Business and Corporate Communications Commons^™

The Asian Century: But What Do Comparative Histories Tell Us About Practice?, Gregor Halff, Anne Gregory

Research Collection Lee Kong Chian School Of Business

No abstract provided.

2013 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2013.

Youth Empowerment Conference To Precede Lemonade Day, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Ice Arena Closes For Summer Repairs, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Over 1,500 Take Part In Commencement Exercises, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 05/20/2013, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Ada News - 05/06/2013, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Lindenwood University Mobile Application Offers New Features, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Coke’S Secret Ingredient: The Power Of Storytelling, Singapore Management University

Perspectives@SMU

Coca-Cola was a product developed during the manufacturing era of the second industrial revolution. In its 120-year history, the world has changed. How does Coca-Cola compete and stay relevant in the 21st century with technology brands like Google and Facebook dominating people’s attention? According to Leonardo O’Grady, Director ASEAN Integrated Marketing & Communications, Coca-Cola Asia Pacific, the key to success is engaging the market with great story-telling.

Nonprofit Professional Development Series Closes With Grant Writing Seminar, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Communicating Creativity: A Workshop And Communication Tools For Teaching And Consulting In Creativity, Stephen J. Hammond

Creativity and Change Leadership Graduate Student Master's Projects

This project developed tools to support a consulting practice integrating the author’s interests in creative process, design and organizational strategy. The focus is on educating students and clients about creativity, creative thinking, design and innovation. Design thinking concepts of user feedback and rapid prototyping were used during the project. The resulting products are materials for a multi-day graduate level workshop for design students, a creativity website including blogging capability and a four minute educational video aimed at helping establish an Aerospace Technology Center in Northern Illinois.

Off-Price Vs. Department Store Retailing, Denise Aghion

Renée Crown University Honors Thesis Projects - All

There are multiple forms of retailing in the United States – two of the most common forms are department store retailing and off-price retailing. Both types of retailers are looking to create profits by negotiating costs with vendors to create suitable gross margins; however, they go about doing so in very different ways. Because I have interned at both types of corporations, my Capstone is to identify which, if either model, is more sustainable in today’s conditions.

Department store retailing is the most well-known form of retailing, and is currently the largest sector of retailing in the United States. They …

Harvesting The Twittersphere: Qualitative Research Methods Using Twitter, Anthony La Rosa

Honors College Theses

Harvesting the Twittersphere explores the current state of research, by comparing quantitative to qualitative and analyzing the current market. In a consumer driven market, it seems that most businesses are neglecting to perfomr qualitative research. It could be because of the falling cost and increasing convenience of quantitative research methods provided by cloud systems such as: Salesforce.com, IBM, SAP, and Mckinsey. Another reason may be that there is no efficient or inexpensive way to conduct qualitative research on a digital platform. While certain companies try to conduct qualitative studies online by using chat rooms, discussion boards or Facebook prompts, there …

2013 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2013.

Rhody's Run For Dana Farber 5k, Mark Albanese, Bryan Poston

Senior Honors Projects

The event itself was designed to benefit the Dana-Farber Cancer Institute and the Jimmy Fund. In the early stages of the project, it was clear that a charity event would have the largest impact both on our experiential learning as well as the community as a whole. Dana-Farber was selected as the events beneficiary due to their impressive contributions to cancer research worldwide. While the success of the project isn't solely determined by charitable contributions we collected, it provided a form of measurement of progress throughout the semester. With the goal of simultaneously promoting student health, the event was organized …

Nebraska Department Of Agriculture Beginning Farmer Program And Farm Mediation Program, Alphadog Inc., Ashley Schlake, Michelle Pineda, Emily Younger, Gabriel Sanchez, Margaret Weber, Erica Graves, Kylie Friedrich

College of Journalism and Mass Communications: Student Advertising Projects

With approximately 46,800 farms covering 92% of the land, Nebraska is one of the nation’s key agricultural states (NDA, February 2013). The Nebraska Department of Agriculture (NDA) created programs, such as the Beginning Farmer Program and the Farm Mediation Program, to assist with the farming and ranching process. Recently, there has been a decrease in program participants. With appropriate advertising and public relations, we will increase the number of applications for the Beginning Farmer Program and the number of clinic participants for the Farm Mediation Program.

Through primary research, we determined the target market includes current and upcoming Nebraska farmers …

General Crosbie Saint To Speak At Lindenwood Commencement, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood University To Host Summer Criminal Justice Institute, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Students To Participate In Science Day At Blackhurst Elementary, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Honors Convocation Sunday At J. Scheidegger Center, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood University And Fellowship Of Christian Athletes To Honor Youth Of The Year, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 04/15/2013, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

2012-13 Speaker Series To Conclude With Mayim Bialik, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Hip-Hop Artist Nelly To Present Scholarships At Lindenwood University, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Order On Defendants' Motion To Exclude Plaintiff's Expert And Defendants' Motion For Summary Judgment On Plaintiff's Claim For Lost Royalty Damages, Alice D. Bonner

Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions

No abstract provided.

Student Research Symposium April 17, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Theatre To Present 'The Importance Of Being Earnest', Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Creating Synergy, Mindae Kadous, Brianna Lipovsky

The Review: A Journal of Undergraduate Student Research

In lieu of an abstract, below is the first paragraph of the paper.

From academia to corporations, the argument for revisiting synergy has been strengthened, making the term a common buzzword of the 21 '1 century (Liedtka 45). On the other hand, what is not so common is achieving this state of high performance. According to skeptic Harold Greneen, synergy is "a carcinogenic slice of baloney tliat serves no other purpose than to bring false hope to a capitalist America" (qtd. in Liedtka 45). However, at a time when there is an increase in business consolidations and complex technology, the …

The Influence Of Enterprise Systems On Business And Information Technology, D. Lance Revenaugh, Ph.D., Myles M. Muretta

Business & Information Technology

Business strategy is important to all organizations. Nearly all Fortune 500 firms are implementing Enterprise Resource Planning (ERP) systems to improve the execution of their business strategy and to improve integration with its information technology (IT) strategy. Successful implementation of these multi-million dollar software systems are requiring new emphasis on change management and on Business and IT strategic alignment. This paper examines business and IT strategic alignment and seeks to explore whether an ERP implementation can drive business process reengineering and business and IT strategic alignment. An overview of business strategy and strategic alignment are followed by an analysis of …

Rhody's Run For Dana-Farber 5k, Bryan P. Poston, Mark Albanese

Senior Honors Projects

The event itself was designed to benefit the Dana-Farber Cancer Institute and the Jimmy Fund. In the early stages of the project, it was clear that a charity event would have the largest impact both on our experiential learning as well as the community as a whole. Dana-Farber was selected as the events beneficiary due to their impressive contributions to cancer research worldwide. While the success of the project isn't solely determined by charitable contributions we collected, it provided a form of measurement of progress throughout the semester. With the goal of simultaneously promoting student health, the event was organized …