Business and Corporate Communications Commons^™

Young Professionals As Catalysts: Driving Innovation And Organizational Growth, Dolan Mcmillan, Kusai Contractor, Ryan Delves

Purdue Road School

Today’s young professionals (YPs) enter the workforce fluent in AI and digital tools, bringing fresh insight that reshapes how organizations make decisions and deliver projects. This session will explore how YPs apply classroom-taught technologies to real-world challenges—leading pilots, influencing business strategy, and fostering inclusive cultures. Through the lens of Organizational Citizenship Behavior, we’ll examine how YPs’ voluntary efforts—rooted in community, collaboration, and curiosity—are redefining innovation, leadership, and organizational growth across the transportation industry.

Midwest Entrepreneurship Case Competition Page In The Pitch Platform, Zoeanna A. Mayhook, Annette H. Bochenek, O'Neill Terence, Ilana Stonebraker

Libraries Faculty and Staff Supplemental Materials

This is an archived version of the competition page for the 2024 Midwest Entrepreneurship Case Competition, a regional, library-led business case competition held from February 10–24, 2024. The page was hosted on Purdue University’s Pitch Platform, an in-house system for managing case competitions. This page was captured on January 7, 2025.

Midwest Entrepreneurship Case Competition (Mecc) Case Prompt - Anonymized, Zoeanna A. Mayhook, Liz Grauel, Annette H. Bochenek, Ilana Stonebraker, Terence O'Neill

Libraries Faculty and Staff Supplemental Materials

This case is an anonymized version of a prompt used in the 2024 Midwest Entrepreneurship Case Competition (MECC), a undergraduate regional event organized in collaboration with multiple Midwest libraries. The prompt challenges students to conduct market validation research using SimplyAnalytics and perform keyword research and analysis.

Raising Sustainability Standards In Leisure Industry, Gorete Araújo, Alexandra Lavaredas, Francisco Dias

GSTC Academic Symposium - In conjunction with the GSTC Global Conference

Raising sustainability standards in leisure industry

Nowadays, it became clear that the option for sustainable development (SD) is not a discretionary choice, but an imperative for all of humanity. The SDG propose a common framework of peace and prosperity for people and the planet. The exponential growth of tourism, its multiple and transformative impacts on economies and the environment, place this industry at the epicentre of concerns about SD.

Based on the European DIRECTIVE (UE) 2022/2464, which complies European companies to produce a sustainability file integrated in the annual management report, this paper highlights social, cultural, environmental and governance indicators …

Midwest Entrepreneurship Case Competition Game Rules, Zoeanna A. Mayhook, Ilana Stonebraker, Annette H. Bochenek, Terence O'Neill, Liz Grauel

Libraries Faculty and Staff Supplemental Materials

These are the game rules for the Midwest Entrepreneurship Case Competition (MECC), a regional undergraduate event collaboratively organized by Midwest business librarians.

Visual Literacy Support For Business Students And Faculty: Preliminary Results From Needs Assessment Study, Zoeanna A. Mayhook, Sarah Huber, Wanju Huang

Midwest Business Librarian Summit (MBLS)

The development of visual literacy skills is increasingly important for business students graduating into today's visually-driven business environment. Visual literacy (VL) encompasses the skills needed to find, interpret, use, create, and ethically engage with visual information (ACRL, 2022). Within a business context, VL skills allow students to enhance their presentations, communicate their messages effectively, visualize complex information or data into succinct visual representations, and tell compelling stories. Further, well-developed visuals can help bridge language barriers when communicating with stakeholders worldwide (Sweeny & Hughes, 2017). Despite the apparent benefits of these VL competencies, business students may need more direct training and …

Six Sigma, Sustainability, And It Management: A Research Review And Discussion Of Future Directions, Manal Alduraibi, Timothy Winders, Chad Laux

International Conference on Lean Six Sigma

Abstract

Purpose- Six Sigma is based upon quality improvement by finding the root cause and refining processes to the precision of process outcomes. The purpose of this research was to conduct a systematic literature review (SLR) to explore the Six Sigma techniques and information technology (IT) management concepts to identify the IT management principle's impact on the sustainability of Six Sigma project efforts and identify the gaps that are essential to be addressed through further research. This research also discusses the principles of IT management upon the influence on Six Sigma projects, and subsequent contribution to organizational economic sustainability. An …

Engaging With Community Via Digital Communication Practices: A Reflection On Service Learning Oriented Business Writing Class, Sweta Baniya, Jack Daniel Harber, Danielle Lynn Auckley

Engagement & Service-Learning Summit

No abstract provided.

Critical Pedagogy For Business And Management Undergraduates: Evaluation Of Marketing Information, Ilana Stonebraker, Caitlan Maxwell, Jessica Jerrit

Libraries Faculty and Staff Scholarship and Research

No abstract provided.

Documento Conceptual Sobre Redes De Excelencia Para La Investigación Y La Educación, Suresh V. Garimella, David B. Janes, Anne Slaughter Andrew

PPRI Digital Library

“Redes de Excelencia” focalizadas permitirán que las instituciones en América Latina desarrollen ecosistemas de investigación y educación de un modo mucho más rápido que si siguieran procesos "orgánicos" o locales. Una vez implementados, estos ecosistemas no solo permitirán profundas transformaciones que lleven a economías basadas en el conocimiento, sino que también desempeñarán roles claves en las redes necesarias para los sistemas de innovación regionales.

Para acelerar el desarrollo de ecosistemas de investigación y educación en toda América, los autores proponen establecer “Redes de Excelencia” en las áreas claves. Cada Red de Excelencia será multiinstitucional, multisectorial (universidad, empresa, gobierno, ONG) y …

University Of The Future Colombia-Purdue Workshop Report, Suresh V. Garimella, David B. Janes, Liliana Gómez Díaz

PPRI Digital Library

The University of the Future Workshop, a joint Colombia-Purdue event, was held at Purdue University in West Lafayette, Indiana, October 28-29, 2014. Participants included rectors and board members from six top universities in Colombia, along with executive directors of NGOs, government representatives from the U.S. and Colombia, and Purdue faculty and administrators. The workshop was focused on a dialog among participants on key programs and focuses that will allow universities to be responsive to the 21st century needs of the Americas.

This report is a summary of the workshop and is based on the contributions of all the participants. Key …

A Concept Paper On Networks Of Excellence For Research And Education, Suresh V. Garimella, David B. Janes, Anne Slaughter Andrew

PPRI Digital Library

Research and education ecosystems, foundational components of knowledge-based economies, are relatively underdeveloped in Latin America. The entire ecosystem of a research university — including resources, corporate partnerships, and research — must capitalize on a symbiosis between the research, education and commercialization missions. A university cannot transform unilaterally nor can universities sustain the required transformation without government and industry participation. Initiatives to accelerate the development of research university ecosystems are critical for the realization of knowledge-based economies and resilient civil societies.

To accelerate the development of research and education ecosystems across the Americas, the authors propose to establish “Networks of Excellence” …

Informe Sobre El Taller Universidad Del Futuro Colombia-Purdue, Suresh V. Garimella, David B. Janes, Liliana Gómez Díaz

PPRI Digital Library

El Taller Universidad del Futuro, un evento conjunto de Colombia y Purdue, se llevó a cabo en la Universidad de Purdue en West Lafayette, Indiana, el 28 y 29 de octubre de 2014. Entre sus participantes hubo rectores y consejeros de seis importantes universidades de Colombia, junto con directores ejecutivos de ONG, funcionarios públicos de Estados Unidos y Colombia, y profesores y administradores de Purdue. El taller se centró en el diálogo entre los participantes sobre los programas y áreas de investigación clave que permitirán que las universidades den respuesta a las necesidades del siglo XXI en toda América.

Este …

The Implementation Of Web-Based Project Management Systems By The General Contractor: Transferring From Hard-Copy To Digital Format., Jason A. Miller

Purdue Polytechnic Directed Projects

Abstract

The construction industry is undergoing a transition from being paper based to a digital one.  This transition puts a document management challenge on all members of the construction team, but most specifically the general contractor which has to ensure that the appropriate information reaches the intended party in a usable format.  The submittal process has historically been very paper intensive with multiple copies begin distributed to various parties.  Transitioning to a digital format will decrease the amount of paper copies, but presents challenges to the general contractor.  The first is the traditional method of noting documents will not be …

Annual Reports To Shareholders: Historical Collections In Libraries, Judith M. Nixon

Libraries Research Publications

The purpose of this article is to describe the scope and depth of the historic corporate annual report collections in twelve academic/research libraries in North America. For many decades, a few major academic business libraries have been collecting and preserving corporate Annual Reports (ARS), the reports sent to shareholders documenting the financial status and future plans of the company. Today these historic collections provide more than a record of the companies’ finances; they provide a glimpse into the social and cultural thoughts from the past and the corporate stories of individual companies. Digitization of these reports has only just begun; …