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2023

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Full-Text Articles in Business

Outsourcing Voting To Ai: Can Chatgpt Advise Index Funds On Proxy Voting Decisions?, Chen Wang Dec 2023

Outsourcing Voting To Ai: Can Chatgpt Advise Index Funds On Proxy Voting Decisions?, Chen Wang

Fordham Journal of Corporate & Financial Law

Released in November 2022, Chat Generative Pre-training Transformer (“ChatGPT”), has risen rapidly to prominence, and its versatile capabilities have already been shown in a variety of fields. Due to ChatGPT’s advanced features, such as extensive pre-training on diverse data, strong generalization ability, fine-tuning capabilities, and improved reasoning, the use of AI in the legal industry could experience a significant transformation. Since small passive funds with low-cost business models generally lack the financial resources to make informed proxy voting decisions that align with their shareholders’ interests, this Article considers the use of ChatGPT to assist small investment funds, particularly small passive …


Analyzing A Smartphone Battle Using Bass Competition Model, Maila Hallare, Alireza Hosseinkhan, Hasala Senpathy K. Gallolu Kankanamalage Dec 2023

Analyzing A Smartphone Battle Using Bass Competition Model, Maila Hallare, Alireza Hosseinkhan, Hasala Senpathy K. Gallolu Kankanamalage

CODEE Journal

Many examples of 2x2 nonlinear systems in a first-course in ODE or a mathematical modeling class come from physics or biology. We present an example that comes from the business or management sciences, namely, the Bass diffusion model. We believe that students will appreciate this model because it does not require a lot of background material and it is used to analyze sales data and serve as a guide in pricing decisions for a single product. In this project, we create a 2x2 ODE system that is inspired by the Bass diffusion model; we call the resulting system the Bass …


Molybdenum Versus Tungsten Based Polyoxometalates For Highly Effective Methylene Blue Removal, Roula Abi Saad, Ghassan Younes, Mohammad H. El- Dakdouki, Rami Al-Oweini Dec 2023

Molybdenum Versus Tungsten Based Polyoxometalates For Highly Effective Methylene Blue Removal, Roula Abi Saad, Ghassan Younes, Mohammad H. El- Dakdouki, Rami Al-Oweini

BAU Journal - Science and Technology

[SiW12O40]4-(SiW12) and [Mo8O26]4- (Mo8) were synthesized and characterized by Fourier Transform Infrared spectroscopy (FTIR). The prepared polyoxometalates were studied as potential adsorbents for the removal of methylene blue (MB) from an aqueous solution. Various operational parameters—contact time, adsorbent dose, initial dye concentration, pH, and temperature— were meticulously assessed by UV/Vis spectrophotometry to study its impact on the adsorption efficacy. An inverse relationship was observed between the percentage dye removal and the initial dye concentration, highlighting the complexes' superior adsorption capabilities under lower dye loads. The …


Optimization Of The Bio-Synthesis Of Magnesium Nanoparticles From Staphylococcus Haemolyticus: A Pilot Study, Mariam Bassam, Malak Mezher, Mahmoud Khalil Dec 2023

Optimization Of The Bio-Synthesis Of Magnesium Nanoparticles From Staphylococcus Haemolyticus: A Pilot Study, Mariam Bassam, Malak Mezher, Mahmoud Khalil

BAU Journal - Science and Technology

Nanotechnology is developing rapidly. This field has many influences in humans’ life. Nanoparticles (NPs) have many unique properties including the size, shape, morphology, and surface area. The synthesis of NPs could be achieved by three ways: physical, chemical, and biological. However, the biological synthesis of NPs has a priority on the other domains due to its safety and environmental friendship. In this regard, the main objective of this study was to synthesize magnesium (Mg) NPs from the bacterium S. haemolyticus which was isolated from the Lebanese wastewater. Different parameters were applied to detect the best conditions to produce the highest …


Volar V-Y Advancement Flaps In Reconstructing Fingertip Injuries, Sawsan Abiad Dec 2023

Volar V-Y Advancement Flaps In Reconstructing Fingertip Injuries, Sawsan Abiad

BAU Journal - Science and Technology

Fingertip injuries with exposed bones and joints require immediate or early closure for the preservation of function and avoidance of complications. The ideal procedure should maintain the length of the finger and cover the defect with non-tender, well-padded skin with normal sensation. The aim of this study was to evaluate the role of the different types of volar V-Y advancement flaps in reconstructing and resurfacing injuries of the fingertips at different levels and angles. Thirty patients (N=30) sustaining fingertip injuries of variable etiology and lost components, type III & IV according to Allen’s classification were divided into two groups (n=15) …


Reducing Food Scarcity: The Benefits Of Urban Farming, S.A. Claudell, Emilio Mejia Dec 2023

Reducing Food Scarcity: The Benefits Of Urban Farming, S.A. Claudell, Emilio Mejia

Journal of Nonprofit Innovation

Urban farming can enhance the lives of communities and help reduce food scarcity. This paper presents a conceptual prototype of an efficient urban farming community that can be scaled for a single apartment building or an entire community across all global geoeconomics regions, including densely populated cities and rural, developing towns and communities. When deployed in coordination with smart crop choices, local farm support, and efficient transportation then the result isn’t just sustainability, but also increasing fresh produce accessibility, optimizing nutritional value, eliminating the use of ‘forever chemicals’, reducing transportation costs, and fostering global environmental benefits.

Imagine Doris, who is …


Investigation Into A Practical Application Of Reinforcement Learning For The Stock Market, Philip Traxler, Sadik Aman, Will Rogers, Allyn Okun Dec 2023

Investigation Into A Practical Application Of Reinforcement Learning For The Stock Market, Philip Traxler, Sadik Aman, Will Rogers, Allyn Okun

SMU Data Science Review

A major problem of the financial industry is the ability to adapt their trading strategies at the same rate the market evolves. This paper proposes a solution using existing Reinforcement Learning libraries to help find new strategies at a practical scale. Using a wide domain of ticker symbols, an algorithm is trained in an environment that better represents reality. The supplied decision-making algorithm is tested using recorded data from the U.S stock market from 2000 through 2022. The results of this research show that existing techniques are statistically better than making decisions at random. With this result, this research shows …


Turnstile File Transfer: A Unidirectional System For Medium-Security Isolated Clusters, Mark Monnin, Lori L. Sussman Dec 2023

Turnstile File Transfer: A Unidirectional System For Medium-Security Isolated Clusters, Mark Monnin, Lori L. Sussman

Journal of Cybersecurity Education, Research and Practice

Data transfer between isolated clusters is imperative for cybersecurity education, research, and testing. Such techniques facilitate hands-on cybersecurity learning in isolated clusters, allow cybersecurity students to practice with various hacking tools, and develop professional cybersecurity technical skills. Educators often use these remote learning environments for research as well. Researchers and students use these isolated environments to test sophisticated hardware, software, and procedures using full-fledged operating systems, networks, and applications. Virus and malware researchers may wish to release suspected malicious software in a controlled environment to observe their behavior better or gain the information needed to assist their reverse engineering processes. …


The Unheard Voices Of The Arkansas Delta: Living Through School Desegregation, Tameka D. Williams Dec 2023

The Unheard Voices Of The Arkansas Delta: Living Through School Desegregation, Tameka D. Williams

ATU Theses and Dissertations 2021 - Present

This study was guided by the central research question: What are the lived experiences and perceptions of former African American teachers and students that endured segregation, desegregation, and integration in Arkansas' Delta? The phenomenological study used eight former African American teachers and student participants. Of the participants, there were four former teachers and four former students. In this study, the participants' voices are captured as they share their experiences and perception of each phase of education that influenced their lives and left an everlasting imprint. Through counternarratives, the participants provided insight into education in the Arkansas Delta during school segregation, …


Is The Declining Birthrate Really An Issue For The Economy?, Harsh Ramesh Pednekar, Theodore Lee, Darrion Chin Dec 2023

Is The Declining Birthrate Really An Issue For The Economy?, Harsh Ramesh Pednekar, Theodore Lee, Darrion Chin

Introduction to Research Methods RSCH 202

This study aims to explore the complex implications of declining birth rates on the economy, focusing on GDP per capita as a crucial metric, and aims to uncover both potential opportunities and challenges stemming from this demographic transformation using regression analysis. Using a quantitative methodology and secondary data from OECD.stat, World Population Review, and World Bank, the study explores the relationship between declining birth rates and economic impacts. GDP per capita serves as an essential dependent variable, and it accounts for control variables such as labour force participation, literacy, and education levels, child dependence ratio, and physical capital. Past studies …


Clueless: Revolutionizing Sustainable Fashion And Combating Overconsumption, Tanya Ravichandran Dec 2023

Clueless: Revolutionizing Sustainable Fashion And Combating Overconsumption, Tanya Ravichandran

Graphic Communication

“Clueless” revolutionizes sustainable fashion by combating wardrobe overconsumption and the industry’s carbon footprint, using AI to suggest personalized outfits from existing wardrobes tailored to weather and wear history. It enhances user engagement through features like outfit ‘shuffle’ and provides insights into wardrobe utilization and carbon impact.

It’s more than an app; it’s a step towards a greener wardrobe and a healthier planet.


Class Participation: Using Technology To Enhance Efficiency And Fairness, Benjamin Gan, Eng Lieh Ouh Dec 2023

Class Participation: Using Technology To Enhance Efficiency And Fairness, Benjamin Gan, Eng Lieh Ouh

Research Collection School Of Computing and Information Systems

Class participation can be considered as contribution to discussion, attendance, presentations, unsolicited responses, questions, comments, etc. What counts may vary across individual teachers. The more students participate, the less memorization they do, and the more they engage in higher levels of thinking, including interpretation, analysis, and synthesis. However, only a handful of students in many classrooms participate regularly, a phenomenon dubbed as "consolidation of responsibility". This study provides a literature review of inclass participation, as well as pedagogies and technologies that enhance participation. Pedagogies such as active learning, group learning, project-based learning and flipped classroom. Technologies to automate attendance taking, …


How Chatgpt Can Be Used As A Defense Mechanism For Cyber Attacks, Michelle Ayaim Dec 2023

How Chatgpt Can Be Used As A Defense Mechanism For Cyber Attacks, Michelle Ayaim

Cybersecurity Undergraduate Research Showcase

The powers of OpenAI's groundbreaking AI language model, ChatGPT, startled millions of users when it was released in November. But for many, the tool's ability to further accomplish the goals of evil actors swiftly replaced their initial excitement with significant concerns. ChatGPT gives malicious actors additional ways to possibly compromise sophisticated cybersecurity software. Leaders in a sector that is currently suffering from a 38% global spike in data breaches in 2022 must acknowledge the rising influence of AI and take appropriate action. Cybercriminals are writing more complex and focused business email compromise (BEC) and other phishing emails with the assistance …


Understanding The Impact Of Trade Policy Effect Uncertainty On Firm-Level Innovation Investment: A Deep Learning Approach, Daniel Chang, Nan Hu, Peng Liang, Morgan Swink Dec 2023

Understanding The Impact Of Trade Policy Effect Uncertainty On Firm-Level Innovation Investment: A Deep Learning Approach, Daniel Chang, Nan Hu, Peng Liang, Morgan Swink

Research Collection School Of Computing and Information Systems

Integrating the real options perspective and resource dependence theory, this study examines how firms adjust their innovation investments to trade policy effect uncertainty (TPEU), a less studied type of firm specific, perceived environmental uncertainty in which managers have difficulty predicting how potential policy changes will affect business operations. To develop a text-based, context-dependent, time-varying measure of firm-level perceived TPEU, we apply Bidirectional Encoder Representations from Transformers (BERT), a state-of-the-art deep learning approach. We apply BERT to analyze the texts of mandatory Management Discussion and Analysis (MD&A) sections of annual reports for a sample of 22,669 firm-year observations from 3,181 unique …


The Value Of Official Website Information In The Credit Risk Evaluation Of Smes, Cuiqing Jiang, Chang Yin, Qian Tang, Zhao Wang Dec 2023

The Value Of Official Website Information In The Credit Risk Evaluation Of Smes, Cuiqing Jiang, Chang Yin, Qian Tang, Zhao Wang

Research Collection School Of Computing and Information Systems

The official websites of small and medium-sized enterprises (SMEs) not only reflect the willingness of an enterprise to disclose information voluntarily, but also can provide information related to the enterprises’ historical operations and performance. This research investigates the value of official website information in the credit risk evaluation of SMEs. To study the effect of different kinds of website information on credit risk evaluation, we propose a framework to mine effective features from two kinds of information disclosed on the official website of a SME—design-based information and content-based information—in predicting its credit risk. We select the SMEs in the software …


Explorelah: Personalised And Smart Trip Planner For Mobile Tourism, Aldy Gunawan, Siu Loon Hoe, Xun Yi Lim, Linh Chi Tran, Dang Viet Anh Nguyen Dec 2023

Explorelah: Personalised And Smart Trip Planner For Mobile Tourism, Aldy Gunawan, Siu Loon Hoe, Xun Yi Lim, Linh Chi Tran, Dang Viet Anh Nguyen

Research Collection School Of Computing and Information Systems

Various recommender systems for mobile tourism have been developed over the years. However, most of these recommender systems tend to overwhelm users with too much information and may not be personalised to user preferences. In this paper, we introduce ExploreLah, a personalised and smart trip planner for exploring Point of Interests (POIs) in Singapore. The user preferences are categorised into five groups: shopping, art & culture, outdoor activity, adventure, and nightlife. The problem is considered as the Team Orienteering Problem with Time Windows. The algorithm is developed to generate itineraries. Simulated experiments using test cases were performed to evaluate and …


The Persuasive Effect Of Ai-Synthesized Voices, Hannah H. Chang, Anirban Mukherjee Dec 2023

The Persuasive Effect Of Ai-Synthesized Voices, Hannah H. Chang, Anirban Mukherjee

Research Collection Lee Kong Chian School Of Business

Artificial intelligence (AI) technology seeks to emulate humans. One aspect is AI-synthesized voices, used in voice assistants (such as Amazon Alexa, Apple Siri, and Google Assistant) to assistive technologies (such as voiceover narration in product videos). For example, there are currently more than 3.25 billion voice assistants; a number that is expected to touch about 8 billion by next year (i.e., 2023) (Statista 2022). With the extensive availability and enhanced accuracy of AI-synthesized voices, consumer research is starting to examine the impact of AI-synthesized voices on consumer information processing and decision making. The extant literature, however, is relatively limited because …


Preparing Uk Students For The Workplace: The Acceptability Of A Gamified Cybersecurity Training, Oliver J. Mason, Siobhan Collman, Stella Kazamia, Ioana Boureanu Nov 2023

Preparing Uk Students For The Workplace: The Acceptability Of A Gamified Cybersecurity Training, Oliver J. Mason, Siobhan Collman, Stella Kazamia, Ioana Boureanu

Journal of Cybersecurity Education, Research and Practice

This pilot study aims to assess the acceptability of Open University’s training platform called Gamified Intelligent Cyber Aptitude and Skills Training course (GICAST), as a means of improving cybersecurity knowledge, attitudes, and behaviours in undergraduate students using both quantitative and qualitative methods. A mixed-methods, pre-post experimental design was employed. 43 self-selected participants were recruited via an online register and posters at the university (excluding IT related courses). Participants completed the Human Aspects of Information Security Questionnaire (HAIS-Q) and Fear of Missing Out (FoMO) Scale. They then completed all games and quizzes in the GICAST course before repeating the HAIS-Q and …


Journal Of Roleplaying Studies And Steam (Jrpssteam) Vol. 2 [2023], (Issue 2)., Ricardo Morales-Carbajal, Cristo Leon, Sarah Lynne Bowman, Ligia-Estefania Estefania Canul-Noh, Vania C. Tovilla, Laura I. Quiroz, Elektra Diakolambrianou Nov 2023

Journal Of Roleplaying Studies And Steam (Jrpssteam) Vol. 2 [2023], (Issue 2)., Ricardo Morales-Carbajal, Cristo Leon, Sarah Lynne Bowman, Ligia-Estefania Estefania Canul-Noh, Vania C. Tovilla, Laura I. Quiroz, Elektra Diakolambrianou

Journal of Roleplaying Studies and STEAM

Editorial

Sangre, sudor, lágrimas y burocracia

Estamos muy contentos con la edición de este tercer número del Journal of Roleplaying Studies and STEAM, en primer lugar porque ¡ya contamos con ISSN!, suena a un logro menor pero debemos considerar los vericuetos burocráticos por los que hemos pasado semana tras semana para lograrlo. En segundo lugar, ¡por fin tenemos un artículo en inglés!, lo cual es motivo de celebración porque además es para nosotros un honor que sea de Elektra Diakolambrianou y Sarah Lynne Bowman, quienes en una gran muestra de confianza enviaron para dictamen su artículo denominado Dual Consciousness: What …


De Las 7 Bolas De Dragón A Los 7 Reinos De Poniente: Viajando Por La Ficción Para Transformar La Realidad, Vania C. Tovilla Nov 2023

De Las 7 Bolas De Dragón A Los 7 Reinos De Poniente: Viajando Por La Ficción Para Transformar La Realidad, Vania C. Tovilla

Journal of Roleplaying Studies and STEAM

resumen

El libro es una muestra de la experiencia y dedicación que tiene Issac Pérez López, quien con más de veinte años de práctica en la creación de entornos lúdicos nos sumerge en una suerte de juego donde al leer sus páginas a través de un lenguaje coloquial y cercano. . a la realidad de los docentes del “Cole” nos ejemplifica y ayuda a comprender un poco más los conceptos y pasos que involucran el término “gamificación”.

Podría ser considerado un libro de autoayuda potenciado (en el buen sentido) para los docentes que se están integrando al mundo de los …


Editorial - Sangre, Sudor, Lágrimas Y Burocracia, Mauricio Rangel Nov 2023

Editorial - Sangre, Sudor, Lágrimas Y Burocracia, Mauricio Rangel

Journal of Roleplaying Studies and STEAM

Estamos muy contentos con la edición de este tercer número del Journal of Roleplaying Studies and STEAM, en primer lugar porque ¡ya contamos con ISSN!, suena a un logro menor pero debemos considerar los vericuetos burocráticos por los que hemos pasado semana tras semana para lograrlo.


Aprendizaje Situado En Mundos Virtuales, Una Experiencia De Participación A Través De Juegos De Rol., Vania C. Tovilla Mgtr. Nov 2023

Aprendizaje Situado En Mundos Virtuales, Una Experiencia De Participación A Través De Juegos De Rol., Vania C. Tovilla Mgtr.

Journal of Roleplaying Studies and STEAM

En tiempos actuales el uso de las tecnologías y la comunicación masiva se hace cada vez más frecuente, ya sea por medio de Internet, los teléfonos inteligentes y otros instrumentos que quizás resignifican el modo en el que los jóvenes en la actualidad conciben términos como virtualidad, aprendiendo y sobre toda la realidad, relacionándose con otros alrededor de todo el mundo. Es quizás por este auge de tecnologías que surgió en el año 2003, la herramienta virtual Second Life ; concebida como un mundo complejo y completamente virtual que permite a los usuarios aprender y vivir en otra realidad como …


Integrity, Confidentiality, And Equity: Using Inquiry-Based Labs To Help Students Understand Ai And Cybersecurity, Richard C. Alexander, Liran Ma, Ze-Li Dou, Zhipeng Cai, Yan Huang Nov 2023

Integrity, Confidentiality, And Equity: Using Inquiry-Based Labs To Help Students Understand Ai And Cybersecurity, Richard C. Alexander, Liran Ma, Ze-Li Dou, Zhipeng Cai, Yan Huang

Journal of Cybersecurity Education, Research and Practice

Recent advances in Artificial Intelligence (AI) have brought society closer to the long-held dream of creating machines to help with both common and complex tasks and functions. From recommending movies to detecting disease in its earliest stages, AI has become an aspect of daily life many people accept without scrutiny. Despite its functionality and promise, AI has inherent security risks that users should understand and programmers must be trained to address. The ICE (integrity, confidentiality, and equity) cybersecurity labs developed by a team of cybersecurity researchers addresses these vulnerabilities to AI models through a series of hands-on, inquiry-based labs. Through …


Building A Diverse Cybersecurity Workforce: A Study On Attracting Learners With Varied Educational Backgrounds, Mubashrah Saddiqa, Kristian Helmer Kjær Larsen1 Helmer Kjær Larsen, Robert Nedergaard Nielsen, Jens Myrup Pedersen Nov 2023

Building A Diverse Cybersecurity Workforce: A Study On Attracting Learners With Varied Educational Backgrounds, Mubashrah Saddiqa, Kristian Helmer Kjær Larsen1 Helmer Kjær Larsen, Robert Nedergaard Nielsen, Jens Myrup Pedersen

Journal of Cybersecurity Education, Research and Practice

Cybersecurity has traditionally been perceived as a highly technical field, centered around hacking, programming, and network defense. However, this article contends that the scope of cybersecurity must transcend its technical confines to embrace a more inclusive approach. By incorporating various concepts such as privacy, data sharing, and ethics, cybersecurity can foster diversity among audiences with varying educational backgrounds, thereby cultivating a richer and more resilient security landscape. A more diverse cybersecurity workforce can provide a broader range of perspectives, experiences, and skills to address the complex and ever-evolving threats of the digital age. The research focuses on enhancing cybersecurity education …


Accountability Responsibility As An Instrument For Performance Measurement, Burhan Rexhepi B.R Nov 2023

Accountability Responsibility As An Instrument For Performance Measurement, Burhan Rexhepi B.R

International Journal of Business and Technology

This paper addresses the role and importance of accounting information, in particular liability accounting and the impact of liability centers on the success of the enterprise. The success of business decision making is closely linked to the quality and accuracy of accounting information. Every entity, regardless of ownership, size and form of legal organization, the capital structure exists and functions to achieve its objectives.

We live in a time of great changes in external environmental factors, which impose the need to know modern methods and models for running a business. However, the main basis of business success depends on the …


Types Of Financial And Economic Crisis, Burhan R. Rexhepi B.R Nov 2023

Types Of Financial And Economic Crisis, Burhan R. Rexhepi B.R

International Journal of Business and Technology

Financial crises have caused much debate among different economists. They have attempted to explore any possibility of detecting and preventing crises before they cause the damages that will require way more time and energy to repair the situation and bring the economies back on the right track of sustainable development. The purpose of this study is to analyze different types of financial crises that have affected the economies of the world in order to draw lessons from their experiences. Analysis of this study is divided into four types of financial crises: Banking crisis, speculative bubbles and the market failures, international …


An Outlook Of Factoring Industry In The World And In Kosovo, Burhan R. Rexhepi B.R Nov 2023

An Outlook Of Factoring Industry In The World And In Kosovo, Burhan R. Rexhepi B.R

International Journal of Business and Technology

Factoring is the most appropriate one for both bank and SMEs as it is considering a method of raising short- term working capital for enterprise by exchanging its A/R, not collateral focused and not adding any liability into their balance sheet. Moreover, factoring is a comprehensive financial service that includes not only financing but also credit protection, accounts receivable bookkeeping and collection services. Factoring not only brings benefit to CBs as a new service for diversification and increasing turnover but also supports SMEs to access financing for roll-up their business and gaining profit from achieving advantages of competitiveness. Although it …


All Quiet On The Digital Front: The Unseen Psychological Impacts On Cybersecurity First Responders, Tammie R. Hollis Nov 2023

All Quiet On The Digital Front: The Unseen Psychological Impacts On Cybersecurity First Responders, Tammie R. Hollis

USF Tampa Graduate Theses and Dissertations

Driven by the increasing frequency of cyberattacks and the existing talent gap between industry needs and skilled professionals, this research study focused on the crucial human element in the domain of cybersecurity incident response. The objective of this dissertation was to offer a meaningful exploration of the lived experiences encountered by cybersecurity incident responders and an assessment of the subsequent impacts on their well-being. Additionally, this study sought to draw comparisons between the experiences of cybersecurity incident responders and their counterparts in traditional emergency response roles. Semi-structured interviews were conducted with a cohort of 22 individuals with first-hand experience working …


Determining The Preparedness Of Nursing Programs And Faculty For The Next Generation Nclex-Rn, Heather Hartness Nov 2023

Determining The Preparedness Of Nursing Programs And Faculty For The Next Generation Nclex-Rn, Heather Hartness

ATU Theses and Dissertations 2021 - Present

Fifty-two nursing faculty from ADN (Associate Degree Nursing) and BSN (Bachelor of Science in Nursing) programs in the state of Arkansas were surveyed to examine the preparedness resources and interventions to prepare for the Next Generation NCLEX-RN (NGN) and to explore the perceptions of nursing faculty on their readiness to teach critical thinking, clinical judgment, and their competency with NGN item writing. A quantitative cross-sectional descriptive design was used for this study utilizing a self-created survey. The survey revealed 40% of participants felt adequately prepared with item writing, and 35% reported feeling adequately prepared to test using the new NGN …


Human Vs Machine: Hyper-Realistic Avatars And Their Efficacy As A Communication Channel, Jill S. Schiefelbein Nov 2023

Human Vs Machine: Hyper-Realistic Avatars And Their Efficacy As A Communication Channel, Jill S. Schiefelbein

USF Tampa Graduate Theses and Dissertations

Hyper-realistic avatars (HRAs), a form of synthetic media, are custom-created digital embodiments of a human, created by capturing and combining that person’s video and vocal likeness. This is the first known study of the efficacy of videos delivered by hyper-realistic avatars as a communication channel in comparison to videos delivered by their human counterparts. An experiment testing how information retention, engagement, and trust vary between viewers of videos delivered by a real human, videos delivered by the HRA representing that same human, and videos delivered by the HRA that discloses to viewers that it is a hyper-realistic avatar is presented. …