Management Sciences and Quantitative Methods Commons^™

Nfts And The Value Of Provenance On Digital Art, Jessica Scheld, Pamila Dembla, Stef Nicovich

Atlantic Marketing Association Proceedings

No abstract provided.

Team Selection Applications Using Subjective And Objective Factors: An Analytic Approach, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

A Holistic Approach To Country Branding: Examining A Master Brand And Sub-Brand Framework, Musa Pinar, Aycan Duran, Tulay Girard

Atlantic Marketing Association Proceedings

No abstract provided.

How Can Natural Language Processing Help Examine Branding Strategies? Evidence From U.S. Nonprofit Healthcare Brands, Jae Hwan Lee, Jiyoon An

Atlantic Marketing Association Proceedings

No abstract provided.

An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, James E. Stoddard, George D. Shows

Atlantic Marketing Journal

When performing survey research it is normal to collect descriptive information such as income, gender, highest education attainment, and others. This information is used to categorize the collected research responses into groups. This nominal or ordinal data may also be used to find patterns in the collected data and suggest relationships. As an exploratory research method, it can suggest future research possibilities to confirm these relationships. This paper introduces the use of Correspondence Analysis (CA) as a research technique to suggest possible relationships using nominal or ordinal data, using collected research from a survey performed to measure tourist preferences in …

Contingency Planning Amidst A Pandemic, Natalie C. Belford

Journal of Cybersecurity Education, Research and Practice

Proper prior planning prevents pitifully poor performance: The purpose of this research is to address mitigation approaches - disaster recovery, contingency planning, and business continuity planning - and their benefits as they relate to university operations during a worldwide pandemic predicated by the novel coronavirus (COVID-19). The most relevant approach pertaining to the University’s needs and its response to the coronavirus pandemic will be determined and evaluated in detail.

Contingency Planning Amidst A Pandemic, Natalie C. Belford

KSU Proceedings on Cybersecurity Education, Research and Practice

Proper prior planning prevents pitifully poor performance: The purpose of this research is to address mitigation approaches - disaster recovery, contingency planning, and continuity planning - and their benefits as they relate to university operations during a worldwide pandemic predicated by the Novel Coronavirus (COVID-19). The most relevant approach pertaining to the University’s needs and its response to the Coronavirus pandemic will be determined and evaluated in detail.

Agency Theory And Corporate Governance In China: A Meta-Analysis, Canan C. Mutlu, Marc Van Essen, Mike W. Peng, Sabrina F. Saleh

Faculty Articles

Do agency theory-based “good corporate governance” principles indeed apply to China? A straightforward answer to this question is lacking, because evidence is inconclusive across studies. We endeavor to fill this gap by conducting the first meta-analysis on the China literature with two focuses. First, we assess the impact of (i) board independence, (ii) board leadership structure, and (iii) managerial incentives on firm performance, as these elements have been central to both agency theory as well as to Chinese corporate governance reforms. Second, we extend current theorizing by showing support for the temporal hypothesis, which states that over time, with the …

Investigating Cyberbullying In Social Media: The Case Of Twitter, Xin Tian

KSU Proceedings on Cybersecurity Education, Research and Practice

Social media has profoundly changed how we interact with one another and the world around us. Recent research indicates that more and more people are using social media sites such as Facebook and Twitter for a significant portion of their day for various reasons such as making new friends, socializing with old friends, receiving information, and entertaining themselves. However, social media has also caused some problems. One of the problems is called social media cyberbullying which has developed over time as new social media technologies have developed over time. Social media cyberbullying has received increasing attention in recent years as …

Social Media Marketing Communications Effect On Attitudes Among Millennials In South Africa, Rodney G. Duffett Mr, Myles Wakeham Dr

The African Journal of Information Systems

Online interpersonal interaction and communication has become an important aspect of social activities, especially among Millennials (young adults). However, the African continent has the lowest Internet access across the globe, but the development and rapid adoption of mobile technology has led to a major increase in the usage of Internet and new online Information and Communications Technology (ICT) channels, which are collectively referred to as social media. Social media platforms have become an integral part of everyday life and marketing communications via these digital channels has become one of the latest trends in South Africa (SA). The most commonly used …

Qualitative Data Mining And Sensitivity Analysis, Brian R. Kinard

Atlantic Marketing Association Proceedings

In today’s consumer centric environment, there is no shortage of outlets for consumers to express their level of satisfaction with a company, employee, product and/or service. For instance, websites such as Amazon, Rotten Tomatoes, TripAdvisor, Yelp, and Expedia allow customers the opportunity to provide feedback specific to a product, service, and/or organization. Such feedback is vitally important to business firms, as customer reviews are shown to be more trustworthy than descriptions that come direct from manufacturers. For instance, 73 percent of people trust online reviews and 63 percent of people actively seek out online reviews when making a purchase decision. …

A Game Theory Analysis Of Team Based Incentivization In Retailing, Don Shemwell

Atlantic Marketing Association Proceedings

The connection between incentives and outcomes has long found consistent support in management literature generally (Bartol and Hagmann 1992; Miller & Schuster 1993; Swinehart 1986) and retailing in particular (Banker et al. 1996; Team Pay Case Studies 1997). Later meta-studies strongly support this view. (Condly, Noe and Jackson 2002; Garbers and Konradt 2014). Yet, providing performance-based incentives, at least for rank and file retail employees, still is not common in U.S. retailing and team-based incentives are even rarer.

The next section of this manuscript describes some of the issues with individualized commissions, which though not prevalent in a many product …

Updating A Research Tradition By Examining The Effect Of New High Tech Channels On Consumer Search And Integrated Marketing: A Framework For Teaching, Deborah Fain, Mary Long

Atlantic Marketing Association Proceedings

As computers became more powerful in the late 80s and early 90s, large marketers began to try to push what became known as customer relationship management . Specifically, they began to evaluate various channels and how consumers navigated among them when making purchase decisions. Most of the examples at that time were anecdotal, and obviously considered traditional channels, both retail and direct. These included retail, direct mail, print, television, radio, telephone, early email, and a small amount of Internet. The impact of the Internet on new ways consumers navigate among the channels to collect information and make purchase decisions was …

Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows

Atlantic Marketing Association Proceedings

This article showcases efforts of incorporating Sustainability Issues in an Integrated Marketing Communications (IMC) class during three semesters during the academic years of 2013/2014 and 2014/2015. The course was re-designed using Fink’s (2013) course recommendations of designing significant learning goals. In addition to the way the course was delivered (both face-to-face and online), the instructor worked with a Higher Ed publisher to customize a textbook to include sustainability issues related to the course content (i.e., reflecting IMC topics). The course re-design included sustainability assignments such as Virtual Field Trips (visiting corporate websites and other organizations to study their CSR statements …

A Sad Clown Story: Mcdonald's Lack Of Support For Ronald Mcdonald Houses, Cheryl Ward, Diane R. Edmondson

Atlantic Marketing Association Proceedings

Ronald McDonald House Charities (RMHC) was created in 1974 to “provide housing for the families of sick children and for children receiving outpatient care” (“McDonald’s gives little,” 2013). RMHC currently has locations in more than 60 countries and regions around the world (“Ronald,” 2015). Each Ronald McDonald House establishes their own policies, budget, and fundraising goals; therefore, assets from each house are not co-mingled (Morran, 2013).

Considering RMHC is named after Ronald McDonald from the McDonald’s Corporation, one would expect that McDonald’s makes extensive financial contributions to RMHC; however, this is not the case. The company has recently come under …

An Exploratory Investigation Of The Public's Attitude On The Effects Of Global Warming: The Media's Role In Influencing Opinions As Moderated By Having Lived Through A Major Storm, George W. Stone, Percy Willians, Britney Hamilton

Atlantic Marketing Association Proceedings

While the debate over changing global weather patterns and the negative role mankind plays in altering the earth’s climate continues to rage, there appears to be no real movement in the views of entrenched participants on either side of the argument, or, for that matter, in the culture at large (Whitmarsh 2011). Even though global warming advocates claim the debate is now “settled science” and that a consensus of climatologists has emerged indicting mankind as one of the prime culprits in changing global climate patterns, an equally compelling argument has been made that naturally occurring phenomenon (e.g., such as volcanic …

Can Scalability Be A Marketing Liability For Sustainability?, Dennis F. X. Mathaisel, Clare L. Comm

Atlantic Marketing Association Proceedings

A common principle of modern business marketing is that growth is good. It is usually thought that all businesses should market themselves with the goal of increasing their revenues and gaining market share. Scalability is developing products or services that people want and figuring out how to produce and promote many of them for lower costs while selling more of them (Dudnik 2010). It is the purpose of this paper to show that some businesses, especially small ventures with unique value propositions, should not necessarily seek to grow or scale up. There are numerous examples of new ventures failing for …

Contolling And Informational Planned Behavior: Self-Determination Theory And The Theory Of Planned Behavior, J. Paul Leavell

Atlantic Marketing Association Proceedings

Self-determination theory (SDT) is a paradigm of human motivation and an approach to personality that focuses on an individual’s psychological needs and how those needs interact with self motivation (Ryan and Deci, 2000). SDT explores the foundation of intrinsic motivation (Deci and Ryan, 1985) which can be applied as marketing theory. Additionally this theory offers the opportunity for comparison and integration with the theory of planned behavior (TPB). Deci and Ryan (1985) published this theory within the same year that Ajzen (1985) published the theory of planned behavior (TPB). While SDT has a predominantly intrinsic focus, TPB maintains a primarily …

Measuring Family Business Performance: A Holistic, Idiosyncratic Approach, Ralph I. Williams Jr

Doctor of Business Administration Dissertations

For any type of organization, performance represents the measure of outcomes, goals, and aspirations vital to various organization stakeholders; thus performance is an important research variable (Seijts, Latham, Tasa, & Latham, 2004, Simon, 1964). Family businesses are different from non-family businesses in that the family subsystem and the business subsystem overlap and interact to form the family business system. The desired outcomes, goals, and aspirations of each family business are a product of its particular family and business sub-systems. Thus, in family business, especially privately owned entities, performance is of particular interest since families can set their goals in their …

Who Takes Advanced Placement?, Benjamin Scafidi, Chris Clark, John Swinton

Faculty Articles

In recent years there has been a renewed interest in the sources of achievement gaps between groups of students. One potential source is differential access to high quality educational opportunities. This paper provides an analysis of who takes Advanced Placement (AP) Economics. Using two years of administrative data on all high school students who take a course to satisfy Georgia’s graduation requirement in economics, we find large differences in enrollment in AP Economics across groups. Specifically, African-American and Hispanic students and students from low-income backgrounds are about half as likely to be enrolled in AP Economics as other students. However, …

A Taxonomy Of Emerging Markets, Alexander A. Assouad

Doctor of Business Administration Dissertations

Focusing on emerging markets is now a significant imperative for business professionals as well as strategy, management, and international business (IB) scholars. However, there are no accepted categorizations of these countries. Furthermore, major international organizations, institutions, scholars, and multinational, all approach classifying these countries from a multitude of different perspectives. Using institutional theory as a framework and drawing on research from multiple disciplines such as IB, sociology, economics, and economic geography, this dissertation proposes a framework by which a more nuanced reclassification of emerging markets into eight subgroups is considered appropriate. The application of this multidimensional and multidisciplinary approach shows …

An Examination Of The Relationship Between Perceived Leadership Behaviors, Perceived Team Cohesion And Team Performance, Alvin Miles

Dissertations, Theses and Capstone Projects

In an effort to help explain more of the variance in team performance, studies examining the effects of leadership upon team performance have included a limited number of contexts (Antonakis, Avolio and Sivasubramaniam, 2003; Tejada, Scandura and Pillai, 2001). This study is the first to empirically examine the relationship of leadership styles to team cohesion, and team cohesion to team performance utilizing the nine-factor version of the full range of leadership theory (transformational leadership, transactional leadership, and no leadership typologies) in the context of professional sports. Further, it empirically measures the perceptions of official members of the sports league ecosystem …

Are All Shares Equal? A Measure Of Secondary Agency Conflict And An Examination Of Its Influence On Investor Reactions To Acquisition Announcements, Christine C. Sutton

Dissertations, Theses and Capstone Projects

The separation of ownership and control has been established as the source of primary agency conflict between managers and shareholders. The research presented in the chapters that follow explain how the combination of ownership and control also represent a significant problem for many dispersed shareholders. Prior research has argued that conflict among principals is pervasive in all types of corporations and may be detrimental to all the firm’s stakeholders. Scholars have investigated the relationships, but there existed no comprehensive and validated instrument to analyze the extent of the inequity among the various firm principals. In the following chapters, a composite …

Modeling Diversity Management Practices In Corporate Ethics: The Spillover Effect, Yves-Rose Saintdic

Dissertations, Theses and Capstone Projects

Little is known about the relationship between workplace diversity and corporate ethics even though these two initiatives share similar ethical roots (Alder & Gilbert, 2006), and are quite popular in corporate America (Kochan, Bezrukova, Ely, Jackson, Joshi, Jehn, Leonard, Levine, & Thomas, 2003; Murphy, 2001). This study seeks to contribute to knowledge in these two areas by assessing whether diversity’s contributions to firm performance are maximized through its effects on the firm’s ethical processes. Using data that were collected on a sample of Fortune 500 firms, this study tested several hypotheses with predictor variables that represent two manifestations of diversity …

Segmenting Segmentation: A Taxonomy Bridging Theory And Practice Of Strategic Consumer Segmentation, Andrew Thomas Thoeni

Dissertations, Theses and Capstone Projects

Beginning with Chamberlin’s explanations of market variation in 1933, segmentation has been formally studied for eighty years. While more than 2,700 studies have been published (most as studies on statistical methods of segmentation), scant evidence has been gathered on the role market segmentation plays in strategy formulation and what has been presented has not been adequately classified to provide a basis for further comparative study. Based on Resource-Advantage theory, this dissertation defines a taxonomy of strategic segmentation that depicts how a firm’s view of a market relates to its assumed heterogeneity of the market and how a firm approaches a …

Cross-Generational Perspectives On Work-Life Balance And Its Impact, D. Roebuck, D. N. Smith, T. El Haddaoui

Faculty Articles

This qualitative study focuses on how women of three different generations, Generation Y, Generation X and Baby Boomers, view the concept of work-life balance and what relationship these views have to their attainment of workplace leadership positions. Work-life balance was defined differently across the three generations, but the generational lines faded as most women reported struggling with finding a balance. Some women conveyed choosing not to pursue high-level leadership positions as the personal cost was too high. Those who had obtained high-level leadership positions shared what types of support were most effective in helping them juggle personal and professional obligations. …

Integrating The Core: A New Management Curriculum To Empower Our Students, D. Moodie, D. Brawley, S. Campbell, R. Desman

Faculty Articles

This paper follows Kennesaw State University's (KSU) faculty journal in developing a new integrated core curriculum for their Management majors that will empower the students and meet the needs of today's employers. Curriculums must change to stay current. Depending on the amount of change, this can be a huge undertaking for a department ensconced in an existing curriculum paradigm, and can be met with resistance. In this paper we look for answers to: 1) Why is the change necessary? 2) What are we changing to? We will follow up with some thoughts about 3) how will we make these changes?

Dry Port Development In China: Motivations And Challenges, Q. Zeng, M. Maloni, Jomon Paul, Z. Yang

Faculty Articles

As coastal production costs in China rise, producers are moving inland to remain competitive with other Asian countries. As a result, Chinese sea ports are rapidly developing dry (i.e., inland) ports to compete for hinterland access. Yet the growing body of research examining dry ports has yet to analyze China. This article fills this gap by combining practitioner interviews, publicly available data, and industry and academic literature to provide an overview of dry ports in China. The article discusses the recent active development of dry ports in China and summarizes the existing dry port network. Motivations for further dry port …

An Investigation Of College Students’ Learning Styles In The Us And China, G. Q. Zhan, D. Moodie, Yanmin Sun, Bailing Wang

Faculty Articles

This research project explores learning styles of college students in the US and China. The Grasha-Reichmann Student Learning Style Scale, designed to measure how college students view their learning, was used as the main instrument for the current study. A total of 511 college students, 274 from the US and 237 from China, participated in this study. Results indicate that there are significant differences between the Chinese and American students in their reported learning styles, but not necessarily in the direction of conventional prediction. For example, the Chinese participants scored higher on the independent and competitive subscales than the American …

Optimal Allocation Of Resources In Airport Security: Profiling Vs. Screening, Aniruddha Bagchi

Faculty Articles

No abstract provided.