Databases and Information Systems Commons^™

Persona Generation From Aggregated Social Media Data, Soon-Gyo Jung, Jisun An, Haewoon Kwak, Moeed Ahmad, Lene Nielsen, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

We develop a methodology for persona generation using real time social media data for the distribution of products via online platforms. From a large social media account containing more than 30 million interactions from users from 181 countries engaging with more than 4,200 digital products produced by a global media corporation, we demonstrate that our methodology can first identify both distinct and impactful user segments and then create persona descriptions by automatically adding pertinent features, such as names, photos, and personal attributes. We validate our approach by implementing the methodology into an actual working system that leverages large scale online …

The Creation Of A Building Map Application For A University Setting, William T. Whitesell

Senior Honors Theses

The use of navigational technology in mobile and web devices has sharply increased in recent years. With the capability to create interactive maps now available, navigating in real time between locations has become possible. This is especially essential in areas and organizations experiencing rapid expansion like Liberty University (LU). Therefore, the author proposes a project to create an interactive map application (IMA) for LU’s academic buildings that is scalable and usable through both the university’s website and with a mobile application. There are several considerations that must be taken into account when creating the LU map application, such as development …

Mapping Community Space And Place In Mto Wa Mbu, Tanzania Through Surveys And Gis, Jessica Craigg

Georgia College Student Research Events

Cities throughout the African continent have been developing at an unprecedented pace, many of them due to the influence of the tourism industry. This is particularly true in Tanzania, a country famous for its national parks and their draw to tourists who help provide money for development. However, the only way to get the whole story on how to spend this money is through the experiences and needs of the people themselves. This study focuses on a small town in northeastern Tanzania, Mto wa Mbu, situated near Lake Manyara National Park, and its people’s perceptions of the park and community. …

Design And Implementation Of An Rfid-Based Customer Shopping Behavior Mining System, Zimu Zhou, Longfei Shangguan, Xiaolong Zheng, Lei Yang, Yunhao Liu

Research Collection School Of Computing and Information Systems

Shopping behavior data is of great importance in understanding the effectiveness of marketing and merchandising campaigns. Online clothing stores are capable of capturing customer shopping behavior by analyzing the click streams and customer shopping carts. Retailers with physical clothing stores, however, still lack effective methods to comprehensively identify shopping behaviors. In this paper, we show that backscatter signals of passive RFID tags can be exploited to detect and record how customers browse stores, which garments they pay attention to, and which garments they usually pair up. The intuition is that the phase readings of tags attached to items will demonstrate …

Stream Data Quality Assessment Based On Distributed Computing Platforms, Wei Dai

Theses and Dissertations

In this era of big data, data quality will be increasingly important because people need high quality data to make decisions, analyze patterns, and discover knowledge. So, measuring data quality is a vital mission. In this thesis, Chapter 1 is the introduction, Chapter 2 is a literature review, Chapter 3 illustrates how to discover potentially important data based on a reference algorithm, a frequency algorithm, and an entropy algorithm, in Chapter 4, the author offers a concise five-layer data quality framework to measure stream data quality scorecards, in Chapter 5, the author shows how to visualize data quality scorecards through …

Blocking Strategies For Performing Entity Resolution In A Distributed Computing Environment, Pei Wang

Theses and Dissertations

Entity resolution (ER) is an O(n2) problem where n is the number of records to be processed. The pair-wise nature of ER makes it impractical to perform on large datasets without the use of a technique called blocking. In blocking the records are separated into groups (called blocks) in such a way the records most likely to match are within the same block. The ER system only compares pairs of records within the same block, thus reducing the total number of pairs to match. Traditionally, blocking algorithms build inverted indices in memory to quickly locate potential matches. With the advent …

Viewability Prediction For Display Advertising, Chong Wang

Dissertations

As a massive industry, display advertising delivers advertisers’ marketing messages to attract customers through graphic banners on webpages. Display advertising is also the most essential revenue source of online publishers. Currently, advertisers are charged by user response or ad serving. However, recent studies show that users barely click or convert display ads. Moreover, about half of the ads are actually never seen by users. In this case, advertisers cannot enhance their brand awareness and increase return on investment. Publishers also lose much revenue. Therefore, the ad pricing standards are shifting to a new model: ad impressions are paid if they …

Factored Similarity Models With Social Trust For Top-N Item Recommendation, Guibing Guo, Jie Zhang, Feida Zhu, Xingwei Wang

Research Collection School of Computing and Information Systems

Trust-aware recommender systems have attracted much attention recently due to the prevalence of social networks. However, most existing trust-based approaches are designed for the recommendation task of rating prediction. Only few trust-aware methods have attempted to recommend users an ordered list of interesting items, i.e., item recommendation. In this article, we propose three factored similarity models with the incorporation of social trust for item recommendation based on implicit user feedback. Specifically, we introduce a matrix factorization technique to recover user preferences between rated items and unrated ones in the light of both user-user and item-item similarities. In addition, we claim …

A Proposed Frequency-Based Feature Selection Method For Cancer Classification, Yi Pan

Masters Theses & Specialist Projects

Feature selection method is becoming an essential procedure in data preprocessing step. The feature selection problem can affect the efficiency and accuracy of classification models. Therefore, it also relates to whether a classification model can have a reliable performance. In this study, we compared an original feature selection method and a proposed frequency-based feature selection method with four classification models and three filter-based ranking techniques using a cancer dataset. The proposed method was implemented in WEKA which is an open source software. The performance is evaluated by two evaluation methods: Recall and Receiver Operating Characteristic (ROC). Finally, we found the …

What Are People Tweeting About Zika? An Exploratory Study Concerning Its Symptoms, Treatment, Transmission, And Prevention, Michele Miller, Tanvi Banerjee, Roopteja Muppalla, William L. Romine, Amit Sheth

Kno.e.sis Publications

Background: In order to harness what people are tweeting about Zika, there needs to be a computational framework that leverages machine learning techniques to recognize relevant Zika tweets and, further, categorize these into disease-specific categories to address specific societal concerns related to the prevention, transmission, symptoms, and treatment of Zika virus.

Objective: The purpose of this study was to determine the relevancy of the tweets and what people were tweeting about the 4 disease characteristics of Zika: symptoms, transmission, prevention, and treatment.

Methods: A combination of natural language processing and machine learning techniques was used to determine what people were …

Eassistant: Cognitive Assistance For Identification And Auto-Triage Of Actionable Conversations, Hamid R. Motahari Nezhad, Kalpa Gunaratna, Juan Cappi

Kno.e.sis Publications

The browser and screen have been the main user interfaces of the Web and mobile apps. The notification mechanism is an evolution in the user interaction paradigm by keeping users updated without checking applications. Conversational agents are posed to be the next revolution in user interaction paradigms. However, without intelligence on the triage of content served by the interaction and content differentiation in applications, interaction paradigms may still place the burden of information overload on users. In this paper, we focus on the problem of intelligent identification of actionable information in the content served by applications, and in particular in …

On The Effectiveness Of Virtualization Based Memory Isolation On Multicore Platforms, Siqi Zhao, Xuhua Ding

Research Collection School Of Computing and Information Systems

Virtualization based memory isolation has beenwidely used as a security primitive in many security systems.This paper firstly provides an in-depth analysis of itseffectiveness in the multicore setting; a first in the literature.Our study reveals that memory isolation by itself is inadequatefor security. Due to the fundamental design choices inhardware, it faces several challenging issues including pagetable maintenance, address mapping validation and threadidentification. As demonstrated by our attacks implementedon XMHF and BitVisor, these issues undermine the security ofmemory isolation. Next, we propose a new isolation approachthat is immune to the aforementioned problems. In our design,the hypervisor constructs a fully isolated micro …

Discovering Anomalous Events From Urban Informatics Data, Kasthuri Jayarajah, Vigneshwaran Subbaraju, Dulanga Kaveesha Weerakoon Mudiyanselage, Archan Misra, La Thanh Tam, Noel Athaide

Research Collection School Of Computing and Information Systems

Singapore's "smart city" agenda is driving the government to provide public access to a broader variety of urban informatics sources, such as images from traffic cameras and information about buses servicing different bus stops. Such informatics data serves as probes of evolving conditions at different spatiotemporal scales. This paper explores how such multi-modal informatics data can be used to establish the normal operating conditions at different city locations, and then apply appropriate outlier-based analysis techniques to identify anomalous events at these selected locations. We will introduce the overall architecture of sociophysical analytics, where such infrastructural data sources can be combined …

Finding Causality And Responsibility For Probabilistic Reverse Skyline Query Non-Answers [Extended Abstract], Yunjun Gao, Qing Liu, Gang Chen, Linlin Zhou, Baihua Zheng

Research Collection School Of Computing and Information Systems

This paper explores the causality and responsibility problem (CRP) for the non-answers to probabilistic reverse skyline queries (PRSQ). Towards this, we propose an efficient algorithm called CP to compute the causality and responsibility for the non-answers to PRSQ. CP first finds candidate causes, and then, it performs verification to obtain actual causes with their responsibilities, during which several strategies are used to boost efficiency. Extensive experiments using both real and synthetic data sets demonstrate the effectiveness and efficiency of the presented algorithms.

Neural Collaborative Filtering, Xiangnan He, Lizi Liao, Hanwang Zhang, Liqiang Nie, Xia Hu, Tat-Seng Chua

Research Collection School Of Computing and Information Systems

In recent years, deep neural networks have yielded immense success on speech recognition, computer vision and natural language processing. However, the exploration of deep neural networks on recommender systems has received relatively less scrutiny. In this work, we strive to develop techniques based on neural networks to tackle the key problem in recommendation --- collaborative filtering --- on the basis of implicit feedback.Although some recent work has employed deep learning for recommendation, they primarily used it to model auxiliary information, such as textual descriptions of items and acoustic features of musics. When it comes to model the key factor in …

Online Growing Neural Gas For Anomaly Detection In Changing Surveillance Scenes, Qianru Sun, Hong Liu, Tatsuya Harada

Research Collection School Of Computing and Information Systems

Anomaly detection is still a challenging task for video surveillance due to complex environments and unpredictable human behaviors. Most existing approaches train offline detectors using manually labeled data and predefined parameters, and are hard to model changing scenes. This paper introduces a neural network based model called online Growing Neural Gas (online GNG) to perform an unsupervised learning. Unlike a parameter-fixed GNG, our model updates learning parameters continuously, for which we propose several online neighbor-related strategies. Specific operations, namely neuron insertion, deletion, learning rate adaptation and stopping criteria selection, get upgraded to online modes. In the anomaly detection stage, the …

Learning Personalized Preference Of Strong And Weak Ties For Social Recommendation, Xin Wang, Steven C. H. Hoi, Martin Ester, Jiajun Bu, Chun Chen

Research Collection School Of Computing and Information Systems

Recent years have seen a surge of research on social recommendation techniques for improving recommender systems due to the growing influence of social networks to our daily life. The intuition of social recommendation is that users tend to show affinities with items favored by their social ties due to social influence. Despite the extensive studies, no existing work has attempted to distinguish and learn the personalized preferences between strong and weak ties, two important terms widely used in social sciences, for each individual in social recommendation. In this paper, we first highlight the importance of different types of ties in …

On Analyzing User Topic-Specific Platform Preferences Across Multiple Social Media Sites, Roy Ka Wei Lee, Tuan Anh Hoang, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Topic modeling has traditionally been studied for single text collections and applied to social media data represented in the form of text documents. With the emergence of many social media platforms, users find themselves using different social media for posting content and for social interaction. While many topics may be shared across social media platforms, users typically show preferences of certain social media platform(s) over others for certain topics. Such platform preferences may even be found at the individual level. To model social media topics as well as platform preferences of users, we propose a new topic model known as …

Now You See It, Now You Don't! A Study Of Content Modification Behavior In Facebook, Fuxiang Chen, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Social media, as a major platform to disseminate information, has changed the way users and communities contribute content. In this paper, we aim to study content modifications on public Facebook pages operated by news media, community groups, and bloggers. We also study the possible reasons behind them, and their effects on user interaction. We conducted a detailed study of Content Censorship (CC) and Content Edit (CE) in Facebook using a detailed longitudinal dataset consisting of 57 public Facebook pages over 3 weeks covering 145,955 posts and 9,379,200 comments. We detected many CC and CE activities between 28% and 56% of …

Machine Comprehension Using Match-Lstm And Answer Pointer, Shuohang Wang, Jing Jiang

Research Collection School Of Computing and Information Systems

Machine comprehension of text is an important problem in natural language processing. A recently released dataset, the Stanford Question Answering Dataset (SQuAD), offers a large number of real questions and their answers created by humans through crowdsourcing. SQuAD provides a challenging testbed for evaluating machine comprehension algorithms, partly because compared with previous datasets, in SQuAD the answers do not come from a small set of candidate answers and they have variable lengths. We propose an end-to-end neural architecture for the task. The architecture is based on match-LSTM, a model we proposed previously for textual entailment, and Pointer Net, a sequence-to-sequence …