Strategic Management Policy Commons^™

Ideal Leadership And Marketing Strategies During Times Of Transition, Kaia S. Thomson

Atlantic Marketing Association Student Proceedings

This study investigates the effects of transitional leadership in an organization on marketing strategies. The qualitative research, gathered through semi-structured interviews with four leaders at different stages of transition, highlights key themes such as the development of trust, adaptability, relationship-building, and the importance of gradual change. The results suggest that the most successful leaders in transition prioritize humility, respect the history of the firm, and focus on developing relationships with stakeholders. Further, these leaders focus marketing strategies on the core products or services of the organization to better understand customer preferences and create long-tern relationships. The study indicates that successful …

A Holistic Approach To Country Branding: Examining A Master Brand And Sub-Brand Framework, Musa Pinar, Aycan Duran, Tulay Girard

Atlantic Marketing Association Proceedings

No abstract provided.

Entrepreneurial Orientation And Performance Of Microfinance Cooperatives: Evidence From Tanzania, Grace Thomas Mori, Omari Khalifa Mbura

Business Management Review

Microfinance cooperatives (MFCs) play a key role in socio-economic development, predominantly in developing countries. However, studies focusing on the relationship between entrepreneurial orientation (EO) and the performance of MFCs are limited, particularly in Tanzania. This study was informed by the resource-based view to examine the influence of EO dimensions on the performance of MFCs in Tanzania. Specifically, the study focused on four dimensions of EO namely; innovativeness, proactiveness, risk taking, and competitive aggressiveness behaviours. Data were obtained from 299 stratified sampled managers of MFCs through the administration of a structured questionnaire. In testing this relationship, Partial Least Squares Structural Equation …

Research On The Impact Of Digital Transformation On Esg Performance Of Real Estate Enterprises, Lung Tim Tong

Dissertations and Theses Collection (Open Access)

In the era characterized by the dual carbon goals driving the green transformation of industries and the exponential growth of the digital economy, the real estate sector is at a critical transformation juncture. From a policy-oriented perspective, building codes and energy consumption quota standards issued by the Ministry of Housing and UrbanRural Development and other regulatory bodies have rendered it imperative for real estate enterprises to reduce carbon emissions throughout the entire building life cycle. From the market demand side, consumers' preference for green and intelligent living environments has compelled real estate firms to break through traditional development models. The …

A Study On The Capital Market Valuation Effects Of Corporate Ai Adoption: An Empirical Analysis Of Manufacturing Firms In China's A-Share Market, Libin Ma

Dissertations and Theses Collection (Open Access)

This dissertation examines whether and how corporate adoption of artificial intelligence (AI) affects capital market valuation in manufacturing firms. As AI is increasingly embedded in R&D design, production organization, supply chain coordination, and operational management, its value implications depend not only on whether firms adopt AI, but also on how AI is deployed within business processes. Existing research has mainly focused on productivity, innovation, labor substitution, and digital transformation, while the enterprise value consequences of differentiated AI application strategies remain insufficiently examined.

Using Chinese A-share listed manufacturing firms from 2015 to 2024 as the sample, this study identifies firm-level AI …

From Suppliers’ Esg Performance To Corporate Bargaining Power With Customers: A Supply Chain Advantage Transmission Perspective, Minghao Du

Dissertations and Theses Collection (Open Access)

With the growing awareness of sustainable development, Environmental, Social, and Governance (ESG) practices has increasingly become a critical source for firms to meet stakeholder demands and gain new competitive advantages. In particular, under the backdrop of rising supply chain risks, stakeholder concerns are no longer confined to the ESG performance of individual firms; rather, they have expanded to encompass the entire supply chain, attaching equal importance to the ESG performance of both focal firms and their supply chain partners. With the continuous tightening of ESG regulatory requirements, customers may move beyond managing the ESG practices of first-tier suppliers to paying …

Strategic Economic Evaluation Of Microsoft's Post-Acquisition Gaming Portfolio, Brett Hancock, Daniela Orta Castaneda, Travis Stevens, M. Affan Badar

Symposium Projects

Microsoft Gaming is a gaming and entertainment division of Microsoft. In 2023 Microsoft bought Activision Blizzard, another industry leader. Rapidly changing industry and increased operation costs have created challenges. Sound financial analysis required to maintain company profitability and health. The purpose of this study is to analyze the economic data to recommend potential areas of investment and consolidation.

The Age Of Impact, Scott Fritzen

Asian Management Insights

Across Asia—and increasingly around the world—we are entering what can only be described as an age of impact. Organisations are no longer judged solely by what they produce, but by what changes as a result. Growth remains important, but it is no longer sufficient. Stakeholders—investors, policymakers, partners and the public—are asking a more demanding question: what difference does your work make, and how do you know?

Building The Foundations For Impact, Michael Rich

Asian Management Insights

For organisations to drive real change, they must treat impact as a strategic commitment and reshape internal structures to support it. An interview with Michael Rich, President Emeritus of RAND Corporation.

The Impact Imperative: Building Universities And Institutions That Demonstrably Matter, Scott Fritzen

Asian Management Insights

The university has never been more powerful— or more embattled. Research output has expanded sharply. Global collaborations span continents. Elite institutions, once concentrated in the West, have taken root across Asia, the Middle East and beyond. Universities anchor innovation districts, train professionals and generate discoveries that shape modern life. By the conventional measures long used by the academy to evaluate itself—publications, rankings, enrolments, revenue—higher education, taken as a whole, is thriving in many contexts.

Why Complex Risks Demand Multidisciplinary Action, Lisa Ng, Benny Chew, Julian Lai, Siti Naqiah Amrun

Asian Management Insights

The A*STAR Infectious Diseases Labs offers a model for how organisations can move from ad-hoc crisis response to sustained, shared preparedness.

Bold And Humble In The Age Of Impact, Robert Klitgaard

Asian Management Insights

How collaboration—supercharged by AI—can turn purpose into performance, and performance into accountability.

The Cost Of Silence, Sabine Benoit

Asian Management Insights

From wellness myths to financial hype, the real risk is not just misinformation—it’s misinformed decision-making. When confidence becomes a proxy for credibility, strategies and sensibility drift. Here’s how leaders can raise the evidence bar and institutionalise independent challenge.

The Impact Reporting Playbook, Julian Tang

Asian Management Insights

Ditch the proverbial laundry list and build impactful reports with evidence of change that leaders, partners and the public can trust and act on.

Standing Firm On Sustainability, Helge Muenkel

Asian Management Insights

As priorities evolve, sustainability continues to shape key business decisions for organisations.

The Impact Of R&D Team Diversity On Ambidextrous Innovation In Srdi Smes, Cheng Zhan

Dissertations and Theses Collection (Open Access)

As a vital organizational form of R&D teams in specialized, refined, distinctive, and innovative (SRDI) small and medium-sized enterprises (SMEs), distributed teams have gradually emerged as a dynamic source of innovation for such enterprises. Against the backdrop of the (Volatility, Uncertainty, Complexity, and Ambiguity) era, markets have imposed higher demands on enterprises' innovative and sustainable development capabilities, exerting substantial impacts on the growth of SRDI SMEs. Although the distributed R&D team model, developed through continuous exploration in=132=132enterprises' innovation practices, has drawn practical and scholarlyattention for its role in shaping ambidextrous innovation in SRDI SMEs, the internal mechanism underlying the relationship …

The Impact Of Brand Authenticity And Innovation On Stakeholder Behaviours, Jacky Xu

Dissertations and Theses Collection (Open Access)

This study employs a dual-perspective questionnaire survey, collecting data separately from corporate employees and brand consumers, and uses multiple regression analysis to test the hypotheses. The findings reveal the following: (1) both brand authenticity and innovation have significant positive effects on employee brand citizenship behaviour and consumer purchase intention; (2) brand commitment plays a negatively moderating role in these relationships, such that when stakeholders’ commitment levels are relatively low, the positive effects of brand authenticity and brand innovation on behaviour are stronger, whereas under conditions of high commitment, these effects are weakened, reflecting a substitution effect between emotional attachment and …

Enhancing Market Acceptance Of Sports Rehabilitation Services: A Perspective Of Public Health Literacy And Information Acquisition, Na Li

Dissertations and Theses Collection (Open Access)

This article takes public health literacy as its point of departure, constructs a theoretical model of “Health Literacy–Health Information Acquisition–Market Acceptance”, and introduces rehabilitation experience and service accessibility as moderating variables, in order to systematically examine the formation pathways and underlying mechanisms of market acceptance in the sports rehabilitation service sector.

This study adopts a combination of questionnaire survey and empirical analysis, collecting data from public samples across multiple regions and conducting statistical tests. The findings indicate that, Firstly, public health literacy has a statistically significant positive influence on the market acceptance of sports rehabilitation services. As the level of …

The Impact Of De-Familization Of Governance Structures On Corporate Performance During The Intergenerational Succession Of Family Businesses, Jing Qiao

Dissertations and Theses Collection (Open Access)

Intergenerational succession poses a vital challenge for family firms, with only 10% of global family businesses surviving to the third generation. Chinese family firms, growing alongside reform and opening-up, now face a critical succession period as founders average over 60 years old.

Based on 1932 A-share listed family firms from 2007 to 2024, this study theoretically and empirically examines how intergenerational succession affects corporate performance, investigates the mediating role of governance de-familization (management, ownership, control rights), and tests the moderating effect of intergenerational differences.

First, succession significantly harms financial and market performance: ROE falls by 1.330% and Tobin’s Q drops …

Compliance Supervision And Firm Performance: An Empirical Study On Digital Transformation Of The Pharmaceutical Manufacturing Industry, Jun Ma

Dissertations and Theses Collection (Open Access)

The biopharmaceutical industry, characterized by stringent global regulatory oversight, faces a pivotal theoretical tension regarding the nexus between regulatory compliance and corporate performance. The traditional perspectives often frame compliance as an “operational burden”, while the emerging viewpoints posit it as a “strategic asset”. Grounded in an integrated framework of the Resource-Based View (RBV) and Dynamic Capability (DC), this study investigates the moderating role of digital transformation in the relationship between Good Manufacturing Practice (GMP) compliance and corporate performance.

Employing a mixed-method design, this paper conducted two complementary studies. Study 1 adopted a grounded theory based on interviews with nine industry …

Ai-Scm Cmm: A Capability Maturity Model For Artificial Intelligence Integration In Supply Chain Management, Lordt Becklines, Omar F. El-Gayar, Patti Brooks, Insu Park

Annual Research Symposium

Artificial intelligence is increasingly deployed in supply chain management, yet many organizations struggle to align adoption efforts with process readiness, data quality, governance, and workforce capabilities, and they still lack validated supply chain specific roadmap for assessing readiness, sequencing investments, and reducing implementation risk. This study develops and evaluates a Capability Maturity Model for Artificial Intelligence Integration in Supply Chain Management to address that gap. Using a design science research approach, the study synthesizes prior literature and practitioner knowledge to define maturity dimensions, capability indicators, and staged progression levels for AI integration in supply chain contexts. The artifact and assessment …

Digital Transformation And Esg Performance In China: The Mediating Role Of Green Innovation, Zhou Yanyu

Student Works (2020-2029)

This study explores the relationship between digital transformation and ESG performance in Chinese A-share listed companies, focusing on the mediating role of green innovation. From the view of resource-based theory, the digital transformation is found to the first enhances ESG performance and how green innovation serves as a key transmission mechanism. Using fixed-effects regression analysis based on 6,763 firm-year observations from 2015 to 2023. The empirical results indicate that digital transformation improves ESG performance by fostering green innovation, which in turn partially mediates this effect. These findings provide theoretical insights on how digital capabilities drive corporate sustainability and offer practical …

The Governance Crucible: Institutional Logics And The Transformation Of Corporate Governance In Slovenia, Katarina Dvorski, Domagoj Hruška

Economic and Business Review

This study explores how institutional logics are enacted and recalibrated within corporate governance amid legitimacy challenges and organisational change. Set in Slovenia’s posttransition banking sector, it combines a symbolic–material ontology of institutions with a dual distinction between identity-based logics, grounded in values and organisational purpose, and activity-based logics, rooted in operational practice and performance. Drawing on elite–expert interviews and governance artefacts, the analysis traces how these logics interact across three phases of governance transformation—state stewardship, privatisation, and postprivatisation resilience. The findings show that governance is not merely a technical control system but a meaning-laden crucible where legitimacy is continually constructed …

Knowledge-Management Collaboration And Labor Brokerage Performance: A Multilevel Study Of Entrepreneurial Market Making, James Downing

Economic and Business Review

Entrepreneurs operating in knowledge-intensive markets will seek to reduce costs with tacit-knowledge-management mechanisms. When seeking a competitive advantage in knowledge-intensive industries, individuals will create value from general market information and engineer the transaction cost for clients. These market-making individuals will operate within a firm to gain benefits from information-sharing collaboration. Firms will make investments in tacit-information sharing to assist individual collaboration, resulting in increased firm performance. The value creation process for knowledge-intensive markets is crafted from general market information. The value appropriation process is unique to knowledge-intensive industries with the engineering of a client’s transaction costs as a competitive advantage. …

Internal Quality Enhancement: Case Of A Uae Business School, Valentine Matthews

International Journal of Applied Management and Technology

This paper presents a case study of a quality enhancement process of a small business school in the United Arab Emirates. The research explores this specific quality enhancement process with a focus on why it is implemented by the case institution and how it achieves quality improvement. The case quality enhancement process is an internal institutional approach that deviates from the Scottish Enhancement-Led Institutional Review approach. Articulation of the process is conducted from policy and practice. The articulation provides deeper and clearer understanding of the approach to quality enhancement, how it achieves quality improvements, and the leadership’s justifications for adopting …

The Impact Of Employee Equity Incentives On Enterprise Innovation Efficiency: From The Perspective Of Granting Restricted Stocks To Employees, Zongjie Ji

Dissertations and Theses Collection (Open Access)

Against the dual backdrop of the in-depth implementation of the innovation-driven development strategy and the continuous deepening of SOE reforms, restricted equity has emerged a mainstream instrument for medium- and long-term employee incentives in Chinese SOEs. However, the underlying mechanisms, effect characteristics, and boundary conditions through which employee restricted equity incentives influence innovation efficiency in SOEs remain to be systematically examined. Drawing on panel data of 4,880 firm-year observation from Chinese A-share SOMEs over the period of 2015-2024, this study develops a direct effect model of “Equity Incentives-Innovation Efficiency” from the perspective of employee restricted equity grants. It further introduces …

Research On The Influence Mechanism Of Digital Transformation On The International Competitiveness Of The Srdi Smes In China, Bo Sun

Dissertations and Theses Collection (Open Access)

With the continuous advancement of digital technologies, the digital economy is increasingly becoming the dominant force in the global economic landscape. Against this backdrop, the digital transformation of China's specialized, refined, distinctive, and innovative (SRDI) small and medium-sized enterprises (SMEs) has transcended beyond mere technological upgrades and evolved into a crucial strategy for these enterprises to build core competitiveness. Despite SRDI SMEs' strong willingness to pursue digital transformation, research is still lacking on how digital transformation efforts translate into international competitiveness Additionally, existing studies on the degree of digitalization have focused on large enterprises or general SMEs, leaving an academic …

Organizational Characteristics And Business Transformation: An Investigation On Corporate Transformation In The Construction Industry, Wei Chen

Dissertations and Theses Collection (Open Access)

Draw on a structural decline in demand triggered by selective real estate industrial policies, this study explores how construction companies drive business transformation through organizational characteristics in environmental uncertainties. Extant research has largely focused on the independent impact of single organizational factors or capabilities on transformation, lacking a systematic exploration of the interactions between organizational characteristics and the external environment. Take a typical construction group as an example, this study adopts a mixed-methods approach, through interviews and questionnaires, to systematically examine the impact of organizational characteristics on business transformation. The key findings are: in environmental uncertainties, an organic organizational structure …

Research On Characteristics Of The Subsidiary, Business Environment, And Group Control, Xiaoning Yu

Dissertations and Theses Collection (Open Access)

As a crucial pillar in the development of China’s national economy, corporate groups play an irreplaceable role in driving economic growth and promoting industrial upgrading. However, in the management practice of subsidiaries, they have long faced the control dilemma of "tight control leads to stagnation, while excessive decentralization leads to chaos." This study focuses on the fit between subsidiary characteristics, the business environment, and the degree of group control as its core research issue. It aims to uncover the underlying logic of group control in different contexts, providing scientific theoretical support and practical guidance for corporate groups in the new …

How Product Innovation And Process Innovation Impact Product Performance, Wei Wang

Dissertations and Theses Collection (Open Access)

In an increasingly competitive global market characterized by accelerating technological iteration and rapidly evolving consumer demands, innovation has become a critical means for firms to adapt to dynamic changes and achieve competitive advantage. Grounded in dynamic capabilities theory and the resource-based view, this study empirically investigates the mechanisms through which product innovation and process innovation affect product performance, drawing on survey data from 215 products. It further examines the mediating role of product flexibility and the moderating effect of product positioning. The results indicate that both product innovation and process innovation have a significant positive impact on product performance. Product …