Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 10 of 10
Full-Text Articles in Tourism
Telkomsel Siaga Rafi Annual Event Strategy To Improve Brand Image By Senusa Indonesia, Margareta Manalu, Qusnul Khotimah, Alain Rishi Zacharias
Telkomsel Siaga Rafi Annual Event Strategy To Improve Brand Image By Senusa Indonesia, Margareta Manalu, Qusnul Khotimah, Alain Rishi Zacharias
Journal of Indonesian Tourism and Policy Studies
This research aims to analyze the strategy of Telkomsel Siaga RAFI annual event organized by Senusa Indonesia in order to improve Telkomsel's brand image. Through this activity, Telkomsel seeks to strengthen relationships with customers and expand its social reach, especially during Ramadan and Idul Fitri 2025. The main focus of this final report is to explore the role of event management strategies in influencing the brand image of Telkomsel. Using brand image theory and direct observation techniques, this research also identifies the steps taken by Senusa Indonesia in designing and implementing events that include knowledge sharing and donations. The results …
Sundanese Culture Education Strategy At Sman 1 Depok, Fernandez Rayhan Al Asskari
Sundanese Culture Education Strategy At Sman 1 Depok, Fernandez Rayhan Al Asskari
Journal of Indonesian Tourism and Policy Studies
This study aims to analyze and evaluate the effectiveness of Sundanese cultural education strategies implemented at SMA 1 Depok. This research uses a qualitativeapproach with data collection techniques in the form of observation, interviews, and documentation studies. The respondents of the study were students and teachers at SMA1 Depok who were involved in Sundanese cultural education programs. The results showed that the Sundanese cultural education strategy implemented at SMA 1 Depok has succeeded in increasing students' understanding of Sundanese culture. Students show a high interest in learning Sundanese culture and expressing it in various cultural activities at school. Teachers also …
Promotion And Marketing Role In Increasing The Amount Of Umrah Package Sales At Pt Turisina Buana Tour And Travel, Dyandra Shafa Quamila
Promotion And Marketing Role In Increasing The Amount Of Umrah Package Sales At Pt Turisina Buana Tour And Travel, Dyandra Shafa Quamila
Journal of Indonesian Tourism and Policy Studies
This study examines the role of promotion and marketing in increasing the sales of Umrah packages at PT Turisina Buana Tour and Travel. The aim of this research is to explore how promotional activities and marketing strategies implemented through social media can enhance the number of Umrah pilgrims, as well as to identify the supporting and inhibiting factors affecting their effectiveness. A qualitative approach was employed, with data collected through observation and in-depth interviews involving the Director of PT Turisina Buana and a customer who has used the company’s services. The findings indicate that social media promotion, supported by the …
Youtube Upload Scheduling Strategy For Improving The Video Quantity And Audiences' Segmentation Accuracy At Pt Talenta Entertainment, Paris Dermawan
Youtube Upload Scheduling Strategy For Improving The Video Quantity And Audiences' Segmentation Accuracy At Pt Talenta Entertainment, Paris Dermawan
Journal of Indonesian Tourism and Policy Studies
Youtube provides features for its users to upload and watch other users' videos. PT. Talenta Entertainment utilizes YouTube to upload creative videos of each talent that has been produced. In addition, in addition to the right media, creative and interesting content also needs to be distributed at the right time so that the upload time is right with the free time of the audience segment. Therefore, the content upload scheduling strategy plays an important role in finding the right time for the audience segment so that it can increase the number of views that have been uploaded. The purpose of …
Curug Cipamingkis Strategy As A Leading Travel Destination In Kesatuan Pemangkuan Hutan (Kph) Perhutani Bogor, Nurazahra Dwi Putri
Curug Cipamingkis Strategy As A Leading Travel Destination In Kesatuan Pemangkuan Hutan (Kph) Perhutani Bogor, Nurazahra Dwi Putri
Journal of Indonesian Tourism and Policy Studies
This research discusses the promotion strategy for the Cipamingkis Waterfall as a famous destination at the Kesatuan Pemangku Hutan (KPH) Perhutani Bogor with the aim of knowing how to promote Cipamingkis Waterfall in utilizing its tourism potential. This research was conducted when the author did an internship for 3 months. The research method used is descriptive qualitative with data collection techniques based on observations, interviews with managers, conducting direct surveys to destinations and literature studies or literature studies according to the theme. The results from the promotional strategy carried out by Cipamingkis Waterfall are quite good and must be maintained, …
Digital Marketing Strategies For The Jakarta International Handicraft Trade Fair (Inacraft), Ranisya Yasfiani Syafira, Poeti Gladyzka Emiria
Digital Marketing Strategies For The Jakarta International Handicraft Trade Fair (Inacraft), Ranisya Yasfiani Syafira, Poeti Gladyzka Emiria
Jurnal Sosial Humaniora Terapan
Nowadays, digital marketing is crucial for companies to advertise products or services via digital media or platforms, allowing them to reach a broader audience through the internet. Numerous companies implement digital marketing strategies; one such firm is PT Mediatama Binakreasi. This study examines digital marketing metrics such as expenditure, bidirectional communication, incentive programs, and website design. It also investigates the digital marketing practices employed for the INACRAFT 2023 event by the Marketing Communication division at PT Mediatama Binakreasi. The aim of this study is to evaluate the interaction with existing metrics, identify digital marketing forms, and analyze the content creation …
Analysis Of Tourism Product Marketing Strategy In Pt. Almin Ahsan Travel, Aisha Qonitah, D.K.S Nugraha
Analysis Of Tourism Product Marketing Strategy In Pt. Almin Ahsan Travel, Aisha Qonitah, D.K.S Nugraha
Journal of Indonesian Tourism and Policy Studies
This study discusses the marketing strategy of tourism products that happened at PT. Experience Ahsan Travel. Nowadays, the development of Umrah Hajj travel in Indonesia is increasing. With the increase in Hajj and Umrah travel make the competition between travel even tighter. Marketing strategy is one of the most important things in how to sell a product to the public large. Marketing can be done in two ways, namely conventional and digital marketing. PT. Alamin Ahsan Travel carries out various marketing strategies, such as providing information about the products they own, and by growing pilgrims' confidence in travel which is …
Pose Strategy As A Media For Tourism Destination, Rahmi Setiawati
Pose Strategy As A Media For Tourism Destination, Rahmi Setiawati
Journal of Indonesian Tourism and Policy Studies
Batu City is one of the tourist cities in Indonesia that has many tourist destinations, so a POSE strategy is needed to promote Batu City tourist destinations. The management of promotional activities is carried out by stakeholders and the Batu City Tourism Office as direct actors who develop and promote tourist destinations. The concepts used are tourism, strategy, marketing, and promotional media. The method used in this research is qualitative, supported by data sources from observations, interviews and literature study. The results of this study indicate that the POSE strategy is carried out through P (paid media), namely, Agropolitan TV …
Handling Procurement Administration By Ptroyalindo Expoduta For Organizing The Sixthconference Of The Global Parliamentarians Againstcorruption (Gopac), Sita Fimalasari Azmy, Priyanto Priyanto
Handling Procurement Administration By Ptroyalindo Expoduta For Organizing The Sixthconference Of The Global Parliamentarians Againstcorruption (Gopac), Sita Fimalasari Azmy, Priyanto Priyanto
Journal of Indonesian Tourism and Policy Studies
This journal is concerned with the handling of administrative documents required as one of the requirements of PT Royalindo Expoduta for participating in the tender of MICE on the procurement held by the Dewan Perwakilan Rakyat (DPR) through the LPSE website of the Dewan Perwakilan Rakyat. The name of the auction is the Procurement Professional Conference Organizer (PCO) for the Operation of The Sixth Conference Of The Global Parliamentarians Against Corruption (GOPAC). In addition the authors discuss about what strategies need to be prepared to support the success of PT Royalindo Expoduta who became the winner at that time. Describe …
Upaya Peningkatan Wisata Di Jakarta Melalui Museum: Strategipengembangan Museum Nasional Indonesia, Unira Daranca
Upaya Peningkatan Wisata Di Jakarta Melalui Museum: Strategipengembangan Museum Nasional Indonesia, Unira Daranca
Journal of Indonesian Tourism and Policy Studies
Museum as a center of cultural information could be an interesting place to visit. In fact, the museum is often looked as frightening space or even dull for society. The layouting of museum itself and less attraction perceived to be one of the reasons why people seldom visited museums. To make the museum into a pleasant place and visited by many tourists, it would require some strategies. The strategy itself certainly can be used as a tourist attraction to come to visit the museum. Various strategies undertaken by the museum, often manifested by convening various interesting activities program. These programs …