Strategic Management Policy Commons^™

Corporate Supply Chain Sustainability And Consumer Attitudes Towards Hybrid Vehicles, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Marketing Orientation: A Longitudinal Study Of Community Banks, Stephen Carlson, Gerald Sullivan, Susanna Warnock, Margaret Ryder

Atlantic Marketing Association Proceedings

No abstract provided.

To Purchase Or Not To Purchase: An Exploratory Investigation Of Electric/Battery Vehicle Attraction Versus Conventional Gasoline Powered Vehicles Among Potential African American Car Buyers As Moderated By The Individual’S Level Of Environmental Concern., George W. Stone

Atlantic Marketing Association Proceedings

No abstract provided.

Strategic Choices: A Case Study Of Media And Entertainment Industry Survival Of The Covid-19 Pandemic, Stephen C. Carlson

Atlantic Marketing Association Proceedings

No abstract provided.

Comparison Of Concerns Among Careers By Marketing Seniors About Covid-19: Beginning Versus A Year Into The Pandemic, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

The Effects Of Strategic Alliances On Marketing Efforts: The Roles Of Cooperation, Tommy Hsu

Atlantic Marketing Association Proceedings

No abstract provided.

Beyond Bureaucracy: Entrepreneurial Mindset And Ai Readiness As Drivers Of Business Model Innovation In Blu Business Units — A Conceptual Framework, Ahmad Nurholis, Muhammad Rifky Adzakie

International Conference on Business and Management Research (ICBMR)

This paper advances a conceptual framework that examines how entrepreneurial mindset (EM) and AI readiness interact to shape business model innovation (BMI) and financial performance (FP) within Indonesia’s profit-oriented Public Service Agency (BLU) business units. As hybrid organizations, BLU business units must simultaneously fulfill their public service mandate while pursuing revenue generation, creating a unique context that demands stronger theoretical grounding. The framework draws on New Public Management (NPM) principles and the Dynamic Capabilities (DC) perspective to argue that an entrepreneurial mindset stimulates BMI both directly and indirectly through enhanced AI readiness. In turn, BMI is positioned as a driver …

A Comprehensive Analysis Of The World’S Largest Entertainment Conglomerate: The Walt Disney Company, Brendan Finnery, Judah Davis, Matt Mossinghoff, Rebecca Sims

2026 Student Academic Showcase

This project presents a comprehensive strategic and operational analysis of The Walt Disney Company to identify key gaps within its current business model. Using an integrated management policy approach, the study evaluates external and internal influences on Disney’s competitive position through the application of established analytical frameworks, including PESTEL, Porter’s Five Forces, the VRIO framework, and SWOT analysis. Peer-to-peer comparisons of the company’s financial health and capacity for growth were then assessed utilizing liquidity, leverage, efficiency, and profitability ratios. In compiling such strategic and financial insights, this analysis aims to inform the development of a purposeful SMART goal recommendation, addressing …

Brand Voice: A Proposed Integrative Model Approach, Stephen Carlson

Atlantic Marketing Association Proceedings

No abstract provided.

Ideal Leadership And Marketing Strategies During Times Of Transition, Kaia S. Thomson

Atlantic Marketing Association Student Proceedings

This study investigates the effects of transitional leadership in an organization on marketing strategies. The qualitative research, gathered through semi-structured interviews with four leaders at different stages of transition, highlights key themes such as the development of trust, adaptability, relationship-building, and the importance of gradual change. The results suggest that the most successful leaders in transition prioritize humility, respect the history of the firm, and focus on developing relationships with stakeholders. Further, these leaders focus marketing strategies on the core products or services of the organization to better understand customer preferences and create long-tern relationships. The study indicates that successful …

A Holistic Approach To Country Branding: Examining A Master Brand And Sub-Brand Framework, Musa Pinar, Aycan Duran, Tulay Girard

Atlantic Marketing Association Proceedings

No abstract provided.

From Allies To Enemies: Factors Affecting Suppliers Climbing The Value Chain, Reed Muehler

Mountain Plains Business Conference

This paper creates a theoretical model for analyzing the likelihood of a supplier climbing the value chain and becoming a new competitor. The model includes four areas of analysis, the complexity and importance of the item being sourced, and the level of total interdependence and type of strategic alliances between the firms. By using this model, a company could look at the likelihood of their suppliers climbing the value chain. This analysis involves giving different levels of strength to each factor, which will create the overall level of likelihood.

Analyzing The Role Of Innovation And Digitalization In Accelerating Productivity: A Comparative Analysis Of Four Asian Countries, Muhammad Adnan Khan, Muhammad Azam Khan, Muhammad Tariq

CBER Conference

Productivity growth has remained slow in the Asian countries. The feasible option to accelerate productivity growth for a country is not only tangible capital (labor and capital) but also intangible capital such as innovation and digitalization. The study examines the role of innovation and digitalization on output productivity for four Asian countries: Bangladesh, China, India, and Pakistan using data from 1990-2022. Based on the findings of the unit root test, the study used the Autoregressive Distributed Lag (ARDL) technique and Kao test to explore the long-run relationship among the variables. The long-run results show that innovation and digitalization have a …

Prosocial Orientation Of The Firm, Arvind Agrawal

Mountain Plains Business Conference

This paper conceptualizes the prosocial orientation of the firm. With the ever-increasing contribution of firms toward social good, it is helpful to have a single concept that incorporates the social acts that a firm engages in. The prosocial behavior of a firm originates from the motives of society, decision-makers, stakeholders, and employees. A conceptual model of these relationships portends the benefits that accrue to the firm in its relationships with its suppliers, employees, customers, shareholders, and the government. However, managers are advised to be careful and avoid the incidence of free riding that such an interpersonal concept can engender.

The American Business Experience In China, Samuel Wilson

Mountain Plains Business Conference

US-China trade relations are now tightly interwoven, with both countries dependent on each other for consumer markets and production capabilities. After decades of major investment and heightened collaboration, however, recent years have witnessed the emergence of conflict and distrust, manifested in sanctions, tariffs, and trade wars. Under such circumstances, the question remains: What does the future hold for US-China trade relations, and the firm-level strategies of American multinational corporations operating in the PRC? This survey analyzes the current state of US-China business relations, and provides research directions for future studies on the next chapter of American business in the PRC.

Neutralization Of Fuel Tankering Emissions For Environmental Sustainability, Peter O'Reilly, Maria Petrescu, Fabricio Sulzbacher, Diogo Coutinho

National Training Aircraft Symposium (NTAS)

As aviation has been one of the fastest-growing sources of emissions, this paper explores sustainable solutions in the equation of the economic savings from the fuel tankering practice, in a way it could represent gains of credibility for this industry (Boussauw & Vanoutrive, 2019). The fuel expenses in Brazil have been responsible for the highest operational cost for the airlines and, as a result, there has been an ongoing pursuit of the highest level of efficiency (ANAC, 2019). In this context, this study has been focused on the emerging Brazilian aviation market, and uses primary data collected from three major …

The State Of Digital Transformation: A Pilot Study, Ngan N. Chau, Steve Schulz, Vijay Agrawal

Mountain Plains Business Conference

Although the COVID-19 pandemic has created many challenges for business operations, it has certainly driven businesses to deploy digital technologies in a variety of areas, including customer engagement, customer services, and workflow coordination. In addition to supporting overall business strategies, digital technologies have been shown to carry the capacity to trigger business innovations and renewal. This pilot study aims to understand the impact of COVID-19 on digitalization and further investigate the various paths of digital transformation at different businesses. Key findings will be discussed along with their implications for future research.

University/Industry Collaboration: Using A Classroom Business Case To Enhance Student Problem-Solving/Learning Experience, Gregory Benson, Ngan N. Chau

Mountain Plains Business Conference

This study illustrates how an academic program utilizes industry partnerships as a resource to maintain the relevancy of its curriculum. In particular, a university/industry collaboration experience is examined to showcase how a real business problem at an industry partner has resulted in a business case used in the classroom to enhance students’ problem solving.

Key Words: Supply Chain Management (SCM), University/Industry Collaboration (UIC), Business Case Study

Strategy And Marketing: Can Alignment Be Measured?, Stephen Carlson

Atlantic Marketing Association Proceedings

No abstract provided.

A System Dynamic Analysis On Taiwan Sports Lottery From Stakeholders' Perspective, Day-Yang Liu

International Conference on Gambling & Risk Taking

No abstract provided.

Diligence-Based Strategy, Strategic Marketing Ambidexterity, And The Resource-Based View: Informing The Exploitation/Exploration Mode And Valuing Capabilities, Jacqueline Post, J Paul Leavell

Atlantic Marketing Association Proceedings

No abstract provided.

Secondary Crisis Communication. A Question Of Actual Or Perceived Credibility?, Bengt Johansson

International Crisis and Risk Communication Conference

An important aspect of crisis communication is secondary crisis communication, which focuses on how people communicate during a crisis. This study seeks to explore the mechanism of credibility in secondary crisis communication. Respondents in a large-scale experiment (N=2382) were exposed to a fictional news story about a terrorist attack and asked to what degree they would share the news story on social media. The design made it possible to test if the sharing of news stories was determined by its actual credibility (through the use of semiotic disclaimers in the news story), or by perceived credibility (the perceived credibility of …

Building Bridges To Connect With Stakeholders: A Template For Success, Kimberly A. Reed

International Crisis and Risk Communication Conference

The modern age of communication, with the 24x7 news cycle and "information overload," can impact our ability to connect with stakeholders. Kimberly Reed, a Washington professional who has built bridges for more than 20 years both across the aisle and around the globe with non-profits, trade associations, government officials, and risk and crisis communication professionals, presented a case study on Expo Milano 2015: "Feeding the Planet, Energy for Life" (the "World's Fair," which was the world's largest gathering and discussion on the topic of food). She shared best practices that featured Drs. Deanna and Tim Sellnow and provided practical resources …

Qualitative Data Mining And Sensitivity Analysis, Brian R. Kinard

Atlantic Marketing Association Proceedings

In today’s consumer centric environment, there is no shortage of outlets for consumers to express their level of satisfaction with a company, employee, product and/or service. For instance, websites such as Amazon, Rotten Tomatoes, TripAdvisor, Yelp, and Expedia allow customers the opportunity to provide feedback specific to a product, service, and/or organization. Such feedback is vitally important to business firms, as customer reviews are shown to be more trustworthy than descriptions that come direct from manufacturers. For instance, 73 percent of people trust online reviews and 63 percent of people actively seek out online reviews when making a purchase decision. …

Business Framing For Analytics, Beverly Wright

Atlantic Marketing Association Proceedings

Both the academic and business practitioner communities are faced with the challenges of discovery, innovation, and constant learning of their field, particularly within the marketing discipline, where content, processes, and even structure are dynamic in nature, with constantly evolving interests and focus. A solid research agenda with excellent analytics to address pertinent business questions is crucial for successfully expanding our understanding of the marketing function.

Collegiate Competition And The Propensity For Gender Bias, Deborah H. Lester, Aberdeen Leila Borders, Terry W. Loe, Keith Tudor

Atlantic Marketing Association Proceedings

Since the dawn of time gender has played a starring role in human behavior. The behavioral implications of an individual’s sex have permeated research findings in a wide variety of academic disciplines. This preliminary investigation will explore the concept and definition of gender, gender bias, and gender stereotype on actions and conduct. Specifically, this inquiry will determine the scope and types of gender bias/stereotypes that exist in the business world with a primary concentration on the area of professional sales. The ultimate objective is to discover the type and level of influence a person’s gender contributes to evaluation, performance and …

College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Liz Alexander, Fred Mader, Deanna Mader

Atlantic Marketing Association Proceedings

Jobvite, a recruiting platform for the social web, reports from their annual 2012 survey of recruiters that 92% of U.S. companies are using social networking sites (SNS) for hiring purposes (Jobvit, 2012). Career Builder reported in 2009 that 45% of employers were using SNS to screen and research applicants (CareerBuilder, 2009). It is important that faculty and support staff working to place students, and the students themselves, understand the developments and practices in the use of social networking sites for job search and recruiting and the best methods, as well as detriments when marketing themselves. This study examines corporate recruiters’, …

Perceived Risk Reduction In E-Commerce Environments, C. Michael Powell, Chris Conca

Atlantic Marketing Association Proceedings

During the past three decades, the growth of e-commerce has presented marketers with many new arenas for research and application. Certainly e-commerce has become a significant portion of the world economy and in particular the consumer sector. As previous literature has consistently considered perceived risk as a major factor consumer purchase decisions, this research identifies several major components of consumer perceived risk (PR) and their normative implications in the e-commerce environment

A Systematic Review Of Anti-Brand Website Literature: What We Know And What We Need To Know, David L. Williams, Ellen Kolbas

Atlantic Marketing Association Proceedings

The emergence of Web 1.0 began an evolution in electronic communication. This platform resulted in a unidirectional communication flow (e.g. firm to consumer) that featured firms generating messages for public consumption. Web 1.0 gave rise to Web 2.0 and 3.0 platforms that facilitate bi-directional communication between firms and the public. This new method has resulted in an increase in consumer empowerment to create and disseminate marketing messages of their own (Williams, Crittenden, Keo, & McCarty, 2012). Third party stakeholders are disseminating electronic word-of-mouth communications about companies through the use of video, reviews, forums, microblogs and multiple other channels (Gil-Or, 2010). …

An Application Of Social Media Marketing For Community Sustainable Development, Lei Huang, Amelia Clarke, Wen Tian, Natalie Heldsinger

Atlantic Marketing Association Proceedings

Though the social marketing approach has been developed from commercial marketing, it is a holistic approach from various social sciences disciplines like marketing, psychology, sociology, mass communication and economics. It is basically an art to explore new ways of analyzing problems and solving them effectively. For instance, social marketing influences sustainability through the use of marketing principles to increase awareness, understanding, change attitudes, and motivate the society to change, adopt, or sustain a particular behavior. This paper attempts to explore a framework of social media in light of disseminating the knowledge of a community-wide sustainability plan among various stakeholders. Policy …