Business and Corporate Communications Commons^™

Corporate Social Responsibility And Financial Performance: Does Board Diversity Matter?, Ozgur Ozdemir, Murat Kizildag, Tarik Dogru, Ilhan Demirer

Hospitality Faculty Research

In this study, the moderating effect of board diversity on the complex relationship between corporate social responsibility (CSR) performance and financial performance is examined. The resource-based view of the firm and stakeholder theory are used as the theoretical foundation of the study. The hypotheses of the study are tested via fixed-effects regression using data for a sample of 1,234 firms and 5,102 firm-year observations for the period 2009–2013. The study finds evidence that CSR performance and financial performance are positively related, and the magnitude of this relationship is contingent on the level of board diversity. As corporate boardrooms become more …

Leadership’S Influence On Environmental Sustainability, Stallar Lufrano-Jardine

International Conference on Gambling & Risk Taking

A phenomenological study within the gaming industry is currently being conducted to determine influential indicators within business operations. Based on interviews of executive leadership at global companies, participants disclosed the environmental developments at their organization based on industry norms and the ability to develop/execute environmental initiatives. Four themes emerged: the leader’s ideology and the political climate; the company’s founding principles; support from the industry and/or within the company; and the ability to change industry dynamics. Each leader touched on these four points. Regardless of department type, level of leadership, and the desire to be globally conscious, all participants remarked on …

Betting On Casinos As A Community Benefit: Analyzing Local News Coverage Of The Development Of Casino Gaming In Ohio, Jessalynn Strauss

International Conference on Gambling & Risk Taking

This research examines news coverage of casino gaming in Ohio in the period 2008-2018. Ohio legalized gambling by popular vote in November 2009 and the state now has four casinos and 7 racinos with VLT gaming. This study will use a framing analysis to look at the way that news coverage portrays casinos with respect to social responsibility and their impact on the local community.

With the spread of gambling outside of traditional strongholds such as Las Vegas and Atlantic City, many have debated casinos’ benefit to communities, and some have criticized casinos’ impact on localities. This study will assess …

The Effects Of An Auditor's Communication Mode And Professional Tone On Client Responses To Audit Inquiries, Aaron Saiewitz, Thomas Kida

Department of Accounting Faculty Research

In this study, we investigate whether receiving an auditor inquiry via e-mail differentially affects client responses as compared to more traditional modes of inquiry, and whether those responses are affected by the auditor's professional tone. In an experiment, experienced business professionals respond to an auditor's information request regarding a potential accounting adjustment. We varied the communication mode of the request (e-mail, audio, or visual) and the professional tone of the communication (more versus less professional) and then measured the extent to which participants revealed information that either supported or did not support the client's accounting position. We find that if …

From The Last Frontier To The New Cosmopolitan A History Of Casino Public Relations In Las Vegas, Jessalynn Strauss

Occasional Papers

This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas.

Environmental Waste Mangement Training Module For Temporary / Esl Employees In Meeting And Event Industry, Shinyong Shawn Jung

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper specifically attempts to outline a training module that assists the front-line employees who have communication issues with management. It also helps the employees to efficiently acquire necessary skills and knowledge in a timely manner and to properly translate them into action. The training module will be organized by examining previous literatures as well as reviewing pre-existing training modules in general. Specific methods and best practices will be selected and integrated into the manual in easy-to-understand manner.

Identifying Green Meetings In The Hospitality Industry, Shin Yi (Felicity) Chiou

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this paper is to identify what constitutes green meetings in the hospitality industries with special attentions on the applications of modern technologies and marketing strategies. This professional paper will search and collect the related literature reviews and existent practices with green ideology in hospitality to clarify the myth and difficulties of being green and help the readers or potential advocates better understand green meetings and adopt them.

Self Service Technology In Airports And The Customer Experience, Hannah Drennen

UNLV Theses, Dissertations, Professional Papers, and Capstones

Justification:

This paper will help the airline industry identify how SST has influences customer behavior and reactions to SST while also understanding how airlines have been affected financially by the use of SST. The material discussed will help readers understand where the airline industry stood years ago, where the airline industry stands today and where it has the potential to stand 5 – 10 years down the road with the use of SST. The information will present both the positive and negative affects SST has on the airline industry and will assist in moving the industry forward in implanting SST …

Specifications For Creating A Mobile Application For Meeting And Conference Attendees, Heather Lynne Willden

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study was to develop specifications for a mobile application for meeting and conference attendees. The set of features was determined by comparing the current offerings of mobile applications for meetings and conferences. There was a discussion of the purpose of meetings and conferences, followed by a review of the history of meetings technology. The mobile software development process was also explored. The paper resulted in the creation of flow charts and wire-frame outlines that would be used to develop a mobile application for meetings and conferences.

Mystery Shopping In Singapore’S Retail Sector: A Case Study, Iynee Low

UNLV Theses, Dissertations, Professional Papers, and Capstones

As mystery shopping becomes an increasingly popular tool to measure service quality, there is a need to ascertain its return of investment for the company. However, there is a paucity of academic research on the impact of mystery shopping results on a company’s sales performance. This professional paper develops a case study on two retail companies in Singapore which adopted and implemented mystery shopping to improve service quality and sales performance. The case study identifies the key service interventions implemented to improve mystery shopping results, and explores the relationship between mystery shopping results and sales performance. The findings in this …

Organizational Credibility Counts, Christine G. Springer

Public Policy and Leadership Faculty Research

As economic stressors increase and voting participation decreases, it is important for public administrators to find ways to minimize the negative consequences of distrust in government and to rebuild credibility by making the necessary changes to organizational culture, improving business practices, working with the media to build new more positive relationships, and by accentuating the good news about progress made. Events like Hurricane Katrina tragically teach us how long lasting one negative event can truly be because it is truly a disaster not only for those directly affected but also for those indirectly involved due to its negative affect on …

Strategically Managing Resources And Revenue, Christine G. Springer

Public Policy and Leadership Faculty Research

The author reflects on the use of strategic management in the success of the United States Postal Service. She states that the U.S. Postal Service has used the breakthrough productivity scheme to reduce mail-processing costs and address retail locations and bulk-mail areas. She believes that the service is committed in gaining sustained success through the scheme and in serving its customers effectively.

Cherokee Nation Long-Range Communication Plan, Mike Miller

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Cherokee Nation is the second largest Indian tribe in the United States. It has the rights of a sovereign nation, though those rights are somewhat limited by Congress. Because Congress can take away a tribe’s sovereignty, it is important for tribes to maintain a strong public image among the dominant culture, because politicians do not attack popular entities. This paper proposes a long-term plan to keep Cherokee Nation in good favor with the general public, and more specifically the opinion leaders and elected officials who can impact the Nation’s future. The plan will include budgets, staffing plans and major …

Managing Through Strategic Agendas, Christine G. Springer

Public Policy and Leadership Faculty Research

The author discusses the development of the Balanced Scorecard and strategic agendas on solving social and economic problems by the government. She stated reasons why organizations or countries choose to establish strategic agendas, such as it helps develop a vision, serves as a framework for monitoring government and nonprofit performance, and develops political platform. She concluded that its establishment is vital to success in developing countries and in the federal system of government.

Integrated Marketing Communications Strategy: An Examination Of Harrah’S Entertainment, Inc., Michael Mehling

UNLV Theses, Dissertations, Professional Papers, and Capstones

This professional paper is going to examine marketing communications, specifically the Integrated Marketing Communications (IMC) strategy. The paper will look at how to develop an IMC strategy, discussing the necessary components. The author will then apply Harrah’s current strategy of their Total Rewards program to the IMC model discussed in the literature review.

Making The Message Matter, Christine G. Springer

Public Policy and Leadership Faculty Research

The article provides tips on how to make effective communication in business and political office. According to the author, speakers should be sincere and consistent in delivering their messages to ensure that the public has grasped the given information. It also mentions the need to use sound and texture to make the message more memorable and inspiring.

Communication Counts, Christine G. Springer

Public Policy and Leadership Faculty Research

The author discusses the necessity of communications in a business setting. She cited the implementation of Plain Talk by the Annie E. Cassey Foundation which proves the fact that policy works best when decision makers, community residents and citizen customers communicate effectively. She also revealed that to surely achieve success in the business, it is suggested to never underestimate the emotional power of human nature and build a sense of community through continual communication.