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Full-Text Articles in Quantitative, Qualitative, Comparative, and Historical Methodologies

Exploring The Impact Of Inpatient Mental Health Care On Adolescents, Alexandria M. Mckahan Dec 2025

Exploring The Impact Of Inpatient Mental Health Care On Adolescents, Alexandria M. Mckahan

2025 Fall Honors Capstones Projects - Archive

Adolescent psychiatric hospitalizations continue to rise, yet there is limited research on which daily practices inside inpatient units genuinely support engagement and recovery. This project examined how structure, staff tone, and therapeutic programming influence adolescents’ participation and emotional stability within a real inpatient setting. The study focused on three questions: how structured routines affect recovery, what challenges staff face when supporting adolescents with complex needs, and how adolescents’ engagement patterns reflect their perception of care. Using a mixed-methods case study at Mesa Springs Behavioral Health Hospital, I conducted approximately twenty field observations, semi-structured staff interviews, and descriptive engagement tracking across …


The Hidden World Of Evil: Documenting Serial Killers Through The Centuries, An Evolution., Semieca Wilson Dec 2025

The Hidden World Of Evil: Documenting Serial Killers Through The Centuries, An Evolution., Semieca Wilson

Master of Arts in Human Services

The following is an analysis of the phenomenon of serial killers from their development over time, and why it mattered due to how they operated on society. Cases reported from the past to present century were read and analyzed in search of recurring psychological patterns, changes in methods of inspecting cases and the effects of cultural, technological transformation on both felons as well as those who trailed them. The site is a product of my professional interest in the area of criminal psychology and forensic analysis and reflects my objective to provide myself and other interested professionals, academics, law enforcement …


Becoming A Social Worker: A Journey Through Community, Justice, And Recovery, Willow Coefield Dec 2025

Becoming A Social Worker: A Journey Through Community, Justice, And Recovery, Willow Coefield

Graduate Student Portfolios, Professional Papers, and Capstone Projects

This portfolio is the culminating project for the Master of Social Work program at the University of Montana and demonstrates advanced integrated practice through coursework, practicum, and professional experience. It is organized into an introduction, theoretical orientation, and focused sections on trauma‑informed care and rural and Indigenous contexts of practice, followed by a mapping of portfolio artifacts to core elements and competencies, a conclusion, references, and appendices of key graduate assignments. Drawing on artifacts such as positionality work, case studies, diagnostic assessment, group design, program evaluation, policy analysis, and leadership projects, the portfolio illustrates growth in ethical and professional behavior, …


Journey Through, Cathan B. Tautfest Dec 2025

Journey Through, Cathan B. Tautfest

Graduate Student Portfolios, Professional Papers, and Capstone Projects

Journey Through is the Master's Portfolio for the University of Montana for Author Cathan Tautfest. This paper serves as the capstone graduation requirement for students of the School of Social Work. Over the final semester of the Master's program, this Portfolio was created, reviewed by committee, and defended before its publication. This Portfolio is a culmination of three years and thousands of hours to demonstrate mastery of the ten Social Work competencies, the elements of Social Work Practice, and critically reflect on time spent in the School of Social Work's Master's of Social Work (MSW) program. This Portfolio reflects on …


Human Research Ethics Committee Terms Of Reference, Munster Technological University, Ireland Dec 2025

Human Research Ethics Committee Terms Of Reference, Munster Technological University, Ireland

Policies & Procedures Documents

The University’s Human Research Ethics Committee (HREC) facilitates the ethical review of all postgraduate research degree and staff research activities at the University. In exceptional circumstances, a taught postgraduate research study beyond a minimal risk level, may be referred to the HREC for full ethical review using the appropriate research ethics application. The HREC may add to, amend, or delete from its terms of reference. All minor changes are subject to approval by the Research & Innovation Committee, with major changes being subject to approval by the Research & Innovation Committee, followed by Academic Council.


Changing Minds, Changing Behavior The Role Of Cognitive-Behavioral Therapy In Addressing Intimate Partner Violence, Natalie Freeman Dec 2025

Changing Minds, Changing Behavior The Role Of Cognitive-Behavioral Therapy In Addressing Intimate Partner Violence, Natalie Freeman

Graduate Student Thesis

Intervention programs for intimate partner violence abusers are designed to address and mitigate violent behaviors and promote healthier relationships to reduce recidivism. This paper examines various intervention programs and their strategies, including cognitive-behavioral therapy (CBT), group therapy, and educational programs, along with their theoretical foundations and effectiveness. Cognitive-behavioral therapy focuses on altering thought patterns that contribute to abusive actions, demonstrating effectiveness in reducing violent behaviors and promoting emotional regulation. This study utilized a qualitative design in collaboration with Anger Management of the Upstate, where participants in a CBT-based intimate partner violence intervention program completed an anonymous Qualtrics survey exploring their …


Teaching Note - Embedding The Human Library Experience Within Social Work Curriculum, Emily M. Paine Dec 2025

Teaching Note - Embedding The Human Library Experience Within Social Work Curriculum, Emily M. Paine

Social Work Faculty Works

The Human Library is a global initiative designed to challenge stereotypes and foster dialogue through storytelling and presents a unique opportunity for experiential learning within social work education. This teaching note explores how the Human Library framework can be integrated into social work curriculum in alignment with the 2022 Council on Social Work Education’s Educational Policy and Accreditation Standards, with particular emphasis on Competency 3: Engaging in Anti-Racism, Diversity, Equity, and Inclusion practice. When embedded in coursework, the Human Library enables students to engage in brave and authentic conversations with storytellers who share aspects of their lived experiences, promoting mutuality, …


Undergraduate Awareness Of Sexual Harassment Law In Tanzania's Higher Learning Institutions: Case Studies Of Two Universities, Salma Ramadhan Fundi Phd Candidate Dec 2025

Undergraduate Awareness Of Sexual Harassment Law In Tanzania's Higher Learning Institutions: Case Studies Of Two Universities, Salma Ramadhan Fundi Phd Candidate

Tanzania Journal of Sociology

This study examines undergraduate students' awareness of legal provisions and guidelines concerning sexual harassment in Tanzanian higher education, focusing on the University of Dar es Salaam (UDSM) and the Open University of Tanzania (OUT) as case studies. Sexual harassment significantly impacts students’ well-being, safety, and academic success. Despite the existence of legal frameworks, students' knowledge of these provisions is often limited. The study employed a qualitative approach with a phenomenological research design to explore students’ experiences and perceptions of harassment policies. This design allowed participants to share the meanings they attach to their experiences and how such policies are understood …


A Quantitative Exploration Of Risk And Protective Factors Affecting The Mental Health Of Chitimacha Tribal Youth, Daphnie Vilcan-Tanner Dec 2025

A Quantitative Exploration Of Risk And Protective Factors Affecting The Mental Health Of Chitimacha Tribal Youth, Daphnie Vilcan-Tanner

LSU New Orleans Theses and Dissertations

This study examines the relationships between demographics, risk factors, and protective factors with mental distress among Chitimacha Tribal adolescents aged 12 to 18. Using a Positive Youth Development framework, the research aimed to identify the prevalence of mental distress, trauma, discrimination, and protective factors, as well as their collective and individual impacts on mental health. Data were collected through online surveys completed by 73 participants residing on or near the Chitimacha Tribal Reservation. Descriptive statistics and multiple linear regression analyses were conducted to analyze the data. Results revealed that while trauma and discrimination collectively predicted mental distress, family and community …


Exploring Hiring Managers’ Strategies For Recruiting Diverse Educators In A Southeastern State, Keisa K. Davis Ma Dec 2025

Exploring Hiring Managers’ Strategies For Recruiting Diverse Educators In A Southeastern State, Keisa K. Davis Ma

Dissertations

This dissertation examined the strategies applied by hiring managers within one state in the southeastern United States to recruit diverse teachers. The purpose of the study was to explore hiring managers’ experiences and knowledge of minority teacher recruitment. The primary research question for this study was: What strategies do hiring managers in the school district under study find most effective in overcoming barriers to recruiting minority educators, and how do they measure their success? Data was collected through semi-structured interviews, and thematic coding was used to arrive at emerging themes, patterns, and perceptions. The findings revealed that while hiring managers …


A Compass For Qualitative Researchers: Reviewing Okoko, Tunison, And Walker's Varieties Of Qualitative Research Methods, Solomon Terfasa Dinka Sol Nov 2025

A Compass For Qualitative Researchers: Reviewing Okoko, Tunison, And Walker's Varieties Of Qualitative Research Methods, Solomon Terfasa Dinka Sol

The Qualitative Report

What immediately impressed me in reviewing Varieties of Qualitative Research Methods is its comprehensive compilation of qualitative research concepts, enriched by insights from a global community of academics and research practitioners, which truly sets an inclusive tone. As I understand its core purpose, this book directly addresses the evolving background of qualitative research, particularly in a world that is increasingly interconnected. The authors highlight a significant shift towards a more diverse and inclusive field, one that embraces varied epistemologies and ways of knowing. Consequently, the volume aims to serve as a crucial stage for academicians, regardless of their stage in …


Young Adults And Early-Onset Psychosis: A Grounded Theory Study Of Experiences Of Identity Development, Katherine Hayden-Lewis, Deborah Rubel Nov 2025

Young Adults And Early-Onset Psychosis: A Grounded Theory Study Of Experiences Of Identity Development, Katherine Hayden-Lewis, Deborah Rubel

The Qualitative Report

While identity development is a crucial task for young individuals ages 15-25, current research inadequately centralizes identity development in the context of first-time psychosis related to schizophrenia spectrum disorders. This study addresses the knowledge gap by exploring the grand research question, “How does a young person experience their identity development after the first episode of psychosis?”. Constructivist grounded theory methods influenced by critical frameworks were used to collect and analyze data with seven young adults engaged in first episode psychosis programs. Participants were young adults, between the ages of 19-24, that at the time of the study were enrolled in …


Teachers’ Experiences With Physical Or Verbal Aggression In The Aftermath Of Covid-19, Juana M. Lang, Lucinda A. Hines, Karen Johnson Nov 2025

Teachers’ Experiences With Physical Or Verbal Aggression In The Aftermath Of Covid-19, Juana M. Lang, Lucinda A. Hines, Karen Johnson

The Qualitative Report

This hermeneutical phenomenology study explored teachers’ lived experiences facing verbal or physical aggression from students after schools reopened post-COVID-19. Grounded in Bandura’s Social Learning Theory, Heider’s Attribution Theory, and Lazarus and Folkman’s Transactional Stress Theory, the study addressed the research question: What were teachers’ lived experiences with verbal or physical aggression from students after the first wave of COVID-19? Purposive and snowball sampling strategies were used in the study. The sample included four teachers (two middle schools and two high schools) from the Southeastern U.S. Data were collected through open-ended iterative interviews and analyzed thematically. Findings revealed four themes: teachers …


Physics Teachers' Perceptions About Diagnostic Assessment Of Students' Physics Misconception: A Phenomenological Study, Mutmainna Mutmainna, Edi Istiyono, Haryanto Haryanto, Heri Retnawati, Caly Setiawan Nov 2025

Physics Teachers' Perceptions About Diagnostic Assessment Of Students' Physics Misconception: A Phenomenological Study, Mutmainna Mutmainna, Edi Istiyono, Haryanto Haryanto, Heri Retnawati, Caly Setiawan

The Qualitative Report

Physics learning needs to be designed by teachers to minimize misconceptions. Different diagnostic tools have been developed and used by researchers to identify student misconceptions. However, each tool has advantages and disadvantages. Therefore, teachers play a crucial role, including their understanding of misconceptions and their ability to select the most effective tools according to their purpose. This study sought to uncover the experiences of eight physics teachers through phenomenological studies. Physics teachers involved in this research had diversity based on the period of experience teaching physics, geographical area, and education level. A virtual semi-structured interview (40 to 60 minutes) for …


Reflections On Researching Second-Generation Migrant Youths Amidst Covid-19 And Beyond: Challenges And Lessons For Future Researchers, Betty Chiyangwa Nov 2025

Reflections On Researching Second-Generation Migrant Youths Amidst Covid-19 And Beyond: Challenges And Lessons For Future Researchers, Betty Chiyangwa

The Qualitative Report

The COVID-19 pandemic highlighted the need for researchers to adapt to innovative methodologies in qualitative research. I reflect on my doctoral experiences, examining the challenges I faced and lessons I learned during data collection amidst the COVID-19 pandemic and beyond. I explore the hurdles faced, mitigation measures adopted, and lessons for future researchers, using a reflective qualitative design that integrates my personal narrative and thematic analysis. The analysis included a systematic coding process, underpinned by critical narrative inquiry, reflections, observations and an analysis of my field notes. Six hurdles emerged during the data analysis process amidst COVID-19: (1) experiences of …


"We Blink With One Eye Open. They Sleep With One Eye Close": A Qualitative Analysis Of Conflict And Resolution From The Perspective Of Correctional Staff, Staci M. Richardson Nov 2025

"We Blink With One Eye Open. They Sleep With One Eye Close": A Qualitative Analysis Of Conflict And Resolution From The Perspective Of Correctional Staff, Staci M. Richardson

Morehead State Theses and Dissertations

A thesis presented to the faculty of the Caudill College of Arts, Humanities and Social Sciences at Morehead State University in partial fulfillment of the requirements for the Degree Master of Arts by Staci M. Richardson on November 17, 2025.


Mixed-Methods & Ai For Methodological Literature Reviews, António Pedro Costa, Pablo Burneo, Judita Kasperiuniene Oct 2025

Mixed-Methods & Ai For Methodological Literature Reviews, António Pedro Costa, Pablo Burneo, Judita Kasperiuniene

The Qualitative Report

In the Generative AI (GenAI) era, social researchers have explored different tools for different phases of research projects. Despite AI and GenAI being highly relevant topics in current literature, few researchers have addressed the question of how to explore GenAI tools based on human-AI collaboration to improve the quality of methodological literature reviews. Based on a real project as a sample, “a competence framework for social researchers integrating GenAI”, we propose a detailed analytical model that triangulates evidence from both quantitative and qualitative data analyses. A mixed-methods approach is looked at, with a focus on the qualitative dimension (quant-QUAL). The …


Sarah Lewis’ Terrific Toolkit: A Positive Psychology Perspective On The Practicality Of Appreciative Inquiry Application, Ronald J. Chenail Oct 2025

Sarah Lewis’ Terrific Toolkit: A Positive Psychology Perspective On The Practicality Of Appreciative Inquiry Application, Ronald J. Chenail

The Qualitative Report

Sarah Lewis (2025) has made a strong contribution to the “How To” resources for conducting Appreciative Inquiry with her new book, Practical Appreciative Inquiry: A Toolkit for Applying Appreciative Inquiry to Organisational Challenges, Opportunities, and Aspirations. She has crafted the tome from a positive psychology perspective and her extensive experiences as an organizational consultant and facilitator, author, and postgraduate level lecturer in the United Kingdom. Her presentation is divided into two interrelated major sections - Background and Practice Theory and Applications, in which the backgrounding is full of practicalities and the applications are grounded in sound Appreciative Inquiry thinking. Through …


Qualitative Insights Into The Complexity Of Calling: Moving Beyond Quantitative Boundaries, Jeannel King Oct 2025

Qualitative Insights Into The Complexity Of Calling: Moving Beyond Quantitative Boundaries, Jeannel King

The Qualitative Report

Why are deeply personal and lived experiences often reduced to standardized measurements? Calling is one such experience. Although widely recognized as complex, personal, and contextually shaped, the concept of calling has most often been researched through quantitative methods over the past two decades. This study employed qualitative content analysis (QCA) to examine how calling was researched across 267 peer-reviewed journal articles, trace methodological patterns, and consider how those choices influence the field’s conceptualizations of the construct. The analysis integrated deductive coding of methodological features and inductive identification of conceptual themes, refined through abductive synthesis. This hybrid strategy positioned the study …


A Very Positive Review Of Positive Autoethnography: An Introduction To Theory And Practice, Ronald J. Chenail Oct 2025

A Very Positive Review Of Positive Autoethnography: An Introduction To Theory And Practice, Ronald J. Chenail

The Qualitative Report

Emerging from a creative marriage of positive psychology and autoethnography, Freda Gonot-Schoupinsky and Claude-Hélène Mayer (2025) present a wonderful addition to both families with their new book, Positive Autoethnography: An Introduction to Theory and Practice. The authors do an excellent job situating this new methodology in the rich traditions of both foundational areas and present the theoretical and practical qualities of a variety of positive autoethnography derivations. In what might be the most interesting variation of this evolving form of autoethnography is its promise as a form of therapy – a very positive development indeed.


A Story Within Stories: Using An Analytic Framework To Move From Individual To Collective Storying In The Analysis Of Academic Entrepreneurship Narratives, Olga Gusak, Elena Lyutykh Oct 2025

A Story Within Stories: Using An Analytic Framework To Move From Individual To Collective Storying In The Analysis Of Academic Entrepreneurship Narratives, Olga Gusak, Elena Lyutykh

The Qualitative Report

In this article the objective is to tell a story of one narrative inquiry that employed paradigmatic analytic procedures to explore academic entrepreneurship. Participating twelve college leaders in executive positions in vocational education schools in the USA, invited as information rich cases from personal networks, were powerful storytellers, comfortable with sharing representative anecdotes and shaping the strategic story for their organizations. Their stories were gathered during two rounds of in-depth interviews. Relational ontology and constructivist epistemology underpinned data collection and inductive analysis with assumptions about researchers and participants as co-constructors of the meaning of the social phenomenon of academic entrepreneurship. …


Personal Cultural Memory As Part Of Life Stories: Insights From Biographical Research On Japanese Canadian And Japanese American Wartime Experiences, Maria Wacławik Oct 2025

Personal Cultural Memory As Part Of Life Stories: Insights From Biographical Research On Japanese Canadian And Japanese American Wartime Experiences, Maria Wacławik

The Qualitative Report

The study focuses on the experiences of these communities during World War II, when they were displaced and incarcerated following the attack on Pearl Harbor. In the face of such traumatic events, the challenge arises in how individuals convey memories when words alone may not suffice. The main objective of this research was to determine, based on autobiographical narratives, the links between the memory of wartime experiences of Japanese Americans and Japanese Canadians and their ethnic identity. I do not analyze entire collections of mediated memories stored by narrators, but only those that were introduced during the interview as part …


Participatory, Project-Based Approach To Migrant Employment Research: Engaging Entrepreneurs Through Social Innovation, Sabina Kubiciel-Lodzińska, Jolanta Maj Oct 2025

Participatory, Project-Based Approach To Migrant Employment Research: Engaging Entrepreneurs Through Social Innovation, Sabina Kubiciel-Lodzińska, Jolanta Maj

The Qualitative Report

Qualitative research with entrepreneurs employing migrant workers poses significant challenges, particularly in recruiting respondents willing to discuss sensitive topics. This study explores an innovative method to overcome these barriers by engaging entrepreneurs through community-centered social initiatives. Specifically, we examine the "Opole Friendly Company for Migrants" project, a socially innovative competition conducted in the Opolskie Voivodeship from 2020 to 2024. The competition had two main goals. Firstly, it was aimed to foster participation in qualitative research by integrating respondents into a broader, socially meaningful context. The second goal was fostering community integration. The competition highlighted the role of entrepreneurs in supporting …


Acknowledging Progress And Sustaining Rigor In Qualitative Scholarship, Elena Lyutykh Oct 2025

Acknowledging Progress And Sustaining Rigor In Qualitative Scholarship, Elena Lyutykh

The Qualitative Report

World Conference on Qualitative Research (WCQR) is an annual gathering that brings scholars from around the world. The conference continues to uphold the highest standards of freedom, ethical integrity, and transparency in the unwavering commitment to improve the quality in qualitative scholarship across national borders. The articles that comprise this issue navigate methodological challenges in qualitative research and seek to bring clarity when exploring and explaining truths of social phenomena. The proposed approaches to data collection and analysis demonstrate excellence in creative synthesis of techniques to decern questions of methodology, contributing to enhancements in trustworthiness of qualitative studies.


Bridging Language Barriers In Data Analysis For Constructivist Grounded Theory Research: A Case Study In Chinese Context, Wenyu Li, Catherine Elliott O’Dare, Catherine Conlon Oct 2025

Bridging Language Barriers In Data Analysis For Constructivist Grounded Theory Research: A Case Study In Chinese Context, Wenyu Li, Catherine Elliott O’Dare, Catherine Conlon

The Qualitative Report

Qualitative studies across diverse linguistic and cultural contexts are rising in global social settings. However, literature addressing the potential methodology challenges of conducting such research using constructivist grounded theory (CGT) remains limited. This paper, therefore, highlights potential challenges in the data analysis phase of cross-cultural research using CGT and suggests a three-phase language conversion strategy to minimize data loss while avoiding superficial analysis based on my Ph.D. research experience, where interviews are conducted in Chinese while the target language is English. Additionally, this paper reflects on the role of bilingual researchers in CGT cross-cultural studies, exploring how the bilingual research …


9th Gsep Research Symposium - 2025 Oct 2025

9th Gsep Research Symposium - 2025

GSEP Research Symposium

The Ninth Annual GSEP Research Symposium, themed "Building Bridges to Elevate Humanity: Innovations and Insights in Education and Psychology", was hosted by the Pepperdine University Graduate School of Education and Psychology (GSEP) on June 19–20, 2025, at the historic Château d’Hauteville in Switzerland and virtually via Zoom.

This hybrid symposium convened a vibrant global community of students, alumni, faculty, and scholars to share research that addresses real-world challenges, advances scholarly inquiry, and builds pathways for inclusive collaboration and leadership. Spanning a wide array of topics—from artificial intelligence and mental health to trauma-informed practices, educational equity, social justice, and cross-cultural leadership—the …


Collaborative Reflections On A Practical Journey Through Transcendental Phenomenology Data Analysis, Tyler Kulp, Hissah Alzahrani, Michele Parker Sep 2025

Collaborative Reflections On A Practical Journey Through Transcendental Phenomenology Data Analysis, Tyler Kulp, Hissah Alzahrani, Michele Parker

The Qualitative Report

Although transcendental phenomenology is widely recognized in qualitative research, there is limited discussion of how researchers come to understand and apply its methods in practice. This paper examines how reflective collaboration enhances the understanding and use of transcendental phenomenological analysis. It involves the first author, a recent doctoral graduate, the second author, a current doctoral student, and the third author, the doctoral advisor, using a collaborative approach. We draw upon the first author’s dissertation, providing clear, actionable guidance for simplifying the analysis process. The discussion highlights the value of collaborative reflection in making the methodology more accessible and enriching understanding …


"Incredibly Powerful And Well-Crafted" - A Review Of Pandemic Death Discourse: Denial, Disparity And The Promise Of Communication, Elda Kanzki-Veloso Ph.D. Sep 2025

"Incredibly Powerful And Well-Crafted" - A Review Of Pandemic Death Discourse: Denial, Disparity And The Promise Of Communication, Elda Kanzki-Veloso Ph.D.

The Qualitative Report

This book analysis, focused on Pandemic Death Discourse: Denial, Disparity and the Promise of Communication (Alvarez et al., 2025), expressed a deeply human expectation from readers. The reviewer wanted more than just straightforward facts; there was a deep yearning for real emotion, personal stories, and meaningful connections that helped people cope with fear and uncertainty. They emphasized the importance of immersing readers in the rich experiences of grief, resilience, and hope. There was a need to feel the heavy impact of overlooked lives. The desire for a sense of outrage regarding the disposable nature of certain lives emerged, as well …


Ethnographic Dilemmas And Reflexive Thoughts Of A Contemplative Jewish Anthropologist, Elazar Ben-Lulu Dr. Sep 2025

Ethnographic Dilemmas And Reflexive Thoughts Of A Contemplative Jewish Anthropologist, Elazar Ben-Lulu Dr.

The Qualitative Report

During ethnographic fieldwork, anthropologists of religion grapple with various dilemmas regarding their participation in the rituals they study. How do they make real-time decisions between full participation and observational distance? Do they manage to participate harmoniously in religious activities even during moments of doubt or questioning of their own faith? Based on my three-year fieldwork in Israeli Reform Jewish congregations, which included observations and in-depth interviews, I demonstrate how my reflexive experience which exposes my internal Jewish dialogue, shaped my patterns of participation and motivation in engaging with various rituals. This autoethnographic description illustrates that my deliberate abstention or avoidance …


Defining Marketing In The Digital Age: An Opportunity To Advance Marketing Thought And Practice, Norman Mafuratidze, Marius Wait, Ilse Struweg Sep 2025

Defining Marketing In The Digital Age: An Opportunity To Advance Marketing Thought And Practice, Norman Mafuratidze, Marius Wait, Ilse Struweg

The Qualitative Report

Our study consolidates and refines diverse marketing definitions that have emerged over six decades to formulate a contemporary definition encapsulating the discipline’s current practices and theoretical advancements. We investigate how diverse conceptualizations of marketing can be synthesized into a modern definition that accurately reflects current practices and theoretical advancements while providing practical guidance. Using qualitative document analysis methodology, we conducted first- and second-cycle coding on existing marketing definitions from academic literature and industry publications, identifying recurring themes through thematic analysis. Our findings reveal that marketing can be effectively conceptualized through the DIVE framework (Dynamism, Interconnectivity, Value co-creation, and Exchange), positioning …