Business and Corporate Communications Commons^™

Fortune Education Ranks Lindenwood’S Online Mba Top Program In Missouri, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Back To The Office: Us Employee Reluctance And Re-Engagement Strategies, Khin Thaw Ta Chit

Student Theses and Dissertations

When the pandemic era was concluded, organizations were facing difficulties in bringing employees back to the office. The purpose of this study is to investigate dynamics influencing employee reluctance to be back to the office and to explore the effective re-engagement strategies aiming to propose effective strategies. Although there is a good amount of literature exploring the employee reluctance to be back to the office, there are gaps such as the need for post-pandemic studies and inclusive communication strategies, underscore the timeliness and relevance of the proposed thesis. By using a qualitative method, a survey utilizing Qualtrics Online Survey Software, …

Authenticity In Fashion And Beauty: Influencer Marketing And The Development Of Parasocial Relationships On Social Media, Catherine Goodheart

Student Theses and Dissertations

Social media influencers are more accessible than celebrities, making their audience form strong connections with them through their niche content. The parasocial relationship formed between influencers and their followers through the followers' media literacy of the influencer’s authenticity enables influencers to market themselves promoting products; without a perceived authenticity, a parasocial relationship will struggle to form. This parasocial relationship is typically to generate profit for the influencer, as many influencers are paid to promote and advertise products specific to their niche(s) on their profiles or on the brand’s profiles. A media analysis was used to study 5 beauty and fashion …

A Phenomenological Study On The Perceived Impact Of Bass's Four I'S Of Transformational Leadership, Yarissa Marn

Dissertations

Purpose: The purpose of this phenomenological study was to identify and describe World of Warcraft game leaders’ perceptions of the impact on their guilds regarding Bass’s 4 I’s of transformational leadership.

Methodology: This qualitative study interviewed 13 World of Warcraft game leaders who have led their guild members for at least one year. The main source of data collection was semi-structured open-ended interview questions with other resources to include artifacts. The researcher coded and analyzed data for themes and patterns.

Findings: Several domains of Bass’s Four I’s Transformational Leadership framework were found to have an impact on World of Warcraft …

Lindenwood Student Team Earns Multiple Accolades At American Advertising Awards, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Dr. Jose Jones Receives 2023 Alumni Service Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Remote Working Preference, Henry Dorn

Undergraduate Honors Theses

This paper is an analysis of the realities and perceptions surrounding the shift to remote work in America following the Covid-19 pandemic. It calls into question the benefits and drawbacks of both virtual and in person working environments. Since virtual working culture has taken a larger grasp on the population, it is crucial to understand what the outcomes of this recent shift are and how people feel about it. This paper breaks down the facts and history surrounding virtual working environments and alternatively compares the findings to in person and hybrid work. It includes a conducted survey of American workers …

Ada News - 05/06/2024, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Case Study Analysis: Exploring Johnson & Johnson's 1982 Tylenol Contamination Crisis And Ongoing Talcum Powder Crisis Through The Six Principles Of Crisis And Emergency Risk Communication, Caroline Tibbs

Honors Theses

In 2002, the Center for Disease Control and Prevention (CDC) developed a new field of communication, called Crisis and Emergency Risk Communication (CERC). With the creation of this new field, the CDC developed a streamlined CERC guidebook in order to provide a standard for the crisis communication strategies and responses of specifically healthcare organizations, but any organization can benefit from utilizing the CERC framework. The CDC also identified six key principles of CERC, which are as follows: response time (“be first”), accuracy (“be right”), credibility (“be credible”), having empathy (“express empathy”), promotion of actions (“promote actions”), and respectfulness (“show respect”). …

Displaying Success: Lindenwood Hosts Annual Student Academic Showcase, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Esg Performance And Firm Risk In The U.S. Financial Firms, Jooh Lee, Rachel Koh

Rohrer College of Business Departmental Research

This study examines the association between the environmental, social, and governance (ESG) performance and firm risk in U.S. financial firms. We find a significant negative association between the composite ESG performance and total, idiosyncratic, and systematic risks after controlling for firm and year fixed effects and other risk predictors. We also examine the effect of each pillar of ESG on this relationship and find that “S” and “G” exhibit a significant negative relationship with both systematic and idiosyncratic risks of firms, while “E” is only associated with systematic risk. Lastly, we demonstrate that ESG performance is negatively associated with the …

Impact Of Leadership In Project Management, Ian Wegh

Information Systems Undergraduate Honors Theses

Today’s business environment demands effective project management for enterprises to meet their goals and continue to be innovative. Inherently, this also means that project managers must have strong leadership skills. Project management provides a framework of techniques that provides a symbiotic relationship between both the framework and the leader. The idea behind project management is to complete objectives efficiently within a certain time period given a restricted number of resources. This means project management is a process of principles, tools, and methodologies used to effectively manage a team through the System Development Life Cycle. The System Development Life Cycle (SDLC) …

Developing And Modernizing Small Businesses In Dangriga, Belize, Abby Teague

Management Undergraduate Honors Theses

This thesis evaluates the effectiveness of the Small Business Development project located in Dangriga, Belize, and includes research on the challenges of entrepreneurship in developing countries. The project consisted of research and the implementation of marketing workshops to teach businesses how to manage their online and social media presence through the Belize Tourism Industry Association (BTIA) Dangriga. The impact of the project was significantly important because many Belizeans struggle to survive and succeed within their businesses. Belize contains multiple microenterprises that cannot meet their potential because of a lack of knowledge and communication. Overall, the project aims to give BTIA …

Lindenwood's Online Graphic Design Program Ranked No. 1 By Techguide, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Workplace Wellness, Hannah Holder

Management Undergraduate Honors Theses

The evolving landscape of workplace dynamics underscores a growing emphasis on achieving a better work-life balance and healthier lifestyle, particularly among younger generations entering the workforce. This shift in preferences highlights the importance of companies adapting to meet the needs of employees by offering flexibility and support for wellness initiatives. A workplace culture that promotes work-life balance not only enhances employee satisfaction but also leads to increased productivity and decreased healthcare costs. While comprehensive wellness programs and flexible work arrangements are beneficial, they may not be universally applicable. However, the overarching commitment to creating a supportive and healthy work environment …

Small And Mighty: An Analysis Of Foundational Aspects Of Small Family Firms And Their Corporate Social Responsibility, Ashlyn Crosby

Accounting Undergraduate Honors Theses

This thesis investigates the foundational aspects of small family firms to understand how their unique characteristics create differences among various types of firms. This review examines five key business components: operations, longevity, innovation, succession, and decision-making within these firms. The analysis in this report focuses on businesses that operate within the United States. When considering the American economic model, it is also vital to consider the corporate social responsibility (CSR) of small businesses and, due to its emergence as an integral aspect of contemporary business practices, the impact on society, the environment, and stakeholders. While CSR is frequently associated with …

Forya.Ai Business Plan, Landen Usher

Finance Undergraduate Honors Theses

This thesis presents a comprehensive business plan for Forya.AI, an innovative artificial intelligence-powered platform designed to streamline social media content creation for churches. The platform distinguishes itself by automating the generation of engaging content, leveraging church-provided images to produce visually appealing posts accompanied by contextually relevant captions. By integrating advanced AI algorithms, Forya.AI analyzes uploaded images, identifies thematic elements, and crafts captions that resonate with the spiritual and community values of the church. This process not only enhances the digital presence of religious organizations but also significantly reduces the time and financial resources traditionally required for content development. The business …

Lululemon Strategic Audit, Tessa Mozingo, Olivia Eno, Molly Mitchell, Connor Morrissey, James Eshleman

Honors Program: Senior Projects (Public)

This case study focuses on lululemon, a prominent athleisure apparel company. Our team conducted an audit of the company revolving around strategic business management principles. Our research used publicly available information that included the company’s website, SEC filings, news articles, lululemon’s annual reports, financial statements, IBIS industry reports, and online sources. The goal of this strategic audit is to develop an understanding of lululemon’s business activities and strategies, collect and analyze both internal and external data, and evaluate lululemon based on strategic management concepts.

In this strategic audit, we conduct internal, external, performance, and competitive analyses and an examination of …

2024 May, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2024.

Chastity Strickland Receives 2023 Alumni Merit Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Record-Breaking Success: Giving Week 2024 Sets New Benchmark, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Hosts 2024 Science Olympiad Competition, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Raising Sustainability Standards In Leisure Industry, Gorete Araújo, Alexandra Lavaredas, Francisco Dias

GSTC Academic Symposium - In conjunction with the GSTC Global Conference

Raising sustainability standards in leisure industry

Nowadays, it became clear that the option for sustainable development (SD) is not a discretionary choice, but an imperative for all of humanity. The SDG propose a common framework of peace and prosperity for people and the planet. The exponential growth of tourism, its multiple and transformative impacts on economies and the environment, place this industry at the epicentre of concerns about SD.

Based on the European DIRECTIVE (UE) 2022/2464, which complies European companies to produce a sustainability file integrated in the annual management report, this paper highlights social, cultural, environmental and governance indicators …

May 2024 Commencement, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Dr. James Hutson Presents On New Technologies At The University Of British Columbia, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Perception Of Emotional Intelligence And Self Efficacy For School Business Officials At K-12 Districts, Agha Mirza

Dissertations

Purpose: The purpose of this quantitative, correlational study was to investigate the relationship between emotional intelligence and self-efficacy in Chief Business Officials (CBOs) working in School Districts in the state of California.

Methodology: The primary objective of this study was to examine the relationship between emotional intelligence and self-efficacy characteristics, employing a quantitative, correlational research design. The study involved a non-experimental approach to establish correlations between the identified variables and an explanatory design to elucidate the relationship between variables. Correlational research has been established as the most effective approach for examining correlations between phenomena and distinct population samples, which made …

Honesty In Marketing Communications: The Role Of Humor, Can Trinh

Atlantic Marketing Journal

Amid the crisis of trust in the marketplace, there have been increasing calls for advertisers to show more honesty in marketing communications. However, firms are still hesitant to follow suit out of concerns that more honesty may mean more losses than gains. Against such background, there is still scant empirical evidence about the effect of honest marketing communications on marketing outcomes to help provide practical guidance for marketers. The present research helps fill this crucial gap by examining the role of humor in honest marketing communications. Three studies in this research reveal novel insights that an interrelationship exists between humor …

The Impact Of “Humorous” Ads Featuring Social Media Influencers On Perceptions Of The Influencer, Brand, And Purchase Intention, Jason L. Snyder, Robert Forbus

Atlantic Marketing Journal

The present study explored the use of humor in social media ads that featured both a product being advertised and a social media influencer (SMI). Using extant literature and the theory of planned behavior as guides, the goal of the study was to explore the role of perceived humorousness on consumer perceptions of the SMI, the ad, the brand, and consumer purchase intentions. The experiment (N = 292) exposed self-identified males living in the U.S. between the ages of 18 and 40 to one of two versions of an ad for a men’s grooming product. The ads were run …

Exploring Entrepreneurial Intention And Subjective Beliefs: A Comparative Analysis Of General Education Schools And Commercial Schools, Julia Riess, Bettina Fuhrmann, Gerhard Geissler

International Journal for Business Education

This study examines the entrepreneurial intentions of Austrian secondary school students, specifically comparing students from commercial schools with those from general education schools. We analyzed 2,329 data sets and found that subjective beliefs, primarily behavioral and control beliefs, significantly influence entrepreneurial intentions. In addition, demographic factors such as gender, language, acquaintance with entrepreneurs, and school type play a significant role in explaining the variance in entrepreneurial intentions.

Our detailed analysis shows that students from commercial schools have stronger entrepreneurial intentions and subjective beliefs. Particularly notable are the differences in behavioral beliefs, where students from commercial schools find all aspects of …

Baily Shumaker Receives Prestigious Richard S. And Nelle Dabney Merit Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.