Management Sciences and Quantitative Methods Commons^™

Escaping The Promotion Trap: A Machine Learning Framework For Brand Equity Preservation In Beverage Cpg, Lucas P. Jones

Data Science Undergraduate Honors Theses

When companies acquire beverage brands, they typically value them based on total sales revenue. This traditional approach treats all sales equally over time, whether they are driven by genuine consumer demand or temporary discounts. This is important because while promotions can boost short-term sales, they tend to erode brand value over long periods of time. The measurement problem extends to acquisitions, where buyers lack the tools to distinguish real consumer demand from artificial promotional inflation.

This thesis develops a framework to separate genuine baseline demand from promotional dependence using Nielsen scanner data covering 189 beverage brands across 188,304 weekly observations …

Corporate Crisis Management: A Contemporary Best Practices Template, Vivek Narayan

Finance Undergraduate Honors Theses

This paper seeks to re-envision the crisis management framework used by organizations in their day-to-day activities. In the modern world, with exponential technological advancements, the social media age, and the 24/7 news cycle, crises have worsened in severity. Despite this, most literature on the subject is more than a decade old.

Incorporating past literature, this thesis demonstrates that society is in an “era of crises,” then defines and discusses the types and origins of these crises. It compares the topics of issues and crisis management before commentating on corporate and academic literature and ultimately previous 3-stage models for crisis management. …

The Shocking Future Of Artificial Intelligence Across A Variety Of Industries, Collin Elek Boone

Management Undergraduate Honors Theses

Artificial intelligence is a huge phenomenon that has begun to take over worldwide media. The abilities that AI has already proven to be capable of will undoubtedly change the world in a variety of ways. In the future, however, it is possible that AI will have an impact on nearly every sector imaginable. With the success that companies such as OpenAI and Microsoft have already displayed regarding artificial intelligence, it is clear that this software has immense capabilities. The purpose of this study is to conduct research detailing the potential impact of AI on industries within the business sector and …

International Special Projects Internship--Mauritius, Jace Reese

Supply Chain Management Undergraduate Honors Theses

This thesis explains my international internship in Mauritius. During the internship, we surveyed Mauritian residents to help them battle food insecurity using the USDA's food security survey. Food security is very prevalent in our world, especially after COVID. Included are the results as well as what we learned from surveying the residents.

Airbnb Valuation: A Machine Learning Approach, Katherine Wyatt

Graduate Theses and Dissertations

This thesis uses a geospatially-enhanced, machine learning approach to investigate variations in rental success on the peer-to-peer property sharing website Airbnb.com. Geographic factors, listing attributes and amenities, customer response metrics, and host attributes are included in decision tree modeling to predict the short-term probability of receiving a review. The most important variables in increasing model accuracy are assessed and variations in the importance of these variables investigated using Shapley values.

Beyond Boarders For First-Generation Students, Nayeli Ortiz

Management Undergraduate Honors Theses

1. Tabeling at TRIO and Multicultural Center events

2. Require academic advisors to have at least one conversation with every student about studying abroad (never assume a student is not interested or unable to go)

3. Overtly feature first-generation study abroad students in social media and Hogs Abroad website.

4. Network interested students with students who have completed study abroad

5. Offer a promotional study-abroad program for first-generation students

6. Promote funding information and add more first-generation specific scholarships

Three Essays On The Effect Of Scarcity On Consumer Behavior And Firm Performance, Pritosh Kumar

Graduate Theses and Dissertations

Studies have consistently shown that scarcity plays a significant role in shaping decision making. Under conditions of scarcity, individuals tend to behave impulsively, and firms are inclined to redefine their set of priorities and strategies, ultimately impacting their performance. Considering the scant investigation of the mechanisms and effects of scarcity in the supply chain management literature, this dissertation aimed to investigate the roles of scarcity in shaping consumer behavior and firm strategy in three essays.

The first essay investigated the effect of post-stockout scarcity disclosures on consumer responses to stockouts through the lens of product scarcity and signaling theory. The …

Is Artificial Intelligence A Double-Edged Sword? Insights From Three Essays On Its Impacts, Ankur Arora

Graduate Theses and Dissertations

"If we do it right, we might be able to evolve a form of work that taps into our uniquely human capabilities and restores our humanity. The ultimate paradox is that this technology may become a powerful catalyst that we need to reclaim our humanity." - John Hagel

Artificial intelligence (AI) is viewed as a disruptive technology that some executives believe will take over a lot of jobs. However, others believe that AI will bolster growth, improve business processes, and create new business opportunities. This dissertation focuses on the tension arising from such contrasting expected impacts of AI. Extant research …

Implementing A Micro-Business Internship Program In Dangriga, Belize, Shaadee Shojai

Management Undergraduate Honors Theses

Over the Summer, I was able to work with Peacework in Belize through the University of Arkansas. While I was unable to physically go to Belize due to the COVID-19 Pandemic, I feel that I was still able to learn about the culture, in both the casual and business workplace, as well as help the people of Dangriga. The goal of my project was to help consult with the Tourism Department of Dangriga to help develop their small business into businesses that were more appealing to tourists. Unfortunately, most people who own small businesses in Dangriga can’t support themselves with …

Essays On Managerial Attributes And Corporate Finance, Juntai Lu

Graduate Theses and Dissertations

In my dissertation, I explore how managerial attributes affect corporate policies.

In my first essay, I examine the effects of public firm CEOs’ prior private equity (PE) target experiences on corporate policies. Based on difference-in-differences and propensity score matching analyses, public firm CEOs previously serving as CEOs in PE targets reduce investment by about 15 percent while enhancing patent values by over 7 percent after taking office compared to CEOs without such experiences. The effects are stronger if these CEOs (1) worked in targets invested by more reputable PE firms, (2) worked in targets invested by PE firms known for …

Leveraging The Supply Chain: An Assessment Of Supply Chain Partners' Influence On Organizational Performance, Jordan M. Barker

Graduate Theses and Dissertations

The supply chain is recognized as an integral part of the value creation process and a critical driver of performance. Indeed, a supply chain relationship grants buyers and suppliers the opportunity to share in the value generated by their partners, access partner capabilities and resources to enact their own strategic initiatives, and jointly generate value above what each firm could produce in isolation. The purpose of this dissertation is to investigate how firms can leverage the supply chain to attain superior organizational performance. Specifically, three essays, each focused on a distinct organizational process, explore how supply chain partners influence a …

A Financial And Environmental Impact Analysis On The Implementation Of Electric Vehicles For The Washington County, Arkansas Sheriff's Department, Lauren Chadwick

Supply Chain Management Undergraduate Honors Theses

Since the Biden administration has provided implication that the hope is for state and local governments to adopt net zero emission federal vehicles, it is important to see how this might work for a county in a rural area of Arkansas. Applying this real possibility to the local Sheriff’s department will aim to create a case either for the implementation of electric vehicles or prove to show that it is not a feasible solution.

This research will compare the financial advantages and disadvantages of this order along with the possible environmental impact that this solution can attribute to. Focusing on …

Three Essays On The Performance Evaluation Of Actively Managed Investment Funds, Qing Yan

Graduate Theses and Dissertations

This dissertation investigates the performance of hedge funds and actively managed U.S. equity mutual funds.

The first chapter examines the relation between hedge funds and the low beta anomaly. Different conditions in the mutual fund and hedge fund industries should lead to different approaches with respect to the low beta anomaly. I find that, unlike most mutual funds, the average hedge fund tends to benefit considerably from the anomaly. About 2.3% per year of apparent alpha for the average hedge fund can be attributed to the low beta anomaly rather than manager skill. Low skill managers are the most reliant …

More Than Just A Tie: The Role Of Content And Context In Firm Alliance Networks, Holly Loncarich

Graduate Theses and Dissertations

Researchers often rely on social network theory to understand both the structural antecedents and outcomes of strategic alliances. However, many alliance studies only emphasize the existence of a tie and rarely theorize further about their efficacy. This failure to consider the role and variation of content in alliance ties (e.g. resource commitment, trust, information exchange) may hinder the application of various network theories at the interorganizational level. Further, interorganizational network studies have largely neglected the role of the external environment, or context, in interfirm collaboration and often fail to consider how the external environment shapes firm network actions and outcomes. …

Travel To Extraterrestrial Bodies Over Time: Some Exploratory Analyses Of Mission Data, Venkat Kodali, Rohith Kumar Reddy Duggirala, Richard S. Segall, Hyacinthe Aboudja, Daniel Berleant

Journal of the Arkansas Academy of Science

This paper discusses data pertaining to space missions to astronomical bodies beyond earth. The analyses provide summarizing facts and graphs obtained by mining data about (1) missions launched by all countries that go to the moon and planets, and (2) Earth satellites obtained from a Union of Concerned Scientists (UCS) dataset and lists of publically available satellite data.

The Effects Of Gender Differences In Networking On Pay Equity And Leadership Opportunities, Mackenzie L. Kiser

Finance Undergraduate Honors Theses

This report was undertaken in an effort to establish the causes of gender differences in pay and leadership achievement in the United States. The report attempted to add a fresh perspective to the issues of the Wage Gap and Glass Ceiling by analyzing differences between the networking habits of male and female professionals and whether they are responsible for gender inequalities. Through an online survey of 55 professionals, it was established that high income individuals were invited to more organized networking opportunities than low income individuals (p=0.103) and attended significantly more organized networking events than low income individuals(p=0.094) and men …

Fast Food Industry Ethics: Can Employee's Ethical Awareness Be Improved?, Joanna L. Moore

Accounting Undergraduate Honors Theses

There has been recent evidence that the fast food industry is unethical. Training helps employees learn what they are responsible for doing. Can training on ethics increase ethical awareness? To determine if this can happen, a study was done with the local Taco Bueno employees. The workers were given a pre-training survey, then participated in a case study training session, and finally took a post-training survey. Ethical awareness increased, but the results were not statistically significant in the small study sample. Further study is recommended to learn how long the increase of ethical awareness will last and if future training …

Time-Driven Activity-Based Costing For Healthcare Provider Supply Chain Processes, Martha Isaura Gonzalez

Graduate Theses and Dissertations

In a time when healthcare costs continue to rise, nearly a third of hospital operating expenses are related to supplies, and the healthcare supply chain is complex, it is pertinent for healthcare providers to have a clear understanding of their healthcare supply chain process costs. Having a clear picture into how these costs are driven and where opportunities for cost reductions exist can support supply chain efficiencies. In this research, we develop a Time-Driven Activity-Based Costing (TDABC) supply chain cost management tool for healthcare providers. A TDABC management system can provide healthcare providers with valuable product and process supply chain …

Data Science In Supply Chain Management: Data-Related Influences On Demand Planning, Yao Jin

Graduate Theses and Dissertations

Data-driven decisions have become an important aspect of supply chain management. Demand planners are tasked with analyzing volumes of data that are being collected at a torrential pace from myriad sources in order to translate them into actionable business intelligence. In particular, demand volatilities and planning are vital for effective and efficient decisions. Yet, the accuracy of these metrics is dependent on the proper specification and parameterization of models and measurements. Thus, demand planners need to step away from a "black box" approach to supply chain data science. Utilizing paired weekly point-of-sale (POS) and order data collected at retail distribution …

Understanding Collaborative Dynamics: A Critical Review And Inductive Investigation, Amydee Mackley Fawcett

Graduate Theses and Dissertations

Collaboration has been a topic of discussion for over 20 years. Managers are consistently calling for better collaboration and researchers have argued that managing tightly coupled relationships creates a co-mingling of complementary competencies that establishes distinctive advantages for firms. Even though there have been a few exemplar companies that have been capable of truly developing these complementary competencies, few companies truly understand the dynamics of a collaborative capability. This dissertation reviews the theoretical conceptualization and operationalization of tightly coupled relationships and through an interpretive analysis, begins to provide clarity to the following questions:

* Under what conditions are tightly coupled …

The Construct Development Of Spiritual Leadership, Emily Rachael Lean

Graduate Theses and Dissertations

Although the past decade has shown a growing interest in workplace spirituality in the leadership and organizational literature, research in the area of spiritual leadership, is still in its infancy. The goal of this study was to delineate the construct of spiritual leadership and to provide theoretical guidelines for future research. A conceptual definition of spiritual leadership is offered in addition to a list of behaviors relevant to a spiritual leader. This study was the first of its kind to take into account the knowledge and opinions of both academic and practitioner subject matter experts. Furthermore, with regard to developing …

The Importance Of Management Philosophy To The Success Of Pay-For-Knowledge Systems: An Empirical Test, Timothy P. Schweizer

Graduate Theses and Dissertations

In recent years, pay-for-knowledge compensation systems have received serious attention from practitioners and organizational researchers. Some have hypothesized that the specific mechanics of pay-for-knowledge systems are critical to success while others have suggested that contextual factors determine whether or not these systems will be successful. Empirical research has not been very supportive of these hypotheses, however.

Another hypothesis is that management philosophy is important to the success of pay-for-knowledge systems. The purpose of this study is to test this hypothesis by addressing three questions: 1) Are the components that make up management philosophy related to the successes experienced by companies …

A Managerial Planning Model: An Application To The Farm-Cultured Catfish Industry In Determining The Characteristics Of Processed Farm-Cultured Catfish Consumers In Little Rock And North Little Rock, Arkansas, Argus Kenneth Pippin

Graduate Theses and Dissertations

The objectives of the study were: (1) to evaluate the processed farm-cultured catfish business in its embryonic stage during 1968 in terms of a systematic managerial planning model (MPH); (2) to focus on the managerial strategy of market segmentation and determine the relationships between the number of processed farm-cultured catfish sales and selected economic and socio-economic determinants or consumer market behavior. From the evaluation of the processed farm-cultured catfish business as it existed in 1968, it was suggestive that the planning process was not implemented thoroughly. Several areas exhibited weaknesses or unfavorable influence that were deterrents to the success of …

Some Laboratory Experiments To Test The Unity Of Command Principle, James Miller Wilson

Graduate Theses and Dissertations

This study reports on three separate laboratory experiments designed to test the validity of the principle of unity of command. This principle of classical organization theory had its popular beginning with Henri Fayol and is based on common sense and experience, but has apparently never been scientifically tested using objective measures of performance. The null hypothesis was stated as follows: "There is no significant difference in the performance or morale of individuals who work under conditions of unity of command and individuals who work under conditions of disunity of command".

Subjects in each experiment performed tasks under controlled conditions in …

An Investigation Of The Perceived Leadership Behavior Of First-Line Supervisors In Selected Manufacturing Plants, Robert Edward Holmes

Graduate Theses and Dissertations

The first-line supervisor appears to be caught in a dilemma between the demands of his superior and the needs of his subordinates. This study focuses on the dilemma by describing and analyzing the leadership behavior of most and least effective first-line supervisors as perceived by superiors, subordinates, and by the supervisors themselves.

Two basic dimensions of leadership behavior, power-structure and consideration-sensitivity, were investigated by using a leadership rating questionnaire. Participating plants, listed in the Directory of Arkansas Industries, were twenty-three small manufacturers employing five or more production supervisors and 100 to 500 production workers. Participants in each plant were the …