Business Commons^™

Human Vs Machine: Hyper-Realistic Avatars And Their Efficacy As A Communication Channel, Jill S. Schiefelbein

USF Tampa Graduate Theses and Dissertations

Hyper-realistic avatars (HRAs), a form of synthetic media, are custom-created digital embodiments of a human, created by capturing and combining that person’s video and vocal likeness. This is the first known study of the efficacy of videos delivered by hyper-realistic avatars as a communication channel in comparison to videos delivered by their human counterparts. An experiment testing how information retention, engagement, and trust vary between viewers of videos delivered by a real human, videos delivered by the HRA representing that same human, and videos delivered by the HRA that discloses to viewers that it is a hyper-realistic avatar is presented. …

The Chatgpt Artificial Intelligence Chatbot: How Well Does It Answer Accounting Assessment Questions?, David A. Wood, Muskan P. Achhpilia, Mollie T. Adams, Sanaz Aghazadeh, Elizabeth D. Almer, Multiple Additional Authors

Business Faculty Publications and Presentations

ChatGPT, a language-learning model chatbot, has garnered considerable attention for its ability to respond to users’ questions. Using data from 14 countries and 186 institutions, we compare ChatGPT and student performance for 28,085 questions from accounting assessments and textbook test banks. As of January 2023, ChatGPT provides correct answers for 56.5 percent of questions and partially correct answers for an additional 9.4 percent of questions. When considering point values for questions, students significantly outperform ChatGPT with a 76.7 percent average on assessments compared to 47.5 percent for ChatGPT if no partial credit is awarded and 56.5 percent if partial credit …

What You See Is Not What You Know: Studying Deception In Deepfake Video Manipulation, Cathryn Allen, Bryson R. Payne, Tamirat Abegaz, Chuck Robertson

Journal of Cybersecurity Education, Research and Practice

Research indicates that deceitful videos tend to spread rapidly online and influence people’s opinions and ideas. Because of this, video misinformation via deepfake video manipulation poses a significant online threat. This study aims to discover what factors can influence viewers’ capability to distinguish deepfake videos from genuine video footage. This work focuses on exploring deepfake videos’ potential use for deception and misinformation by exploring people’s ability to determine whether videos are deepfakes in a survey consisting of deepfake videos and original unedited videos. The participants viewed a set of four videos and were asked to judge whether the videos shown …

Comment Letter On Sec’S Proposed Rule On Conflicts Of Interest Associated With The Use Of Predictive Data Analytics By Broker-Dealers And Investment Advisers, File Number S7-12-23, Sergio Alberto Gramitto Ricci, Christina M. Sautter

Faculty Works

This comment letter responds to the Securities and Exchange Commission’s proposed rule Release Nos. 34-97990; IA-6353; File Number S7-12-23 - Conflicts of Interest Associated with the Use of Predictive Data Analytics by Broker-Dealers and Investment Advisers. Our comments draw on our scholarship relating to laypersons’ participation in securities markets and the corporate sector as well as on the role of technology in corporate governance.

We express concerns that the SEC’s proposed regulation undermines individuals’ ability to access capital markets in an efficient and cost-effective manner. In the era of excessive concentration of equities ownership and power, often with negative societal …

The Barriers To Implementation Of Artificial Intelligence In Human Resource Management, Maddy L. Filetti

Student Publications

The influence of Artificial Intelligence (AI) tools in Human Resource Management (HRM) has rapidly become a point of controversy in academic and applied settings. This review will specifically examine the most recent publications on the challenges of implementing these AI tools in the recruitment and selection functions of HR. I identify various issues brought forth by the literature related the adoption of AI-based hiring technology in organizations, including practical costs, bias, data privacy, adverse employee and manager perceptions, and validity and reliability assessment. Suggestions for addressing the concerns are also discussed – namely, the construction of inclusive algorithms, creation of …

Ensuring Responsible And Transparent Use Of Generative Ai In Extension, Paul A. Hill, Lendel K. Narine

The Journal of Extension

Generative artificial intelligence (AI) systems capable of generating human-like text, images, and ideas from existing data based on user-defined prompts, will inevitably impact Extension, including increasing efficiency, productivity, and performing tasks previously exclusive to humans. There are ethical and risk-related considerations surrounding the use of generative AI, including concerns about bias and unintended consequences. It is important for Extension to consider these implications and take steps to ensure that generative AI is used in a responsible and transparent manner. Extension must ensure that educators and staff have the necessary knowledge and skills to effectively utilize and integrate this technology.

Artificial Intelligence Is Revolutionizing Controlled Substance Diversion Detection, Brian Cox, Alberto Coustasse, Craig Kimble

Management Faculty Research

In community and institutional health care sectors, artificial intelligence (AI) use is expanding. AI is being tapped broadly in operations, customer service, and scheduling, with major pharmacy chains such as Kroger, CVS, and Walgreens, already starting to implement AI applications in their pharmacies. So far, Kroger has begun to use AI for employee onboarding and training processes, CVS is applying AI in negotiations with suppliers, and Walgreens is using it to streamline vaccine scheduling. With these advances in major pharmacy chains, the next extensive application for AI has become clearer: diversion monitoring. Diversion occurs in health care settings when a …

Intelligent Automation Implementation And Corporate Sustainability Performance: The Enabling Role Of Corporate Social Responsibility Strategy, Morteza Ghobakhloo, Shahla Asadi, Mohammad Iranmanesh, Behzad Foroughi, Muhammad F. Mubarak, Elaheh Yadegaridehkordi

Research outputs 2022 to 2026

Although Intelligent Automation (IA) represents the future of business automation, the organizational implementation and sustainability performance of this emerging technological innovation is vastly understudied. Understanding the implications of IA for sustainability is critical since leveraging these technologies shapes operations and policies that can promote sustainable digitalization and automation practices. We study how firms' technological, organizational, environmental, and human resource contexts impact IA implementation. The study further explains how IA may associate with the firm's triple bottom line while accounting for the moderating role of corporate social responsibility strategy. The study surveyed 207 multinational firms in 2022 and used partial least …

Finchain: Adaptation Of Blockchain Technology In Finance And Business - An Ethical Analysis Of Applications, Challenges, Issues And Solutions, Naresh Kshetri, Keith Miller, Gaurango Banerjee, Bikesh Raj Upreti

International Journal of Emerging and Disruptive Innovation in Education : VISIONARIUM

Blockchain Technology is a distributed database technology that has emerged as a ground-breaking technology with several possible solutions to critical applications, say from supply chain management, agribusiness, marketing to healthcare industry including internet of medical things. Although it started as a digital coin (popularly known as bitcoin), it is slowly influencing business, marketing policy and society. We have presented an in-depth study and ethical analysis of how blockchain is applied over the economic and financial sector including banks, credit unions and other retail giants. During our research, we have also investigated how blockchain technology can affect financial institutions around the …

Will Ai And Automation Replace Or Assist Accountants, Sterlen Jamar Johnson

Honors Capstones

The increasing role of artificial intelligence (AI) and automation in the field of accounting has raised concerns about the future of the profession. This study sought to explore whether AI and automation will replace or assist accountants, and what skills will be required of accountants in the future where AI and automation play a significant role in the field. To achieve this, the study analyzed job postings for accounting software skill requirements and reviewed relevant literature on the subject.

The findings indicate that automation will replace repetitive and process-driven tasks while assisting accountants in higher-level advisory tasks. This shift in …

Spacecraft Tracking Control And Synchronization: An Assessment Of Conventional, Unconventional, And Combined Methods, Muhammet Deveci, Dragan Pamucar, Ilgin Gokasar, Madjid Tavana

Business Systems and Analytics Faculty Work

Artificial intelligence (AI) promises breakthroughs in space operations, from mission design planning to satellite data processing and navigation systems. Advances in AI and space transportation have enabled AI technologies in spacecraft tracking control and synchronization. This study assesses and evaluates three alternative spacecraft tracking control and synchronization (TCS) approaches, including non-AI TCS methods, AI TCS methods, and combined TCS methods. The study proposes a hybrid model, including a new model for defining weight coefficients and interval type-2 fuzzy sets based combined compromised solution (IT2FSs-CoCoSo) to solve the spacecraft TCS problem. A new methodology is used to calculate the weight coefficients …

Nvidia Corporation: Pc Gaming Industry Strategic Audit, Charlie Peng

Honors Theses

Nvidia is a semiconductor company focusing on high-performance computer graphics technology. The company designs graphics processing units (GPUs), which are used in a variety of fields such as data centers, artificial intelligence (AI), and gaming. This paper seeks to examine Nvidia’s position within the PC gaming industry. First, PESTEL and Porter’s Five Forces analyses are used to detail the overall PC gaming industry. The next section examines how Nvidia competes through its strategy, resources, and competitive advantages. Finally, future challenges and recommendations to position the company are explored.

Artificial Intelligence Superteams & Augmentation Strategies: Increasing Performance Of High-Functioning Virtual Team Members Via Human Machine Teaming Enhancements, Eric Lawrence Demirjian

Theses and Dissertations

Artificial intelligence (AI) can impact future workforce business operations in extraordinary ways through human-machine teaming. A human-machine teaming revolution will unleash enormous change upon businesses by merging humans and AI. For years, scholars and mainstream thought leaders have argued that firms must embrace AI and human-machine teaming to advance employee performance and deliver a high-performance, cost-effective, comprehensive business strategy (Raisamo, Rakkolainen, Majaranta, Salminen, Rantala, & Farooq, 2019). The era of human inadequacy, human-only teams, and human performance ceilings is disappearing as AI rapidly augments work and teams (Ashley & Sahota, 2019). AI augmentation and human-machine teaming will drive tomorrow’s blended …

A Delphi Study Of Possible, Probable, And Desirable Futures At 4-Year U.S. Higher Education Institutions By 2035, Mary Cutia-Pluff

Dissertations

Purpose: The purpose of this study was to identify and describe educational changes at 4-year higher education institutions that are possible and probable by 2035 as perceived by a panel of experts. Additionally, the purpose was to determine the level of desirability of educational changes identified as probable by a panel of experts. Finally, the purpose was to describe actions necessary to promote the desirable educational changes by 2035 as perceived by the panel of experts.

Methodology: The Delphi method was used to survey 17 higher education experts from diverse disciplines. Four survey rounds gathered qualitative and quantitative data regarding …

The Impact Of Artificial Intelligence On The Restaurant Industry, Adamarie Santiago-Nieves

Hospitality Graduate Student Scholarship

Stated will be the collection of several studies conducted to observe and understand the development of artificial intelligence (AI). The software developed within these robots will be explored to clarify different functions, followed by studies conducted to observe guests' satisfaction experiences and satisfaction rates. Further qualitative research is recommended due to the rapid growth and popularity of the usage of artificial intelligence within the restaurant industry.

Artificial Intelligence And Contract Formation: Back To Contract As Bargain?, John Linarelli

Book Chapters

Some say AI is advancing quickly. ChatGPT, Bard, Bing’s AI, LaMDA, and other recent advances are remarkable, but they are talkers not doers. Advances toward some kind of robust agency for AI is, however, coming. Humans and their law must prepare for it. This chapter addresses this preparation from the standpoint of contract law and contract practices. An AI agent that can participate as a contracting agent, in a philosophical or psychological sense, with humans in the formation of a con-tract will have to have the following properties: (1) AI will need the cognitive functions to act with intention and …

The Consumer Behavior Impact Of Data Capture Through Artificial Intelligence, Sally Emory Hiott

Doctor of Business Administration Dissertations

Artificial intelligence is changing the way consumers search for information and purchase items and, thus, how people behave across generations. Due to the nature of this cutting-edge technology, organizations are investigating how much to wisely invest, but the artificial intelligence offerings are outpacing the research. Academic scholars and marketing professionals have issued timely prompts for additional studies to supplement the existing literature, which is limited. This research provides insights into privacy concerns surrounding the data collection of artificial intelligence and whether people feel exploited or served by it. Across two articles, surveys were deployed and collected to provide quantitative data …

Machine-Learning-Based Vulnerability Detection And Classification In Internet Of Things Device Security, Sarah Bin Hulayyil, Shancang Li, Li Da Xu

Information Technology & Decision Sciences Faculty Publications

Detecting cyber security vulnerabilities in the Internet of Things (IoT) devices before they are exploited is increasingly challenging and is one of the key technologies to protect IoT devices from cyber attacks. This work conducts a comprehensive survey to investigate the methods and tools used in vulnerability detection in IoT environments utilizing machine learning techniques on various datasets, i.e., IoT23. During this study, the common potential vulnerabilities of IoT architectures are analyzed on each layer and the machine learning workflow is described for detecting IoT vulnerabilities. A vulnerability detection and mitigation framework was proposed for machine learning-based vulnerability detection in …

Automation, Ai, And Future Skills Needs: An Irish Perspective, Raimunda Bukartaite, Daire Hooper

Articles

This study explores insights from key stakeholders into the skills they believe will be necessary for the future of work as we become more reliant on artificial intelligence (AI) and technology. The study also seeks to understand what human resource policies and educational interventions are needed to support and take advantage of these changes.

Enhancing Innovation Via The Digital Twin, Nobuyuki Fukawa, Aric Rindfleisch

Business and Information Technology Faculty Research & Creative Works

A Growing Number of Firms Are Seeking to Leverage Emerging Technologies, Such as Artificial Intelligence (AI) and 3D Printing, to Enhance their Innovation Efforts. These Seemingly Distinct Technologies Are Currently Coalescing into an Encompassing New Technology Called the Digital Twin. This Technology Allows Innovative Firms to Create a Digital Replica of a Physical Entity that Evolves over its Life Cycle. This Article Explores the Implications of the Digital Twin for Innovation Theory and Practice. First, We Examine the Connection between the Digital Twin and Three Related Technologies (I.e., 3D Printing, Big Data, and AI). Second, We Create a Typology of …

The Applications Of Artificial Intelligence In Managing Project Processes And Targets: A Systematic Analysis, Cherie Noteboom, Martinson Ofori, Zixing Shen

Journal of International Technology and Information Management

Artificial intelligence (AI) has emerged as the defining technology of the 21st century and has far-reaching impacts on project management (PM). This study assesses the applications of AI in managing project processes and targets through a systematic analysis of publications from 2017 to 2021. The analysis has revealed interesting insights, trends, gaps, and issues. This study informs the researchers and practitioners of the status of AI applications in the management of project processes and targets. It helps stimulate research efforts that can lead to more advances in applying AI to augment PM practices.

Integrated Dynamic Airline Route And Schedule Optimization, Bayan Begaliyeva

Student Works

By harnessing real-time and historical data in conjunction with advanced AI technologies, this project revolutionizes route and schedule planning, leading to enhanced efficiency, cost reduction, and an improved passenger experience.

Thinking Local With Original Data In Ai And Machine Learning Research, David G. Taylor, Robert Mccloud

WCBT Working Papers

Sacred Heart University spent significant funds to establish an AI lab. Initially there is no ongoing research and no real plan for a research agenda. This paper details how the Jack Welch College of Business and Technology created and implemented an active meaningful research plan. It involves two key elements: thinking local and using business connections to foster active, impactful research. Surrounding communities, business connections, area environment, and other Sacred Heart University departments all played a part. The research plan also identifies a specific issue in working with local and business contact sources: the AI researcher almost never gets data …

Automatic Scoring Of Speeded Interpersonal Assessment Center Exercises Via Machine Learning: Initial Psychometric Evidence And Practical Guidelines, Louis Hickman, Christoph N. Herde, Filip Lievens, Louis Tay

Research Collection Lee Kong Chian School Of Business

Assessment center (AC) exercises such as role-plays have established themselves as valuable approaches for obtaining insights into interpersonal behavior, but they are often considered the “Rolls Royce” of personnel assessment due to their high costs. The observation and rating process comprises a substantial part of these costs. In an exploratory case study, we capitalize on recent advances in natural language processing (NLP) by developing NLP-based machine learning (ML) models to investigate the possibility of automatically scoring AC exercises. First, we compared the convergent-related validity and contamination with word count of ML scores based on models that used different NLP methods …

Speculative Futures On Chatgpt And Generative Artificial Intelligence (Ai): A Collective Reflection From The Educational Landscape, Aras Bozkurt, Junhong Xiao, Sarah Lambert, Angelica Pazurek, Helen Crompton, Suzan Koseoglu, Robert Farrow, Melissa Bond, Chrissi Nerantzi, Sarah Honeychurch, Maha Bali, Jon Dron, Kamran Mir, Bonnie Stewart, Eamon Costello, Jon Mason, Christian M. Stracke, Enilda Romero-Hall, Apostolos Koutropoulos, Cathy Mae Toquero, Lenandlar Singh, Ahmed Tlili, Kyungmee Lee, Mark Nichols, Ebba Ossiannilsson, Mark Brown, Valerie Irvine, Juliana Elisa Raffaghelli, Gema Santos-Hermosa, Orna Farrell, Taskeen Adam, Ying Li Thong, Sunagul Sani-Bozkurt, Ramesh C. Sharma, Stefan Hrastinski, Petar Jandrić

Teaching & Learning Faculty Publications

While ChatGPT has recently become very popular, AI has a long history and philosophy. This paper intends to explore the promises and pitfalls of the Generative Pre-trained Transformer (GPT) AI and potentially future technologies by adopting a speculative methodology. Speculative future narratives with a specific focus on educational contexts are provided in an attempt to identify emerging themes and discuss their implications for education in the 21st century. Affordances of (using) AI in Education (AIEd) and possible adverse effects are identified and discussed which emerge from the narratives. It is argued that now is the best of times to define …

Behind The Definition Of Industry 5.0: A Systematic Review Of Technologies, Principles, Components, And Values, Morteza Ghobakhloo, Mohammad Iranmanesh, Ming-Lang Tseng, Andrius Grybauskas, Alessandro Stefanini, Azlan Amran

Research outputs 2022 to 2026

This study addresses the emerging concept of Industry 5.0, which aims to tackle societal concerns associated with the ongoing digital industrial transformation. However, there is still a lack of consensus on the definition and scope of Industry 5.0, as well as limited understanding of its technological components, design principles, and intended values. To bridge these knowledge gaps, the study conducts a content-centric review of relevant literature and synthesizes evidence to develop an architectural design for Industry 5.0. The findings reveal that Industry 5.0 represents the future of industrial transformation, offering potential solutions to socio-economic and environmental issues that were inadequately …

Industry 4.0 Digital Transformation And Opportunities For Supply Chain Resilience: A Comprehensive Review And A Strategic Roadmap, Morteza Ghobakhloo, Mohammad Iranmanesh, Behzad Foroughi, Ming Lang Tseng, Davoud Nikbin, Ahmad A.A. Khanfar

Research outputs 2022 to 2026

Despite interest in opportunities that Industry 4.0 offers for Supply Chain Resilience (SCR), little is known about the underlying mechanisms for such contributions. The study develops a roadmap that explains how supply chains can capitalize on Industry 4.0 SCR functions. The study conducted a content-centric literature review and identified 16 functions through which Industry 4.0 enhances SCR. Results reveal that the Industry 4.0 SCR functions identified are highly interrelated, and supply chain members should align their digitalization strategies with the sequence in which Industry 4.0 delivers these functions. Industry 4.0 contribution to SCR first involves delivering data-centric functions such as …

Human-Centred Artificial Intelligence In The Banking Sector, Krishnaraj Arul Obuchettiar, Alan @ Ali Madjelisi Megargel

Research Collection School Of Computing and Information Systems

Changes in technology have shaped how corporate and retail businesses have evolved, alongside the customers’ preferences. The advent of smart digital devices and social media has shaped how consumers interact and transact with their financial institutions over the past two decades. With the rapid evolution of new technologies and customers' growing preference for digital engagement with financial institutions, organizations need to adopt and align with emerging technologies that support speed, accuracy, efficiency, and security in a user-friendly manner. Today, consumers want hyper-personalized interactions that are more frequent and proactive. Moreover, financial institutions have a growing need to cater to consumers' …

Consumers’ Responses To New Technologies In The Marketplace, Umair Usman

Theses and Dissertations--Marketing and Supply Chain

Chapter 1. This research examines whether the use of blockchain technology to back a brand’s claims (i.e., blockchain augmented claims) influences consumer preference for sustainable products. Consumers are demanding higher levels of transparency from brands and are also showing keen interest in consuming sustainable products, which includes products that promote social, environmental and economic sustainability. Recent advancement in digital technology, specifically blockchain, is offering an opportunity for brands to meet both these consumer demands. In five laboratory studies, I demonstrate that blockchain augmented claims, as compared to traditional industry practices (i.e., use of third-party labels and brand’s self-made claims), increases …

Relationship Quality In Customer-Service Robot Interactions In Industry 5.0: An Analysis Of Value Recipes, Sanjit K. Roy, Gaganpreet Singh, Richard L. Gruner, Bidit L. Dey, Saadia Shabnam, Syed S. Muhammad, Mohammed Quaddus

Research outputs 2022 to 2026

The paper studies the interactions between customers and robots within the framework of Industry 5.0-driven services. Prior studies have explored several factors contributing to the quality of these interactions, with perceived value being a crucial aspect. This study uses value recipes, which refer to specific configurations of how different benefits and costs are weighed up/evaluated, as a theoretical framework to investigate the quality of relationships between customers and service robots. The study aims to shed light on the complex interplay between different value dimensions that shape customers' relationships with robots. To achieve this goal, the authors analyze what value configurations …