The Pickleball Opportunity: A Case Study To Evaluate The Market Demand And Feasibility Of Opening A Private Pickleball Facility, Dene Williamson, Janet Jones

Global Sport Business Journal

This case study explores the market demand and financial feasibility of opening a privately owned, indoor pickleball facility in Warrensburg, Missouri. The central character, Mr. Dink, returns to his rural hometown with the goal of building a community-centric recreational space centered around America’s fastest-growing sport—pickleball. Students are asked to evaluate the business opportunity through comprehensive market research, financial forecasting, and risk assessment. Drawing from comparative data provided by an established facility in Florida, the case challenges students to adapt proven strategies to a smaller, lower-cost market. The case provides a platform to practice feasibility analysis, pricing strategy, break-even modeling, marketing, …

Small Business And Social Media Marketing: What Role Does Ethics Play?, La Toya M. Russell

Atlantic Marketing Association Proceedings

No abstract provided.

The Corporate Transparency Act: Substantial Modifications Are Desperately Needed (And They Might Just Help The Law Withstand Judicial Scrutiny), Lawrence Bialek

Michigan Business & Entrepreneurial Law Review

For decades, the United States has had a reputation as the place to go for bad actors looking to launder money and fund criminal activities. Attempting to rectify this situation, Congress spent years drafting legislation to serve as a deterrent. The product, the Corporate Transparency Act (CTA), was the culmination of years of work by legislators across the aisle and multiple Congresses. The CTA’s mandatory reporting requirement sought to create a centralized database of information about all entities doing business in the United States, both foreign and domestic, and the individuals in positions of authority for each of those entities. …

Columnas: The Honors Program Newsletter At Bentley University, Amanda Li, Wilson Jan, Michael Raphael, Alexandra Rieckehoff, Karina Wu, Michael Shehata, Nilufar Noorian, Eloise Weintraub

Honors Program

INSIDE THE MODERN WORLD

Page 2: Stepping Out by Amanda Li

Page 3: Inside the Corporate Slop Bowl by Wilson Jan

Page 4: The Silencing: An Evaluation of the Global Attacks on the Right to Protest by Michael Raphael

THE SOUND OF CHANGE

Page 5: The Social, Cultural, and Economic Impact of Bad Bunny by Alexandra Rieckehoff

Page 6: Streaming Changed Music, But Is It Fair to Artists? by Karina Wu

Page 7: Feeling the Music: How Haptic Wearables Are Changing the Way We Experience Sound by Michael Shehata

SHIFTING SYSTEMS

Page 8: The Story Behind Davos, One of the …

Farmers Markets As Community Infrastructure: Evidence From A Three-Year Statewide Data Project In Utah, Jaclyn Pace, Roslynn Mccann, Blue Cook, Steven Price, Lorali Smith, Dianna Parkynn, Joshua Cafferty

Outcomes and Impact Quarterly

Utah farmers markets play a critical role in food access, small business viability, and community connection, yet limited statewide data document their impact. The Utah Farmers Market Network (UFMN) and Utah State University (USU) Extension conducted a mixed-methods evaluation (2023–2025) and found that farmers markets make valuable contributions to the community.

A Capstone Review: Strategic Solutions For A Small Macrame Business, Jenna Sarieddine

University Honors Theses

This essay presents an overview of the Business Capstone project, focusing on a macramé business currently facing a $10,000 debt due to limited marketing and financial management skills. The purpose of the project is to support the business in developing an effective elevator pitch, improving its social media presence, strengthening its financial statements, and enhancing both personal and business financial practices. The essay explores the company's strengths, weaknesses, opportunities, and threats, as well as the team's collaborative approach to addressing these challenges. It outlines the goals established for the company, the strategies selected based on our academic backgrounds and business …

Preparing For The Artificial Intelligence (Ai) Economy In The Mountain West, 2025, Kian Parikh, Taylor Volk, Maisoon Faris, Kristian Thymianos, William E. Brown Jr.

Economic Development & Workforce

This fact sheet presents data from the Brainly report, “Here Are the States Most (and Least) Prepared to Win the AI Race in 2025” for the five Mountain West states of Arizona, Colorado, New Mexico, Nevada, and Utah. This fact sheet highlights the national and individual rankings of four key metrics for each Mountain West state: the fixed percentage of businesses using artificial intelligence (AI); the number of AI jobs per 1,000 workers; the number of AI-related degrees per 10,000 people ages 20-24; and federal funding for small business technology innovation per $1 million of gross domestic product (GDP).

Staff Matters: Understanding And Implementing The Earned Sick Time Act, Jodi Schafer Sphr, Shrm-Scp

The Journal of the Michigan Dental Association

This month’s "Staff Matters" column provides a summary of the recent amendments to the Earned Sick Time Act (ESTA) in Michigan, which brought significant changes just as the original effective date approached. It clarifies the effective dates for different employer sizes, with small employers (10 or fewer employees) having an extended deadline of October 1, 2025. The article outlines key changes related to structuring time banks, policy revisions, and required employee notifications. It also mentions free resources and tools available through HRM Services and a revised MDA Staff Matters® Sample Employee Handbook to aid in ESTA compliance.

Capital Formation, The Sec, And Accredited Investors, Neal F. Newman, Lawrence J. Trautman, Brian Elzweig

Faculty Scholarship

Protecting the investing public, while simultaneously facilitating the efficient flow of capital needed by all new and growing businesses continues as a primary responsibility of the U.S. Securities and Exchange Commission (SEC). Enhancing the capital formation process is a necessary step in the creation of jobs and growth of any economy. Central to the SEC’s regulatory schematic is the proposition that some particularly sophisticated and wealthy investors require less protection than those with less knowledge, experience, and resources. During December 2023, for just the third time, the SEC staff issued a report examining the status of the natural person accredited …

Investigating The Relationship Between Employee Financial Literacy Education And Small Business Performance In The Southwest Region Of Texas, Blake Beltran

Theses & Dissertations

ABSTRACT

Investigating the Relationship Between Employee Financial Literacy

Education and Small Business Performance in the Southwest Region of Texas

December 2024

Blake Beltran, Doctor of Business Administration

University of the Incarnate Word

Chair of Advisory Committee: Dr. Ernesto Escobedo

This study addressed the relationship between employee financial literacy education and the performance of small businesses in the Southwest Region of Texas, focusing on critical performance indicators, such as revenue growth, cost efficiency, and net profit margins. The researcher aimed to assess how financial literacy education among employees can impact the financial decision-making processes and, consequently, the performance metrics of small …

Empowering Community Leaders To Drive Sustainable Tourism And Small Business Development In Dangriga, Belize, Philip Nunez

Economics Undergraduate Honors Theses

This paper discusses the complexities of tourism development in Dangriga, Belize and how simple efforts can greatly impact small businesses in Central America.

Small Business Recovery And Innovation After The Covid-19 Crisis: Moderated Mediation Involving Leadership Styles And Leader Data Usage, Jalal Maqableh

Dissertations, 2020-current

The small business sector is considered the backbone of the US economy. It is the largest source of new jobs and the main factor in stimulating economic growth. This study was performed to help provide a better understanding of the small business sector's performance during the COVID-19 crisis. The purpose of this study is to examine the role of crisis leadership and entrepreneurial leadership styles in the US small business sector during crisis times, and whether these styles would affect recovery and innovation. The retrospective, cross-sectional design of this study consisted of three phases, Pre-COVID, During-COVID, and Post-COVID. Each of …

Credit History Controls The Ability Of Small Businesses To Obtain Working Capital: A Case Study, Tiffany Leeona Thompson

Doctoral Dissertations and Projects

The purpose of this research was to understand how a potential failure of business owners exists and how owners use business credit. In addition, this research includes understanding how business owners obtain working capital within small businesses, resulting in the inability of small businesses to gather the necessary funds to cover the operational costs. I used a flexible design using a qualitative method to gather knowledge from current literature regarding how a lack of credit history in small businesses results in the inability of business owners to obtain working capital. I used a flexible design to identify four elements that …

Farmers’ Markets Or The Supermarket? Channel Selection In Small Farming Businesses, Cortes D. Cortes, Jonathan E. Jackson, Andres Felipe Ortes

New England Journal of Entrepreneurship

Purpose– Despite the abundance of small-scale farms in the USA and their importance for both rural economic development and food availability, the extensive research on small business management and entrepreneurship has mostly neglected the agricultural context, leaving many of these farms’ business challenges unexplored. The authors focus on informing a specific decision faced by small farm managers: selling directly to consumers (i.e. farmer’s markets) versus selling through aggregators. By collecting historical data and a series of interviews with industry experts, the authors employ simulation methodology to offer a framework that advises how small-scale farmers can allocate their product across these …

Good Times, Bad Times: Small Business Social Responsibility And Community Crisis Response In Small To Midsized Communities, Amber Monique Chatelain

Theses, Dissertations and Capstones

It is common practice for small businesses to support their local communities through social responsibility and citizenship behaviors. Small business response to local crisis events and participation in relief efforts can serve as an indicator of the company’s awareness of community events and signal to customers their embeddedness in and commitment to the local community. Using primary data and an experimental methodology, this dissertation examines customer perceptions of small business’ response to community crisis. Specifically, this study examines customer perceptions of trust and loyalty, and customers’ purchase intent for small businesses that participate in socially responsive behaviors in the face …

Community Cultural Wealth And Its Impact On Pandemic Relief Funding For Small Businesses, Brett Smith

West Chester University Doctoral Projects

This dissertation investigates the impact of social, navigational, familial, aspirational, and resistant capital on the ability of small business owners in Pennsylvania to access relief funding during the COVID-19 pandemic, primarily the period from March 2020 to December 2020. Utilizing Dr. Tara Yosso’s Community Cultural Wealth framework, the study explores systemic barriers within relief initiatives and how they affect marginalized communities.

To meet business owners where they were, and to utilize technologies born as a result of the pandemic, this study utilized Asynchronous Video Interviews (AVI) and online surveys, to capture the lived experiences of these small business owners. Not …

Adaptation Of Small And Medium-Sized Enterprises In The Food Sector During The Pandemic: Position The Brand As Part Of The Community, Hardian E. Nurseto, Nila A. Windasari, Prasanti W. Sarli

Journal of Global Business Insights

This study explains how small and medium-sized enterprises (SMEs) in the food sector adapted during the pandemic. In-depth, semi-structured, hybrid interviews were conducted with fifteen SME owners in the food sector in Bandung, Indonesia. The study describes five business adaptation strategies using service-dominant logic (S-DL) and structural-functionalism theory: (a) relationship adaptation with suppliers and landlords, (b) employee adaptation, (c) product and sales adaptation, (d) operations adaptation, and (e) promotion adaptation. Findings show a holistic view of actor involvement in the business adaptation process linked to altruism, in which the business and all actors (i.e., suppliers, landlords, customers, employees, government, online …

Mentoring Women Entrepreneurs: Perceived Needs And Benefits, David W. Whitlock, Ashley J. Hampton, Kitty Campbell

Journal of Business & Entrepreneurship

Women entrepreneurs are a rapidly growing demographic. Mentoring is a recurring theme in the literature as a valuable contribution in helping women entrepreneurs succeed. The roles of mentoring as well as the literature of mentoring relationships is presented, followed by a study in which the demand and perceived benefit for mentoring was conducted among women currently engaged or self-identified as aspiring small business owners and entrepreneurs. Women who participated a conference for female entrepreneurs, jointly sponsored by Southeastern Oklahoma State University and the Oklahoma Small Business Development Center, were surveyed. The survey consisted of five sections: the first gathered respondent’s …

Turbocharge Tutoring Business Plan, Daniel Rugen Haller

Management Undergraduate Honors Theses

College tutoring business plan.

Wakesurf Nwa: A Surfing Entertainment Business Plan, Ethan Carney

Management Undergraduate Honors Theses

WakeSurf NWA is a thrilling entertainment facility that will fill a void in this highly affluent market. Our design is to bring surfing where surfing has never been before, in a land-locked location. With high-tech engineering to allow surfing on land, WakeSurf NWA will provide real surfing to the people in and around Northwest Arkansas. Our company will also be built around helping our community, donating a portion of proceeds to a local nonprofit. What sets WakeSurf NWA apart from other companies in the area is how we will bring something completely new to the region that can be enjoyed …

Bridging The Gap: A Comprehensive Guide To Implementing An Internship Program For Businesses, Ben Turner

Supply Chain Management Undergraduate Honors Theses

This thesis outlines a comprehensive plan for implementing an internship program, from the perspective of a former intern. The paper emphasizes the importance of internships for businesses and aims to create a program that generates value for both the business and the intern. The plan is divided into three stages: Planning and Designing, Recruiting and Selecting, and Managing and Supervising. Each stage provides detailed steps for successfully implementing an internship program, including identifying needs and objectives, determining a timeline and structure, defining roles and responsibilities, developing a budget, setting performance expectations and goals, providing training and support, evaluating performance, and …

You Don't Know What You Don't Know: A Collection Of Challenge And Acceptance From Women Owned Small Businesses In Johnson City, Tennessee, Nikki Vandusen

Undergraduate Honors Theses

With over 11.6 million establishments, women owned small businesses hold a crucial part in supporting the US economy’s wellbeing. However, owning a small business comes with numerous challenges that not all can overcome. This study investigates the challenges of ten women-owned small businesses in Johnson City, Tennessee. The interview results display that women struggle with similar challenges as men; however, they have more difficulty balancing gender roles and societal expectations with owning a small business. This research concludes that men and women do not have equal opportunities when it comes to owning a small business and women are at a …

Business Plan For Destraal Bakery, Lauren Frazier

Marketing Undergraduate Honors Theses

Destraal Bakery is a bakery café that will offer patrons a space to slow down and treat themselves. Offering bread products and coffee, Destraal differentiates itself through product quality, shop atmosphere, delivery, and social responsibility. Destraal will eventually seek B- Corp status.

Located in West Colorado Springs, more specifically, Old Colorado Springs, Destraal will benefit from grants and loans offered to female entrepreneurs, high levels of tourism and foot traffic, and close proximity to the target demographic. In a growing industry, Destraal is forecasted to be profitable within the first year. The bakery café will achieve 14% profit margin in …

Market Analysis And Strategy Formulation For Appalachian Cast Iron, Perry Kate Chumbley

Undergraduate Honors Theses

Marketing as a revenue generator for businesses seeks to entice consumers into making a final purchase. How this is achieved varies greatly depending on the size of firm, the goods or services being advertised, distribution channels, and other factors. This manuscript includes the creation of a marketing strategy for a small, online business, Appalachian Cast Iron, through the investigation of current literature, and analyses of the external and internal environments. The results provide strategies for areas in which the firm has opportunities to improve.

Digital Platforms And Entrepreneurial Support: A Field Experiment In Online Mentoring, Saurabh A. Lall, Li-Wei Chen, Dyana P. Mason

Management Faculty Publications

The benefits of entrepreneurial mentorship are well documented, but there is limited research on how entrepreneurs connect with mentors, especially in digital settings. We partnered with an online platform that connects entrepreneurs to potential mentors to conduct a field experiment in online mentoring. Drawing on literature on entrepreneurial mentorship and Social Cognitive Theory, we compared the effects of three interventions on the likelihood of reaching out and making a connection with a mentor in a digital setting. We find that showing entrepreneurs a video of a successful mentor–mentee relationship increases the chances that they will reach out to a potential …

Independent Restaurant Owners’ Strategies For Acquiring, Managing, And Retaining Organizational Knowledge, Skills, And Abilities, Alice Nelson Sidibe

Walden Dissertations and Doctoral Studies

Independent restaurant owners face challenges of slim profit margins and postpandemic labor shortages without the benefit of additional support their franchised counterparts receive. Independent restaurant owners are concerned about these external pressures making them more vulnerable to closure during economic downturns. Previous researchers have not explored how to use organizational knowledge, skills, and abilities (KSAs) to achieve success within an independent restaurant. Grounded in resource-based view theory, the purpose of this qualitative multiple-case study was to explore strategies that independent restaurant owners use to acquire, manage, and retain KSAs and sustain their business beyond five years. The participants were three …

Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers

Honors Program: Senior Projects (Public)

Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.

Microbusinesses Practices During Disruptor Events: Perceptions, Adaptations, And Performance, Debra Lynn Frank

USF Tampa Graduate Theses and Dissertations

During COVID-19 closures, business owners and managers experienced a disruptor event that pushed them to find new ways to navigate their businesses practices. The purpose of this qualitative study was to learn how business owners and managers adapt their business models to survive disruptor events. The objective was identification of factors owners and managers of microbusinesses perceived as critical to avoiding closures, assessment of the effectiveness of the adaptations adopted during closures that enabled businesses to remain open, and analysis of the results of those adaptations. Owners and managers of businesses in the craft brewing industry were interviewed. The four …

Hytch Rewards: Incentivizing Sustainable Behavior, Jeff Cohu

Faculty Publications

Mark Cleveland, Co-founder and CEO of Hytch Rewards, was facing a dilemma. His technology- based startup, Hytch Rewards, was at a critical juncture in the company launch. The company

had just recorded its best quarter in company history, but the pandemic had placed the company’s future in jeopardy. Mark pulled together his team of advisors and investors and asked the question, “Should we pause, pivot, or continue to pursue the launch of the company?”

The team came back equally divided among the three options. “Some of our group said we should stop development work and place the company on hold …

Earning An Income Through A Jewelry Website, Jessica L. Walker

IPS/BAS 495 Undergraduate Capstone Projects

Providing a form of income to your household when you are a stay at home mom can be tricky. I have created a unique way for me to earn a small income to help provide for my family through a website where I will be selling jewelry. Design, marketing, and audience will be my toughest areas of creating a sustainable business. Through innovation and creativity a website will submerge.