Entrepreneurial and Small Business Operations Commons^™

Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers

Honors Program: Senior Projects (Public)

Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.

Impact Of Dynamic Capabilities On Small And Medium-Sized Enterprises (Smes) Performance In Oman, Naema M. Albimani

Graduate Theses and Dissertations (2019 - present)

Drawing on dynamic capabilities’ theory, this study examines the impact of entrepreneurial knowledge (EK) on firm performance in Oman, a member nation of the Gulf Cooperation Council (GCC). In addition, two aspects of dynamic capabilities: (1) opportunities recognition and (2) opportunities exploitation, were explored as potential mediators of the indirect relationship between entrepreneurial knowledge and firm performance. Using a cross-sectional survey design (N=102), the study found entrepreneurial knowledge has a direct, positive, statistically significant relationship on firm performance, as measured by customer satisfaction and market effectiveness. At the same time, the sequential mediation of opportunity recognition and opportunity exploitation was …

Informal Education Experiences Of Black Women-Owned Healthcare Small Businesses In Mississippi, Timothy E. Lampkin

Graduate Theses and Dissertations

Small businesses are critical to the economic success of the United States, and several states, such as Mississippi, have a strong reliance on small business development. Through small, individually owned businesses, the overall economy is enhanced, and the quality of life for many is improved. A growing trend within the small business community is private ownership by Black women. This population segment has dramatically grown in their presence within business ownership, and it is necessary to describe elements of their success. The proposed research focuses on informal education as an enabler of this small business success. Informal education is a …

Importance Of Good Communications For Generational Ag Business Transfers, Allan Vyhnalek

Cornhusker Economics

Adapted from Right Risk, volume 10, Issue 10, October 2022.

Effective communication within a farm or ranch family, especially when multiple generations are operating and managing the business, is the underpinning of all other decisions made in a family business. It is critical that farm and ranch families identify areas of contention and develop communication skills that will allow them to negotiate satisfying outcomes. This may involve basic skills training, including communication, problem solving, and decision making.

The Leadership Role In Strategy, Wilfredo Moran

Publications and Research

This paper offers the crucial role that leaders play in the strategy of an organization. The paper will discuss how to develop a strategic vision and a mission statement that tells the direction the company is taking and why. In addition, the paper will show how to set goals and objectives, craft strategies, evaluate the strategy, and how to evaluate performance. This paper will show that the role of leadership is the most important factor in crafting a winning strategy for the organization.

Guest Editorial: The Early Adolescence Of Entrepreneurship Research, Jeff Muldoon, Raj V. Mahto, Eric W. Liguori

Rohrer College of Business Departmental Research

No abstract provided.

Social Capital, Firm Performance, Operating Business Environment, Salome Kanini Kaberia, Stephen M. Muathe Dr., Hannah Bula

The Journal of Entrepreneurial Finance

Globally, manufacturing sector is recognized as a key driver of economic development. Kenya’s manufacturing sector has been no exception; with a contribution of 10% to gross domestic product for the duration 2008 to 2014. However, records reveal that in 2017, 2018 and 2019, the contribution deteriorated to 8.4%, 7.7% and 7.54% respectively, suggesting a possible premature de-industrialization. Should this trend persist, Kenya’s goal of achieving a robust manufacturing sector through the Big Four Agenda may not be achieved. While the government has implemented strategies and interventions to boost the sector, these do not seem to reverse the trend. It is …

2021 Ijbe V2 Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. Letter from International President
3. SIEC-ISBE International

Analysis Of The Impact Of Establishing Public Shipping Company In Timor-Leste, Júlio Dos Santos

World Maritime University Dissertations

No abstract provided.

The Burren Smokehouse, Aileen Kennedy Dr, Tara Rooney Dr

Case Studies

The Burren Smokehouse is one of Ireland’s best known artisan producers of organic Smoked Salmon, Mackerel, Trout and Gauda Cheese using 100% Irish quality raw materials for its products. This case explores the role of the Brand and brand experiences in the artisan food market. The role of place in the brand story and values is central to The Burren Smokehouse and the expansion of the operation to include a visitor centre has ensured that these values are embedded.

The case explores the role of visitor experiences and asks the student to Identify and discuss the strategic and tactical business …

Instigating Change And Managing Growth: Keogh’S Progression From Local Family Business To International Player, Donal O Brien Dr

Case Studies

This case is about the progression of a family business from small local holding to a diversified local and international player. The Keoghs family farm has been in existence for over 200 years in the same location just north of Dublin City, Ireland. Huge changes in the market and consumers behaviour have forced the family into major changes to reinvent the business. The case focuses on the drivers of these decisions and the process management had to go through to implement change.

Keeping It Agile: The Internationalisation Decision For The Agile Executive, Siobhan O Regan, Roger Sherlock

Case Studies

This case focuses on The Agile Executive, a company looking for new market opportunities to expand their business in several possible European markets.

This case is also an exercise case for students to practice their knowledge from the perspective of strategic management, branding, marketing & sales, conducting market research and the development of feasible marketing entry strategies, all based on clear use of robust criteria, aligning with the core competences, resources and capabilities of the organisation.

This case can be divided into sub-cases that could focus on answering the questions of how to enter or expand in a target European …

What Makes A Great Strategy? Gea Farm Technologies Road To Smart Farming, Jan-Philipp BüChler Prof. Dr.

Case Studies

GEA Farm Technologies is a mid-sized world market leader of mechanical equipment and service solutions for milk production and livestock farming. Senior management of the hidden champion gets approval for an accelerated acquisition strategy to boost growth and innovate the business model vis-á-vis strong competitors in order to lead and develop the market. However, the existing strategic management of internal technology development would be altered and a significant part of management attention would be shifted towards M&A as well as post-merger integration efforts. The case study invites students to explore the benefits and limits of this business model innovation and …

The Impact Of Ethical Hacking Within Small Businesses, Nygia Tribbey

Cybersecurity Undergraduate Research Showcase

The Internet has brought about a new way for businesses to reach their customers. With the help of social media, websites, and email marketing, small businesses have gained a lot of new customers. However, these new online customers have also opened up their businesses to a whole new world of cyber crime. Cyber crime is the illegal use of computers and networks to cause damage or steal information. This type of crime affects small businesses as well as large corporations. Small businesses often find themselves at a disadvantage because they don't have the resources to hire an ethical hacker or …

Microbusinesses Practices During Disruptor Events: Perceptions, Adaptations, And Performance, Debra Lynn Frank

USF Tampa Graduate Theses and Dissertations

During COVID-19 closures, business owners and managers experienced a disruptor event that pushed them to find new ways to navigate their businesses practices. The purpose of this qualitative study was to learn how business owners and managers adapt their business models to survive disruptor events. The objective was identification of factors owners and managers of microbusinesses perceived as critical to avoiding closures, assessment of the effectiveness of the adaptations adopted during closures that enabled businesses to remain open, and analysis of the results of those adaptations. Owners and managers of businesses in the craft brewing industry were interviewed. The four …

What Has Changed For Top Mba Schools Within A Decade In Terms Of Mindfulness?, Dr. Damla Aktan, Asst. Prof. Nilgün Gürkaynak

International Journal for Business Education

The concepts of “mindful consumption” and “sustainability” became indispensable parts of both academia and business life. Based upon an initial research conducted in 2012, this research aims to understand and compare the change within a decade in MBA curricula in terms of mindfulness content inclusion as well as sustainability and ecological orientation. The results compare the evolution of the integration of concepts to curricula since 2012 through the official websites of the top 100 MBA schools of the Financial Times Global Ranking in both 2012 and 2022. The study aims to summarize how the concepts of sustainability, mindful consumption and …

Entering The Next Level Of Value Generation: Servitization And Digitization For Industry 4.0 By Ifm Electronic, Robert Ciszewski, Jan-Philipp Büchler Prof Dr

Case Studies

Ifm electronic is a mid-sized wold market leader in sensor electronics for industry and automotive applications. The hidden champion shows an impressive growth trajectory in the last 20 years from around 200 mio. € to 1 bn. € in 2019. In this case study, the ambitious leaders of this company start to elaborate the strategy for achieving the next billion. Students are required to identify the drivers of growth in the past decades and evaluate the steadiness of this recipe for success in the context of major shifts and technological advances in key customer industries such as industry 4.0 and …

New Market Entrance Projects For A Small Company: Responding Sustainable Development Guidelines, Ruta Ciutiene, Evelina Meiliene

Case Studies

JSC “Žemaičiių virvės” is small company operating in Lithuania. The company has developed its activity in cord and rope production. To guarantee high quality production and to satisfy growing customer needs and requirements, the company pays considerable attention to new technologies. The company’s products are sold in the country’s supermarkets and supplied to foreign markets. An in-depth interview with the company's manager was conducted to identify the problems that JSC “Žemaičių virvės” faces. Projects drive change in organizations and open up growth opportunities. Therefore, students are introduced to core concepts such as projects, role of the projects aiming the development …

New Cooperative Approaches: Successes And Opportunities, Charlotte Narjes

Cornhusker Economics

The National Cooperative Business Association CLUSA International states that there are 40,000 co-ops in the United States that range in size. Examples of cooperatives include the local Ace Hardware (purchasing cooperative) to Land O' Lakes. Cooperative businesses operate across virtually all industries, or sectors. The most common cooperative in Nebraska is the agricultural cooperative. According to the Nebraska Cooperative Council ag facts, in June 2020 there were 401 cooperatives located across the state providing jobs and services in many rural communities. In addition, there are over 64,400 farmers and ranchers that are voting members of Nebraska cooperatives with many members …

Entrepreneurship Resilience: A Framework For Dimension Development And Scale Measurement, Liz Manser Payne, Colleen O’Brien, Kristin Burton

Mountain Plains Business Conference

No abstract provided.

Effectuation And Co-Creation In Social Enterprises: Examining The Relationship In The Context Of Uncertainty, Vijayabaskar Masilamani, Usha Rani Budumuru, Nithin Sai Kolli, Phani Tej Adidam, Xiaoming Yang

Mountain Plains Business Conference

This study attempts to adjudicate the correlation between effectuation and co-creation in the context of social enterprises in India. The environments in which social entrepreneurs operate are highly uncertain, given the lack of institutional support in their operations. Although scholars have attempted to define approaches and strategies for scaling social enterprises, we propose in this study the relevance of effectuation logic and its subsequent effect on co-creation in building social enterprises, whereas it is observed that other linear factors like government support and slack resources are moderated by non-linear variable like uncertainty. To achieve this, we consider government support and …

The Role Of Incubation Centres In Promoting Women Entrepreneurship In Kano State Of Nigeria, Sudha Mavuri Dr, Kavita Chavali Dr, Ajith Kumar V V Dr

Mountain Plains Business Conference

No abstract provided.

Beating The Employment Challenges: How Unemployed Youths Generate Income For Their Households, Gai Chol Paul

Journal of Sustainable Social Impact

Youth unemployment remains a global threat to the achievement of the United Nations’ sustainable development goals. It impedes the fight to end poverty in all its forms, limits opportunities to promote inclusive and sustainable economic growth, and undermines a country’s ability to reduce inequalities. In Sub-Saharan African nations, the unemployment rate is particularly high because the environment is prone to volatility caused by poor governance, chronic conflicts, and corruption. Unemployed graduates who lack effective strategies risk failing to generate income for themselves and their families. Thus, my purpose in this qualitative multiple case study, which was grounded in achievement motivation …

Don't Let The Past Sink Your Future, Timothy Meyer

Cornhusker Economics

Decision scientists have many algorithms for making decisions. These algorithms can be qualitative and subjective, such as following a 7-step process, to highly quantitative procedures like minimax regret, or linear programming. These techniques are very different from each other, but in one way they are very similar; they never, ever suggest the manager become emotional and use past decisions to guide the future.

Past decisions and events should guide decision-making. They help managers assign probabilities as well assessing performance. Viewing these events and situations as permanent paths is where sunk costs become problematic.

Includes discussions of four scenarios.

Personality, Entrepreneurship Education And Entrepreneurial Intention Among Ghanaian Students, Victor Fannam Nunfam, Akanganngang J. Asitik, Ebenezer Afrifa-Yamoah

Research outputs 2014 to 2021

The connection between personality traits, entrepreneurship curriculum and entrepreneurial intention has received inadequate research consideration among students in Africa to inform policies and curriculum development. An explanatory cross-sectional survey of 324 Ghanaian university students was assessed in a path analysis to model entrepreneurial intention as a function of personality characteristics, mediated by entrepreneurship curriculum and moderated by teaching methods, while controlling for age, gender and program of study. There were direct significant effects of entrepreneurial attitude, need for achievement and locus of control on entrepreneurial intention. The conditional effect of teaching method on entrepreneurial attitude was also significant. We found …

Role Of Personality Traits For Entrepreneurial Intentions Of Young Entrepreneurs: A Case Study Of Higher Education Institution, Yuanyuan Cao, Muhammad Mujtaba Asad, Lu Wang, Aisha Naz Ansari, Norah Almusharraf

Institute for Educational Development, Karachi

Pakistan being a young country is struggling to provide employment opportunities. However, entrepreneurship is a perceived strategy for reducing unemployment. The trend of entrepreneurship is also emerging among university students. Thus, the ratio of entrepreneurial intention and start-ups is also increasing among university students and graduates. Therefore, this study aims to examine the role of personality traits in the entrepreneurial intentions of young entrepreneurs. Considering this, qualitative methodology was employed with the case study as the research design. A single case of a university with three different departments was taken. In total, n = 9 entrepreneurs were purposely selected from …

The Affordable Care Act And Women’S Self-Employment In The United States, Margaret Blume-Kohout

Economics Faculty Publications

The United States’ Affordable Care Act (ACA) of 2010 improved and expanded availability of non-group health insurance. Previous studies have shown that women in the US workforce value health insurance more highly than men do. Because prior to the ACA self-employed individuals did not have guaranteed access to affordable health insurance coverage, women’s relatively lower rate of self-employment may partly have reflected their greater “job lock” due to employer-based health insurance. This article employs nationally representative survey data for 2009–18 and a quasi-experimental difference-in-difference modeling approach and finds that unmarried women’s probability of self-employment increased by 1.2 percentage points in …

A Survey Of Retail Trade Patterns In South Dakota: 2012-2021, Rand E. Wergin

Faculty Publications

This paper provides an analysis of retail sales and retail trade in the state of South Dakota for the years 2012 to 2021. This analysis will provide valuable information to community leaders in the cities and towns of South Dakota. Along with measures such as unemployment and inflation, Retail Pull (RP) provides a measure of community’s economic health. For example, retail is often the largest employer in a city, particularly the smaller communities of South Dakota, and a robust retail sector provides a tax base to support community services. Thus, the economic health of the community depends on the viability …

Perceptions Of The Economy And Employment In Nonmetropolitan Nebraska: 2022 Nebraska Rural Poll Results, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz, Amanda Tupper

Nebraska Rural Poll

Most rural Nebraskans believe most of the listed economic items will become worse or much worse over the next 12 months when asked in May and June. Almost nine in ten think the following will become worse: inflation, gasoline or diesel fuel prices, grocery prices, and interest rates. In fact, at least four in ten rural Nebraskans believe the following items will become much worse in the next 12 months: gasoline or diesel fuel prices, inflation, grocery prices, and healthcare costs. The two items that had less than one-half believing they would become worse or much worse during the next …

New Dentist News (October 2022), Ada Committee On The New Dentist

New Dentist News

New Dentist News offers timely information on scientific, social, educational, political and economic developments affecting new dentists. This collection is historical and items may not reflect current standards. For up-to-date information contact the ADA. The New Dentist News was alternately titled ADA Lifeline, 1997-June 2001.