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The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina 2022 CUNY Bernard M Baruch College

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …


The Behaviors Of Bert Attention Heads In Stereotype Detection, Joseph H. Hajjar 2022 Dartmouth College

The Behaviors Of Bert Attention Heads In Stereotype Detection, Joseph H. Hajjar

Dartmouth College Master’s Theses

We are living in the age of information, where it has become increasingly easy to share ideas, news, and content which are seen by an increasingly large number of people. This increasing scope of the increasing amount of data that is being shared lends itself to the question: how can we determine whether what we are reading promotes a stereotype? Previous work has applied transformer based models in this domain yielding impressive performance, but few studies exist interpreting the nature of attention heads in this task. Our work explores the feature encoding and extraction behaviors of attention heads in transformer …


A Novel Method For Sensitivity Analysis Of Time-Averaged Chaotic System Solutions, Christian A. Spencer-Coker 2022 Mississippi State University

A Novel Method For Sensitivity Analysis Of Time-Averaged Chaotic System Solutions, Christian A. Spencer-Coker

Theses and Dissertations

The direct and adjoint methods are to linearize the time-averaged solution of bounded dynamical systems about one or more design parameters. Hence, such methods are one way to obtain the gradient necessary in locally optimizing a dynamical system’s time-averaged behavior over those design parameters. However, when analyzing nonlinear systems whose solutions exhibit chaos, standard direct and adjoint sensitivity methods yield meaningless results due to time-local instability of the system. The present work proposes a new method of solving the direct and adjoint linear systems in time, then tests that method’s ability to solve instances of the Lorenz system that exhibit …


A Machine Learning And Deep Learning Framework For Binary, Ternary, And Multiclass Emotion Classification Of Covid-19 Vaccine-Related Tweets, Aditya Dubey 2022 University of Connecticut

A Machine Learning And Deep Learning Framework For Binary, Ternary, And Multiclass Emotion Classification Of Covid-19 Vaccine-Related Tweets, Aditya Dubey

Honors Scholar Theses

My research mines public emotion toward the Covid-19 vaccine based on Twitter data collected over the past 6-12 months. This project is centered around building and developing machine learning and deep learning models to perform natural language processing of short-form text, which in our case tweets. These tweets are all vaccine-related tweets and the goal of the classification task is for our models to accurately classify a tweet into one of four emotion groups: Apprehension/Anticipation, Sadness/Anger/Frustration, Joy/Humor/Sarcasm, and Gratitude/Relief. Given this data and the goal of the paper, we aim to answer the following questions: (1) Can a framework be …


Read This: A Content Analysis Framework For Book Recommendation Applications, Cypress S. Payne 2022 Seattle Pacific University

Read This: A Content Analysis Framework For Book Recommendation Applications, Cypress S. Payne

Honors Projects

Book recommendation applications combine word-of-mouth recommendations with algorithms that can suggest books based on a user’s account activity, creating a robust system for finding new books to read. Current research on recommendation systems is purely quantitative, focusing on the efficacy of the system, and content analyses are only just beginning to be performed on mobile applications. I use previous content analyses on applications as a basis for creating a content analysis framework for book recommendation applications. This framework can be used to analyze what users find important in book recommendation apps and inform app creators about their users’ wants and …


Growing Reservoir Networks Using The Genetic Algorithm Deep Hyperneat, Nancy L. MacKenzie 2022 Portland State University

Growing Reservoir Networks Using The Genetic Algorithm Deep Hyperneat, Nancy L. Mackenzie

Student Research Symposium

Typical Artificial Neural Networks (ANNs) have static architectures. The number of nodes and their organization must be chosen and tuned for each task. Choosing these values, or hyperparameters, is a bit of a guessing game, and optimizing must be repeated for each task. If the model is larger than necessary, this leads to more training time and computational cost. The goal of this project is to evolve networks that grow according to the task at hand. By gradually increasing the size and complexity of the network to the extent that the task requires, we will build networks that are more …


Hhl Algorithm On The Honeywell H1 Quantum Computer, Adrik B. Herbert, Eric A. F. Reinhardt 2022 Purdue University

Hhl Algorithm On The Honeywell H1 Quantum Computer, Adrik B. Herbert, Eric A. F. Reinhardt

Discovery Undergraduate Interdisciplinary Research Internship

The quantum algorithm for linear systems of equations (HHL algorithm) provides an efficient tool for finding solutions to systems of functions with a large number of variables and low sensitivity to changes in inputs (i.e. low error rates). For complex problems, such as matrix inversion, HHL requires exponentially less computational time as compared with classical computation methods. HHL can be adapted to current quantum computing systems with limited numbers of qubits (quantum computation bits) but a high reusability rate such as the Honeywell H1 quantum computer. Some methods for improving HHL have been proposed through the combination of quantum and …


A Self-Regulating System For Assessing Scientific Predictive Power, Ted C. Rogers 2022 Old Dominion University

A Self-Regulating System For Assessing Scientific Predictive Power, Ted C. Rogers

Physics Faculty Publications

I propose a method for tracking and assessing scientific progress using a prediction consensus algorithm designed for the purpose. The protocol obviates the need for centralized referees to generate scientific questions, gather predictions, and assess the accuracy or success of those predictions. It relies instead on crowd wisdom and a system of checks and balances for all tasks. It is intended to take the form of a web-based, searchable database. I describe a prototype implementation that I call Ex Quaerum. The main purpose of the present document is to motivate the project, to explain it's underlying philosophy, to explain the …


Gauging The State-Of-The-Art For Foresight Weight Pruning On Neural Networks, Noah James 2022 University of Arkansas, Fayetteville

Gauging The State-Of-The-Art For Foresight Weight Pruning On Neural Networks, Noah James

Computer Science and Computer Engineering Undergraduate Honors Theses

The state-of-the-art for pruning neural networks is ambiguous due to poor experimental practices in the field. Newly developed approaches rarely compare to each other, and when they do, their comparisons are lackluster or contain errors. In the interest of stabilizing the field of pruning, this paper initiates a dive into reproducing prominent pruning algorithms across several architectures and datasets. As a first step towards this goal, this paper shows results for foresight weight pruning across 6 baseline pruning strategies, 5 modern pruning strategies, random pruning, and one legacy method (Optimal Brain Damage). All strategies are evaluated on 3 different architectures …


The Primitive Root Problem: A Problem In Bqp, Shixin Wu 2022 Rose-Hulman Institute of Technology

The Primitive Root Problem: A Problem In Bqp, Shixin Wu

Mathematical Sciences Technical Reports (MSTR)

Shor’s algorithm proves that the discrete logarithm problem is in BQP. Based on his algorithm, we prove that the primitive root problem, a problem that verifies if some integer g is a primitive root modulo p where p is the largest prime number smaller than 2n for a given n, which is assumed to be harder than the discrete logarithm problem, is in BQP by using an oracle quantum Turing machine.


Side-Channel Analysis On Post-Quantum Cryptography Algorithms, Tristen Teague 2022 University of Arkansas, Fayetteville

Side-Channel Analysis On Post-Quantum Cryptography Algorithms, Tristen Teague

Computer Science and Computer Engineering Undergraduate Honors Theses

The advancements of quantum computers brings us closer to the threat of our current asymmetric cryptography algorithms being broken by Shor's Algorithm. NIST proposed a standardization effort in creating a new class of asymmetric cryptography named Post-Quantum Cryptography (PQC). These new algorithms will be resistant against both classical computers and sufficiently powerful quantum computers. Although the new algorithms seem mathematically secure, they can possibly be broken by a class of attacks known as side-channels attacks (SCA). Side-channel attacks involve exploiting the hardware that the algorithm runs on to figure out secret values that could break the security of the system. …


Data And Algorithmic Modeling Approaches To Count Data, Andraya Hack 2022 Murray State University

Data And Algorithmic Modeling Approaches To Count Data, Andraya Hack

Honors College Theses

Various techniques are used to create predictions based on count data. This type of data takes the form of a non-negative integers such as the number of claims an insurance policy holder may make. These predictions can allow people to prepare for likely outcomes. Thus, it is important to know how accurate the predictions are. Traditional statistical approaches for predicting count data include Poisson regression as well as negative binomial regression. Both methods also have a zero-inflated version that can be used when the data has an overabundance of zeros. Another procedure is to use computer algorithms, also known as …


Simulating Polistes Dominulus Nest-Building Heuristics With Deterministic And Markovian Properties, Benjamin Pottinger 2022 East Tennessee State University

Simulating Polistes Dominulus Nest-Building Heuristics With Deterministic And Markovian Properties, Benjamin Pottinger

Undergraduate Honors Theses

European Paper Wasps (Polistes dominula) are social insects that build round, symmetrical nests. Current models indicate that these wasps develop colonies by following simple heuristics based on nest stimuli. Computer simulations can model wasp behavior to imitate natural nest building. This research investigated various building heuristics through a novel Markov-based simulation. The simulation used a hexagonal grid to build cells based on the building rule supplied to the agent. Nest data was compared with natural data and through visual inspection. Larger nests were found to be less compact for the rules simulated.


Implementing The Cms+ Sports Rankings Algorithm In A Javafx Environment, Luke Welch 2022 University of Arkansas, Fayetteville

Implementing The Cms+ Sports Rankings Algorithm In A Javafx Environment, Luke Welch

Industrial Engineering Undergraduate Honors Theses

Every year, sports teams and athletes get cut from championship opportunities because of their rank. While this reality is easier to swallow if a team or athlete is distant from the cut, it is much harder when they are right on the edge. Many times, it leaves fans and athletes wondering, “Why wasn’t I ranked higher? What factors when into the ranking? Are the rankings based on opinion alone?” These are fair questions that deserve an answer. Many times, sports rankings are derived from opinion polls. Other times, they are derived from a combination of opinion polls and measured performance. …


The Executive’S Guide To Getting Ai Wrong, Jerrold SOH 2022 Singapore Management University

The Executive’S Guide To Getting Ai Wrong, Jerrold Soh

Asian Management Insights

This article explores how we see AI and argues that we mostly get it wrong. In the process, it explains the reasons backed by social science research on why we tend to get AI wrong and illustrates the dangers of doing so from a managerial and law-making perspective. Some readers may also find the article useful as a guide on how and when to manipulate portrayals of AI in your favour.


Risk Gameplay Analysis Using Stochastic Beam Search, Jacob Gillenwater 2022 East Tennessee State University

Risk Gameplay Analysis Using Stochastic Beam Search, Jacob Gillenwater

Electronic Theses and Dissertations

Hasbro’s RISK, first published in 1959, is a complex multiplayer strategy game that has received little attention from the scientific community. Training artificial intelligence (AI) agents using stochastic beam search gives insight into effective strategy when playing RISK. A comprehensive analysis of the systems of play challenges preconceptions about good strategy in some areas of the game while reinforcing those preconceptions in others. This study applies stochastic beam search to discover optimal strategies in RISK. Results of the search show both support for and challenges to traditionally held positions about RISK gameplay. While stochastic beam search competently investigates gameplay on …


Robust And Fair Machine Learning Under Distribution Shift, Wei Du 2022 University of Arkansas, Fayetteville

Robust And Fair Machine Learning Under Distribution Shift, Wei Du

Graduate Theses and Dissertations

Machine learning algorithms have been widely used in real world applications. The development of these techniques has brought huge benefits for many AI-related tasks, such as natural language processing, image classification, video analysis, and so forth. In traditional machine learning algorithms, we usually assume that the training data and test data are independently and identically distributed (iid), indicating that the model learned from the training data can be well applied to the test data with good prediction performance. However, this assumption is quite restrictive because the distribution shift can exist from the training data to the test data in many …


A Machine-Verified Proof Of Linearizability For A Queue Algorithm, Ugur Yavuz 2022 Dartmouth College

A Machine-Verified Proof Of Linearizability For A Queue Algorithm, Ugur Yavuz

Dartmouth College Master’s Theses

Proofs of linearizability are typically intricate and lengthy, and readers may find it difficult to verify their correctness. We present a unique technique for producing proofs of linearizability that are fully verifiable by a mechanical proof system, thereby eliminating the need for any manual verification. Specifically, we reduce the burden of proving linearizable object implementations correct to the proof of a particular invariant whose correctness can be shown inductively. Noting that the latter is a task that many proof systems (such as the TLA+ Proof System we chose to work with) are well-suited to handle, this technique allows us to …


Learning Transferable Perturbations For Image Captioning, Hanjie WU, Yongtuo LIU, Hongmin CAI, Shengfeng HE 2022 Singapore Management University

Learning Transferable Perturbations For Image Captioning, Hanjie Wu, Yongtuo Liu, Hongmin Cai, Shengfeng He

Research Collection School Of Computing and Information Systems

Present studies have discovered that state-of-the-art deep learning models can be attacked by small but well-designed perturbations. Existing attack algorithms for the image captioning task is time-consuming, and their generated adversarial examples cannot transfer well to other models. To generate adversarial examples faster and stronger, we propose to learn the perturbations by a generative model that is governed by three novel loss functions. Image feature distortion loss is designed to maximize the encoded image feature distance between original images and the corresponding adversarial examples at the image domain, and local-global mismatching loss is introduced to separate the mapping encoding representation …


Neighborhood Cooperative Multiagent Reinforcement Learning For Adaptive Traffic Signal Control In Epidemic Regions, Chengwei ZHANG, Yu TIAN, Zhibin ZHANG, Wanli XUE, Xiaofei XIE, Tianpei YANG, Xin GE, Rong CHEN 2022 Singapore Management University

Neighborhood Cooperative Multiagent Reinforcement Learning For Adaptive Traffic Signal Control In Epidemic Regions, Chengwei Zhang, Yu Tian, Zhibin Zhang, Wanli Xue, Xiaofei Xie, Tianpei Yang, Xin Ge, Rong Chen

Research Collection School Of Computing and Information Systems

Nowadays, multiagent reinforcement learning (MARL) have shared significant advances in the adaptive traffic signal control (ATSC) problems. For most of the researches, agents are all isomorphic, which disregards the situation in which isomerous intersections cooperative together in a real ATSC scenario, especially in epidemic regions where different intersections have quite different levels of importance. To this end, this paper models the ATSC problem as a networked Markov game (NMG), in which agents take into account information, including traffic conditions of it and its connected neighbors. A cooperative MARL framework named neighborhood cooperative hysteretic DQN (NC-HDQN) is proposed. Specifically, for each …


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