Tourism Commons^™

Analysis Of Tiktok Content Marketing Strategy In Building Brand Awarness For Sana Tour Trekking Tour, Sechan Shamic

Journal of Indonesian Tourism and Policy Studies

The paradigm shift in tourist behavior post-COVID-19 has altered market preferences from mass tourism toward a more personalized and quality-oriented special interest tourism, such as outdoor trekking. This phenomenon compels micro-enterprises like Sana Tour to transition their marketing strategies into the digital ecosystem to build brand awareness. This study aims to analyze the organic content packaging formulas on the @sanatourtrekkingbogor TikTok account, map the customer journey path using the 5A Customer Journey framework, and identify the supporting and inhibiting factors of content effectiveness. The research approach employed is qualitative descriptive utilizing Robert Kozinets' Netnography model. Data were gathered through in-depth …

Potential And Promotion Strategies Of “Wisata Alam Ndeso” In Kubu Raya Regency, Siti Fatimah, Fahmi Fahmi, Muhammad Dhafa Ardilinata

Journal of Indonesian Tourism and Policy Studies

The development of tourism based on local potential is a key strategy for promoting regional economic growth, including in Kubu Raya Regency. “Wisata Alam Ndeso”, as a nature- and culture-based tourism destination, has considerable potential; however, it still faces various limitations in terms of management and promotion. This study aims to analyze the tourism potential and promotional strategies employed in the development of “Wisata Alam Ndeso”. This research adopts a descriptive qualitative approach, with data collected through in-depth interviews, observation, and documentation. The informants consist of the owner and a staff member who are directly involved in the management of …

Factors Influencing Tourist Interest In Walking Tours In The Kota Tua Area, Novi Handayani, Adrian Hartanto

Journal of Indonesian Tourism and Policy Studies

This study aims to analyze the extent to which the variables of Attraction, Accessibility, Cost and Tarif, Facilities, and Information contribute to Walking tour Interest, both individually (partially) and collectively (simultaneously).  As previous research states that Indonesia has one of the lowest levels of mobility. The average Indonesian walks only 3513 steps per day, while the recommended daily step count for maintaining good health is 5000. This study uses Multiple Linear Regression Analysis as its analysis method using partial hypothesis testing (t-test) and simultaneous hypothesis testing (f-test).. Data were collected through an online questionnaire distributed via Google Form to …

The Impact Of Slow Tourism On The Psychological Well-Being Of Urban Recreational Tourists In Jakarta, Ahmad Ghazy Dananjaya

Journal of Indonesian Tourism and Policy Studies

This study addresses the urgent need for psychological escape among Jakarta's population due to high life pressure, noise pollution, and density. While slow tourism offers tranquility and deep connection, its application in fast-paced metropolitan settings remains under-researched. This study analyzes the impact of Tranquility and Physical Activity Involvement on the Psychological Well-being of urban recreational tourists. Adopting a sequential explanatory mixed-method design, quantitative data were collected from 200 purposively selected domestic tourists and analyzed using Multiple Linear Regression, followed by in-depth interviews. Surprisingly, statistical results indicate that neither tranquility nor physical activity significantly influences psychological well-being, either simultaneously or partially. …

Post-Revitalization Accessibility Critique: A Case Study Of Tunggang Parangan Cemetery Vs Kelambu Kuning Cemetery, Achmad Ramadhani

Journal of Indonesian Tourism and Policy Studies

This study examines the disparity between revitalization objectives and the implementation of comprehensive accessibility in cultural heritage sites in Indonesia. Through a comparative analysis of two recently revitalized pilgrimage sites - the Tomb of Habib Tunggang Parangan and the Tomb of Kelambu Kuning - this research investigates how different revitalization approaches affect accessibility outcomes. The study employs a literature review methodology utilizing digital sources and policy analysis, framed within the 3A tourism framework (Attraction, Accessibility, Amenity). Findings reveal that despite implementing different models - public-private partnership versus government-led development - both sites demonstrate similar deficiencies in implementing comprehensive accessibility principles. …

Balispirit Festival As A Regenerative Event Transformation Model: The Tri Hita Karana Framework In Support Of Sustainable Spiritual Tourism, Maha Dewi

Journal of Indonesian Tourism and Policy Studies

The global tourism sector is undergoing a transition toward Regenerative Tourism (RT). RT emphasizes active ecosystem restoration and community empowerment, surpassing the objectives of passive sustainability. In Bali, this transition appears in the Trilogy of Serenity, Spirituality, and Sustainability. This study examines the BaliSpirit Festival (BSF) as a case study that operationalizes the local Tri Hita Karana (THK) philosophy. This philosophy integrates spiritual (Parhyangan), social (Pawongan), and environmental (Palemahan) harmony as its foundation. The study uses a descriptive-analytical qualitative methodology to evaluate BSF's practices in advancing Sustainable Spiritual Tourism (SST). Results show BSF has established a culturally grounded regenerative event …

Digital Marketing Opportunities For The Advancement Of The Tourism Industry Case Study: Indihome Pt. Telekomunikasi Indonesia, Abiyyu Sangaji

Journal of Indonesian Tourism and Policy Studies

Digital marketing is becoming increasingly important in the tourism industry as a way to reach a wider target market and increase sales. This study uses a qualitative descriptive method aimed at exploring digital marketing opportunities in the tourism industry through a case study of IndiHome PT. Telekomunikasi Indonesia. The results of the study indicate that digital marketing can provide significant opportunities for the tourism industry, particularly in terms of the use of social media, websites, and engaging visual content. Furthermore, the results also show that the use of data and analytics can help companies optimize their digital marketing campaigns. However, …

Community Empowerment For Strengthening The Local Economy Based On Cultural Heritage In Kampung Tudong, Pontianak City, Siti Fatimah, Egy Abdi, Winda Chelsea Meisari

Journal of Indonesian Tourism and Policy Studies

Kampung Tudong, located in Bansir Laut Subdistrict Pontianak City represents a local community that has successfully revitalized its cultural heritage through a traditional product called Tudong (a protective cover) made from mengkuang leaves that has existed since 1915. This product not only serves a functional purpose for the local community but also symbolizes cultural identity and has become a driver of the local economy across generations. The establishment of Kampung Tudong was driven by local residents’ concern for social and economic conditions and their independent initiative to build a craftsman village for Tudong production. This study employs a qualitative approach …

Telkomsel Siaga Rafi Annual Event Strategy To Improve Brand Image By Senusa Indonesia, Margareta Manalu, Qusnul Khotimah, Alain Rishi Zacharias

Journal of Indonesian Tourism and Policy Studies

This research aims to analyze the strategy of Telkomsel Siaga RAFI annual event organized by Senusa Indonesia in order to improve Telkomsel's brand image. Through this activity, Telkomsel seeks to strengthen relationships with customers and expand its social reach, especially during Ramadan and Idul Fitri 2025. The main focus of this final report is to explore the role of event management strategies in influencing the brand image of Telkomsel. Using brand image theory and direct observation techniques, this research also identifies the steps taken by Senusa Indonesia in designing and implementing events that include knowledge sharing and donations. The results …

Sustainable Tourism Behaviour Through Walking Tour: A Qualitative Study To Walking Tour Participants In Jakarta, Melisa Bunga Altamira, Khairunnisa Devani Aqtus Permana Putri

Journal of Indonesian Tourism and Policy Studies

As urban tourism continues to rise, walking tours have emerged as a low-impact, environmentally friendly, and culturally immersive form of tourism. This study explores the relationship between walking tours and the development of sustainable tourism behaviour among participants in Jakarta, Indonesia. Using a qualitative research approach, this study elaborates the motivations, perceptions, and behavioural changes of individuals who have participated in walking tours across Jakarta’s historical and cultural sites. Data were collected through in-depth interviews and participant observations, focusing on themes such as environmental awareness, appreciation of local culture, and reduced dependency on motorized transport. The findings suggest that walking …

Constraints Of Pt. Dyandra Promosindo Sales Division In Arranging The Indonesia International Motor Show 2023, Syahadam Muhamad Irfan

Journal of Indonesian Tourism and Policy Studies

Tourism is a journey that is carried out by someone for a while and is carried out from one place to another. with tourists, business suppliers, government of tourist destinations and local communities of tourist destinations. The tourism industry is a fairly broad industry, one of the industries included in the tourism industry is the MICE industry. MICE is one of the fastest growing industries in the world. The development of MICE occurred because of the company's need to hold meetings with the aim of expanding the company's business. MICE and the tourism industry cannot be separated because the definition …

Sundanese Culture Education Strategy At Sman 1 Depok, Fernandez Rayhan Al Asskari

Journal of Indonesian Tourism and Policy Studies

This study aims to analyze and evaluate the effectiveness of Sundanese cultural education strategies implemented at SMA 1 Depok. This research uses a qualitativeapproach with data collection techniques in the form of observation, interviews, and documentation studies. The respondents of the study were students and teachers at SMA1 Depok who were involved in Sundanese cultural education programs. The results showed that the Sundanese cultural education strategy implemented at SMA 1 Depok has succeeded in increasing students' understanding of Sundanese culture. Students show a high interest in learning Sundanese culture and expressing it in various cultural activities at school. Teachers also …

Promotion And Marketing Role In Increasing The Amount Of Umrah Package Sales At Pt Turisina Buana Tour And Travel, Dyandra Shafa Quamila

Journal of Indonesian Tourism and Policy Studies

This study examines the role of promotion and marketing in increasing the sales of Umrah packages at PT Turisina Buana Tour and Travel. The aim of this research is to explore how promotional activities and marketing strategies implemented through social media can enhance the number of Umrah pilgrims, as well as to identify the supporting and inhibiting factors affecting their effectiveness. A qualitative approach was employed, with data collected through observation and in-depth interviews involving the Director of PT Turisina Buana and a customer who has used the company’s services. The findings indicate that social media promotion, supported by the …

The Implementation Of Digital Marketing Strategy At The Inacraft 2023, Ranisya Yasfiani Syafira

Journal of Indonesian Tourism and Policy Studies

Digital marketing or digital marketing is needed by companies to market a product or service using digital media or platforms so that they can cover a wider market with the internet. The use of digital marketing strategies is carried out by many companies, one of the companies that uses digital marketing strategies is PT Mediatama Binakreasi. The final work entitled Digital Marketing Strategy at the Inacraft 2023 Event at PT Mediatama Binakreasi discusses five aspects of strategy including customer engagement, viral marketing, buzz marketing, peer influence, and online community, which are implemented by the Marketing Communication division at PT Mediatama …

The Influence Of Hadrah Arts And Emotional Intelligence Towards The Students Social Skills At Mts Nurusshibyan, Siti Fatimah

Journal of Indonesian Tourism and Policy Studies

This study aims to determine the effect of hadrah activities and emotional intelligence on the social skills of students at Madrasah Tsanawiyah Nurusshibyan, Singkawang City. This research uses a quantitative research method with the use of questionnaires as a data collection tool. The subjects of this study were students at Madrasah Tsanawiyah Nurusshibyan in Singkawang City totaling 181 people with the following characteristics: MTs students, grades VII-IX, 101 female respondents and 80 male respondents. The sample determination used the Slovin formula with a Margin of Error of 5%. The results of the study are as follows: (1) Social skills at …

Analysis Of Operational Form Function For B3c3 Exhibition Hall At Indonesia International Furniture Expo (Ifex) 2023 By Pt. Dyandra Promosindo, Mireil Priscilla

Journal of Indonesian Tourism and Policy Studies

Good service can be provided, one of which is by providing operational needs services that are well met for exhibitors, which have been implemented at the IFEX 2023 event. In its implementation, good cooperation is needed in understanding the needs of exhibitors so that everything related to what is needed can be recorded properly and ultimately be used effectively to support the running of the IFEX 2023 event. This study analyzed the role of the Operational Form, especially for exhibitors in the B3C3 area at the IFEX 2023 event. The purpose of this study was to determine how important the …

Youtube Upload Scheduling Strategy For Improving The Video Quantity And Audiences' Segmentation Accuracy At Pt Talenta Entertainment, Paris Dermawan

Journal of Indonesian Tourism and Policy Studies

Youtube provides features for its users to upload and watch other users' videos. PT. Talenta Entertainment utilizes YouTube to upload creative videos of each talent that has been produced. In addition, in addition to the right media, creative and interesting content also needs to be distributed at the right time so that the upload time is right with the free time of the audience segment. Therefore, the content upload scheduling strategy plays an important role in finding the right time for the audience segment so that it can increase the number of views that have been uploaded. The purpose of …

The Role Of Interpersonal Communication With Clients In Supporting Work Effectiveness At Pt. Antavaya Tour & Travel, Dennisa Arofani Aurellia

Journal of Indonesian Tourism and Policy Studies

Humans are social creatures who cannot live without other people around us. Humans also need to communicate with each other in order to become a basic need to share information with each other. Communication is also used as a measure of the effectiveness of a job. Communication is also divided into several meanings, one of which is interpersonal communication. Interpersonal communication is also used in the document division at PT. Antavaya Tour & Travel to support work effectiveness. Generally, the document division of PT. Antavaya Tour & Travel acts as a provider and service provider for making travel documents. Therefore, …

The Strategy Of Ikatan Motor Indonesia (Imi) In Building Organizational Branding Through The Indonesia International Motor Show (Iims) 2025, Mazaya Fathia Adreya Wibowo, Anisatul Auliya

Journal of Indonesian Tourism and Policy Studies

Automotive industry is one of growing competitive industry, organisational branding is essential to shape public image and loyalty. This research aims to analyse the branding strategy of the Ikatan Motor Indonesia (IMI) through its participation in the Indonesia International Motor Show (IIMS) 2025. The research used a qualitative method with a case study approach. Data collection techniques were conducted through in-depth interviews, direct observation, literature study, and documentation. Data analysis used the Miles and Huberman model through collection, reduction, data presentation, and conclusion drawing and verification. The results showed that IMI successfully utilised the five main elements of branding according …

Implementation Of Standard Operating Procedures 'Cold Kitchen' In Food Storage Process At Hotel Indonesia Kempinski Jakarta, Alya Kamilianada

Journal of Indonesian Tourism and Policy Studies

The background of this study was conducted to find out how a kitchen must have SOP (Standard Operating Procedure), because the kitchen is very influential in supporting food management operations at Cold Kitchen Hotel Indonesia Kempinski Jakarta and to find out the system of storage procedures for perishable food ingredients has an important role as the main raw material in making types of menus in cold kitchens as a provider of various types of fruits and vegetables. The problem formulation consists of: (1) How to strive for the implementation of SOP (Standard Operating Procedures) in the process of storing foodstuffs …

Community Perceptions On Ecotourism Development In Sebangau National Park, Central Kalimantan, Indonesia, Lisna Yulianti, Yun Pratiwi, Susan M. Cheyne, Andi Muhammad Kadhafi

Journal of Indonesian Tourism and Policy Studies

Sebangau National Park (SNP), Central Kalimantan, Indonesia, is home to the world’s largest contiguous population of orangutans (Pongo pygmaeus wurmbii) and a vast number of other fauna and flora. Ecotourism is a developing activity in this region and has the support of regional and national governments and possibilities for local, national and international tourism are extensive. In this case study we investigate perceptions of the local community in the village of Kereng Bangkirai to ecotourism through the following topics: 1) Ecotourism Development, 2) public tourist presence and visits, 3) how involved local people are in SNP management, 4) …

Expenditure Control By Optimization Of Leftover Food In The Holiday Inn Hotel Kemayoran, Achmad Raihan Suryadi Ningrat

Journal of Indonesian Tourism and Policy Studies

The growth of tourism in Indonesia has positively impacted the hospitality sector, particularly in the kitchen department which is in charge of providing food and beverages to guests. Kitchen Hotel Holiday Inn Kemayoran wants to optimize the use of food scraps to control expenses without compromising food quality and hygiene. The results showed that there was a waste of food ingredients at the butcher and commissary in the hotel's main kitchen, such as chicken bones, shrimp shells, and vegetable ingredients. However, the leftovers can be processed with creative use into new dishes that reduce waste. This study provides theoretical benefits …

Curug Cipamingkis Strategy As A Leading Travel Destination In Kesatuan Pemangkuan Hutan (Kph) Perhutani Bogor, Nurazahra Dwi Putri

Journal of Indonesian Tourism and Policy Studies

This research discusses the promotion strategy for the Cipamingkis Waterfall as a famous destination at the Kesatuan Pemangku Hutan (KPH) Perhutani Bogor with the aim of knowing how to promote Cipamingkis Waterfall in utilizing its tourism potential. This research was conducted when the author did an internship for 3 months. The research method used is descriptive qualitative with data collection techniques based on observations, interviews with managers, conducting direct surveys to destinations and literature studies or literature studies according to the theme. The results from the promotional strategy carried out by Cipamingkis Waterfall are quite good and must be maintained, …

Analysis Of Global Tourism And Creative Economy Trends To Support Jakarta As A Global City, Banu Muhammad Haidlir, Budiman Mahmud Musthofa, Basuki Muhammad Mukhlish

Journal of Indonesian Tourism and Policy Studies

The city of Jakarta is currently faced with new challenges to become a global city because the status of the country's capital has been revoked. The transformation of Jakarta into a global city requires in-depth study by exploring global trends and looking for the city's potential so that Jakarta can become a globally competitive city. One of the areas that is the focus of this study is tourism and the creative economy. The aim of this study is to analyze global and national trends in tourism and the creative economy. Through library research and document study methods, the author discovered …

Utilization Of Batik Cultural Arts For Human Resources Development, Priyanto Priyanto

Journal of Indonesian Tourism and Policy Studies

Abstract. Batik art has been confirmed as cultural intangible from Indonesia by UNESCO. The art of batik contains many values that are characteristic of the Indonesian people because batik is an identity, explanation of social strata, cultural language, human spirituality, technological discoveries, and the journey of an Indonesian civilization. In its journey, the existence of batik art has been quite affected by the onslaught of foreign culture flowing in the swift globalization. The Indonesian people should have taken a stand to maintain and preserve the art and culture of batik. This encourages artists to take part in the preservation and …

Implementation Of Closing And Disbursement Of The International Travel Insurance Policy In Relation With Covid-19 Disease, Kurnia Togar Pandapotan Tanjung, Athaya Yumna, Janthi Dharma Shanty

Journal of Indonesian Tourism and Policy Studies

In life, one is always faced with uncertain risks. In the case of the COVID-19 pandemic, a person traveling abroad for business or tourism purposes has the risk of being infected with COVID-19. One of the efforts that one can make to minimize the risk of being infected with the COVID-19 is to transfer the risk to the Insurer by registering with an Insurance Company to get a Travel Insurance. The COVID-19 International Travel Insurance provides a guarantee of protection to someone traveling internationally from the risk of being infected with the COVID-19 so that the trip becomes comfortable, safe, …

Smart Tourism Using Cryptocurrency Based On Fuzzy Logic, Yulius Eka Agung Seputra

Journal of Indonesian Tourism and Policy Studies

Smart tourism is a rapidly emerging field that combines innovative technologies and tourism practices to enhance the overall travel experience. This journal article investigates the integration of cryptocurrency based on fuzzy logic in the context of smart tourism. The study aims to explore the potential benefits and challenges associated with using cryptocurrency as a payment method and decision-making tool in the tourism industry.

By applying fuzzy logic principles, this research examines how cryptocurrency can enhance transaction security, improve financial transparency, and facilitate personalized travel recommendations. The study analyzes the implications of incorporating cryptocurrency based on fuzzy logic in smart tourism, …

Purchasing And Receiving Process In Procurement Of Goods At Jhl Solitaire Gading Serpong Hotel, Sangga Munggaran Putra, Diani Mustika Prianti

Journal of Indonesian Tourism and Policy Studies

Purchasing and Receiving are two of the many divisions in the finance department, which are the main doors for procuring goods at hotels. These two divisions must ensure that the products ordered and received are high quality and comply with operational standards to create customer satisfaction. This study aims to provide an overview of the processes carried out by the purchasing and receiving divisions in the procurement of goods at the JHL Solitaire Hotel. The research method used is qualitative. The technique gets direct observations at the JHL Solitaire Hotel, interviews, and literature studies. The results of this study are …

Criminalization Of Community-Based Ecotourism (Cbet) In Indonesia: The Cases Of Pari Island, Kepulauan Seribu, Janthi Dharma Shanty, Bono Budi Priambodo

Journal of Indonesian Tourism and Policy Studies

Pari islanders have revamped their island into cultural ecotourism destination since 2010. It has been successful because the activities have diverted the islanders’ dependence on the hard-pressed local coastal and fisheries resources and supplemented their income. This is a win-win situation the Indonesian government seeks to create with the 2007 Coastal Zone and Small Islands Management Law where natural conservation benefits local populace economically. The Law stipulates, among others, that community participation is one of the integrated coastal zone management principles. The Law also prioritizes coastal zones for conservation and tourism activities. Pari islanders thus have already implemented the imperatives …

Handling Of Sponsor Division Clients In Indonesia International Motor Show 2023 Event, Rahmi Setiawati, Muhammad Ghiffari Zhaky Utomo, Debrina Vita Ferezagia, Karin Safitri

Journal of Indonesian Tourism and Policy Studies

In an event activity, cooperation from external parties, especially sponsors are needed. Therefore, as an organizer of an event, good handling and service to external parties must be maximized so that client satisfaction and sustainable cooperation are created. This study aims to find out the procedures and strategies used by the 2023 Indonesia International Motor Show sponsorship team in dealing with clients and making cooperation with these clients sustainable. This study uses descriptive qualitative research method with data collection by interview, observation, and literature study. The result was that the procedures carried out by the Indonesia International Motor Show 2023 …