Business and Corporate Communications Commons^™

Interculture Marketing From A Multimodal Perspective: Taking Burberry As An Example, Huan Liu, Shaojun Bai

Visions in Leisure and Business

In today's era of globalization and international reach, firms and organizations are actively seeking fresh avenues to grow and broaden their operations, particularly beyond their domestic markets. Achieving success in new markets is not solely dependent on creating a high-quality product, but also effective marketing. This essay takes Burberry as an example, analyzing the influence of culture in intercultural marketing from a multi-modal perspective. The posters for a Chinese New Year marketing campaign lack symmetry and harmony, contrary to Chinese aesthetics. The prominent element does not align with the campaign's purpose. The use of black violates New Year taboos, and …

“Baking Inclusion Into Everything”: Internal Communication And Black And Latina Women’S Stories Of Intersectionality, Natalie Martell-Concepcion

Student Theses and Dissertations

Internal communications play a major role in creating diverse and inclusive workplace cultures. This study explores the lived experiences of Black and Latina women who work in internal communications, offering unique insights into how their identities intersect with workplace culture and strategic communication. Through a qualitative approach, six intersectional women, three Black and three Latina, were interviewed to examine how gender, racial and ethnic identities influence their work experiences and contributions. The results indicate that while Black and Latina women are treated differently at work compared to other groups, they use their differences to positively contribute to their companies’ internal …

Role Of Emotional Intelligence In Leadership, Sabrena Craft

M.S. in Leadership

No abstract provided.

Lindenwood Donates Care Packages To Overseas Troops, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Education System Pursuing Acquisition, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Dr. Deborah Noble-Triplett Named Provost, Vice President For Academic Affairs, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Reputation Management: Branding A Higher Education Graduate Program To Increase Visibility, Vanderbilt Artaxerxes Brabson Iv

Student Theses and Dissertations

This capstone project offers a comprehensive training tool for non-communication professionals working in higher education programs. Its main goals are to give users (1) a summary of valuable research on higher education reputation management, branding, and strategic communication, and (2) an online toolkit for non-communication professionals to boost the visibility and impact of their educational initiatives. By providing practical, actionable resources, these tools help higher education professionals effectively handle the challenges of strategic communication management. The toolkit is especially useful because it delivers evidence-based strategies and methods that can be directly applied to improve communication efforts in higher education. It …

Building Bridges An Inclusive Practices Toolkit To Empower Neurodivergent Adults In The Workplace, Gloria Saldana

Student Theses and Dissertations

In this toolkit, designed for managers of neurodivergent employees, we will dig into the complexities of neurodivergence, specifically of Autism Spectrum Disorder (ASD). This toolkit aims to promote inclusivity within the workplace. We need to bridge the gap in improving neurodivergence education by understanding characteristics and communication differences, identifying cues, stigma, and consequences of actions ( e.g., bullying). Prioritizing each person's needs allows neurodivergent individuals and employers to discover natural talents and thrive within a diverse society. Through interactive sessions and practical exercises, managers will learn strategies for clear and concise communication, facilitating smoother collaboration, and initiating changes in the …

Women’S Empowerment Campaigns In East Asia: Case Study Of Sk-Ii, Huan Yao

Student Theses and Dissertations

Brands are increasingly paying attention to the purchasing power of female consumers. In recent years, many brands have added female elements to their brand stories to promote gender equality in society. This provides more opportunities for brands to express their values. However, while the women's movement in Western countries has been in full swing, feminism in Eastern countries is still being explored. This paper examines the best practices in three East Asian countries - China, Japan, and South Korea - for incorporating women's causes into brand identity and probing the development of women's themes in corporate cultures. The paper aims …

Lindenwood Microbiology Students Present At State Conference, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Event Sebagai Strategi Digital Content Marketing : Studi Kasus Penerapan Digital Marketing Pada Bisnis Indonesia Film Content Academy (Ifca) Pt Produksi Film Negara (Persero), Salsabila Nurohmah

Jurnal Administrasi Bisnis Terapan

The purpose of this study is to determine the effectiveness of events as a digital content marketing strategy. Digital content marketing has two main indicators: valuable content and content sharing. Meanwhile, in the event business, it has indicators of cognitive, psychological experiences, leisure experiences, event satisfaction, and event quality. The method in this study is interviews and direct observation through an internship program at IFCA PT PFN. The results of this study show that the effectiveness of events in the form of training and workshops as a digital marketing strategy has a significant impact on the products owned by IFCA. …

The Leadership Identity Presented On Linkedin, Carl L. Tolbert

The Journal of Values-Based Leadership

LinkedIn has evolved in a way similar to other social media platforms but is unique in that it focuses on professional networking and careers. Many professionals seek to showcase their leadership skills and philosophies as part of a publicly showcased online persona. This paper aimed to examine the posts specific to leadership and thematically investigate presentation strategies, motivation, and purposes behind the posts. The paper begins with a historical review from the inception of LinkedIn through pivotal milestones in the history of the company. Key concepts from the literature are then reviewed specific to social media use and motivations behind …

Ada News - 12/09/2024, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Women’S Volleyball Wins Ovc Championship With 3-0 Sweep Over Morehead State, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

The Practical Adoption And Application Of Blockchain Technology Within The Beverage Industry, Alexander Adams Jr

Electronic Theses, Projects, and Dissertations

Abstract

The beverage industry is facing heightened scrutiny as the demand for transparency and accountability reaches new heights. In the age of information technology, companies must prioritize enhanced traceability to ensure product safety, comply with government regulations, maintain customer trust, and protect brand integrity. This thesis explores the potential of blockchain technology as a solution to these challenges, focusing on its ability to decentralize data, improve traceability, and expedite response times during safety recalls. The research provides an overview of the evolution of food safety regulations, beginning with the first establishment by Upland Sinclair, and examines current traceability practices and …

2024 December, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2024.

41st Year Of Winterfest Brings New Attractions: Sunday, December 1, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindengiving Partners With Oasis, Giving 110 Thanksgiving Meals, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Davinci, The Ai Tutor Developed By Lindenwood Student And Faculty, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Navigating The Landscape: Perceptions, Motivations, And The Journey Of Data Professionals In Implementing Data Processes And Procedures, Willie Rivers

Dissertations

This explanatory study investigates the motivations behind data professionals' willingness or resistance to implementing data policies and procedures, utilizing the Theory of Planned Behavior and Psychological Ownership as frameworks. Through interviews with 21 data professionals, the research explains how factors such as perceived control, ownership, and attitudes towards data processes influence their motivation. The study tests key propositions, including the impact of perceived time burdens, bureaucratic procedures, and organizational expectations on data governance engagement. The findings underscore the critical role of control and access to information in motivating the adoption of data policies, providing insights for organizations aiming to enhance …

Fall Dance Concert Celebrates The Complexities Of Life And Strength, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Women’S Soccer Wins Ovc Championship 3-2 Over Morehead State, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Midwest Entrepreneurship Case Competition (Mecc) Case Prompt - Anonymized, Zoeanna A. Mayhook, Liz Grauel, Annette H. Bochenek, Ilana Stonebraker, Terence O'Neill

Libraries Faculty and Staff Supplemental Materials

This case is an anonymized version of a prompt used in the 2024 Midwest Entrepreneurship Case Competition (MECC), a undergraduate regional event organized in collaboration with multiple Midwest libraries. The prompt challenges students to conduct market validation research using SimplyAnalytics and perform keyword research and analysis.

The Sec As An Entrepreneurial Enforcer, James J. Park

Northwestern University Law Review

The truth of disclosures by public companies is policed by both private plaintiffs and the Securities and Exchange Commission (SEC). The courts and many commentators have viewed the SEC as a more responsible enforcer than private litigants. Entrepreneurial enforcers with a profit motive have an incentive to advance questionable legal theories to expand the reach of Rule 10b-5, the primary federal prohibition of securities fraud. In contrast, the conventional view is that a public enforcer will bring straightforward cases against public companies. This Article argues that this perception is dated, and that the SEC has become more entrepreneurial in its …

Ada News - 11/04/2024, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Pity The Poor Reader, Charles H. Haddad

School of Communication and Journalism Faculty Publications

I conceived my book “Pity the Poor Reader” as an un-textbook, an irreverent “Elements of style.” Like Elements, it’s designed to complement textbooks. Pity is concise, memorable and portable. Under 300 pages, Pity serves as an aspiring writer’s keepsake. Concision lies at the heart of Pity. The key concepts of writing well are distilled into irreverent, memorable lines and axioms. Many of them are organized as lists that are easily printed and taped to a wall or a computer. Indeed, in testing the book with my university students, I’ve found that many of them did print out its list of …

2024 November News Report, Morehead State University. Office Of Communications & Marketing.

Communications and Marketing Publications Archive

The November 2024 Morehead State University News Report.

2024 November, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2024.

Mapping The Future: Gis Day Returns November 19, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Counts Down To Fafsa Release, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.