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Articles 151 - 180 of 1043
Full-Text Articles in Tourism
B3) Tourism Asset Management In Religious Cities: A Study Of Religious Resources In Japanese Sacred Sites, Shin Yasuda
B3) Tourism Asset Management In Religious Cities: A Study Of Religious Resources In Japanese Sacred Sites, Shin Yasuda
International Religious Tourism and Pilgrimage Conferences
The flourishing of the religious tourism industry worldwide has created opportunities for the development of various religious products and services at sacred sites. Indeed, the expansion of commercial spaces on the periphery of holy sites demonstrates that contemporary sacred sites can be analysed in terms of not only their religious significance and the religious motivations of visitors but also their economic dimensions, including commercial activities and property management in such places.
In previous studies, Shackley (2001) and others have emphasised the concept of management at sacred sites, highlighting the importance of analysing commercial spaces surrounding these sites, as well as …
A4) Religious Tourism And Religiosity Among Generation Z From A Postsecular Context, Elzbieta Bilska-Wodecka, Justyna Liro
A4) Religious Tourism And Religiosity Among Generation Z From A Postsecular Context, Elzbieta Bilska-Wodecka, Justyna Liro
International Religious Tourism and Pilgrimage Conferences
Due to historical conditions and the social-cultural changes in the twentieth and twenty-first centuries among other factors, and despite secular processes, remarkably, religious and spiritual motives still continue to be common among travellers around the world. Therefore, the popularity of religious and spiritual travel cannot be simply explained by the growth in the religiosity of societies. It should be emphasized that this is postmodern phenomenon, reflecting one of the indirect aspects of post secularization, especially in European societies, and a way for individuals to affirm their faith. In contemporary societies, religiosity of Europe is experiencing profound transformations, especially among young …
B4) Transforming The Sacred Space Into A Historical Place: The Case Of Paco Cemetery In Manila, Philippines, Jerome Ong
B4) Transforming The Sacred Space Into A Historical Place: The Case Of Paco Cemetery In Manila, Philippines, Jerome Ong
International Religious Tourism and Pilgrimage Conferences
Paco Park, a peaceful modern-day recreational garden, is situated in the heart of Manila, Philippines. It was originally used as a municipal cemetery, primarily for the wealthy Spanish families during the colonial era. Then known as Cementerio Genreral de Dilao o simply Paco Cemetery, it was initially built by the Dominican friars in 1807 that became the burial ground for cholera-stricken victims during the 1820s. During the Spanish regime, a number of renowned Filipino heroes and personalities were interred at the Paco Cemetery at the onset, including the country’s national hero Dr. Jose Protacio Rizal and the three martyred priests …
A3) Faith, Culture, And Transformation: A Case Study Of Visitors To The Tumane Monastery, Marija Bratic, Danijel Pavlovic
A3) Faith, Culture, And Transformation: A Case Study Of Visitors To The Tumane Monastery, Marija Bratic, Danijel Pavlovic
International Religious Tourism and Pilgrimage Conferences
This study examines the experiences of visitors to the Tumane Monastery, one of the most significant Serbian religious and pilgrimage sites. Located in a peaceful natural setting, the Tumane Monastery is known for its spiritual importance, rich history, and connection to miraculous events, making it a key religious and cultural destination in the Branievo District of Eastern Serbia. The unique combination of the monastery's religious heritage and natural beauty attracts pilgrims and tourists seeking spiritual and cultural enrichment.
Using a survey methodology, this research analyses the demographic characteristics, motives, behaviours, and perceptions of visitors (believers, pilgrims, and tourists), as well …
B2) Local Governance And Community Regeneration: A Case Study In The North Of Portugal, Carlos Fernandes, Isilda Leitão
B2) Local Governance And Community Regeneration: A Case Study In The North Of Portugal, Carlos Fernandes, Isilda Leitão
International Religious Tourism and Pilgrimage Conferences
Our Lady of Peace is one of the several titles attributed to the Blessed Virgin Mary in the Roman Catholic Church. The main theme of Our Lady’s messages is the call to peace and reconciliation obtained only through prayer. Our Lady of Peace churches and shrines may be found throughout the world. One is a Marian shrine and pilgrimage site in a remote mountain village in Ponte da Barca, in the North of Portugal This paper aims to disseminate the story of a small religious shrine and examines the local governance and development initiatives being taken to stimulate visitation.
The …
Keynote 1: Sacred Landscapes And Pilgrimages: The Spatial Manifestation Of Religious Beliefs, Darius Liutikas
Keynote 1: Sacred Landscapes And Pilgrimages: The Spatial Manifestation Of Religious Beliefs, Darius Liutikas
International Religious Tourism and Pilgrimage Conferences
This presentation explores the intricate relationship between religious practices and sacred landscapes, emphasizing how beliefs, rituals, and pilgrimage shape and transform these spaces. It examines the spatial expressions of faith and their impact on cultural landscapes, revealing the dynamic interplay between religion and the physical environment. Sacred spaces, including houses for worship and pilgrimage sites, serve as focal points for worship, contemplation, and communal rituals, linking the spiritual and material worlds.
The study highlights the existential cycle of sacred spaces, comprising five stages: creation, affirmation, preservation, reuse, and destruction. These phases demonstrate the evolving nature of sacred landscapes, reflecting shifts …
Sustainable Tourism Behaviour Through Walking Tour: A Qualitative Study To Walking Tour Participants In Jakarta, Melisa Bunga Altamira, Khairunnisa Devani Aqtus Permana Putri
Sustainable Tourism Behaviour Through Walking Tour: A Qualitative Study To Walking Tour Participants In Jakarta, Melisa Bunga Altamira, Khairunnisa Devani Aqtus Permana Putri
Journal of Indonesian Tourism and Policy Studies
As urban tourism continues to rise, walking tours have emerged as a low-impact, environmentally friendly, and culturally immersive form of tourism. This study explores the relationship between walking tours and the development of sustainable tourism behaviour among participants in Jakarta, Indonesia. Using a qualitative research approach, this study elaborates the motivations, perceptions, and behavioural changes of individuals who have participated in walking tours across Jakarta’s historical and cultural sites. Data were collected through in-depth interviews and participant observations, focusing on themes such as environmental awareness, appreciation of local culture, and reduced dependency on motorized transport. The findings suggest that walking …
A Comprehensive Science Mapping Of Tourism And Hospitality Research: Tribes, Territories And Networks, Songshan (Sam) Huang
A Comprehensive Science Mapping Of Tourism And Hospitality Research: Tribes, Territories And Networks, Songshan (Sam) Huang
Research outputs 2022 to 2026
This study aims to provide a comprehensive bibliographic analysis of the field of tourism and hospitality research by mapping the contributions of researchers, research institutions and evolution of research topics and collaboration networks. Metadata from 27 SSCI and 30 ESCI tourism and hospitality journals were collected from Web of Science. Data analysis was conducted utilizing R package of Bibliometrix and Biblioshiny, adhering to the guidelines of bibliometric analysis. The study identified topics of sustainability and IT technology applications in tourism and hospitality as the recent research fronts. An increasing number of Chinese origin researchers emerged in the author collaboration network, …
Confucian Virtue Ethics And Tourists’ Response To Spiritual Destinations: Ho Chi Minh City, An Sor Model Approach, Nguyen Van Si, Vo Duy Minh
Confucian Virtue Ethics And Tourists’ Response To Spiritual Destinations: Ho Chi Minh City, An Sor Model Approach, Nguyen Van Si, Vo Duy Minh
International Journal of Religious Tourism and Pilgrimage
This study aims to identify key factors that impact tourists’ responses, such as electronic word of mouth, and revisit intention to spiritual destinations. Based on the Stimulus-Organism-Response (S-O-R) framework, this study introduces ritual propriety in Confucian Virtue Ethics as a new ‘stimulus’, along with destination image and tourism facilities. In addition, this study introduces spiritual belief and gratitude as two new ‘organisms’ together with destination attachment. The quantitative analysis of 470 spiritual tourists’ responses in Ho Chi Minh City confirmed that ritual propriety, destination image, and tourism facilities as ‘stimuli’, impact gratitude, spiritual belief, and destination attachment as ‘organisms’, resulting …
"La Vida Es Un Carnaval": An Exploration Of Cuban Identity And Nostalgia Through Dance/Movement Therapy - A Community Engagement Project, Maria Fernanda Mendez Mendoza
"La Vida Es Un Carnaval": An Exploration Of Cuban Identity And Nostalgia Through Dance/Movement Therapy - A Community Engagement Project, Maria Fernanda Mendez Mendoza
Expressive Therapies Theses
“La Vida Es Un Carnaval” is a community engagement project and thesis that explores how identity and nostalgic resilience show up through dance/movement therapy with Cuban immigrants living in the United States, specifically Massachusetts. This project brought together six Cuban-born participants, ages 26 to 67, each with their own unique migration stories; from the Rafter Balsero Crisis of 1994, to the “Wet-Foot/Dry-Foot” policy, and family reunification. Through a mix of in-person and online sessions, participants explored their experiences using intermodal activities including dance/movement therapy techniques, conversation, journaling, artwork, and music. Themes of cultural pride, “Cubanía” – Cuban-ness, culture shock, and …
Orick Rising: Assessing The Tourism Potential Of Orick, California, Mikel Ash, Zac Claus, Matt Cherovsky, Sophie Collins, Lavender Deng, Teddy Goyette, Keegan Henry, Nancy Nazario, Ara Pachmayer, Mike Sanchez
Orick Rising: Assessing The Tourism Potential Of Orick, California, Mikel Ash, Zac Claus, Matt Cherovsky, Sophie Collins, Lavender Deng, Teddy Goyette, Keegan Henry, Nancy Nazario, Ara Pachmayer, Mike Sanchez
Recreation Tourism
This project explores the current landscape and future potential for recreation and tourism development in Orick, California. It highlights how natural, built, cultural and economic systems shape a community’s identity, functionality and appeal for residents and visitors. Findings reveal that effective integration of natural and built systems, combined with strong governance, cultural stewardship and tourism planning is essential for sustainable growth, enhancing resident well-being and leveraging tourism as a key economic driver while preserving environmental and cultural assets.
Constraints Of Pt. Dyandra Promosindo Sales Division In Arranging The Indonesia International Motor Show 2023, Syahadam Muhamad Irfan
Constraints Of Pt. Dyandra Promosindo Sales Division In Arranging The Indonesia International Motor Show 2023, Syahadam Muhamad Irfan
Journal of Indonesian Tourism and Policy Studies
Tourism is a journey that is carried out by someone for a while and is carried out from one place to another. with tourists, business suppliers, government of tourist destinations and local communities of tourist destinations. The tourism industry is a fairly broad industry, one of the industries included in the tourism industry is the MICE industry. MICE is one of the fastest growing industries in the world. The development of MICE occurred because of the company's need to hold meetings with the aim of expanding the company's business. MICE and the tourism industry cannot be separated because the definition …
Sundanese Culture Education Strategy At Sman 1 Depok, Fernandez Rayhan Al Asskari
Sundanese Culture Education Strategy At Sman 1 Depok, Fernandez Rayhan Al Asskari
Journal of Indonesian Tourism and Policy Studies
This study aims to analyze and evaluate the effectiveness of Sundanese cultural education strategies implemented at SMA 1 Depok. This research uses a qualitativeapproach with data collection techniques in the form of observation, interviews, and documentation studies. The respondents of the study were students and teachers at SMA1 Depok who were involved in Sundanese cultural education programs. The results showed that the Sundanese cultural education strategy implemented at SMA 1 Depok has succeeded in increasing students' understanding of Sundanese culture. Students show a high interest in learning Sundanese culture and expressing it in various cultural activities at school. Teachers also …
Promotion And Marketing Role In Increasing The Amount Of Umrah Package Sales At Pt Turisina Buana Tour And Travel, Dyandra Shafa Quamila
Promotion And Marketing Role In Increasing The Amount Of Umrah Package Sales At Pt Turisina Buana Tour And Travel, Dyandra Shafa Quamila
Journal of Indonesian Tourism and Policy Studies
This study examines the role of promotion and marketing in increasing the sales of Umrah packages at PT Turisina Buana Tour and Travel. The aim of this research is to explore how promotional activities and marketing strategies implemented through social media can enhance the number of Umrah pilgrims, as well as to identify the supporting and inhibiting factors affecting their effectiveness. A qualitative approach was employed, with data collected through observation and in-depth interviews involving the Director of PT Turisina Buana and a customer who has used the company’s services. The findings indicate that social media promotion, supported by the …
The Implementation Of Digital Marketing Strategy At The Inacraft 2023, Ranisya Yasfiani Syafira
The Implementation Of Digital Marketing Strategy At The Inacraft 2023, Ranisya Yasfiani Syafira
Journal of Indonesian Tourism and Policy Studies
Digital marketing or digital marketing is needed by companies to market a product or service using digital media or platforms so that they can cover a wider market with the internet. The use of digital marketing strategies is carried out by many companies, one of the companies that uses digital marketing strategies is PT Mediatama Binakreasi. The final work entitled Digital Marketing Strategy at the Inacraft 2023 Event at PT Mediatama Binakreasi discusses five aspects of strategy including customer engagement, viral marketing, buzz marketing, peer influence, and online community, which are implemented by the Marketing Communication division at PT Mediatama …
Cultivating Community And Commerce: A Summary Of The Statewide Social And Economic Impacts Of Utah Farmers Markets, Jaclyn Pace, Bryn Watkins, Roslynn Mccann, Steven Price
Cultivating Community And Commerce: A Summary Of The Statewide Social And Economic Impacts Of Utah Farmers Markets, Jaclyn Pace, Bryn Watkins, Roslynn Mccann, Steven Price
Outcomes and Impact Quarterly
Data collected from six markets throughout the market seasons between 2023 and 2024 highlights the transformative impact of Utah’s farmers’ markets on the state’s economy, health, and sense of community. According to market patrons, Utah’s farmers' markets are vital economic and social hubs supporting local agriculture, small businesses, and community well-being.
Sostenibilidad Ambiental En Comunidades Mayas: Riesgos Y Desafíos En La Era Del Cambio Climático, Gertrudis Guzmán Noh Dr.
Sostenibilidad Ambiental En Comunidades Mayas: Riesgos Y Desafíos En La Era Del Cambio Climático, Gertrudis Guzmán Noh Dr.
Journal of Maya Heritage
El presente artículo analiza las dinámicas de sostenibilidad ambiental en comunidades mayas del estado de Yucatán, México, enfocándose en los riesgos ambientales y las respuestas adaptativas desarrolladas frente al cambio climático. El trabajo se desarrolló en tres comunidades: Yaxunah, caracterizada por la producción artesanal y la sobreexplotación del árbol de Chaká (Bursera simaruba); Ixil, que enfrenta disputas territoriales e inundaciones recurrentes; y Sotuta, afectada por la contaminación acuífera derivada de una granja porcina en zonas aledañas. Metodológicamente, se implementó un enfoque de investigación acción participativa que integró diálogo de saberes, matrices de análisis de riesgo y estrategias de intervención comunitaria. …
The Influence Of Hadrah Arts And Emotional Intelligence Towards The Students Social Skills At Mts Nurusshibyan, Siti Fatimah
The Influence Of Hadrah Arts And Emotional Intelligence Towards The Students Social Skills At Mts Nurusshibyan, Siti Fatimah
Journal of Indonesian Tourism and Policy Studies
This study aims to determine the effect of hadrah activities and emotional intelligence on the social skills of students at Madrasah Tsanawiyah Nurusshibyan, Singkawang City. This research uses a quantitative research method with the use of questionnaires as a data collection tool. The subjects of this study were students at Madrasah Tsanawiyah Nurusshibyan in Singkawang City totaling 181 people with the following characteristics: MTs students, grades VII-IX, 101 female respondents and 80 male respondents. The sample determination used the Slovin formula with a Margin of Error of 5%. The results of the study are as follows: (1) Social skills at …
Reimagining Cultural Intersections: A Book Review Of Maya Christian Murals Of Early Modern Yucatán, Texas University Press, 2024., Lilia Fernández Souza Phd, Lilia Lucia Lizama Aranda Dr., José Israel Herrera
Reimagining Cultural Intersections: A Book Review Of Maya Christian Murals Of Early Modern Yucatán, Texas University Press, 2024., Lilia Fernández Souza Phd, Lilia Lucia Lizama Aranda Dr., José Israel Herrera
Journal of Maya Heritage
Colonial mural art in the Yucatán Peninsula represents a cultural intersection where Christian iconography and Maya artistic traditions converged in a complex visual dialogue. Maya Christian Murals of Early Modern Yucatán (Texas University Press, 2024) offers a detailed analysis of these pictorial expressions, exploring how Indigenous artists reinterpreted colonial impositions by preserving ancestral techniques, materials, and symbolism. The book proposes a rereading of the murals in Franciscan convents, highlighting their role not only as tools of evangelization but also as evidence of cultural resistance and adaptation.
This review, titled Reimagining Cultural Intersections: A Book Review of Maya Christian Murals of …
Glotopolítica, Identidad Y Lenguas En México En El Siglo Xxi, Marilyn S. Avalos Huesca
Glotopolítica, Identidad Y Lenguas En México En El Siglo Xxi, Marilyn S. Avalos Huesca
Journal of Maya Heritage
Languages, like human beings, have been adapting to the changes produced worldwide, and with this they have grown in number of speakers or disappeared forever from society. These changes are not given arbitrarily, but are conceived from politics and the State, where what should be the best for the speakers, nationalism and society permeates according to the statutes established by those in power. All this from an ethnocentric point of view, which denigrates what is different, what we do not understand, and therefore, we reject. This article analyzes the presence of languages in Mexico from a point of view related …
Analysis Of Operational Form Function For B3c3 Exhibition Hall At Indonesia International Furniture Expo (Ifex) 2023 By Pt. Dyandra Promosindo, Mireil Priscilla
Analysis Of Operational Form Function For B3c3 Exhibition Hall At Indonesia International Furniture Expo (Ifex) 2023 By Pt. Dyandra Promosindo, Mireil Priscilla
Journal of Indonesian Tourism and Policy Studies
Good service can be provided, one of which is by providing operational needs services that are well met for exhibitors, which have been implemented at the IFEX 2023 event. In its implementation, good cooperation is needed in understanding the needs of exhibitors so that everything related to what is needed can be recorded properly and ultimately be used effectively to support the running of the IFEX 2023 event. This study analyzed the role of the Operational Form, especially for exhibitors in the B3C3 area at the IFEX 2023 event. The purpose of this study was to determine how important the …
Youtube Upload Scheduling Strategy For Improving The Video Quantity And Audiences' Segmentation Accuracy At Pt Talenta Entertainment, Paris Dermawan
Youtube Upload Scheduling Strategy For Improving The Video Quantity And Audiences' Segmentation Accuracy At Pt Talenta Entertainment, Paris Dermawan
Journal of Indonesian Tourism and Policy Studies
Youtube provides features for its users to upload and watch other users' videos. PT. Talenta Entertainment utilizes YouTube to upload creative videos of each talent that has been produced. In addition, in addition to the right media, creative and interesting content also needs to be distributed at the right time so that the upload time is right with the free time of the audience segment. Therefore, the content upload scheduling strategy plays an important role in finding the right time for the audience segment so that it can increase the number of views that have been uploaded. The purpose of …
Frameworks For Measuring Regenerative Tourism: Supply And Demand Indicators With A Dynamic And Holistic Approach, Asif Hussain
Frameworks For Measuring Regenerative Tourism: Supply And Demand Indicators With A Dynamic And Holistic Approach, Asif Hussain
Journal of Sustainability and Resilience
This paper examines regenerative tourism as a holistic approach that goes beyond sustainability by actively restoring and enhancing social-ecological systems. Recognizing tourism’s interconnectedness with economic, social, cultural, and environmental systems, it presents regenerative tourism as a dynamic model integrating supply and demand perspectives to promote innovation, resilience, and renewal. On the supply side, regenerative tourism emphasizes ecological restoration, sustainable practices, economic stability with minimal environmental harm, and authentic experiences. On the demand side, it aligns with the rising preference for ethical, participatory, and immersive tourism, involving tourists as active contributors to destination well-being. The paper highlights the importance of multidimensional …
Developing Sustainable Medical Tourism: A Framework In The Perspective Of Developing Countries, Abel Ansporthy Mamboleo Dr.
Developing Sustainable Medical Tourism: A Framework In The Perspective Of Developing Countries, Abel Ansporthy Mamboleo Dr.
Journal of Sustainability and Resilience
This study reviewed the literature to develop the framework for sustainable medical tourism in developing countries. According to the findings, the development of a sustainable tourist destination necessitates the involvement of various stakeholders and adherence to sustainability principles. The framework suggests five essential tasks for sustainable medical tourism development. It contributes to the knowledge of sustainable medical tourism by suggesting the framework for analysing a specific situation for the development of a medical tourist destination. It provides a better understanding of sustainable medical tourism operations by integrating medication, travel, hospitality, and tourism. Moreover, it contributes to the sphere of medical …
Deuce Redemption: Grindhouse Cinema, Moral Panic, And Urban Renewal, Robert Brenner
Deuce Redemption: Grindhouse Cinema, Moral Panic, And Urban Renewal, Robert Brenner
Dissertations, Theses, and Capstone Projects
If you consult standard histories of the “redevelopment” of 42nd Street between Seventh and Eighth Avenue, AKA “the Deuce,” you will read that it was filled with nothing but criminals and pornographers, that decent people avoided it at all costs, and the only way the block could be “saved” was by seizing it via eminent domain, evicting all the current tenants, and replacing them with Disney and its fellow entertainment corporations.
The purpose of this thesis is to offer a more nuanced alternative to these standard histories. I will argue that the Deuce was a lower-class, multiracial, queer entertainment …
Cerrando La Brecha: Difusión Virtual De La Cultura Maya Para La Conciencia Pública Y La Preservación, Ana María Vera Arias, Dr. Lilia Lucia Lizama Aranda, Brenda Marin, José Montesino
Cerrando La Brecha: Difusión Virtual De La Cultura Maya Para La Conciencia Pública Y La Preservación, Ana María Vera Arias, Dr. Lilia Lucia Lizama Aranda, Brenda Marin, José Montesino
Journal of Maya Heritage
En este artículo se aborda el origen, los métodos y el resultado del ciclo de conferencias de divulgación virtual organizado por el Centro del Patrimonio Maya en colaboración con Arqueólogos sin Fronteras del Mundo Maya, esto con el objetivo de compartir conocimientos y generar conciencia sobre diversas facetas de la cultura maya. La pregunta central gira en torno a cómo se pueden comunicar efectivamente las complejidades y la rica herencia de la cultura maya a una audiencia no especializada. Como resultado, encontró que las conferencias de divulgación virtual fueron un método adecuado para ampliar el interés sobre la cultura maya …
Urban Security And The Crisis Of Values In A Risk Society: Elements For Reflection And Research, Bahamou Abdelilah, Abdelghani Chafik
Urban Security And The Crisis Of Values In A Risk Society: Elements For Reflection And Research, Bahamou Abdelilah, Abdelghani Chafik
Journal of Maya Heritage
Abstract: Urban security has become one of the most pressing challenges of the 21st century, shaped by the complexities of modern urban life. As cities grow and evolve, they face unprecedented security challenges that transcend traditional notions of crime prevention. These challenges encompass social, cultural, economic, and psychological dimensions, deeply intertwined with societal transformations.
In the context of what sociologist Ulrich Beck refers to as the "risk society," rapid globalization, technological advancement, and cultural diffusion have disrupted traditional social values. This disruption has created environments of uncertainty and fear, where mutual trust and social cohesion are eroded. As Émile Durkheim …
Searching For The City - A Study Of Tourism And Urban Development, Ethan Miskelly Paul
Searching For The City - A Study Of Tourism And Urban Development, Ethan Miskelly Paul
CMC Senior Theses
This thesis uses an interdisciplinary study of urban tourism development to examine a number of points of interest with regard to urban tourism governance. It explores what motivates cities to plan development projects intended to attract tourism, what distinguishes the city as ‘place to visit’ from ‘place to live’ from the perspective of a resident, and if tourism is a viable strategy for promoting sustainable development and resident wellbeing in an urban environment.
These questions are ever more relevant as tourism itself comes to represent a major driver of the global economy. Beginning with a review of the relevant literature …
The Role Of Interpersonal Communication With Clients In Supporting Work Effectiveness At Pt. Antavaya Tour & Travel, Dennisa Arofani Aurellia
The Role Of Interpersonal Communication With Clients In Supporting Work Effectiveness At Pt. Antavaya Tour & Travel, Dennisa Arofani Aurellia
Journal of Indonesian Tourism and Policy Studies
Humans are social creatures who cannot live without other people around us. Humans also need to communicate with each other in order to become a basic need to share information with each other. Communication is also used as a measure of the effectiveness of a job. Communication is also divided into several meanings, one of which is interpersonal communication. Interpersonal communication is also used in the document division at PT. Antavaya Tour & Travel to support work effectiveness. Generally, the document division of PT. Antavaya Tour & Travel acts as a provider and service provider for making travel documents. Therefore, …
The Strategy Of Ikatan Motor Indonesia (Imi) In Building Organizational Branding Through The Indonesia International Motor Show (Iims) 2025, Mazaya Fathia Adreya Wibowo, Anisatul Auliya
The Strategy Of Ikatan Motor Indonesia (Imi) In Building Organizational Branding Through The Indonesia International Motor Show (Iims) 2025, Mazaya Fathia Adreya Wibowo, Anisatul Auliya
Journal of Indonesian Tourism and Policy Studies
Automotive industry is one of growing competitive industry, organisational branding is essential to shape public image and loyalty. This research aims to analyse the branding strategy of the Ikatan Motor Indonesia (IMI) through its participation in the Indonesia International Motor Show (IIMS) 2025. The research used a qualitative method with a case study approach. Data collection techniques were conducted through in-depth interviews, direct observation, literature study, and documentation. Data analysis used the Miles and Huberman model through collection, reduction, data presentation, and conclusion drawing and verification. The results showed that IMI successfully utilised the five main elements of branding according …