Educational Administration and Supervision Commons^™

Using Marketing Research And Positioning Techniques To Create Imc Campaigns For Private, Charter, Or Public Magnet Schools, John M. Mcgrath Ph.D.

Atlantic Marketing Journal

This article describes how two common tools of consumer marketers, marketing research and positioning analysis, were used to promote enrollment at a private elementary school that draws students from across district lines. The case study uses literature in the relevant fields to follow the process from the development, methodology, and results of the marketing research study to their inclusion in a positioning analysis and map of the school’s perceived strengths and weaknesses, to the final integrated marketing communications (IMC) campaign that resulted.

Quarterly Meeting, Wku Board Of Regents

Board of Regents Documents

Quarterly meeting of the WKU Board of Regents to discuss degree programs, enrollment, naming of rooms, resolutions of appreciation for Freida Eggleton and John Osborne, Gary Ransdell's evaluation, construction report, financial reports and personnel actions.

Structures And Relationships Between The Business Executive And Information Technology Executive At The University: A Mixed Methods Study, Angela K. Hollman

College of Education and Human Sciences: Dissertations, Theses, and Student Research

This study uses an explanatory mixed methods methodology to attempt to determine the reporting relationships between business and IT executives within the university. The study also explores IT and business executives thoughts on these relationships. Supporting research from organizational studies and business-IT alignmfent is combined in order to enhance the study. In the first quantitative phase, an exploratory factor analysis is used to determine organizational dimension factors while simple response and frequency analysis are used to model the top occurring organizational structures between IT and business executives. The second qualitative phase used semi-structured interviews with 12 random CIOs and CFOs …

Comprehensive Review Of Administrators, Fred Smith, Faculty Welfare Committee

Faculty Senate: Index

No abstract provided.

Meeting Minutes, Wku University Senate

Faculty Senate

Meeting regarding voting privileges, meeting attendance, American Association of University Professors (AAUP), information requests, email, budget cuts, Student Government Association, South Campus faculty, Colonnade Plan, faculty handbook and travel reimbursement.

Ua12/2/1 College Heights Herald, Vol. 89, No. 48, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Mathews, Mackenzie. Confucius Institute Instructors Teach at Juvenile Detention Center
• Brown, Leah. Gary Ransdell, Student Government Association Hold Open Forum – Tuition, Budget
• Rogers, Shelby. Board of Regents to Approve Degrees Friday
• Crumbie, Trey. Environmental Concerns Leads Textbook Manager to Retire – Forrest Halford
• Boyd, Kayla. Jim LeTourneau to Retire at the End of the Semester – Journalism & Broadcastin
• Eldridge, Brittany. Philosophy Department Adding New Professor – Grace Hunt
• French, Jackson. Preston Health & Activities Center to Host Sneak Peak of Dance Big Red
• Conniff, Ben. No Redemption …

Minutes, Arts & Sciences Faculty Meeting, Thursday, April 17, 2014, Arts & Sciences Faculty

The College of Liberal Arts Faculty Minutes

No abstract provided.

Parliamentary Procedure At The March 19, 2014 Faculty Senate Meeting, Richard Flynn

Faculty Senate: Index

No abstract provided.

Minutes, Arts & Sciences Academic Affairs Committee Meeting, Tuesday, April 15, 2014, Arts & Sciences Academic Affairs Committee

Academic Affairs Committee Minutes

No abstract provided.

Minutes, Arts & Sciences Student Life Committee Meeting, Tuesday, April 15, 2014, Arts & Sciences Student Life Committee

Student Life Committee Minutes

No abstract provided.

Ua12/2/1 College Heights Herald, Vol. 89, No. 47, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• McKay, Michael. In the Dark: Hate Crimes Go Unreported, Unknown – Nick Gilyard
• Crumbie, Trey. John Osborne’s 46 Year Chapter at WKU Coming to An End – Facilities & Campus Services
• Brown, Leah. Fiji Assists In Local Home Makeover – Phi Gamma Delta, Housing Authority of Bowling Green, HABG
• Brown, Leah. Student Government Association Election Results Announced
• Vogt, Darren. Editorial Cartoon Student Apathy
• Hunton, Ryan. The Vaccination Debate Persists Despite Evidence
• Student Boy Forgets Importance of Voting – Student Government Association
• Mathews, Mackenzie. Goldwater Scholarship Recognizes Four WKU Nominees …

Social Justice Leadership In The Becoming. A Response To "Educational Leadership Or Followership?", Vachel W. Miller

Democracy & Education

In this letter, I respond to comments from David Gabbard regarding my article on the Broad Superintendents Academy. Energized by Gabbard’s critique, my letter points toward a position for educational leaders that works both within and against dominant systems. I ask: How can we model in our own communities the kind of caring, inclusion, and dialogic relations that we espouse in our graduate seminars? This type of leadership carries the challenge of working in ways that are both effective and subversive, both oppositional and affirmative.

From The Co-Editors

Journal of Science Education for Students with Disabilities

No abstract provided.

From The Co-Editors

Journal of Science Education for Students with Disabilities

No abstract provided.

From The Co-Editors

Journal of Science Education for Students with Disabilities

No abstract provided.

Increasing The Accessibility Of Science For All Students, Samantha Langley - Turnbaugh, Glenn Wilson, Lynn Lovewell

Journal of Science Education for Students with Disabilities

This paper evaluates the accessibility of selected field and laboratory high school science activities, and provides suggestions for increasing accessibility for students with disabilities. We focused on GLOBE (Global Learning Observations to Benefit the Environment) protocols, specifically the new Seasons and Biomes investigation currently being developed as part of the GLOBE program. Five university students with disabilities majoring in science or technology were recruited to test the GLOBE protocols, and 10 protocols were evaluated for accessibility. Based on our results, we make several suggestions with regards to instructions, equipment, safety, outcomes and activity significance that will increase the accessibility of …

From The Co-Editors

Journal of Science Education for Students with Disabilities

No abstract provided.

Increasing Sustainability By Going Paperless: A Wmu Case Study, James Amos, James Kison

Research and Creative Activities Poster Day

This is a study analyzing the use of digital signatures to reduce paper consumption at WMU. The poster demonstrates ways in which technology promotes sustainability by saving time, fuel and paper.

Building Assets: The Strategic Use Of Closed Catholic Schools, Kristopher Knowles

Journal of Catholic Education

Review of Building Assets: The Strategic Use of Closed Catholic Schools.

Faith, Resistance, And The Future: Daniel Berrigan’S Challenge To Catholic Social Thought, Kurt Nelson

Journal of Catholic Education

Review of Faith, Resistance, and the Future: Daniel Berrigan’s Challenge to Catholic Social Thought.