Business and Corporate Communications Commons^™

Honoring A Legacy: Alumna Gives Back In Memory Of Professor Grant Hargate, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 04/08/2024, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Shing Bright: Lindenwood Announces 2024 Staff Award Winners, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Academic Success: Lindenwood Announces 2024 Faculty Award Winners, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Offers Smooth Transfer Pathway For Fontbonne Students, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

The Financial Impact Of Health And Wellness, Owen Williams, Walter Fulton, Chad Vaughn, Keaton Spiegel

ENGL 1102 Showcase

This group anthology takes a deeper look into the cross section of health & wellness and business & finance sectors.

Exploring The Effect Of Logos With Animals, Can Trinh

AMTP Proceedings 2024

Even though the use of logos that feature animals is prevalent (e.g., Porsche, Lamborghini, Hollister), there is a scant number of empirical works that examine the effect of such logos on marketing outcomes. This research represents a pioneering attempt to address this critical theoretical gap. We propose that logos that feature animals (i.e., animal logos) can influence product perceptions. Empirical evidence from two studies supports our propositions. The findings provide meaningful implications for both theory and practice.

2024 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2024.

Agents Of Change: Which One Are You?, Michelle C. Dziurgot Dds

The Journal of the Michigan Dental Association

In her editorial, Michelle C. Dziurgot, DDS, explores various roles dentists play as agents of change, including catalysts for urgency, collaborators with specialists, diligent workers for accuracy, risk-taking entrepreneurs, charismatic leaders, and peacemakers who resolve conflicts within their practices.

Mda Foundation: Supporting Your Foundation Helps Those With The Greatest Need!, Anne Berquist

The Journal of the Michigan Dental Association

MDA Foundation aids the underserved through grants, scholarships, and events like Mission of Mercy (MOM). Mirlo Real Estate Partners, inspired by MOM's impact and aligned with the Foundation's mission, became its largest corporate donor. Mirlo's Nick Zagar and Remy Isdaner recognized dentists' needs and pledged substantial support. Their commitment mirrors the Foundation's ethos: helping those in need. Dental community support, volunteering, donations, and charitable distributions are vital for the Foundation's success in serving the community.

Beyond The Pitch: Exploring The Process Of Entrepreneurial Sales Communication, Gracemarie Mike Fillenwarth, Emily Nolan

College of Communication & Creative Arts Departmental Research

No abstract provided.

Lindenwood Student Team Placed Second At 2024 Cfa Institute Research Challenge, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Leading Horses To Water During A Pandemic: Assuring Communication Learning For "Quants", Thomas Hall

International Journal for Business Education

Students who are attracted to quantitative disciplines of study can be reluctant to devote much attention to the important task of communicating, and previous research (Hostager, 2018) has identified statistically significant differences in learning approaches by major among undergraduate business students. This paper presents results of learning assurance for writing skills (direct measures) even when the content of the course relates to the highly quantitative topics of data analytics and finance. The approach combines various pedagogical methods in an undergraduate, writing-intensive setting: traditional testing but in an iterative framework, “flipped classroom” intensive work using spreadsheet software, repeated submission of brief …

The Role Of Public Relations In Digital Era: Storytelling Strategy To Develop Corporate Reputation, Nike Putri Yunandika, Cendera Rizky Anugrah Bangun

Jurnal Vokasi Indonesia

Storytelling can be a tool to create persuasive communication and provide personal engagement among its public. Storytelling strategy also can be applied in various digital communication channels, which is a flexible strategy to be implemented even in a niche digital business sector. Based on a rapid digital business competition, this study aims to discuss the use of storytelling strategy by Public Relations at DQLab.id, one of an active online Data Science Education Technology (Edtech) industry in Indonesia, as a tool to develop corporate reputation. The method used in this study is qualitative descriptive by providing depth interview, observation, supporting data, …

Scoring Success: Aidan Byrnes Composes Music For Shakespeare's 'The Winter's Tale', Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Leaders Of Tomorrow: Students Participate In Missouri Governor's Leadership Forum, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Guinness Is The "Pumpkin Spice Latte" Of St. Patrick's Day, Jin-A Choi, Bond Benton, Yi Luo

College of Communication and Media Scholarship and Creative Works

This study by a team of faculty from the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the School of Communication and Media at Montclair State University shows that Guinness was the most-discussed brand on social media leading up to St. Patrick’s Day, and not just in the traditional ways people share how they drink the popular beer brand. The volume of social media conversations related to Guinness beer and St. Patrick’s Day saw a 25% increase. Most social chats exhibited a happy mood as evidenced by a 62% joyful sentiment.

While the Shamrock Shake …

National Taiwan University Becomes Global Exchange Partner, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Bruce Hornsby And Ymusic To Perform At Scheidegger Center, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Engineering Together: Lindenwood And Washu Form Dual Degree Agreement, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 03/04/2024, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Can Recyclable Packaging Enhance Consumers’ Willingness To Buy? The Mediating Role Of Corporate Social Responsibility Perception, Haifeng Shi

Dissertations and Theses Collection (Open Access)

The usage of recyclable packaging is a manifestation of corporate social responsibility and conforms to the trend of green and sustainable development. In recent years, with the rapid growth of the environmental awareness, consumers tend to choose more environmentally friendly and recyclable packaged products. Therefore, in order to better promote the usage of recyclable packaging, it is necessary to conduct in-depth research on why consumers choose recyclable packaging. Aiming to explore the impact of recyclable packaging on consumer behavior and its underlying mechanism, this study receives 314 questionnaire surveys all over the country, and adopts ANOVA and process model analyses …

2024 March, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2024.

Examining Employees Under Stress By Pandemic, Hurricane, And Bridge Closure, Hilmi A. Atadil, Alison J. Green, Nestor M. Arguea

Journal of Global Business Insights

As researchers, recognizing and capturing once-in-a-lifetime events in real-time is essential. The researchers felt compelled to document the impacts of the natural disasters, pandemics, and bridge closures that directly affected the geographical area in which they lived. These sequential crises touched countless lives in the region. Most critically, disseminating and recording these rapid developments has been vital so that others may learn from this time when faced with similar situations. It is the duty of researchers immersed in such extraordinary circumstances to acknowledge and examine the implications in the moment, given the singularity of living through consecutive disasters of this …

Theory Advancing Practice: The Contingency Theory In The Strategic Management Of Crises, Conflicts, And Complex Public Relations Issues, Pang, A., Yan Jin

Research Collection Lee Kong Chian School Of Business

If the news headlines are to be believed in their entirety, the world seems to be traversing from one crisis to another. COVID-19 was the black swan no one predicted. Even before the world emerged from the worst parts of the pandemic, Russia’s unprovoked invasion of Ukraine triggered global security concerns. In addition to the ongoing tensions between the United States (US) and China, US and Russia, Mainland China and Taiwan, and at the point of writing, the crisis between Ukraine and Poland over grain imports, one gets the impression that the world is in a fiery cauldron of turmoil. …

Trip Of A Lifetime: Lindenwood's Jack Gietl Awarded Gilman Scholarship, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Introduces New Ai-Centered Programs And Degrees, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindengiving Receives Volunteer Of The Year Award From Boys & Girls Clubs, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Celebrating Diversity: Lindenwood Presents 2024 Mlk Awards, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Alumnus David Horvath Thriving As Paralympian, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.