Business and Corporate Communications Commons^™

Framework For Enhanced Intergenerational Connectivity (Eic): A Professional Program Development Report, Amanda Michelle Reigle

Electronic Theses, Projects, and Dissertations

This program development report documents the implementation and facilitation of the Sages and Seekers pilot program at California State University, San Bernardino (Palm Desert Campus) from 2022 to 2025. Grounded in communication theory, intergroup contact principles, and instructional design, the report outlines a structured intergenerational intervention aimed at enhancing empathy, connection, and understanding between older and younger adults. Drawing from facilitator observations and program implementation experiences, this work led to the creation of the Framework for Enhanced Intergenerational Connectivity (EIC), a five-point planning model emphasizing leadership, facilitation, administrative support, participant continuity, and structured program design.

The EIC framework is accompanied …

Network-Based Attacks In Cloud Computing In 2020-2024, Yaswanth Sai Manikanta Anguluri

Electronic Theses, Projects, and Dissertations

As the use of cloud technologies has increased in the past five years, the number of network attacks is also increasing. During 2020 to 2024, there are lot of changes in cloud technologies which led to various network attacks in the cloud computing environments from 2020 to 2024. This study investigates the evolution of network-based attacks in cloud environments from 2020 to 2024. Data was collected from Kaggle website to analyze the trends of the evolution of network-based attacks. The research questions are: (Q1) How do the trends change in network-based attack from 2020 to 2024 and why? (Q2) Which …

The Practical Adoption And Application Of Blockchain Technology Within The Beverage Industry, Alexander Adams Jr

Electronic Theses, Projects, and Dissertations

Abstract

The beverage industry is facing heightened scrutiny as the demand for transparency and accountability reaches new heights. In the age of information technology, companies must prioritize enhanced traceability to ensure product safety, comply with government regulations, maintain customer trust, and protect brand integrity. This thesis explores the potential of blockchain technology as a solution to these challenges, focusing on its ability to decentralize data, improve traceability, and expedite response times during safety recalls. The research provides an overview of the evolution of food safety regulations, beginning with the first establishment by Upland Sinclair, and examines current traceability practices and …

Integration Of Internet Of Things And Health Recommender Systems, Moonkyung Yang

Electronic Theses, Projects, and Dissertations

The Internet of Things (IoT) has become a part of our lives and has provided many enhancements to day-to-day living. In this project, IoT in healthcare is reviewed. IoT-based healthcare is utilized in remote health monitoring, observing chronic diseases, individual fitness programs, helping the elderly, and many other healthcare fields. There are three main architectures of smart IoT healthcare: Three-Layer Architecture, Service-Oriented Based Architecture (SoA), and The Middleware-Based IoT Architecture. Depending on the required services, different IoT architecture are being used. In addition, IoT healthcare services, IoT healthcare service enablers, IoT healthcare applications, and IoT healthcare services focusing on Smartwatch …

Impact On Revenue Generation Of Olist Ecommerce Company On The Basis Of Various Product Parameters, Trupti Sanjay Niwate

Electronic Theses, Projects, and Dissertations

E-commerce business is the most trending business in the entire world. Due to the COVID-19 pandemic, the global market of e-commerce is much more active than the traditional in-store market. Over the period, people used the internet more, which has incentivized them to shop online because it saves time and effort.

Specifically, in Latin America, the E-Commerce business is expanding at a tremendous rate. In particular, Brazil is a major business hub when we consider an e-commerce business since it has given a major impact on the world‘s total e-commerce business. Olist, the main e-commerce company which helps other marketers …

How The Level Of Job Complexity Impacts The Gender Wage Gap Across Occupations, Zytlaly Magaña Corona

Electronic Theses, Projects, and Dissertations

The present study focused on unpacking the social and structural aspects of job complexity to better understand its effects on the gender wage gap. Previous research on the job complexity-compensation dynamic has primarily focused on cognitive complexity. Job complexity across occupations were examined using work activity data from O*NET and merging it with the Current Population Survey data sponsored by the U.S. Bureau of Labor Statistics (N=67,003). Results revealed that higher complexity jobs in this study yielded greater wage disparities across different occupations as predicted. Furthermore, physical activities and gaining knowledge from the Generalized Work Activities were the two most …

Communication Competence Training Within Minority-Owned Small Businesses, Shirleena Racine Baggett

Electronic Theses, Projects, and Dissertations

Business ownership is imperative in correcting economic issues for demographic groups subjugated to discrimination, inequality, poverty, and other harmful disadvantages. This project supports the idea that building communication competence within minority-owned small businesses and nonprofit organizations, will significantly increase achievement of long-term sustainability and success. The solution is not only creating communication training tailored for minority entrepreneurs, but to allow access in feasible and tangible ways. This study begins by defining communication and explaining its function to assist in moving past the narrative of communication interaction as “talking and listening,” but instead a concept rooted in logic, theoretical analysis, and …

Q2s Enhanced Pedagogy: Developing Critical Listening Skills In Business School Students To Enhance On-The-Job Performance, Matthew Habich

Q2S Enhancing Pedagogy

A common complaint heard from many business managers and executives is that while recent business school graduates are relatively well-equipped for the technical aspects of their jobs, they often lack critical communication-related skills, thus limiting their organizational effectiveness. This article describes feedback received from a group of Southern California business executives indicating that "active listening" is one of the most important of these communication skills - and one often lacking in recent business school graduates - and offers one classroom exercise that can be used to help students practice this critical communication skill.

Conducting Meetings, Writing Agendas, Drafting Minutes, Liliana Monteil-Doucette

Q2S Enhancing Pedagogy

This is a two-day assignment which encourages students to consider a situation at work where employees are not following proper telephone answering etiquette. The situation could cause the business to lose customers. Therefore, students are instructed to research proper phone etiquette, then prepare an agenda to address the issues and provide guidelines on the correct way to answer phones.

On day two, students will hold a meeting discussing the points on their agenda, take notes, then write the minutes of the meeting.

The assignment walks them through the full process of problem solving, communicating with employees, and producing proper business …

Authentically Disney, Distinctly Chinese: A Case Study Of Glocalization Through Shanghai Disneyland’S Brand Narrative, Chelsea Michelle Galvez

Electronic Theses, Projects, and Dissertations

In 2016, the Walt Disney Company launched Shanghai Disneyland--the company’s first theme park in mainland China. Entering mainland China poses significant political and cultural challenges for American companies. To address these challenges, Disney pursued a “glocalization” strategy -- it accounted for local norms and values in launching Shanghai Disneyland. This paper examines how Shanghai Disneyland constructed its brand narrative to negotiate tensions in this glocalization process. A semiotic analysis of two Shanghai Disneyland commercials illustrates the ways in which Disney tapped into culturally meaningful themes of harmonic balance and collective identity to produce the park’s brand narrative--“China’s Disneyland.” A thematic …

Project Based Learning Syllabus - Csusb Art Department Brand Identity Re-Design, Andrew Oakes

Q2S Enhancing Pedagogy

In this course and over the entire quarter you will be involved in a group project, which explores and aims to solve a real design and communication problem. As times have changed and the face of art and design has changed so has our perception of what art and design are, as well (and most importantly to you, “where do I fit in, and what skill sets will I need to be successful in this new creative workforce?) Three new studies show that the skills wanted by employers in the design related fields involve not only the hard skills like …

Backpedaling Nugget Smugglers: A Facebook And News Article Thematic Analysis Of Chick-Fil-A Vs. Gay Marriage, Stacy M. Wiedmaier

Electronic Theses, Projects, and Dissertations

This study utilizes William Benoit’s Image Repair Theory to frame the dominant crisis communication strategies that fast food chain Chick-fil-A (CFA) employed before, during and after their CEO mixed his personal opinion on social issues with corporate policy in June 2012. The thematic analysis draws from three distinct data sets that include 3,900 Facebook comments posted by the general public on CFA’s social media page, 32 individual Atlanta Journal-Constitution news articles that address the debate and CFA’s public response to the crisis titled “Who We Are.” This thesis aims to identify both the dominant themes in Facebook posts and the …

The Relationship Between Strategic Information Systems Planning Situational Factors, Process Configuration And Success, A. J. Gilbert Silvius, Jeroen Stoop

Journal of International Technology and Information Management

This paper reports a study into the relationship between the configuration of the process of Strategic Information Systems Planning (SISP) and the success of SISP. SISP is an important activity in the alignment of information technology systems and services to business requirements. However, despite the obvious importance of a proper planning of information technology and information systems in organizations, success of SISP is not evident. And as the success of SISP is also influenced by the process followed in developing the SISP, the research question for this study was, “How does the configuration of the SISP process influence the success …

A Web Design Shop For Local Business Owners, Mary Colleen Rice

Theses Digitization Project

This project explores the question of why local business owners are not taking advantage of the benefits the Web has to offer. It presents information that small business owners could use to develop websites for their businesses. It also examines what it would take to start a web design business targeted at local merchants.

Business-To-Business E-Markets In Textile Industry: An Empirical Perspective, Kazim Akalin

Theses Digitization Project

The purpose of this research is to discover what TextileCapital.com must do to establish trust on the website so that, in turn, it may increase the import and export volume of its trading members.

Intranet Concept For Small Business, Allen Gregg Lenaburg

Theses Digitization Project

The purpose of this project is to build a working intranet containing core applications that create the framework for a small business intranet. Small businesses may benefit from an intranet because of its ability to effectively streamline the processes for retrieving and distributing information. Intranets are internal networks using TCP/IP protocols, Web server software, and browser client software to share information created in HTML within an organization, and to access company databases.