Business Commons^™

The Lumpkin Letter (Spring 2023), Lcbas

Lumpkin College of Business & Technology Newsletters

No abstract provided.

Fixed Income Fund Report, April 2023, Bryant University, Archway Investment Fund

Archway Investment Fund

No abstract provided.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU men's basketball team from January to July 2023.

Graduate, 2nd Place: Assessing The Knowledge, Attitude, And Everyday Life Practices Adopted Among Eastern Illinois University Students Towards Sustainability, Joel Holison

2023 Awards for Excellence in Student Research and Creative Activity - Documents

The concept of sustainable development gained attention and came into focus with the publication of the Brundtland Report (Brundtland, 1987). later the Education for Sustainability (EfS) initiative was presented in 1997 through the “Thessaloniki Declaration” as a carrier of the common and single message (Knapp, 2000). Sustainable development is the way a country pursues its economic development that does not jeopardize the opportunity for future generations to achieve their development (Brundtland, 1987). Deforestation, land destruction, soil degradation, air and water pollution, and other types of environmental deterioration are paid in the name of economic progress. This detriment may outweigh the …

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU women's basketball team from January to July 2023.

The Future Of The Workforce Depends On Generation Z: A Study On Generational Workforce Preferences, Laura Urgal

Honors Projects in Management

This research paper closely analyzes Gen Z in order to better understand their views, preferences, and expectations of the workforce. We are living in the era with the largest generational diversity to date. The idea of a multigenerational workforce has become an integral part of the workforce itself. With Gen Z’s coming of age and beginning to enter the workforce en masse – with them a unique set of skills, values, and expectations. It becomes of utmost importance for businesses and organizations to understand Gen Z workforce preferences as the demographic group is determined to shape the workforce. As Gen …

Santa Clara Magazine, Volume 64 Number 1 Spring 2023 [Print Issue 62:2], Santa Clara University

Santa Clara Magazine

16 - A BRIDGE TO TOMORROW How one university can change the world when it widens the path to opportunity. SCU Staff

22 - THE INTERNET'S LAST TRUE BELIEVER For more than two decades, Law Professor Eric Goldman has been one of the most influential legal voices fighting for the ’net. Chris O’Brien

26 - OPPORTUNITY ON SET Meet five Broncos who scored the opportunity of a lifetime—production assistants on an indie film crew—via Professor Nico Opper. Nicole Calande

28 - SPIRITUAL SOUP With a little bit of this, a dash of that, and a sprinkling of something else, humans …

Partial Centralization In A Durable-Good Supply Chain, Jin Li, Xiaodong Yang, Victor Shi, Gangshu (George) Cai

Information Systems and Analytics

There has been extensive research on the strategic choice between supply chain centralization and decentralization. However, most research assumes complete centralization or complete decentralization but omits the commonly adopted supply chain structure of partial centralization. With partial centralization, a firm owns a portion, but not all, of its partner. To help fill this research gap, in this paper, we make a major contribution by explicitly analyzing partial centralization in a supply chain where a durable-good manufacturer owns a portion of its downstream retailer. We start with a two-period model and derive analytical equilibrium outcomes of the supply chain and its …

Personal Action Learning Plan (Palp) Paper, Makenna Mathieu

Honors Senior Capstone Projects

No abstract provided.

Nation Branding Through Sports: The Impact Of Qatar’S Ownership Of Paris Saint-Germain (Psg) On Qatar’S Image By French Soccer Fans, Matthieu Bocquet, Vassilis Dalakas

Atlantic Marketing Journal

This study examined how French soccer fans perceive Qatar which owns French club Paris Saint-Germain (PSG). It compared perceptions of the country among PSG fans, fans of PSG’s rival club Olympique Marseille (OM), and fans of other French clubs. Furthermore, it examined how fans’ identification with PSG or its rival OM moderated their perceptions of Qatar. PSG fans had more favorable perceptions than the other fans and highly identified PSG fans had more positive perceptions than low-identification PSG fans. However, rival fans did not have more negative perceptions than the other fans and there was also no difference between highly …

The Acceleration Of The Fashion Trend Cycle Through Social Media, Katelin M. Callery

Selected Honors Theses

Fashion is known for its cyclical nature, but this cycle has been careening out of control in recent years. To deduce the cause of this acceleration of the fashion trend cycle, research was conducted to determine social media’s role in the trend cycle. Since coming into prominence in the last 20 years, social media has monumentally impacted countless different areas of modern culture, this paper analyzes its impact on the diffusion of fashion objects into societal relevance. This analysis is conducted through Roger’s Diffusion of Innovation curve and an in depth look into both short and long term fashion trends …

Examining The Effectiveness Of Marketing Practices Of A Nonprofit Institution Of Higher Education: Internal Service Provider, Doreen E. Sams, Mary Kay Rickard, Kendra K. Evans

Atlantic Marketing Journal

Abstract - Quality education is the sum of Institutions of Higher Education’s (IHE) parts, including classroom instruction and internal services, that are key to a student’s success during and after college. The purpose of this study is to address an understudied sector in the nonprofit marketing literature (i.e., Institutions of Higher Education internal service providers). The current study extends Dakouan et al. (2019) work by examining the marketing efforts of an IHE’s career services center’s effectiveness in creating awareness and increasing attendance at career events. The study focuses on outbound marketing strategies addressing the research question “to what extent are …

2023- The Twenty-Seventh Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Twenty-seventh Annual Symposium of Student Scholars, held on April 18-21, 2023. Includes abstracts from the presentations and posters.

The Regional Mall’S Persona Wish List: The Hedonist, The Influencer And The Local Champion, Thomas M. Hickman, Michael Stoica, David P. Price

Atlantic Marketing Journal

This study investigates three consumer archetypes (hedonist, influencer, and local champion) and their potential to influence mall revitalization. Results show that a belief in the importance of the mall leads to a more enjoyable shopping experience, a subsequent willingness to pay more for locally owned stores, a greater propensity to spend more at the mall, and to engage in positive word-of-mouth. Findings suggest that local champions and influencers are vital for bringing patrons back to shopping centers in the aftermath of the COVID-19 pandemic. It is argued that the mall and its tenants will benefit from co-marketing; the mall offering …

Strong Versus Weak Consumer-Brand Relationships: Matching Psychological Sense Of Brand Community And Type Of Advertising Appeal, Brittney C. Bauer

School of Business: Faculty Publications and Other Works

Consumer‐brand relationships vary with regard to their degree of psychological connection to the brand. Some individuals may have a weak connection to the brand (e.g., general consumers), while others may possess a strong connection to the brand (e.g., brand community members). Marketers have yet to distinguish between the types of advertising appeals that are most effective for these different individuals. Hence, this research utilizes construal level theory to posit that consumers with a stronger [weaker] psychological sense of brand community will think about the brand more concretely [abstractly] and be more persuaded by utilitarian [symbolic] advertising appeals. Three original experiments …

The Perceived Financial Literacy Of College Students And A University’S Influence On Post-Graduation Financial Readiness, Madison Lilienthal

Selected Honors Theses

Recently, there has been a focus in the United States regarding the issue of student debt amount graduating college students. However, the bigger issue being overlooked is the lack of financial literacy among that population upon graduation. Students graduate unprepared to make the financial decisions required upon entering the workforce. Colleges have an opportunity to provide financial education increase financial capability amount students. This research focuses on the perceived financial literacy of students to determine if they feel prepared for graduation. It then evaluates the role their university played in their graduation readiness relating to financial capability. The research also …

Ben And Jerry's: When Subsidiaries Fight Back, Ciara Baumert, Alexis Delos Reyes, Charles Floeder, Benjamin Lohrman, Praveen Rao

B-Corp Case Studies by UNL Raikes Seniors

Ben and Jerry’s is a world-leader in the premium ice cream market, having a very well-established brand known for high quality ice cream and unique flavors. Additionally, they are known for a large emphasis on economic and social equity, standing fast in their values and being very outspoken about their stances on prominent current events. After being acquired by Unilever, a global consumer goods company, Ben and Jerry’s came face to face with the reality that their company values will sometimes clash with their parent company’s after putting out a statement regarding the Israeli-Palestinian conflict that Unilever quickly denounced. While …

Warby Parker: A Blurred Vision Of Profitability, Emily Dalton, Nathan Gentry, Emily Kraai, Anna Kreuger, Zachary Streich

B-Corp Case Studies by UNL Raikes Seniors

Warby Parker is a rising competitor in the heavily consolidated eyewear industry. When it launched in 2008, the company took on a blue ocean strategy, which incorporates both cost leadership and product differentiation, in hopes of defeating powerful incumbents. Rather than selling its frames in existing eyewear retailers, many of which are owned by competitors, Warby Parker launched online, selling high-quality frames at an affordable price. More than a decade later, the company is reevaluating its strategy as it has yet to become profitable.

Dealing With “Humanewashing” Claims: Vital Farms’ Crucial Next Step, Bryce Janke, Cole Johnson, Kieran Mcwilliams, Justin Morrow, Isabelle Schmidt

B-Corp Case Studies by UNL Raikes Seniors

Vital Farms prides itself in their ethical and environmentally-friendly production of pasture-raised eggs, butter, and ghee. A popular tagline for the company is “keeping it bullsh*t-free.” This is core to their company mission and values. However, they are currently facing a PETA class action lawsuit for potential humanewashing and greenwashing, essentially false advertising. So, what happens when the Certified B-Corporation is under attack for the very thing that sets it apart from its competition? Is it possible to rebuild trust with the public and regain ethical standing after bad PR? What are humanewashing and greenwashing, and is Vital Farms guilty?

Colorimetric Redox Reactions To Determine Base Composition In Unknown Monomeric Dna Samples, James T. Dials, Mara J. Stout, Elizabeth M. Thomas

2023 Celebration of Student Scholarship - Poster Presentations

Deoxyribonucleic acid (DNA) codes for proteins using a unique order of four major nitrogenous bases adenine, thymine, cytosine, and guanine. In several biological applications, such as the determination of DNA stability, production of biologic based drugs, and even taxonomic reorganization of species, it becomes necessary to understand the relative amounts of each nucleotide in a DNA sample, regardless of their sequence. However, most assays used to determine base composition use expensive equipment, harsh chemicals, and advanced computer software. In addition, the determination of base composition is an important educational tool in undergraduate laboratories, but these limitations are infeasible for many …

2022-2023 Program And Abstracts: Celebration Of Student Scholarship, Morehead State University. Undergraduate Research Fellowship Program.

2023 Celebration of Student Scholarship - Poster Presentations

The 2022-2023 Program and Abstracts for the Celebration of Student Scholarship at Morehead State University held on April 19, 2023. A Showcase of Student Research, Scholarship, Creative Work, and Performance Arts.

Mktg 666: Mktg 666 Research Methods 2 Seminar, Saim Kashmiri

GMAS Course Syllabi

No abstract provided.

Leadership Prototypes And Cultural Variations Amongst Hmong Men And Women Working Professionals In Minnesota, Ying K. Yang

PhD in Organizational Leadership

Since arriving in the United States in 1975 as immigrants, the Hmong have faced many cultural challenges and were forced to adapt quickly. In 2011, the Hmong lost their last officially recognized leader, General Vang Pao. With the Hmong assimilating to the American culture, it is unclear whether their leadership prototype has changed due to cultural variation. This qualitative phenomenological study aimed to examine leadership prototypes and cultural variation amongst working professional Hmong men and women in Minnesota. Minnesota was chosen because it is home to the largest Hmong population in the United States. This study targeted understanding the lived …

Dimensions Of Transformational Leadership As Predictors Of Employee Creativity: The Moderating Role Of Job Satisfaction, Sarita R. Guillory

PhD in Organizational Leadership

The aim of this research was to determine whether the dimensions of transformational leadership predicted employee creativity, as well as whether job satisfaction strengthened this association through moderation. Findings in the existing literature exhibited mixed outcomes concerning TL’s impact on EC, requiring more empirical research. Many studies have employed moderating variables in search of potentializing a stronger relationship between TL and EC; however, no previous scholars have explored JS’s moderating capabilities between the variables. JS as a suitable strengthening variable between TL dimensions and EC is evidenced through unrelated research concerning TL’s impact on JS and JS’s impact on EC. …

Perceptions Of Creative Leadership In Multigenerational Nonprofit Private Education Teams, Rashad L. Burden

PhD in Organizational Leadership

The challenges that are encountered in private schools are in constant flux. Teachers and administrators are tasked with leading and guiding future generations in tumultuous times. A leader’s creativity has a significant influence on the diverse teams that are engaging school-age children. Creative leadership is lacking in academic research in comparison to more established leadership theories. The lack of research is excessively apparent in the multigenerational nonprofit private education sector. In this qualitative study, two Seventh-Day Adventist private school educational teams in southeastern California were engaged in focus group interviews. The purpose of this study was to examine the influence …

Equity Fund Monthly Report, April 2023, Bryant University, Archway Investment Fund

Archway Investment Fund

No abstract provided.

Impacts Of Information Channels On Consumer Decision Journey: Evidence From An Experience Durable Goods Industry, Chih-Wei Tsai

Dissertations and Theses Collection (Open Access)

With the emergence of various information technologies, how to reasonably layout in different touch points has become a crucial issue for the company in practice, especially for those experienced durable goods with greater uncertainty and decision complexity. The company seeks to leverage the limited budget to achieve the most efficient marketing strategies, and thus the most effective combination of information channels. On the other hand, consumers could be easily influenced by different information resources in the process of purchase decision-making, and their information search behavior will gradually change with their accumulation of knowledge, experience and distinctive search objectives. Therefore, this …

Title Matters: Impacts Of Titles On User Engagement In Short Video Platforms, Hao Chen

Dissertations and Theses Collection (Open Access)

With the increasing popularity of short video marketing in business world, understanding how to engage short video viewers has attracted the attention from both academics and practitioners. Prior studies on short videos mainly focus on how characteristics of users or the attributes of video content affect marketing effectiveness. As a heuristic cue of short video content, the video title is expected to grab viewers’ attention thereby playing an important role in influencing viewers’ attitudes towards the short video consumption. Drawing on signaling theory, I propose that the characteristics of short video titles, such as the length, the sentiment strength, and …

2023-April-01-A Community Needs Excellent Exhibitions. Etsu Has Them., University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University received impressive accolades at this year’s Tennessee Association of Museums (TAM) conference.  

The ETSU Tipton and Slocumb Galleries won the Award of Excellence and were nominated for the prestigious Past Presidents Award for its “Black and Queer Appalachia” project at the conference.

The “Black and Queer Appalachia” project included two African American group exhibitions titled “Black Gaze,” which was co-curated by Lyn Govette and Lynn Bachmann and featured local Appalachian Highland artists. The project also featured “Y’All Don’t Hear Me: The Black Appalachia” curated by Kreneshia Whiteside-McGee, which highlighted 28 visual, literary and …

2023-April-01-An Ancient Tale That's Still Relevant, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – “Medea,” first performed in 431 B.C., is still relevant to modern audiences.  

The East Tennessee State University Department of Theatre and Dance will bring this captivating story of love, hate, revenge and murder to the stage later this month. 

Performances will be presented in the Bert C. Bach Theatre at the ETSU Martin Center for the Arts at 7:30 p.m. Thursday-Saturday, April 20-22. A 2 p.m. show is scheduled for Sunday, April 23. Purchase tickets here or call (423) 439-2787 for more information.

Medea begins April 20

“Take out the use of magic, and forget that this …