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Full-Text Articles in Management Sciences and Quantitative Methods

Signals Of Trust: How Privacy Disclosures And Public Responses Drive User Behavior In Digital Markets, Jose Pius Nedumkallel Aug 2025

Signals Of Trust: How Privacy Disclosures And Public Responses Drive User Behavior In Digital Markets, Jose Pius Nedumkallel

All Dissertations

This dissertation examines how data privacy practices and complaint response strategies influence user behavior and market outcomes in digital marketplaces. The first study analyzes the impact of Google Play’s Data Safety Label, launched in April 2022 to standardize data collection, third-party sharing, and security disclosures. Grounded in signaling and prospect theories, the label is treated as a compound signal users interpret holistically. A difference-in-differences analysis of 23,877 top Android apps over two years shows that disclosures increase user app adoption. Internal data collection boosts adoption, while third-party sharing reduces it, reflecting behavioral loss aversion. Security disclosures moderate these effects by …


Three Essays On Entrepreneurial Orientation And Competitive Repertoire, Gang Fan Aug 2025

Three Essays On Entrepreneurial Orientation And Competitive Repertoire, Gang Fan

Open Access Theses & Dissertations

While scholars confirm the positive relationship between entrepreneurial orientation (EO) and firm performance with meta-analyses, the mixed findings with widespread effect sizes imply that this critical relationship in entrepreneurship literature deserves further inspection. In this three-essay dissertation, I integrate the entrepreneurial orientation literature with the competitive repertoire literature. Specifically, in essay 1, I develop a theoretical framework of EO, competitive repertoire, and firm performance through the lens of capability theory. In the second essay, I examine the moderating role of competitive pressure on the EO-competitive repertoire relationship with a sample of all U.S.-listed firms. Finally, I articulate and examine how …


Volatility Spillover From Largest Muslim Countries: Determinant From Palestine-Israel War, M. Fathur Rahman Jul 2025

Volatility Spillover From Largest Muslim Countries: Determinant From Palestine-Israel War, M. Fathur Rahman

International Journal of Islamic Economics and Business Sustainability

Background: This study investigates how sentiment related to the Palestine–Israel conflict influences volatility spillovers among selected Islamic equity markets. Methods – Weekly data on Islamic stock indices from seven major Muslim-majority countries (Indonesia, Nigeria, India, Pakistan, Bangladesh, and Turkey) are collected for the period 2013W1 through 2025W21. Geopolitical risk sentiment regarding the Palestine–Israel conflict is proxied by BlackRock’s conflict sentiment indicator. Volatility spillovers are measured via a Time-Varying Parameter VAR (TVP-VAR) joint connectedness framework. An Autoregressive Distributed Lag (ARDL) approach is then employed to assess the short-run and long-run impact of conflict sentiment (and energy price controls) on the TCI …


Fostering Innovation At Work: Leadership Strategies For Motivating Innovative Work Behavior Across Generations Within The Christian Higher Education Environment, Sarah Clark Jul 2025

Fostering Innovation At Work: Leadership Strategies For Motivating Innovative Work Behavior Across Generations Within The Christian Higher Education Environment, Sarah Clark

Doctor of Strategic Leadership (DSL) Capstone Abstracts

Project Type

Organizational Consulting Project, Organizational Design or Change, Seminar or Workshop

Project Overview

This capstone project involved the design, facilitation, and evaluation of a strategic leadership workshop developed for mid to senior-level enrollment leaders at Southeastern University. Grounded in Self-Determination Theory (SDT), Innovative Work Behavior (IWB), and Transformational Leadership, the workshop offered a diagnostic and developmental experience designed to motivate innovation across generational teams within a Christian higher education setting. The workshop was structured to transition from research-based theory to data-informed strategy, helping leaders translate organizational insights into actionable plans.

Project Themes

Core themes included intrinsic and extrinsic motivation, …


Research On Credit Card Transaction Risk Prediction Model Based On Multi-Source Data Fusion And Its Application, Ziang Qi Jun 2025

Research On Credit Card Transaction Risk Prediction Model Based On Multi-Source Data Fusion And Its Application, Ziang Qi

Harrisburg University Other Works

In this paper, the credit card risk control and early warning model is constructed to predict and control the credit card risk by fusing multi-source data through data mining technology. After analyzing the theoretical application of XGBoost algorithm on credit card transaction risk, its model parameters are optimized by particle swarm algorithm to construct PSO-XGBoost credit card transaction risk prediction model. The credit card transaction risk prediction performance of the PSO-XGBoost model is verified and applied to the abnormal transaction risk assessment of Bank A. The AUC value, accuracy, F1 value, precision rate, and recall rate of the PSO-XGBoost model …


The Wise Leader, Jill R. Risner Jun 2025

The Wise Leader, Jill R. Risner

University Faculty Publications and Creative Works

No abstract provided.


Orchestrating Complexity: The Art Of Virtual Leadership In System Modelling, Vijay Kumar Sonawane, Bipllab Roy, Purnendu Bikash Acharjee, Indu Pv Jun 2025

Orchestrating Complexity: The Art Of Virtual Leadership In System Modelling, Vijay Kumar Sonawane, Bipllab Roy, Purnendu Bikash Acharjee, Indu Pv

Northeast Journal of Complex Systems (NEJCS)

This paper explores the dynamics of virtual leadership within global remote work environments, focusing on the application of complex system modelling to understand and enhance leadership efficacy. The application of computational modelling has been a regular feature in economics, science and technology fields, however its application in virtual leadership with linkage to sport leadership appears to be a novel concept. Adopting a multidisciplinary approach, this paper incorporates Game Theory as a conceptual framework to make the leadership model more relevant and applicable that can offer simpler understanding of complex play of leadership drivers. The model incorporates five key leadership dimensional …


Corporate Climate Risk Governance And Environmental Innovation, Tanvir Hamim, Sabur Mollah May 2025

Corporate Climate Risk Governance And Environmental Innovation, Tanvir Hamim, Sabur Mollah

Management Faculty Publications

The existing body of literature with regard to climate-oriented governance focuses on carbon disclosure and climate change commitments, with a notable omission of an essential aspect of sustainable business practices and decarbonization, that is, environmental innovation. In this study, Hamim and Mollah examine the effect of climate risk governance on firm-level environmental innovation. Based on a panel of 4378 firm-year observations from the nonfinancial S&P 500 components over the period of 2011–2021, they provide novel empirical evidence that corporate climate risk governance is positively associated with environmental innovation. Firms with strong climate risk governance appear to engage more in environment-friendly …


Colaboración Interdisciplinaria: Tablero De Control Para Una Institución Politécnica R01 En Los Ee. Uu. [Libro], Cristo Leon Ph.D., Victor Hugo Guzmán Zarate Ph.D. May 2025

Colaboración Interdisciplinaria: Tablero De Control Para Una Institución Politécnica R01 En Los Ee. Uu. [Libro], Cristo Leon Ph.D., Victor Hugo Guzmán Zarate Ph.D.

STEM for Success Showcase

Introducción
En el ámbito académico, la colaboración interdisciplinaria emerge como un imperativo estratégico y un desafío multifacético. Este estudio tiene un enfoque eminentemente práctico y busca diseñar y aplicar una herramienta específica —un tablero de control interactivo— para facilitar y mejorar la colaboración interdisciplinaria en un entorno académico real. La complejidad inherente a este desafío se refleja tanto en el dinamismo del ambiente investigativo como en la falta de definiciones operacionales cohesivas que faciliten la evaluación y visualización de la colaboración interdisciplinaria. Para abordar estos desafíos, el presente estudio se llevó a cabo en la Facultad de Ciencias y Artes …


Effects Of Financial Literacy Education Intervention On Loan Borrowing And Debt Management Of Undergraduate Students In The Southeastern U.S.: An Experimental Investigation, Clement Yeboah May 2025

Effects Of Financial Literacy Education Intervention On Loan Borrowing And Debt Management Of Undergraduate Students In The Southeastern U.S.: An Experimental Investigation, Clement Yeboah

Dissertations

This mixed methods experimental pretest-posttest between-groups effect study examined the causal effects of financial literacy education on loan borrowing and debt management behaviors of undergraduate students in the southeast of the United States. Loan borrowing and debt management behaviors of undergraduate students are understudied. Therefore, this study aimed to fill the gap in the literature about experimental investigations of financial education interventions for university students and provided evidence-based recommendations for improving financial literacy programs in higher education. The study is theoretically grounded on the lens of Behavioral Economics, Planned Behavior, and Social Cognitive. This explanatory sequential mixed method study employed …


Challenges The Sporting Industry Faced During Covid-19 On Fan Attendance: The Case Of The National Basketball Association, Marlon Long May 2025

Challenges The Sporting Industry Faced During Covid-19 On Fan Attendance: The Case Of The National Basketball Association, Marlon Long

Electronic Theses, Projects, and Dissertations

This culminating experience project investigates the challenges the sporting industry faced during the COVID-19 pandemic, with a focused look at the National Basketball Association. The research questions are: (Q1) How did the NBA arena shutdowns impact fan attendance for each team during the COVID-19 pandemic? (Q2) What factors influenced NBA arena attendance before the COVID-19 shutdowns? (Q3) What factors influenced NBA arena attendance after the COVID-19 shutdown? The data collected includes all 30 NBA teams from 2019 through the 2024 seasons. The research questions were analyzed using multilinear regression analysis and comparison of attendance data over 6 seasons including the …


Understanding Household Financial Stability: Examining The Effects Of Inflation And Income, Cyndy E. Gutierrez-Fierros May 2025

Understanding Household Financial Stability: Examining The Effects Of Inflation And Income, Cyndy E. Gutierrez-Fierros

Electronic Theses, Projects, and Dissertations

This study aims to investigate the impact of inflation on US household financial stability from 2013 to 2023. As inflation rises, individuals’ purchasing power erodes leading to influence economic behaviors. Behaviors such as spending, saving, and borrowing should be a priority concern in the US economy. Results of this study reveal that inflation does not affect financial well-being and its direct impact on household stability is statistically weak. Regression testing shows that income emerges as the most significant factor. Most noticeably income influences savings and debt management in a positive way. As per these results, economic policies should be focused …


Reframing Rudeness: Exploring Positive Reappraisal As A Pathway From Customer Incivility To Self-Efficacy, Justin S. Boyd May 2025

Reframing Rudeness: Exploring Positive Reappraisal As A Pathway From Customer Incivility To Self-Efficacy, Justin S. Boyd

Graduate Theses and Dissertations (2019 - present)

Customer incivility is a persistent challenge for front-line employees (FLEs), often leading to adverse workplace outcomes. This research examined whether positive reappraisal can transform incivility into a source of growth. Grounded in Social Cognitive Theory, the research explored how positive reappraisal mediates the relationship between customer incivility and two key forms of self-efficacy—regulatory emotional and workplace social—ultimately influencing job satisfaction. The moderating roles of perceived organizational support and trait mindfulness were also investigated.

A cross-sectional survey of 296 FLEs was analyzed using partial least squares structural equation modeling (PLS-SEM). More specifically, the results confirmed customer incivility positively predicts positive reappraisal. …


Strategic Audit: Hilton Worldwide Holdings, Inc., Jenna Derowitsch, Tram Ngo, Tenley Katt, Makenna Henning, Lexi Soukup May 2025

Strategic Audit: Hilton Worldwide Holdings, Inc., Jenna Derowitsch, Tram Ngo, Tenley Katt, Makenna Henning, Lexi Soukup

Honors Program: Senior Projects (Public)

This comprehensive strategic audit analyzes the internal and external environment in which Hilton Worldwide Holdings Inc. operates, in addition to auditing the strategic drivers that have drove the iconic hospitality firm to success. Hilton Worldwide Holdings, Inc. (Hilton) is a valued hotel chain that has been operating as a global leader in the hospitality industry for more than 100 years. The firm sets an industry standard to provide high-quality hotel services and a reliable stay for more than 200 million guests annually and continues to develop its portfolio of destinations. Technological advancements and shifting customer preferences challenge Hilton to remain …


Global Brand, Local Market: A Strategic Analysis Of Netflix’S Adaptation Challenges In India, Carolina Barraza May 2025

Global Brand, Local Market: A Strategic Analysis Of Netflix’S Adaptation Challenges In India, Carolina Barraza

Honors Program: Senior Projects (Public)

Netflix is a leading subscription video-on-demand (SVOD) platform known for its premium content and global reach. As it expands into new international markets, one of its most complex challenges is scaling in India, a market defined by intense price competition, regional diversity, and evolving regulatory frameworks, but without losing its global brand identity. This case study provides a strategic analysis of Netflix’s position in the Indian market, using external and internal assessment tools to evaluate the company’s opportunities, risks, and long-term viability. The analysis draws on publicly available data, including industry reports, financial disclosures, and academic research.

A comprehensive PESTEL …


Determinants For Green Procurement Practices In Public Procurement Management In Tanzania, Yohana Arsen Rutaba Apr 2025

Determinants For Green Procurement Practices In Public Procurement Management In Tanzania, Yohana Arsen Rutaba

Business Review

This study was carried out conducted to ascertain the determinants for green procurement practices in public procurement management in Tanzania. The research study employed mixed-methods approach and used descriptive analysis. Multiple linear regression analysis was employed to establish the relationship between the variables. The study used a sample size of 200 participants obtained using Cochran formula of unknown population. The sample size composed of public procurement officers and practitioners from different government agencies and organization in Mainland Tanzania. From descriotive analysis it shows that the level of implementation of green procurement practices is still very low in public procurement. The …


Behind The Curtain: The Influence Of Tourism And Production Costs On Broadway Success, João Branco Chaves, Alice M. Brawley Newlin Apr 2025

Behind The Curtain: The Influence Of Tourism And Production Costs On Broadway Success, João Branco Chaves, Alice M. Brawley Newlin

Management Faculty Publications

This study explores the relationship between Broadway's financial success, NYC tourism, and production costs. By analyzing data from 1980 to 2023, the study finds that tourism plays a crucial role in Broadway's performance, while cost management, particularly cotton prices, also influences its financial outcomes.


The Effectiveness Of Sms Marketing Campaigns Versus Email Marketing Campaigns, Akriti Nepal, Edward A. Porter, Eliza M. Hoover, Kyla G. Cordell Apr 2025

The Effectiveness Of Sms Marketing Campaigns Versus Email Marketing Campaigns, Akriti Nepal, Edward A. Porter, Eliza M. Hoover, Kyla G. Cordell

Student Publications

In the present study, we examine the effectiveness of using SMS marketing campaigns versus email marketing campaigns when marketing towards consumers. We used the e-commerce direct messaging multichannel from 2021 to 2023 to test our hypotheses. A random sample was taken of a messages-demo data set with 7,564 rows that contains 10 million messages to test our hypotheses. The effectiveness of purchasing rates in email and SMS marketing campaigns was tested using an independent samples t-test. The results demonstrate that email marketing messaging had a more positive customer perception compared to SMS marketing messaging, as measured by whether customers opened …


Market Structure Evolution In The U.S. Automobile Industry: A Review Of Diversity And Concentration Metrics, P.V. (Sundar) Balakrishnan Apr 2025

Market Structure Evolution In The U.S. Automobile Industry: A Review Of Diversity And Concentration Metrics, P.V. (Sundar) Balakrishnan

AMTP Proceedings 2025

I examine the evolution of market structure in the U.S. automobile industry from 1937 to the present, focusing on the application of both traditional and novel diversity and concentration metrics. I use the Herfindahl-Hirschman Index (HHI), Comprehensive Concentration Index (CCI), and newer metrics from fields such as ecology and genetics to uncover insights into the shifting dynamics of market power, firm turnover, and industry stability. The U.S. automobile industry, characterized by consolidation and technological advancement, provides a unique case study for analyzing long-term market evolution. I contribute to the literature by synthesizing a broad range of diversity metrics and offering …


1 – 1 > 0: Growing The Pie By Reallocating Shelf Space To Small Brands, Jesse Core, Ho Kim Apr 2025

1 – 1 > 0: Growing The Pie By Reallocating Shelf Space To Small Brands, Jesse Core, Ho Kim

AMTP Proceedings 2025

We examine whether reallocating shelf space to smaller brands enhances total category sales. During a three-month field experiment involving 20 supermarket stores in Arkansas (10 treatment and 10 control stores), we increased shelf facings for smaller brands in treatment stores and reduced facings for larger brands, while maintaining the total shelf space constant. A difference-in-differences analysis reveals that increasing facings for smaller brands significantly boosts total category sales, with an average increase of 960 ounces per week during the intervention. Notably, sales remained elevated by 786 ounces per week after shelf facings reverted to the original level, indicating a persistent …


Enhancing Interoperability In Geospatial Analytics Systems: Navigating Diverse Standards For Optimal Data Integrity, Justin W. Bennett Mar 2025

Enhancing Interoperability In Geospatial Analytics Systems: Navigating Diverse Standards For Optimal Data Integrity, Justin W. Bennett

Dissertations

In this study, we explore the domain of geospatial analytics, focusing on how different geographic information systems (GIS) and technology solutions can better communicate and maximize interoperability. Central to our study is the impact of this interoperability on data integrity, which is critical for accurate decision-making in domains like urban planning, environmental management, and national security. Accurate decision-making requires modeling ecosystems that are easy to comprehend and are often intricate due to their physical or artificial nature and the diversity of geospatial parameters; therefore, it is essential to gather a comprehensive array of spatial and temporal measurements. We examine the …


Accessibility Disclosure Statements: Best Practices For Documenting Inclusive And Accessible Web-Based Research Design, Alicia Mason, Elizabeth Spencer, Pan Liu, Kristen Livingston, Sakshi Bhati, Angela Ashmore, Tristan A. Spencer, Lauren Shepard Mar 2025

Accessibility Disclosure Statements: Best Practices For Documenting Inclusive And Accessible Web-Based Research Design, Alicia Mason, Elizabeth Spencer, Pan Liu, Kristen Livingston, Sakshi Bhati, Angela Ashmore, Tristan A. Spencer, Lauren Shepard

Faculty Submissions

Accessibility disclosure is a core principle of the Project IRIS Best Practice Framework. This instructional resource-- Accessibility Disclosure Statements: Best Practices for Documenting Inclusive Web-Based Research Design-introduces options for reporting accessible web-based research design efforts in scholarly and professional publications. The three forms of accessibility disclosure statements are introduced: summary statements, reports of analysis--both general and specific-, and detailed process descriptions. Each of these strategies including terms, conceptual definitions, and examples are provided. The instructional resource may be of interest to undergraduate and graduate course instructors teaching research methods courses in a variety of social science disciplines.


Are Emojis The New Words? A Sentiment Analysis Of Social Media Brand Conversations, Yashodhan Karulkar, Dev T. Vora, Siddharth Vaddepalli, Yash Thakur Mar 2025

Are Emojis The New Words? A Sentiment Analysis Of Social Media Brand Conversations, Yashodhan Karulkar, Dev T. Vora, Siddharth Vaddepalli, Yash Thakur

Journal of International Technology and Information Management

Emojis have become an increasingly important aspect of consumer-brand interactions in the Indian subcontinent. However, the impact of emoji use on brand image and mental health remains underexplored, particularly in emerging economies like India, where structured research on this topic is limited. To address this gap, the present study analyzes over 4,600 consumer tweets related to 19 prominent brands across eleven industries. Using VADER sentiment analysis, the research develops a metric to assess consumer sentiment and brand engagement in relation to emoji usage. The findings indicate that effective integration of emojis contributes to positive consumer sentiment and enhanced brand engagement. …


Work Engagement As A Mediator Between Organizational Ostracism And Sparking Leadership, Perihan Senel Tekin, Selman Kizilkaya Mar 2025

Work Engagement As A Mediator Between Organizational Ostracism And Sparking Leadership, Perihan Senel Tekin, Selman Kizilkaya

Journal of Global Business Insights

Workplace ostracism can undermine employee morale, reduce productivity, and negatively impact organizational outcomes. Sparking leadership plays a vital role in shaping workplace culture and mitigating ostracism’s effects. This study investigates the mediating role of work engagement in the relationship between organizational ostracism and sparking leadership. It sheds light on how leaders can foster a more engaged workforce by reducing ostracism within organizations. It was designed as a quantitative causal survey. By examining data from 790 healthcare professionals in Turkey, the research highlights how sparking leadership can enhance work engagement and reduce ostracism. The findings show a significant negative correlation between …


Sustainability In Forex Trading: A Review In Search Of The Sarsa-Fis Hybrid Method As A Novelty, Joni Fat, Parwadi Moengin, Pudji Astuti, Sally Cahyati Feb 2025

Sustainability In Forex Trading: A Review In Search Of The Sarsa-Fis Hybrid Method As A Novelty, Joni Fat, Parwadi Moengin, Pudji Astuti, Sally Cahyati

Bulletin of Monetary Economics and Banking

This study employs meta-analysis, rich pictures, timeline analysis, and causal loop diagram to explore the sustainability impacts of the SARSA-FIS hybrid method in forex trading robots. It reviews 56 references (2018-2023), using rich pictures to map AI-driven interactions. Timeline analysis traces AI’s evolution in forex, while causal loop diagram clarifies its role in market dynamics. Responsible algorithms and SRI principles mitigate risks, promoting ethical trading. SARSA-FIS enhances strategies, leveraging AI for sustainable forex practices amidst global uncertainties. The research identifies gaps and positions SARSA-FIS as a novel approach, providing a foundation for advancing AI applications in finance, particularly in forex …


A New Perspective On Transfer Of Training: When Does Training At Work Transfer To Family?, Heidi M. Baumann Feb 2025

A New Perspective On Transfer Of Training: When Does Training At Work Transfer To Family?, Heidi M. Baumann

Faculty Publications – Management

This study offers a new perspective on the transfer of training by examining whether skills, knowledge, and attitudes gained during training at work may transfer outside of work to improve employees’ family roles. The current research conceptualizes transfer of training to family as a specific instance of work-family enrichment and highlights the interconnectedness of individuals’ work and family roles via training transfer. An integration of the transfer of training literature with work-family enrichment research and self-determination theory provides a theoretical foundation for the proposed positive transfer of training to family model. Hypotheses were tested in a between-person on-line vignette experiment …


Uncertainty In Pricing And Risk Measurement Of Survivor Contracts, Kendrick Raymond So, Stephanie Claire Cruz, Elias Antonio Marcela, Jeric C. Briones, Len Patrick Dominic Garces Feb 2025

Uncertainty In Pricing And Risk Measurement Of Survivor Contracts, Kendrick Raymond So, Stephanie Claire Cruz, Elias Antonio Marcela, Jeric C. Briones, Len Patrick Dominic Garces

Mathematics Faculty Publications

As life expectancy increases, pension plans face growing longevity risk. Standardized longevity-linked securities such as survivor contracts allow pension plans to transfer this risk to capital markets. However, more consensus is needed on the appropriate mortality model and premium principle to price these contracts. This paper investigates the impact of the mortality model and premium principle choice on the pricing, risk measurement, and modeling of survivor contracts. We present a framework for evaluating risk measures associated with survivor contracts, specifically survivor forwards (S-forward) and survivor swaps (S-swaps). We analyze how the mortality model and premium principle assumptions affect pricing and …


Synergizing Tqm, Jit, And Green Supply Chain Practices: Strategic Insights For Enhanced Environmental Performance, Aamir Rashid, Rizwana Rasheed, Noor Aina Amirah Jan 2025

Synergizing Tqm, Jit, And Green Supply Chain Practices: Strategic Insights For Enhanced Environmental Performance, Aamir Rashid, Rizwana Rasheed, Noor Aina Amirah

Publications and Research

Background: This study examined the role of total quality management, just-in-time, and green supply chain management practices to improve environmental performance. Methods: Data from 207 manufacturing industry respondents from a developing economy were tested through a quantitative method using PLS-SEM with the help of SmartPLS to validate the measurement model. Results: The results show that just-in-time significantly impacts total quality management and green supply chain management practices. Similarly, total quality management significantly affects environmental performance. However, just-in-time insignificantly affects the environment. Likewise, total quality management is insignificant and negatively affects green supply chain practices. Conclusion: This research provides practical insight …


Break It Down - Examining Paradigmatic Shifts And Intersectional Devaluation Through Quantitative Exploration: Martial Arts And Narrative Inquiry As Pathways For Community Wellness Programming, Kenisha Coy Jan 2025

Break It Down - Examining Paradigmatic Shifts And Intersectional Devaluation Through Quantitative Exploration: Martial Arts And Narrative Inquiry As Pathways For Community Wellness Programming, Kenisha Coy

Educational Studies Dissertations

Despite growing awareness of health disparities and social exclusion, there remains a significant gap in understanding how devaluation affects both individual well-being and broader community cohesion. Historically, mental health services have been dominated by clinical settings, such as hospitals and private practices, yet this approach has limitations in reaching underserved populations. "Alternative" and "non-traditional" wellness practices offer promising avenues for promoting emotional well-being outside these traditional settings, leveraging community resources and social support networks, yet they are often overlooked and devalued. This dissertation addresses this gap by exploring the complex connections between devaluation, health outcomes, and community engagement/social capital. Using …


Shaping Strategy In The Digital Age: The Impact Of Consumer Electronic Word Of Mouth On Firm Strategic Emphasis, Brandon Holle, Hang T. Nguyen, Hieu V. Phan Jan 2025

Shaping Strategy In The Digital Age: The Impact Of Consumer Electronic Word Of Mouth On Firm Strategic Emphasis, Brandon Holle, Hang T. Nguyen, Hieu V. Phan

Faculty Scholarship

This research explores how consumer electronic word of mouth (eWOM) influences a firm’s strategic emphasis, focusing on the distinct effects of positive and negative eWOM on value appropriation (e.g., advertising) versus value creation (e.g., R&D). Analyzing over 33 million social media posts covering 39 corporate brands from 2010 to 2020, the authors find that positive consumer eWOM influences firms to prioritize a strategic emphasis on value appropriation, while negative consumer eWOM is associated with a strategic emphasis on value creation. These effects are moderated by product category, market competition, and industry instability. Firms in hedonic categories have attenuated responses to …