Entrepreneurial and Small Business Operations Commons^™

Rebranding Lauren Hope Photography, Lauren H. Toomey

Graphic Communication

Lauren Toomey has been building her business, Lauren Hope Photography, for the past six years. During this time, she has developed a website as well as a social media presence, but has yet to establish a clear brand identity. This project served as motivation for Lauren to define her brand identity, which allowed her to create branding guidelines that could then be implemented across print and digital media.

Product Photography For Agricultural Products, Madison Ann Somerday

Agricultural Education and Communication

The E-commerce space is growing and E-commerce is dependent upon product photography. The product photograph is one of the most important elements of an online visual marketing strategy. When selling online, the only sense a customer can use to judge the product is sight. The picture is what your customers will utilize to decide whether they want to purchase the product or not. In the 2017 Bazaarvoice’s Shopper Experience Index, product photos are shown to be able to create a 111% conversion boost and a 180% revenue boost per visitor for top retailers and brands. The picture of a product …

Trends In Product Development – The Supermarket Shelf Revisited, Anna Cruickshank

Other resources

In a rapidly changing environment the survival of the food service industry and the food retail markets depend to a large extent on their capacity to develop and market new or radically improved products. The identified product development tends provide insight into the new and novel food products available to facilitate the growing demands of the food industry in Ireland and the ever-changing fashions in food requirements world-wide.

What's Your Pitch? The Power Of Wow! (Worksheet For The Webinar On January 18, 2011), Connie I. Reimers-Hild

Kimmel Education and Research Center: Faculty and Staff Publications

Elevator pitches are created to sell your idea, business, product or service in 30 seconds or less (the time it takes to go from the first floor to the top of the building in an elevator). A great pitch has the power to help anyone...from a University employee to a new entrepreneur to a team working in a high-growth firm.

It’s important to develop and practice an effective pitch, complete with an awesome "Wow Factor," so you are ready to use it under fire (pretend you just stepped onto an elevator with Warren Buffett or Bill Gates)!

This interactive webinar …

Immigrant Business Enterprises: A Classification Framework Conceptualization And Test, Roberto Curci, Robert Mackoy

Scholarship and Professional Work - Business

This article proposes the Immigrant Business Enterprises Classification Framework to organize immigrant-owned businesses into categories associated with different levels of business integration into a host country's mainstream business community. The article applies the framework and reports the findings of structured face-to-face interviews with 199 Hispanic business enterprises (HBEs) in Indianapolis. The authors find Hispanic-owned businesses hold different characteristics depending upon the integration category in which they are classified; the findings suggest that to support immigrant entrepreneurship, governments, business development organizations, and researchers should address category-specific challenges, opportunities, and needs.

Racing To Success By Identifying Key Performance Drivers, Kathy Paulson Gjerde, Susan B. Hughes

Scholarship and Professional Work - Business

This article focuses on ways to identify key performance drivers (KPDs) and key performance indicators (KPIs). Unfortunately, lists of KPIs published in the past often focus on one industry and assume a generic business strategy. In addition, an overemphasis on financial measures will mean that KPIs will reflect past activities rather than signaling future performance. Managers need to develop meaningful metrics for their own businesses, not use generic KPIs. This is particularly important in small and medium-sized enterprises. How adept are you at this task? Do you know what drives net income for your organization?

Ua7 Ored Quarterly Newsletter, Sadiq Shah

ORED Quarterly Newsletter

Connecting Knowledge with Businesses and Society to Promote Economic Growth and to Enhance the Quality of Life

Ua7 Ored Quarterly Newsletter, Sadiq Shah

ORED Quarterly Newsletter

Connecting Knowledge with Businesses and Society to Promote Economic Growth and to Enhance the Quality of Life

Ua7 Ored Quarterly Newsletter, Sadiq Shah

ORED Quarterly Newsletter

Connecting Knowledge with Businesses and Society to Promote Economic Growth and to Enhance the Quality of Life

Ua7 Ored Quarterly Newsletter, Sadiq Shah

ORED Quarterly Newsletter

Connecting Knowledge with Businesses and Society to Promote Economic Growth and to Enhance the Quality of Life