Entrepreneurial and Small Business Operations Commons^™

Profitability Analysis Of The Commons, Chloe E. Meyer

Construction Management

Given the current saturated housing market, prices of single-family dwellings have exponentially increased. Due to this housing crisis, alternative housing approaches need to be considered. One potential solution to increasing the supply of affordable housing units is a tiny house village community. Tiny house communities can carry with them a stigma of rundown looks and an RV park aesthetic, but they don't need to. Tiny house communities, at their best, can be thriving communities that are anchored in communal living, shared resources, and affordability.The Commons is a proposed tiny house village development that would be located on 1.6 acres. The …

Rebranding Lauren Hope Photography, Lauren H. Toomey

Graphic Communication

Lauren Toomey has been building her business, Lauren Hope Photography, for the past six years. During this time, she has developed a website as well as a social media presence, but has yet to establish a clear brand identity. This project served as motivation for Lauren to define her brand identity, which allowed her to create branding guidelines that could then be implemented across print and digital media.

Cutting Board Business Model, Austin W. Dasis

Construction Management

This paper covers a business model and investment proposal for a cutting board business. The cutting board industry is a lucrative sector where there is room to grow as a business while being profitable. There are alot of factors that go into starting a business and making it successful. The student has put this together to be able to give it to a potential investor to demonstrate what he has done and what he plans on doing upon an investment. The student enjoys woodworking and wants to be able to start his own business but has minimal knowledge of what …

Dunites Wine Company: Digital Redesign, Alexandra Messner

Graphic Communication

This project is a digital redesign for Dunites Wine Company, a small San Luis Obispo wine brand. By improving their website usability and consistency, Dunites Wine Co. can generate excitement and awareness about their brand. The end deliverables will include photography, refreshed branding, and an updated website.

Feasibility Of Funding Construction-Related Projects With Cryptocurrencies, Farbod Pourdehmobed

Construction Management

The current method of acquiring funds for construction projects consists of loans and/or a board of investors. With the emergence of the cryptocurrency industry in the past five to ten years, an influx of cash has been inserted into the market and is simply being held captive by government regulations. With development and construction being an attractive investment for most anyone, these "crypto billionaires" are insistent on financing possible projects. The issue lies within the construction industry and the possibly outdated financial system and whether it is capable of adhering to certain requirements that come with the usage of crypto …

Mother Lou Studio: Branding For A Handcrafted Jewelry Business, Amanda K. Hall

Graphic Communication

In the height of the pandemic I gained interest in jewelry-making. Needing a new hobby, I researched the many methods of making jewelry and soon began practicing the craft. Sand casting became a form of meditation, and I hope to gain more experience in silver smithing in the near future. For my senior project, I wanted to combine my personal, creative abilities with the skills I have learned through my Graphic Communication courses. This project showcases my design and business skills, while building a unique brand that will be a part of my future career.

E-Commerce Brand Design And Website Prototyping, Ashley J. Tuliau

Graphic Communication

MJ Swim is an e-commerce brand and website concept with a focus on customizable products and individualized sizing. Most online swimwear companies follow a fast-fashion business model which prioritizes mass production and offers affordable prices. However, aside from the many environmental consequences of this, fast fashion leaves large disparities in clothing quality, sizing accuracy, and product uniqueness. My primary goal was to create a dynamic website that would be flexible across a variety of devices and allow for optimal product customization. My secondary goal was to create a strong and inclusive brand identity that would thrive in a solely online …

Wavzine: Independent, Localized Cultural Journalism In The Digital Age, Jake Edward Davis

Journalism

wavzine (also called .WAV or colloquially known as “The Zine”) is a music, arts, and culture multimedia website and print periodical founded by Cal Poly students in the summer of 2020. Two years on, it was comprised of roughly 45 regular staff members and even more occasional contributors, all of whom are volunteers. Along with independently publishing articles, videos, podcasts, and art online, wavzine also organizes and hosts concerts for local bands, collaborates with local cultural events such as Shabang Music Festival and the San Luis Obispo Film Festival, and sells its own branded merchandise. To its 2,700 Instagram followers, …

Precast Concrete Manufacturing Business Plan, John F. Will Jr.

Construction Management

The Central Coast of California has been under development since the Great Recession of 2008. Throughout this development, there has been an exceedingly high demand for precast concrete products, specifically in the civil sector of the construction industry. These products are being utilized by more and more by contractors around the world. This demand has emerged from the lack of concrete product manufacturers in this region of California. This project introduces a business plan for a new precast concrete product manufacturer by the name of J.W. Concrete Products LLC. The objective of this business plan is to reflect the benefits …

Outsourcing Vdc Workflows, Kyle K. Bresnahan

Construction Management

In an increasingly demanding world for infrastructure, technological methods have been found to assist construction project's. As innovative construction methods are constantly increasing, so is the demand for technological needs within the architecture, engineering, and construction (AEC) industry. To ensure technological adoption, many countries have started to mandate higher levels of building information modeling (BIM) documentation beyond the 2D construction documents traditionally required throughout construction review and permitting. Some companies have capitalized on this change to the extent of making BIM their primary business. These companies focus solely on virtual design and construction (VDC) and determine whether clients lacking this …

A Case Study On The Capacity And Competitiveness Of Small-Sized Contractors On The Central Coast Of California, Lev S. Garcia

Construction Management

The market conditions in which small-sized construction firms in California compete can be significantly influenced by the regional location of their projects. This research paper reviews a qualitative case study executed through semi-structured interviews with two construction firms on the Central Coast of California. Through gaining the perspectives of two companies, one that recently grew into a medium sized company and one that is small-sized, this case study aims to identify market characteristics that influence small-sized companies’ abilities to compete on the Central Coast. The case study indicates that competition between existing companies, the threat of new arrivals, the cost …

A Novel Method To Commercialize Medical Devices Initially Developed At California Polytechnic State University San Luis Obispo, Christina Grigorian

Master's Theses

California Polytechnic State University, San Luis Obispo is a university that encourages students to approach learning hands-on. As such, there is cutting-edge technology being developed by students in all departments on campus. Being that the university possesses an outstanding biomedical engineering department, there are groundbreaking medical devices that students are creating at Cal Poly SLO. These are devices that can better the lives of individuals suffering from ailments or fulfill needs in the medical industry. Subsequently, it is vital that these devices make it out of campus laboratories and into the hands of consumers. In order to move a product …

Product Photography For Agricultural Products, Madison Ann Somerday

Agricultural Education and Communication

The E-commerce space is growing and E-commerce is dependent upon product photography. The product photograph is one of the most important elements of an online visual marketing strategy. When selling online, the only sense a customer can use to judge the product is sight. The picture is what your customers will utilize to decide whether they want to purchase the product or not. In the 2017 Bazaarvoice’s Shopper Experience Index, product photos are shown to be able to create a 111% conversion boost and a 180% revenue boost per visitor for top retailers and brands. The picture of a product …

Informing The Creation Of A Financial Literacy Tool For Cal Poly Students, Kelly Michelle Carroll

Communication Studies

This research project examines the wants, needs, and desires of Cal Poly students to inform the creation of a financial literacy tool (tentatively named “MoneySmart”) to be created by another student. The methodologies used to gauge these metrics were a literature review and questionnaire. The literature review aids in understanding research regarding the current state of student financial literacy in the United States, including student attitudes toward the topic. Subsequent findings were used to create the questionnaire, which inquired about students’ financial stress, confidence in their abilities to manage their personal finances, specific interests for the design and contents of …

Quality Of Life Research For Cal Poly Construction Management Graduates In The Bay Area And Los Angeles County, Trevor Colbert

Construction Management

Construction Management Graduates from Cal Poly San Luis Obispo graduate at an impeccable 97.5% per year. On average over 78% of graduates relocate to the Bay Area or Los Angeles County, but how are graduates basing their decision on where to relocate? Sociology professor, Mark Schneider, developed an accurate way to measure the satisfaction of residents within a given city. Through subjective and objective social indicators, Schneider is able to gauge total life satisfaction. Analyzing data from interviews with recent graduates, economic data from local, state and federal governments, and personal knowledge from living in each area – an immense …

Fresh Squeezed Fitness: A Case Study On The Marketing Of Orangetheory Fitness, Emma Schmidt

Recreation, Parks, and Tourism Administration

The fitness industry has grown immensely in the past decade as a form of health management. The industry has expanded to offer niche fitness facilities that cater to individuals’ specific needs and motivations. The purpose of this study was to examine the best marketing and branding practices utilized by Orangetheory Fitness. The research for this study was collected using a case study matrix, developed by the researcher, to evaluate Orangetheory Fitness’ marketing strategies. The study resulted in findings indicating the importance of technology advancement and brand differentiation pertaining to the success of Orangetheory Fitness. It is crucial for Orangetheory Fitness …

The Effects Of Organizational Philanthropic Movements And Related Public Relations Strategies, Gabriella C. Trapani

Journalism

The following is a comprehensive public relations campaign created after extensive research on public relations efforts and corporate social responsibility. The study is mainly focused on establishing the relationship, if any, between a company’s philanthropic efforts and their profits. The study seeks to answer questions such as “Is the return on investment for philanthropic giving worth it?” and “How might this impact company morale?” With a focus on measuring the success of a philanthropic campaign created for Sereno Group Real Estate company, a small to midsize residential real estate company in the Silicon Valley, this study serves as a basis …

Business Model: California Agriculture Marketing Agency, Mary M. Alameda, Emma L. Larson

Agricultural Education and Communication

The importance of creating a marketing agency specializing in agriculture is to bridge the gap between producers and consumers. The lack of transparency from the producer has created a torn industry causing the average consumer to be questioning his or her food, or simply not understanding the agricultural way of life. An agricultural marketing firm in California can represent and advocate for local businesses to start closing the producer to consumer gap.

The American farmer excels at many things, but lacks in public communications. Modern day farmers have been able to produce more food than ever despite fewer resources and …

Chipper: Capacitive Bed Occupancy Sensing For An Intelligent Alarm Clock, David Levi

Electrical Engineering

What if your alarm clock knew when you got out—and stayed out—of bed? Current alarm clocks happily let you go back to bed after turning them off. In this project, I build an alarm which only stops ringing when you get out bed, and starts ringing again if you lie back in bed.

This project uses capacitance to detect bed occupancy. A person on or near the bed creates a tiny, picofarads level increase in capacitance, as seen by a sensor placed under the mattress. A microprocessor interprets this signal, and also drives an audio alarm. Shielding of the sensor …

Sustainability: An Examination Of Trends In The Floral Industry, Emily Gaul

Recreation, Parks, and Tourism Administration

Sustainability in the floral industry is a constantly changing subject. As more products are created for florists to use in their designs, sustainability will evolve and be redefined. The purpose of this study was to examine the sustainable trends in growing, designing, and marketing within the floral industry. As seen in the companies analyzed, each business plan constitutes a different set of practices that are utilized for the benefit of that company. An applied best practices analysis was conducted on the floral industry’s trends in sustainability. In the floral industry, businesses are shifting away from importing and focusing on local …

The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, Scott Toshiro Burns, Galen Quan Tran

Graphic Communication

The purpose of this study was to identify the key components needed to make a startup. This included created making a landing page and also driving traffic to the page through Facebook. On the landing page section, there was a test to see what would provide the best user experience using Squarespace. This entailed looking into different layouts and using analytics to determine how effective the landing page was in converting customers. In terms of Facebook research, went into looking into creating a method into driving leads into the prospect pipeline. A campaign was run to gather all the data …

Why Buying Local Will Soon Be Everyday Life: An Inquiry Of Local Food Markets, Logan M. Spittler

Graphic Communication

The purpose of this study was to determine the customer preferences between buying produce from local farmers’ markets verses buying produce from supermarkets within San Luis Obispo County and determine if the application of a delivery service of said produce would be successful. Surveys were conducted with one hundred and sixty individuals in San Luis Obispo County. Participants were asked a series of questions about purchasing preference, interest in a produce delivery service, and about other information they may want to know before purchasing produce. Student responses were compared to non-students from the San Luis Obispo County for contrasts of …

The Lean Bookstore, Joshua Hirahara, Scott Santore

Industrial Technology and Packaging

The bookstore industry has been changing in recent years with the growing popularity of e-books and self-publishing. The publishing houses are losing their grip on the industry because a greater portion of books are being sold by companies who don’t need to sell books to stay afloat, and overproduction is rampant, with 40% of all printed books being pulped. Bookstores have been suffering because of the high costs associated with the current value stream. E-books aimed to reduce these costs but have been cannibalizing their print counterpart and do not generate enough revenue to offset the loss of print sales. …

Flexible Branding: An Explorative Case Study On The Effectiveness Of An Adaptable Visual Identity, Adam Scott Houghton

Graphic Communication

No abstract provided.

Lunalight - Bringing Light To The Expanding World, Gabriela M. Igel, Daniel J. Patrick, Kimberley M. Smith

Materials Engineering

The LunaLight, a solar rechargeable light and cell phone charger, addresses the lack of access to electricity faced by 1.4 billion of the world’s population (International Finance Corporation). The LunaTech team has developed a product that is bright, simple, compact, versatile and competitive with existing products. Through a partnership with the non-profit organization One Million Lights, LunaTech has improved a previous team’s design to address user feedback, concerns of durability, and manufacturability.

The LunaLight design includes a 5 component plastic housing held together by 4 screws, a surface mounted PCB, a lithium-ion (Li-Ion) battery, one high-brightness LED, a solar panel, …

Portable Hammock Stand Design And Business Model Development, Evan Keith

Industrial Technology and Packaging

Currently hammocks are thought of as stationary relaxation devices that use tress as support structures. The industry mainly focuses on hammock innovation over the way in which the hammock is actually hung. Having been around for thousands of years, reinventing the idea of the hammock is not something that is occurring or has been thought of.

This senior project proposes the idea of a portable or more adaptable hammock stand. It takes the idea of hammocks as stationary devices to them being something that can be taken almost anywhere. Shifting how hammocks are thought of and exposing the potential they …

Assessing A Pumpkin Butter Enterprise For Bishop's Pumpkin Farm, Meghan Bishop

Agribusiness

Bishop’s Pumpkin Farm is a 40-year-old agriculture tourism destination looking to expand their brand name. One way to do this is through value-added products and in the case of this study, by producing pumpkin butter. To determine if this would be a revenue enhancing enterprise for the business, expenses were analyzed for the ingredients in the product and the processing at an offsite processor. A break-even analysis was performed to determine a minimum price required to cover variable production prices and a minimum required price to cover total costs which would include establishment costs. The numbers were based on a …

The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca

Journalism

No abstract provided.

A Business Plan For The Production Of Artisanal Cheese, Caitlin Curren

Dairy Science

The objective of this study was to determine how an artisan cheese producer could be successful in California’s current economy. The significance of location, product type, and pro forma financials were examined in order to construct a complete business plan. A business plan was created using an outline of financial proposals, desired terms, use of funds and equity contributions. A company description was originated with a brief history, description of products, description of customers, business location, key strengths, mission statement, goals and objectives. Lastly, an analysis of the industry was made, focusing on main characteristics, the size of the market, …

Feasibility Analysis Of A Microbrewery, Dylan Warren Snyder

Agribusiness

No abstract provided.