Entrepreneurial and Small Business Operations Commons^™

Small Business And Social Media Marketing: What Role Does Ethics Play?, La Toya M. Russell

Atlantic Marketing Association Proceedings

No abstract provided.

Validation Of Entrepreneurial Marketing Dimensions In North Carolina Wineries, G. David Shows, James Stoddard, Pia A. Albinsson

Atlantic Marketing Association Proceedings

No abstract provided.

A Qualitative Study Of Business Leaders – Comparing Uncertainty Differences & Similarities During Covid Vs. 2008 - 2009, Ryan Matthews

Atlantic Marketing Association Proceedings

No abstract provided.

A Three Word Rubric: Successful Experiential Learning Guided By What, Why, How, Harvey Simon

Atlantic Marketing Association Proceedings

No abstract provided.

3t Of Tech, Taste, And Transformation In Coffeepreneurship, Razinda Tasnim Abdul Rahim, Mohd Faizuddin Muhammad Zuki, Nur Syamilah Md Noor

International Conference on Business and Management Research (ICBMR)

The global coffee industry is rapidly transforming due to digitalization, evolving consumer preferences, and sustainability trends. Coffeepreneurship, blending entrepreneurial innovation with coffee culture, has emerged as a competitive business model. This study applies the 3T- Technology, Taste, and Transformation to assess digital innovation, consumer experience, and business adaptation in coffee entrepreneurship. Despite opportunities in digital transformation, coffeepreneurs face challenges such as market saturation, financial constraints, and regulatory barriers. Limited access to fintech solutions and supply chain inefficiencies further hinder scalability. This study addresses these gaps by analyzing how technology, branding, and financial literacy influence coffeepreneurs' long-term sustainability using the VRIO …

Which Ai For What? An Ai Value Index For Small Business Adoption, Ahesanul Karim Abid

Create@State

Every day, millions of small business owners hear the same advice: use AI to grow your business. But when they look at the options — ChatGPT, Claude, Gemini, Grok, DeepSeek – they face an overwhelming question with no clear answer: which one should I actually use for my specific business need?

This question needs a fact-backed answer. Small businesses make up nearly all U.S. companies, about 99.9%, and employ close to half the country's workforce. Yet they adopt AI at rates 38 percentage points lower than large corporations. The issue is not cost. The issue is that no one has …

Ceo Integrity And Entrepreneurial Orientation: Role Played By Marketing Power And Compensation, Prachi B. Gala, Saim Kashmiri

Atlantic Marketing Association Proceedings

No abstract provided.

Conflict Clarity: How To Teach Students To Turn Disputes Into Growth Opportunities, Eileen Paige Petzold-Bradley

Learning and Educational Center Virtual Teaching and Learning Conference

Conflict is an unavoidable part of learning and working in today’s fast-changing industries. Faculty often observe students struggling with teamwork, communication breakdowns, and emotional self-management during group projects or internships. This session equips educators with practical strategies to help students build durable skills—conflict resolution, emotional intelligence, and self-awareness—that translate directly into professional success.

Drawing on research in conflict management, leadership, and organizational psychology, participants will explore the “Conflict Clarity” framework: a set of teaching tools, reflection prompts, and case scenarios designed for classroom use across disciplines. Faculty will learn how to integrate conflict styles, the CLEAR conversation framework, and role-play …

Sustainable Entrepreneurship In Resource-Limited Settings: Insights From Indigenous Communities, Glen Marshall

Mountain Plains Business Conference

Entrepreneurship in underserved and Indigenous communities is shaped by significant barriers and unique opportunities, yet remains underexplored in the literature. This exploratory qualitative study employs semi-structured interviews with entrepreneurs and aspiring entrepreneurs in a Native American reservation context to investigate how entrepreneurial intentions evolve under significant constraints. Guided by Shapero’s Entrepreneurial Event model and the Push-Pull framework, the study explores how feasibility, desirability, displacement events, and varying motivations influence entrepreneurial action. Findings will advance understanding of rural and Indigenous entrepreneurship and provide implications for future empirical research, policy design, and community-based enterprise development.

Sustainable Consumption Under Structural Constraint: Insights From Indigenous Communities On The Great Plains, Glen Marshall, Rand Wergin

Mountain Plains Business Conference

Resource-constrained communities, particularly Indigenous and remote communities, remain critically understudied in the business literature despite persistent socioeconomic challenges. This study employs a mixed-methods approach to explore barriers to sustainable consumption in these resource-limited contexts. It examines consumer attitudes toward sustainability and identifies key barriers to sustainable consumption. Understanding these barriers is crucial for entrepreneurs seeking profitable and socially beneficial ventures, as well as for policymakers designing social or economic initiatives. This research provides actionable insights for tribal governments, business professionals, policymakers, and others seeking to promote sustainable economic growth, community health, and positive externalities in underserved communities.

Entrepreneur’S Functional Track Background And The Effect On Perceived Issues In Entrepreneurial Endeavors, Reed Muehler

Mountain Plains Business Conference

This paper looks at how an entrepreneur’s functional track background affects the perceived issues they focus on in their endeavor. Previous literature on this topic typically implements the resource base view. However, this paper extends the literature by utilizing the attention base view. In order to answer the research questions, publicly available data from the Panel Study of Entrepreneurial Dynamics (PSED) I & II is used. This study is ongoing, with the hope of helping new entrepreneurs understand how experience tunnel vision can affect where they place their attention and their overall success.

A Simple Hope Scale Validated For Entrepreneurship, Chet Barney, Rohny Saylors, David Trafimow, Hank Strevel

Mountain Plains Business Conference

We resolve splintered theorization of hope by developing a more reliable and valid measure of hope for the context of entrepreneurship. Based on the received view of hope we tested the social psychological hope scale (SPHS) against our entrepreneurship-contextual simple hope scale (SHS), which is based on a definition of hope that gets at what entrepreneurs mean by hope. Our findings help develop and support SHS as having greater reliability (internal and test-retest) and validity (face, convergent, and predictive) than SPHS. The SHS helps advance entrepreneurship theory and practice by further developing the scholarly conversation regarding spiritual concepts in entrepreneurship. …

The Effects Of Organisational Culture In Strengthening Resilience And Technological Innovation: A Case Of Smes In South Africa, Lunathi Gwayi, Ayanda Pekane, Luzuko Tekeni

African Conference on Information Systems and Technology

The COVID-19 pandemic changed how small and medium enterprises (SMEs) operated by forcing rapid digital transformation and remote work. This created an urgent need to understand how organisational culture can support resilience and encourage innovation. This study addressed the knowledge gap regarding how a strong organisational culture can help SMEs in South Africa navigate global crises, adapt to digital demands, and sustain long-term growth. The purpose of the study was explanatory, supported by an interpretive, inductive approach, and a qualitative strategy. Through semi-structured interviews with senior managers in the South African IT sector, the research identified Clan and Adhocracy cultures …

Empowering Local Communities For Global Impact: Bridging Leadership And Action For Food Systems Transformation, Jeremiah Rogito

Adventist Human-Subject Researchers Association

Empowering local communities is essential for transforming food systems. This approach focuses on strengthening leadership, promoting sustainable agricultural practices, and creating solutions that address both local and global challenges. By facilitating collaboration and innovation, local action can contribute to global food security, climate adaptation, and sustainable development goals.

Developing A Faith-Based Financial Literacy: A Case Study Of Micro, Small And Medium Enterprises In East Sepik Province Of Papua New Guinea, Jessica Torohama, Alice Napasu

Adventist Human-Subject Researchers Association

Financial Literacy is crucial for the success of Micro, Small, and Medium Enterprises (MSMEs). However, MSMEs operate without financial literacy knowledge. This qualitative case study explored the faith-based financial literacy model for MSMEs in the East Sepik Province of Papua New Guinea. The study aims to bridge the financial literacy gaps by creating a faith-based curriculum for MSME owners.

Leadership Strategies, Employees’ Performance, And Competitiveness Effect On Sustainability In This Global Era: A Study Of Small And Medium Enterprises At Faith-Based Higher Education Institutions In West Africa, Faith O. Sivili

Adventist Human-Subject Researchers Association

Globally, small and medium enterprises (SMEs) comprise over 99% of enterprises in Europe and 98% of businesses in Asia (Lazanyi, 2015). SMEs in Africa account for 50% of the continent’s GDP and own almost 90% of all jobs. Despite SMEs contribute to institutions and the nation globally, there are still a lot of unanswered questions about effective leadership strategy and performance indicators that have an impact on SMEs’ Sustainability.

Why Should You Support Entrepreneurs?, Addison Forrester

2025 Student Academic Showcase

I will give a presentation based on the research and facts on why supporting entrepreneurs is good for the United States economy. How can you support the economy? The answer is to shop small and support new. Entrepreneurs are the backbone of our society, driving innovation and creating jobs. This presentation will explore the impact of these entrepreneurs and how your choices can make a big difference.

Biodiesel Recycling From Used Cooking Oil And Grease, Hyeong-Gyu Choi

Mountain Plains Business Conference

The proposed idea is to establish a biodiesel fuel operation by recycling used cooking oil, partnering with regional restaurants. Biodiesel can be produced by combining alcohol with vegetable oils, animal fats, or recycled cooking grease. Sourcing biodiesel from used vegetable oil and cooking grease promotes sustainability by minimizing waste and environmental risks, while potentially reducing health hazards. I have partnered with a firm that has achieved a highly efficient production state, but the company is struggling to recruit local restaurants willing to become supply chain partners. We seek ideas on how to recruit local restaurants interested in joining its sustainability …

Beats Week: Equitably Engaging Emerging Entrepreneurs, Alexandra Howard

Midwest Business Librarian Summit (MBLS)

No abstract provided.

Between Memory And History: Irish Pubs As Sites Of Memory And Invention, Perry Share, Moonyoung Hong

Dublin Gastronomy Symposium

The pub has been at the centre of Irish culture and identity for at least two centuries, has become a pillar of the Irish tourism “product,” and an export commodity as thousands of themed “Irish pubs” have been established across the world in the last number of decades, supplementing existing establishments that have served the global Irish community. This paper draws on key themes from the diverse material in our upcoming academic volume on the Irish pub, to be published by Cork University Press, later in 2024. The book brings together contributions from scholars of history, sociology, design, literature, culinary …

The Evolution Of The Nonprofit Sector In Nepal, Charles Harrington, Davis Jones

SC Upstate Research Symposium

The nonprofit sector in Nepal has grown exponentially over the last decade. Significant growth in the areas of education, economic development, health and human services, tourism, and environmental conservation has created a demonstrable need for nonprofit organizational support and development to address these emerging needs. This paper and accompanying oral presentation will address the underlying factors that have driven the growth of the nonprofit sector in Nepal, including, but not limited to the history of national philanthropy and community service, early formulation of the nonprofit sector, development of civil society, non-government organizational proliferation, earthquake response and resilience, the emergence of …

Developing An Integrative Theoretical Framework For Electronic Business Value Optimisation In Botswana, Meduduetso Tsumake-Tsiang, Adheesh Budree

African Conference on Information Systems and Technology

Organizations are trying to move quickly to adopt remote working policies into their organizations as to attract and retain top talent, reduce office space costs, and increase productivity. As many of these strategies were quickly adopted by South African ICT organizations during the COIVD-19 pandemic, organizations are still somewhat unclear on what their role is with regards to ensuring long term adoption of remote working. Thus, this study explored the role of the organization with regards to a work-from-home strategy. It was found that the organization is responsible for formalizing the chosen strategy, creating supportive policies, and adapting its management …

Digital Transformation Of Smes Through Social Media, Georgette Eugenia Otoo, Raphael Amponsah, Eric Afful-Dadzie, Emmanuel Awuni Kolog

African Conference on Information Systems and Technology

This research paper explores the strategic integration of social media platforms by Small and Medium-sized Enterprises (SMEs) in Low- and Middle-Income Countries (LMICs) beyond marketing. Drawing from Resource-Based View and Dynamic Capabilities theories, the study investigates how social media enhances management, coordination, and control functions. Through five diverse case studies from Ghana, findings reveal SMEs’ innovative use of platforms like Instagram, WhatsApp, Slack, and Trello. These platforms foster efficient internal communication, customer engagement, project management, and talent acquisition. Challenges such as technical expertise and dynamic digital landscapes are identified.

Adoption Of Ict To Support Rural Small-Holder Farmers : A Systematic Review, Abdus Salaam Seat, Shaun Pather

African Conference on Information Systems and Technology

Access to Information and Communication Technologies (ICTs) are slowly becoming more available to rural communities given a number of innovative approaches over recent years such as the implementation of Community Networks (CNs). Consequently, ICTs are able to become more meaningful in support of livelihoods of these communities, such as in agriculture production. Potential benefits to smallholder farmers include increase yields and reduced effort. However, there is very little evidence of smallholder farmers integrating ICTs into their livelihood activity. In this paper a Systematic Literature Review is used to explore the challenges faced in this sector. A total of 83 articles …

Young Indigenous Entrepreneurs- Supporting Changemakers Through Entrepreneurship And Advocacy Of Indigenous Issues, Anita Lakra, Emily Wang, Shagufta Farheen

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

Indigenous youth are reclaiming their language, customs and land. They are at the forefront of Canada’s fastest-growing population, yet continue to face barriers in health, education and justice systems. Indigenous tourism often exploits Indigenous communities. However, self-driven Indigenous tourism is an opportunity for Indigenous communities to strengthen their culture and economy. Many Indigenous youth aspire to start businesses. Their products are often sold not just nationally, but also to international customers. Hence, a program that provides financial literacy courses and personalized business advice can support young Indigenous entrepreneurs. Based on the experience of a young Indigenous entrepreneur who sells beadwork …

Exploring How Small Businesses Grow To Levels Of Competitiveness And Sustainability: A Case Of Liberia, Faith Sivili Ph.D. Student (Aua), Peter A. Boateng Ph.D.

Adventist Human-Subject Researchers Association

Small business establishments are seen to be the backbone of economies around the world. In spite of governments' numerous sustainability programs within the public sector, small businesses are known to be contributing significantly to the expansion and success of every economy. The research design will be qualitative. In-depth interviews will be conducted with small business owners. Data will be analyzed using the narrative thematic analysis method.

Sustainable Small House Project, Mollie Jo George

UNO Student Research and Creative Activity Fair

The Sustainable Small House Project was developed in cooperation with UNO/UNL Engineering, UNO Gerontology, and Metro Community College. This project merges both sustainable living with the small house movement to promote aging-in-place for older adults. This presentation describes the journey of Dr. Bing Chen as he envisioned the Sustainable Small House Project to its development and finally to implementation at its current location--west of Baxter Arena or adjacent to the UNO ballfield.

From a gerontological lens, the project focuses on principles of universal design which allows for aging-in-place, fall-detection and prevention using smart technologies such as Nobi, and voice-activated technologies …

The Impact Of Ethical Hacking Within Small Businesses, Nygia Tribbey

Cybersecurity Undergraduate Research Showcase

The Internet has brought about a new way for businesses to reach their customers. With the help of social media, websites, and email marketing, small businesses have gained a lot of new customers. However, these new online customers have also opened up their businesses to a whole new world of cyber crime. Cyber crime is the illegal use of computers and networks to cause damage or steal information. This type of crime affects small businesses as well as large corporations. Small businesses often find themselves at a disadvantage because they don't have the resources to hire an ethical hacker or …

Entrepreneurship Resilience: A Framework For Dimension Development And Scale Measurement, Liz Manser Payne, Colleen O’Brien, Kristin Burton

Mountain Plains Business Conference

No abstract provided.

Effectuation And Co-Creation In Social Enterprises: Examining The Relationship In The Context Of Uncertainty, Vijayabaskar Masilamani, Usha Rani Budumuru, Nithin Sai Kolli, Phani Tej Adidam, Xiaoming Yang

Mountain Plains Business Conference

This study attempts to adjudicate the correlation between effectuation and co-creation in the context of social enterprises in India. The environments in which social entrepreneurs operate are highly uncertain, given the lack of institutional support in their operations. Although scholars have attempted to define approaches and strategies for scaling social enterprises, we propose in this study the relevance of effectuation logic and its subsequent effect on co-creation in building social enterprises, whereas it is observed that other linear factors like government support and slack resources are moderated by non-linear variable like uncertainty. To achieve this, we consider government support and …