Management Sciences and Quantitative Methods Commons^™

Nfts And The Value Of Provenance On Digital Art, Jessica Scheld, Pamila Dembla, Stef Nicovich

Atlantic Marketing Association Proceedings

No abstract provided.

Analysis The Influence Of Product Attributes On Purchase Decision In Choosing A Smartphone Apple Or Samsung., Arumadina Islamiq

International Conference on Business and Management Research (ICBMR)

Smartphones are currently a very important and necessary means of communication for the public. Two of the most popular smartphone brands are Samsung and Apple. The purpose of this study is to measure respondents' assessments of product attribute variables (quality, features, brand, design style, and support services) in purchase decisions.

This research is descriptive. It uses quantitative methods. This study examines two variables in detail, namely product attributes (X) as the independent variable and Purchase Decision (Y) as the dependent variable. The respondents in this study consisted of all consumers who currently use Samsung or Apple smartphone products, with 400 …

Predicting Medical Tourism Destination Preference Of Indonesian Patients: The Roles Of Patient Experience Quality, Perceived Ai Intelligence And Humanness, Eddy Eddy, Sabrina O. Sihombing, Ferdi Antonio

International Conference on Business and Management Research (ICBMR)

This study proposes an investigation on the antecedents of medical tourism destination preference among Indonesian patients, with a specific focus on the novel moderating role of Artificial Intelligence (AI) chatbots. Driven by a significant financial drain from outbound medical travel, this study aims to understand the key factors that influence Indonesian patients to seek care abroad. The proposed conceptual framework posits that medical tourism destination preference is positively predicted by medical technology advancement, service quality, price transparency, and geographical accessibility. Patient experience quality is also hypothesized to mediate these relationships, serving as a critical psychological bridge. The most innovative aspect …

Team Selection Applications Using Subjective And Objective Factors: An Analytic Approach, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

A Holistic Approach To Country Branding: Examining A Master Brand And Sub-Brand Framework, Musa Pinar, Aycan Duran, Tulay Girard

Atlantic Marketing Association Proceedings

No abstract provided.

How Can Natural Language Processing Help Examine Branding Strategies? Evidence From U.S. Nonprofit Healthcare Brands, Jae Hwan Lee, Jiyoon An

Atlantic Marketing Association Proceedings

No abstract provided.

Sentiment Analysis Of Public Commentary On U.S. Farm Bills, Frank Tenkorang, Fletcher Ziwoya

Mountain Plains Business Conference

This study applies sentiment analysis to public commentary on U.S. farm bills to assess patterns of support and opposition. Using Reddit posts from relevant subreddits, we employed two natural language processing models, VADER and RoBERTa, to evaluate sentiment over time. While both models yielded differing sentiment distributions, they revealed increased public engagement during farm bill years, particularly in 2018. Most sentiments were neutral, but negative opinions outweighed positive ones. Posts with stronger sentiments tended to attract more user interaction, especially controversial ones. These findings highlight the polarized yet active public discourse surrounding agricultural policy and the potential for data-driven policy …

The (Mis)Alignment Between Customer Evaluations Of Specific Service Dimensions And Their Overall Experience Ratings, Linlin Chai, Jin Li, Shan Awasthi, Somnath Banerjee

Mountain Plains Business Conference

In the highly competitive airline industry, customer satisfaction and loyalty are significantly influenced by the nuances of flight experiences. A crucial issue, largely overlooked by the literature, is the alignment—or misalignment—between customer evaluations of specific service dimensions and their overall experience ratings. This misalignment is commonly observed in consumer reviews, where high ratings for individual aspects (e.g., seat comfort or in-flight entertainment) may not always translate into equally high overall satisfaction scores, and vice versa. Understanding this alignment or misalignment is critical because it offers insights into the complex nature of customer satisfaction, revealing that it cannot be fully captured …

Risk Management Meets Politics And The General Public: Is Risk Management Increasing Risk, Rodger Singley

Annual Symposium on Biomathematics and Ecology Education and Research

No abstract provided.

"Church On My Couch": Predicting The Future Impact Of Online Ministry Based On The Impact During Covid-19, Samukeliso Mabarani, Sikhumbuzo Dube

Adventist Human-Subject Researchers Association

With “everything from home” as the new norm, “how does the use of digital platforms impact Adventist education, community engagement, and spiritual outreach?” Using a quantitative approach, we draw insights from online ministry during Covid-19 and use the insights to predict the future impact of online ministry statistically.

The Rocket: Analyzing Rtp (Return To Player), Payoff Distribution And Player Behavior In Crash Games, Mikhail M. Sher, Robert Haywood Scott Iii, Jonathan A. Daigle

International Conference on Gambling & Risk Taking

Abstract

Rocket is a crash game developed by DraftKings, an American publicly traded online casino, sports betting and fantasy sports company. DraftKings Rocket is a game played with a rising rocket. Players must exit the rocket at any point before the rocket crashes. In that case they receive the payoff in accordance to the multiplier of their exit point. If the rocket crashes before the player bails, player’s payoff is 0 (and they lose their bet).

The game boasts an unprecedented 97% RTP (Return to Player). For comparison, Atlantic City casino slots typically have a 91-92% RTP, while Vegas casino …

What Happened In The Past: How Experience Does Not Mean Squat When It Comes To Adapting To The Changing Nature Of Work, Shawn M. Bergman

River Cities Industrial and Organizational Psychology Conference

The magnitude and pace of workplace change mean that individuals also need to adapt and change their approach to solving modern business problems. The fact that analysis, creativity, and adaptability skills are continually listed as some of the most in-demand employee skills indicate that the workforce has not kept up. Instead, people rely on experience and intuition to solve novel problems. This reliance is concerning because neither have ever been listed as in-demand employee attributes and because experience often has a negative relationship with job performance. The session will introduce a decision-making framework and problem-solving approach, which first involves understanding …

Esports In Education, Ryan Miner

Student Research Symposium

This project seeks to investigate and answer whether the benefits of implementing esports (competitive video games) in schools outweigh the negative effects of video games in the lives of students. I conducted thorough research on my College’s library database as well as news websites to find primary and secondary sources of the effects of esports in schools, both in the positive and negative. The research also had a special emphasis on several different perspectives, including students at each schooling level (elementary, middle, high school), as well as parents and educators. Analysis of this evidence shows that video games can cause …

A Proposed Change To The Beautiful Game's Most Important Event, Carson Clark

Student Research Symposium

FIFA is proposing and researching the feasibility for a biennial World Cup instead of the four year intervals that are currently in place. They are doing so to hopefully involve more countries into the tournament and gain more revenue to further development of international soccer. This study is to investigate whether or not this change in frequency of the World Cup would be better or worse for the tournament and all those that would be affected. Research was conducted by gathering information using a library database and reading primary sources along with other articles by those with different perspectives and …

Improve Outcomes In Lean Six Sigma With Servant Leadership, David W. Hoffa, Chad Laux, Manal Alduraibi

International Conference on Lean Six Sigma

1. Purpose

The purpose of this study was to explore lean leadership within Lean Six Sigma (LSS). The objective of this paper was to explore how LSS program success might be improved by focusing Black Belt efforts on mentoring Green Belts with a servant leadership model. The importance of Green Belt projects is typically overlooked in the literature. The effects of prioritizing the development of Green Belts and building a culture of continuous improvement over the traditional Black Belt project focus is explored.

2. Design/Methodology/Approach

The methodology of this paper is inspired by the authors’ field experiences in managing LSS …

Sfa Faculty And Staff's Attitude Towards Greek Life, Autumn Romine, Chelsie Rodriguez

Undergraduate Research Conference

In our project, we will be discussing Stephen F. Austin State University's faculty and staff's attitude towards Greek life organization members. We want to know what SFA’s faculty and staff's opinions are towards Greek life at SFA. SFA’s Student Engagement Greek life officers and SFA Greek life members would benefit from this information.

Contingency Planning Amidst A Pandemic, Natalie C. Belford

KSU Proceedings on Cybersecurity Education, Research and Practice

Proper prior planning prevents pitifully poor performance: The purpose of this research is to address mitigation approaches - disaster recovery, contingency planning, and continuity planning - and their benefits as they relate to university operations during a worldwide pandemic predicated by the Novel Coronavirus (COVID-19). The most relevant approach pertaining to the University’s needs and its response to the Coronavirus pandemic will be determined and evaluated in detail.

Parent/Guardian Experience: How Schools Can Improve The Parent Experience And How That Leads To Positive Outcomes., Wesley H. Walters

National Youth Advocacy & Resilience Conference

Parent/Guardian eXperience: How creating an awesome Parent/guardian experience can lead to increased parent participation, and how parent participation leads to success of the student & the overall success of the school. The goal of this presentation is to engage parents in their child’s school experience by building a genuine connection with the school and a positive parent experience.

Under Pressure: Decision Making In Aircraft Maintenance And The Role Of Gender, Stephanie Douglas Ph.D., Bettina M. Mrusek Ph.D.

National Training Aircraft Symposium (NTAS)

In aircraft maintenance, leaders are under near-constant pressure to maintain airworthiness. Every minute an aircraft cannot fly due to maintenance represents financial waste. Decisions are therefore made in a relatively quick fashion. A leader evaluates the situation, identifies a course of action and then communicates this message to a team of technicians. However, gender influences regarding leaders’ decisions can influence team members’ perceptions of those decisions.

The study will measure decision making methods of leaders in aircraft maintenance and the perceptions of the technicians. It informs how gender influences decision making from both the leader and follower perspective. The expected …

Suffering From Whiplash? The Effects Of Pencil Whipping On Data Variability In The Safety Industry, Maira Compagnone, Royale Nicholson, Sam Biggs, Connor Linden, Tara O'Neil, Matthew Laske, Philip Hinson, Yalcin Acikgoz

River Cities Industrial and Organizational Psychology Conference

Big data is being used by organizations to identify trends and predict future safety incidents. However, analytics using big data relies heavily on data quality, which can be compromised by a lack of data variability. In the safety industry, the data reports most frequently analyzed include checklists that are filled out by managers and operators, and research is being attempted to link the variables from these reports to safety outcomes. A major obstacle is the reduced variability in these reports due to a phenomenon known as “pencil whipping.” Pencil whipping occurs when an employee completes a safety checklist during behavior-based …

Does A Quota A Day Keep The (Safety) Doctor Away? The Effect Of Mandatory Observation Quotas On Safety Outcomes, Maira Compagnone, Ava Young, Rachel Bellflowers, Tara O'Neil, Matthew Laske, Yalcin Acikgoz

River Cities Industrial and Organizational Psychology Conference

Injuries and fatalities continue to occur at high rates across industries (BLS, 2018) despite attempts from researchers and practitioners to identify risks and improve operating procedures. Data analysis is currently used across other industries to improve outcomes, and the safety industry is turning to the use of big data in an attempt to lower injury rates. Despite the growing body of research including both data and safety outcomes, little has been done to understand the mechanisms of one of the most popular intervention techniques, behavior-based safety (BBS). BBS relies on human observation techniques, along with checklists, which increases the amount …

How Your I-O Psychology Training Has Prepared You Handle The Big, Complex, And Scary World Of Data Analytics, Shawn M. Bergman

River Cities Industrial and Organizational Psychology Conference

Organizations, looking for new ways to collect and harness big data, are scouring the Internet in search of untapped outlets of information about job applicants and are using analytics on their internal big data generated by internal HRIS and processes. Despite being experts in organizational systems, quantitative and research methodologies, human behavior, and organizational change, human resource professionals are often intimidated by big data and analytics and are left out of critical analytic business planning, implementation, and evaluation conversations. While it is undeniable that technology has the capability to enhance human resource decision-making, the strong emphasis on technology also highlights …

A Mathematical Remodeling For Crop Portfolio Selection Under Limited Irrigation Resource, Li Zhang

S.C. Water Resources Conference

A mathematical model and optimization framework to aid farmers in selecting crop portfolios were proposed and discussed in (Bokhira et al. 2014; Chrispell et al. 2012). In this paper, we propose a refined mathematical model which reduces the number of constraints by nearly half while the number of decision variables is about the same. Also, the proposed model is easier to implement and maintain due to its generalized structure, and it provides more flexibility for us to expand the problem. Some key sensitive analysis is also provided.

Selected Adventures In Policy Modeling, Edward Kaplan

Annual Symposium on Biomathematics and Ecology Education and Research

No abstract provided.

Personality Testing, Shaye Smith

Undergraduate Research Conference

No abstract provided.

College Preparation: A Freshman’S Perspective, Cristyn Ritchey, Alejandra Ibarra, Julian-David M. Smith

Undergraduate Research Conference

For incoming freshmen, college can be a very challenging, exciting, confusing and overwhelming time as they transition between adolescence and adulthood in an unfamiliar environment. Through the following research, we hope to identify whether freshmen attending Stephen F. Austin State University are prepared for college or not. The Student Success Center on campus would be the most interested in this information. This could help the Student Success Center to have a better understanding of just what SFA freshmen are experiencing.

Organizational Perceptions Of I-O Interventions: Construction Of A Diagnostic Measure, Adam Smith, Sarah Slife, Elizabeth Ritterbush, Rachel Whitman

River Cities Industrial and Organizational Psychology Conference

Despite the fact that Industrial-Organizational (I-O) psychology consultants provide interventions meant to benefit companies, many organizations remain skeptical about the effectiveness of consultants and have concerns about I-O psychologists, their methods, and the results they promise. This skepticism may manifest through resistance towards interventions, resulting in strained client-consultant relationships and a decreased interest in future use of I-O consultant services. Understanding and evading these negative outcomes is highly relevant to the interests of I-O psychology as a whole, but research has yet to quantitatively examine factors contributing to an organization’s decision to pursue I-O consultation. The purpose of the current …

Investigating Cyberbullying In Social Media: The Case Of Twitter, Xin Tian

KSU Proceedings on Cybersecurity Education, Research and Practice

Social media has profoundly changed how we interact with one another and the world around us. Recent research indicates that more and more people are using social media sites such as Facebook and Twitter for a significant portion of their day for various reasons such as making new friends, socializing with old friends, receiving information, and entertaining themselves. However, social media has also caused some problems. One of the problems is called social media cyberbullying which has developed over time as new social media technologies have developed over time. Social media cyberbullying has received increasing attention in recent years as …

Optimal Strategy For Gambling Pools, Aaron C. Brown

International Conference on Gambling & Risk Taking

In gambling pools, entrants submit predictions and the prizes are awarded to the prediction or predictions closest to actual outcomes. Some well-known examples are football pools (both the global and American game versions), toto, NCAA March Madness bracket pools and horse racing tournaments. For small pools with complete information about outcome probabilities, exact game theory optimal solutions are straightforward to compute. If there is also complete information about the number and strategy of other players, optimal exploitive strategies are even easier to derive. These problems have been treated in the literature.

This paper argues that the complete information approaches are …

Qualitative Data Mining And Sensitivity Analysis, Brian R. Kinard

Atlantic Marketing Association Proceedings

In today’s consumer centric environment, there is no shortage of outlets for consumers to express their level of satisfaction with a company, employee, product and/or service. For instance, websites such as Amazon, Rotten Tomatoes, TripAdvisor, Yelp, and Expedia allow customers the opportunity to provide feedback specific to a product, service, and/or organization. Such feedback is vitally important to business firms, as customer reviews are shown to be more trustworthy than descriptions that come direct from manufacturers. For instance, 73 percent of people trust online reviews and 63 percent of people actively seek out online reviews when making a purchase decision. …