thirds of the organizations failed to implement general change efforts. Therefore, an organizational change management framework should be followed to implement a change …

Stochastic Efficiency Analysis With A Reliability Consideration, Guiwu Wei, Jian Chen, Jiamin Wang

Faculty of Management Publications

Stochastic Data Envelopment Analysis (DEA) models have been introduced in the literature to assess the performance of operating entities with random input and output data. A stochastic DEA model with a reliability constraint is proposed in this study that maximizes the lower bound of an entity's efficiency score with some pre-selected probability. We define the concept of stochastic efficiency and develop a solution procedure. The economic interpretations of the stochastic efficiency index are presented when the inputs and outputs of each entity follow a multivariate joint normal distribution.

The Development Of Organizational Capabilities And Corporate Entrepreneurial Processe: The Case Of Chinese Automobile Firms, Chun Guo, Crystal Jiang, Qin Yang

Management Department Faculty Journal Articles

No abstract provided.

Business Intelligence In Risk Management: Some Recent Progresses, Desheng Dash Wu, Shu-Heng Chen, David L. Olson

Department of Management: Faculty Publications

Risk management has become a vital topic both in academia and practice during the past several decades. Most business intelligence tools have been used to enhance risk management, and the risk management tools have benefited from business intelligence approaches. This introductory article provides a review of the state-of-the-art research in business intelligence in risk management, and of the work that has been accepted for publication in this issue of Information Sciences.

Entrepreneurial Orientation And International Scope: The Differential Roles Of Innovativeness, Proactiveness, And Risk-Taking, Li Dai, Vladislav Maksimov, Brett Anitra Gilbert, Stephanie A. Fernhaber

Scholarship and Professional Work - Business

This research integrates the international business and entrepreneurship literatures by examining the independent influences of innovativeness, proactiveness, and risk-taking on the ability of a firm to broaden its scope across international markets. For each dimension of entrepreneurial orientation, a cost–benefit framework is applied to highlight the trade-offs associated with different levels in the internationalization context. Based on a unique dataset of 500 SMEs spanning 10 industries, the results reflect the consequences of being “stuck in the middle” with respect to their strategic posture on innovativeness and proactiveness, but reveal a nuanced role for risk-taking behavior. The non-uniform and non-linear relationships …

The Impact Of Attitudinal Ambivalence On Weight Loss Decisions: Consequences And Mitigating Factors, Bui My, Courtney Droms, Georgiana Cracium

Scholarship and Professional Work - Business

This research takes a new look at individuals' attitudes and intentions towards losing weight. Study 1 examines the relationship among those interested in losing weight and individual self-evaluative ambivalence on attitude towards trying to achieve a weight loss goal and the intentions to achieve the weight loss goal. For Study 2, a between-subjects experimental design, where attitudinal ambivalence and prior outcome feedback were manipulated and self-efficacy was measured, is conducted to examine attitude towards eating healthier and intention to change eating behaviours. Findings across the two studies show that attitudinal ambivalence about the self and the individual's abilities and motivation …

When Do Domestic Alliances Help Ventures Abroad? Direct And Moderating Effects From A Learning Perspective, Hana Milanov, Stephanie A. Fernhaber

Scholarship and Professional Work - Business

While the importance of strategic alliances for new venture internationalization is well acknowledged, the effect of domestic partners remains less understood. Building on organizational learning theory's vicarious learning arguments, we suggest that internationally experienced domestic partners positively influence new ventures' international intensity. Moreover, acknowledging that ventures may have multiple learning sources, we argue that the effect is more pronounced when substituting for the lack of new ventures' top management teams' international experience, or when complementing the insights about foreign markets received from foreign alliance partners. The analysis of 194 publicly held new ventures largely supports our hypotheses.

Does Beating Cash Flow Benchmarks Reduce The Cost Of Debt?, Mauricio A. Melgarejo

Scholarship and Professional Work - Business

This paper examines whether beating previous year cash flow values and analysts' cash flow forecasts impact the firms' cost of debt. Creditors are expected to be more concerned about firm solvency than firm profitability. Accordingly, if lenders have any reference point it may be related to cash flow numbers. This study finds that firms that beat analysts' cash flow forecasts have smaller initial bond yield spreads in the next period and a decrease in their initial bond yield spreads between consecutive periods. This effect is more pronounced at short maturities and for observations with less informative earnings. Firms with lower …

Value Of Information: Facilitating Targeted Information Acquisition In Decision Processes, Jeffrey Keisler

Management Science and Information Systems Faculty Publication Series

No abstract provided.

An Experimental Investigation Of Outsourcing Through Competition, Ehsan Elahi, Roger Blake

Management Science and Information Systems Faculty Publication Series

Our research uses laboratory experiments to examine the theoretical results of competition between suppliers in an outsourcing setup. We consider a supply chain in which a single buyer needs to outsource the manufacturing of a product among N potential suppliers. The buyer allocates demand to suppliers not on the basis of price, but rather on service. We analyze the levels of service suppliers will decide to provide when competing on three different criteria specified by the buyer. For the first, suppliers compete by providing the buyer a specific service level (fill-rate), and for the second by maintaining a specific quantity …

Using Noninvasive Brain Measurement To Explore The Psychological Effects Of Computer Malfunctions On Users During Human-Computer Interactions, Leanne M. Hirshfield, Philip Bobko, Alex Barelka, Stuart H. Hirshfield, Mathew T. Farrington, Spencer Gulbronson, Diane Paverman

Management Faculty Publications

In today’s technologically driven world, there is a need to better understand the ways that common computer malfunctions affect computer users. These malfunctions may have measurable influences on computer user’s cognitive, emotional, and behavioral responses. An experiment was conducted where participants conducted a series of web search tasks while wearing functional nearinfrared spectroscopy (fNIRS) and galvanic skin response sensors. Two computer malfunctions were introduced during the sessions which had the potential to influence correlates of user trust and suspicion. Surveys were given after each session to measure user’s perceived emotional state, cognitive load, and perceived trust. Results suggest that fNIRS …

Developing A Method For Measuring "Working Out Loud", Dennis E. Pearce

Theses and Dissertations--Finance and Quantitative Methods

Enterprise social network software platforms (ESNs) are increasingly being deployed in firms across almost every industry as a means of fostering employee collaboration. Although benefits in increased productivity, innovation, and employee engagement are highly touted, there is a high failure rate of these deployments. This often occurs because (1) there is a misapplied focus on technology adoption rather than adoption of the employee behaviors that are ultimately required to obtain those benefits, and (2) it is unclear what those behaviors are and how to measure them.

“Working Out Loud” is one possible framework for understanding and measuring the behaviors necessary …

Corporate Governance, Conservatism And Firm Performance: Evidence From China, Yun Ren

Theses: Doctorates and Masters

This thesis examines the effect of the board of directors and supervisory board on conservatism and firm performance, respectively, and the benefits of conservatism on performance. In addition, this thesis investigates whether the effectiveness of firms’ governance on conservatism and firm performance is influenced by ownership concentration and state ownership. The extant literature has shown that conservatism reduced agency conflict and was beneficial for corporate governance in developed countries; however, little evidence has been provided for emerging countries such as China.

Sample companies are selected from the Shanghai and Shenzhen stock exchanges for the period from 2007 to 2010. Archival …

Beyond “Halo”: The Identification And Implications Of Differential Brand Effects Across Global Markets, Randle D. Raggio, William C. Black, Robert P. Leone

Marketing Faculty Publications

Purpose – The purpose of this paper is to investigate whether brands impact consumer evaluations in ways other than a consistent halo and the degree to which consumers use both overall brand information along with detailed attribute-specific information to construct their evaluations.

Design/methodology/approach – The authors decompose consumer evaluations of brand benefits into overall brand and detailed attribute-specific sources through a standard CFA approach. Data cover 55 brands in four product categories sold in nine global markets.

Findings – Halo effects are rare in global CPG markets. The authors identify the presence of differential brand effects in eight of nine …

Impact Of Authentic Leadership On Performance: Role Of Followers’ Positive Psychological Capital And Relational Processes, Hui Wang, Yang Sui, Fred Luthans, Danni Wang, Yanhong Wu

Department of Management: Faculty Publications

Authentic leadership has received considerable attention and research support over the past decade. Now the time has come to refine and better understand how it impacts performance. This study investigates the moderating role followers’ positive psychological capital (PsyCap) and the mediating role that leader–member exchange (LMX) may play in influencing the relationship between authentic leadership and followers’ performance. Specifically, we tested this mediated moderation model with matched data from 794 followers and their immediate leaders. We found that authentic leadership is positively related to LMX and consequently followers’ performance, and to a larger degree, among followers who have low rather …

Open-Minded Discussion In Interdepartmental Collaboration : Contribution Of Goal Interdependence And Social Motives, Jiewei, Antonia Lu

Lingnan Theses

Combining theories of social motives, goal interdependence, and conflict management, this study theorized a model in which interdepartmental goal interdependence affects conflict outcomes between different departments through open-minded discussion dynamics adopted by employees from different departments in the organization. This study also proposes that social motives moderate the link between inter-departmental goal interdependence and open-minded discussion.

A sample of 133 employees from different business organizations in China were interviewed to recall a critical incident when they had a conflict with their coworker from different departments. SEM results and other analysis results support the hypotheses that cooperative interdepartmental goal interdependence and …

New Artifacts For The Knowledge Discovery Via Data Analytics (Kdda) Process, Yan Li

Theses and Dissertations

Recently, the interest in the business application of analytics and data science has increased significantly. The popularity of data analytics and data science comes from the clear articulation of business problem solving as an end goal. To address limitations in existing literature, this dissertation provides four novel design artifacts for Knowledge Discovery via Data Analytics (KDDA). The first artifact is a Snail Shell KDDA process model that extends existing knowledge discovery process models, but addresses many existing limitations. At the top level, the KDDA Process model highlights the iterative nature of KDDA projects and adds two new phases, namely Problem …

Measuring Manufacturing: How The Computer And Semiconductor Industries Affect The Numbers And Perceptions, Susan N. Houseman, Timothy J. Bartik, Timothy Sturgeon

Upjohn Institute Working Papers

Growth in U.S. manufacturing’s real value-added has exceeded that of aggregate GDP, except during recessions, leading many to conclude that the sector is healthy and that the 30 percent decline in manufacturing employment since 2000 is largely the consequence of automation. The robust growth in real manufacturing GDP, however, is driven by one industry segment: computers and electronic products. In most of manufacturing, real GDP growth has been weak or negative and productivity growth modest. The extraordinary real GDP growth in computer-related industries reflects prices for computers and semiconductors that, when adjusted for product quality improvements, are falling rapidly. Productivity …

Direct-To-Consumer Advertising Of Drugs And Patients' Health Care Seeking Behaviors, Patricia Elaine Kennedy-Tucker

Walden Dissertations and Doctoral Studies

Known as direct-to-consumer advertising (DTCA), pharmaceutical companies in the United States are permitted to advertise prescription drugs directly to consumers. The purpose of this quantitative study was to determine if an association exists between DTCA and health care-seeking behaviors. The theoretical framework for this study involved social learning theory, information integration theory, and prospect theory. The research questions identified if exposure to DTCA (a) is associated with physician office visits, (b) influences a patient/physician conversation regarding a prescription, (c) influences requesting a prescription, and (d) has an impact on patients' ratings of the overall interaction with the physician. Data were …