Business Commons^™

Strategies To Increase Per Capita Consumption Of Rosé Wines, Debbian Rose-Marie Spence-Minott

Walden Dissertations and Doctoral Studies

Some marketing strategies executed to stimulate the consumption of wines and spirits do not affect an increase in per capita consumption. Wine business leaders must find ways to increase per capita consumption to sustain business profitability, as the wine category experienced no new growth. Grounded in the theory of segmentation, the purpose of this qualitative single case study was to explore marketing strategies adult beverage leaders used to increase per capita consumption of rosé wines in New York. The participants were 4 marketing leaders of an adult beverage company with operations in New York, who successfully executed strategies to increase …

Enhancing Leadership Strategies To Reduce Stress On Employees For Organizational Success, Reginald Wayne Butler

Walden Dissertations and Doctoral Studies

Organizational leaders' inability to effectively manage complexity and implement leadership development strategies during intense situations creates work-related stress among employees. Stress contributes to emotional disorders, decreased job performance, high staff turnover that place the organization's health in jeopardy. Grounded in the expectancy theory of motivation, the purpose of this qualitative single case study was to explore key leadership strategies to reduce stress in the workplace. The face-to-face, semistructured interviews were conducted with 3 senior leaders from a financial institution in the southern United States who had successfully implemented strategies that reduced stress on employees and improved their job performance. Their …

Mediating Effect Of Transformational And Servant Leadership On Perceptions Of Management Bullying, Wilsa Desir

Walden Dissertations and Doctoral Studies

Bullying by workplace organizational leadership will continue to present challenges until organizations adopt tools to identify feasible policies, programs, and solutions that can bridge the gap between oppressed employees and their organizations. The purpose of this quantitative cross-sectional study was to examine the effects of transformational and servant leadership on organizational commitment and the mediating effect of management bullying in the workplace. The investigation was guided by the 3-component model (TCM) of organizational commitment, Burns's conceptual framework on transformational leadership, and Greenleaf's theory on servant leadership. Survey data were collected from 134 participants recruited via social media and snowball sampling. …

Strategies Small Business Leaders Implement For Outsourced It Solutions For Business Sustainability, Jessica A. Folkes

Walden Dissertations and Doctoral Studies

Small businesses in the United States have a high failure rate within their first 5 years of operation. Small business success is vital to the economy because it drives revenue, income, and job creation. Grounded in rational decision-making theory, the purpose of this qualitative multiple case study was to explore strategies small business owners and leaders implement for effective outsourced IT solutions for business sustainability. Data were collected from in-depth interviews with 10 purposefully selected business owners and leaders in the Houston, Texas, metro area and from a review of documentation from archival records. Yin's 5-step analysis guided the coding …

The Impact Of Technological Advances On Older Workers, Toni Mcintosh

Walden Dissertations and Doctoral Studies

The general problem addressed in this study was the treatment of older workers in the information technology industry that contributes to age discrimination in the workplace. Age discrimination is against the law irrespective of whether it is aimed at older workers in the workforce or becoming job candidates at an advanced age. Although previous research has shown that age discrimination is prevalent in work environments, little has been suggested to eradicate the issue in the workplace. The purpose of this qualitative case study was to investigate the issue of age discrimination as it relates to workers over the age of …

Strategies Used By Nonprofit Social Service Business Leaders To Retain Employees, Veronica Lashal Price

Walden Dissertations and Doctoral Studies

Low employee retention among nonprofit social service organizations results in decreased productivity and performance. Business leaders who fail to implement employee retention strategies risk increased employee turnover resulting in the loss of economic constancy and organizational profitability. Grounded in Herzberg's two-factor theory of motivation, the purpose of this qualitative multiple case study was to explore strategies nonprofit social service business leaders used to increase employee retention. A purposeful sampling of 4 leaders from 4 nonprofit social service organizations in the Washington, D.C. metropolitan area who successfully used strategies to increase employee retention participated in this study. Data were collected from …

Strategies For The Growth And Survival Of Small- And Medium-Sized Businesses, Lennox Mlungisi Tshwete

Walden Dissertations and Doctoral Studies

Small and medium-sized enterprises (SMEs) are the cornerstone of economic growth and job creation in developed and developing economies, but most fail within the first 5 years of existence. Sustainability is important to SME leaders in the information communication technology (ICT) industry as an indicator of economic growth and job creation. Grounded in dynamic capabilities theory, the purpose of this qualitative, multiple case study was to explore strategies SME leaders use to sustain their business performance beyond 5 years. The participants comprised 3 SME leaders in South Africa in the ICT industry who sustained businesses beyond 5 years. Data were …

Reducing The Frequency And Effects Of Fraudulent Activities In Community Action Agencies, Marvin L J Blye

Walden Dissertations and Doctoral Studies

In the United States, nonprofit organization leaders estimate that $40 billion of revenue is lost every year because of financial scandals and fraudulent activities. Fraud negatively affects organizational functioning, service delivery, and board governance. Nonprofit leaders who fail to prevent fraud increase the chance of their organization’s failure. Grounded in Cressey’s fraud triangle theory, the purpose of this qualitative multiple case study was to explore strategies nonprofit community action agency (CAA) executive leaders use to reduce fraudulent financial activities. The participants comprised 5 executive CAA nonprofit leaders located in Maryland who effectively used strategies to reduce fraudulent financial behaviors in …

Strategies To Reduce Restaurant Employee Turnover Rates, Steven K. Dewey, Jr.

Walden Dissertations and Doctoral Studies

AbstractHigh employee turnover rates adversely affect profitability. Restaurant owners who fail to retain employees are at risk of increased employee turnover costs, reduced profit potential, and risk business failure. Grounded in Herzberg’s two-factor theory, the purpose of this qualitative, single case study was to explore leadership strategies to reduce employee turnover. Participants comprised 6 restaurant leaders based out of the same New York restaurant. Leaders participated in semistructured interviews to provide information on strategies they used to reduce employee turnover. Thematic analysis was used to analyze the data. Three themes emerged: leadership, financial benefits, and contributing to a higher purpose. …

Successful Retention Strategies By Perfusion Managers To Reduce Perfusionist Attrition, Krysta Lynne Gleeson

Walden Dissertations and Doctoral Studies

Perfusion managers who lack strategies to mitigate perfusionist attrition place a strain on their remaining employees and incur replacement costs for their organization. Grounded in Vroom’s expectancy model, the purpose of this multiple case study was to explore strategies perfusion managers use to mitigate perfusionists attrition within open-heart centers in a northeast U.S. city. Data were collected through digital semistructured interviews with 5 licensed perfusionists who demonstrated successful staff retention. Perfusionist job listings were used as a secondary data source. Data were analyzed using Yin’s 5 step process. Four significant themes emerged: job satisfaction, work-life balance, surveys, and compensation. Perfusion …

Strategies To Retain Skilled Assistant Project Managers In Construction Industries, Anastasia Persad

Walden Dissertations and Doctoral Studies

Approximately 160,000 assistant project managers in the construction industry willingly left the U.S. labor workforce in 2018. The cost of replacing an employee could amount up to 200% of the departing employee's annual salary for construction companies. Grounded in Herzberg's two-factor theory, the purpose of this qualitative multiple case study was to investigate effective organizational strategies business leaders used to retain skilled assistant project managers. Six participants were senior project managers from construction companies in Manhattan, New York, with more than 10 years of experience in the commercial construction industry. Data came from semistructured interviews and a review of company …

Conflict Style Is Not A Label: The Relationship Of Age, Education Level, Work Level, Reason For Assessment, And Time Between Assessments To Conflict Style Change, Michael P. Kelly

Department of Conflict Resolution Studies Theses and Dissertations

Organizations and research that are only measuring conflict style one time, are treating conflict style as a trait or label. However, conflict style can change over time, and with context. Even the circumstances around the conflict itself may impact how individuals handle conflict. This means that individuals may demonstrate different conflict styles in different circumstances. There is little research that explores the implications of individual conflict style change if measured at different times and in different circumstances. Nor is there much research that explores what factors may have an influence on conflict style change. This study explores whether conflict style …

An Inside Look Into Event Planning, Anastasia Goebel

Undergraduate Honors Theses

This paper will summarize the planning process, methods, and results of a local Ellensburg, Washington event and student project, “Mickey’s Countdown to Christmas.” This event was a fundraiser taking place during the holiday season, where the goal was to raise money for the Ellensburg High School Band (EHS). The EHS Band takes a biannual educational trip to The Disneyland Resort, and as over 100 kids want to go in the year 2020, it has become an expensive endeavor. The hope for the fundraiser was to raise some extra money that could be deposited directly into student accounts, so that more …

Harmonizing The Disjointed: Economic Integration And Risk Sharing, Samuel Acheampong

Theses and Dissertations--Economics

This dissertation consists of three essays examining the role of risk diversification in European markets. At the economy level the first two essays seek to identify whether economic integration efforts among European countries result in sharing risks to consumption with regional neighbors, as opposed to global partners. At the firm level, the third essay seeks to understand whether managers of large companies in the United Kingdom choose less financial leverage if they are specifically compensated with more cash bonus as opposed to other forms of performance incentives.

In Essay 1, I assess the extent to which European countries diversify consumption …

Color And Color Placement Effects On Purchase Intent Of Loot Boxes In Video Games, Mackenzie Bland

Honors Undergraduate Theses

Research on the effects of color associations in gambling situations has especially come to the forefront in recent times with the rise of casinos and other sales techniques in which consumers do not know the outcome of their purchases. Loot boxes are a unique form of micro-transactions in video games where players are uncertain about the objects they will receive with their monetary purchase. The aim of this study is to explore the effects of color and color placement in ads on loot box purchase intent. It will contribute to research about color perception in marketing and will, more specifically, …

United States Department Of Defense Acquisition Of Leading-Edge Information Technology Services And The Impact Of Public Market Research On Efficiency And Effectiveness, Thomas Denning

West Chester University Doctoral Projects

This dissertation examines the acquisition of leading-edge IT services (LEITS), like those associated with cyber, agile software development, and cloud migration. In an effort to build on previous research, the purpose of this dissertation is twofold: to examine how Public Market Research impacts the LEITS acquisition process in the DoD and to discover strengths and value-added components that exist in the current government acquisition process leading to greater efficiency and effectiveness. Through a mixed methods approach, this dissertation provides recommendations for how to conduct the most efficient and effective LEITS acquisitions, striving to maximize a constrained budget, minimize time to …

Fare Free Public Transportation Bus Systems: An Examination Of Funding Strategies To Replace Passenger Fare Collection, Amy Vanguilder

West Chester University Doctoral Projects

American public transportation systems have been moving people for more than a century. To some, the transit bus may alleviate frustrations related to finding parking or having to pay expensive parking fees. To others, public transportation may be their lifeline for all travel needs including work, school, medical appointments, and even recreation. While these direct benefits assist those citizens that do use public transportation, public transportation can also bring other benefits indirectly to society in the form of decreased congestion and pollution. As more and more people begin using public transportation systems, they will soon find that public transportation systems …

Data-Driven Decision-Making: An Analysis Of Needs Assessment Methodology In Northwestern Pennsylvania Nonprofit Organizations, Jason Brady

West Chester University Doctoral Projects

This research examines the community needs of a specific region, Northwestern Pennsylvania, in order to determine how well the community’s current social needs are being addressed by nonprofit organizations in this area. A comprehensive review of related literature is provided in order to establish a theoretical framework for this topic. This background is utilized in the development and execution of a community needs assessment for the Northwest Pennsylvania region. This assessment, presented in the form of an online survey, resulted in 714 unique responses within the selected region. Quantitative and qualitative methods are applied to the gathered data in order …

Using Input From Landlords Participating In The Dothan Housing Authority's Housing Choice Voucher Program (Hcvp) To Streamline Operations And Increase Retention, Michael C. Threatt

West Chester University Doctoral Projects

The Housing Choice Voucher Program (HCVP) is a public-private partnership between a landlord, voucher holder, and a Public Housing Authority (PHA). However, this public-private partnership appears to be a two-sided partnership instead of a three-way partnership as the HCVP was designed. Over 110,000 landlords have withdrawn from the HCVP since 2009, which has negatively affected housing choices for voucher holders. This phenomenon of landlords leaving the HCVP is a catastrophe problem for the rental housing crisis that is a part of the larger affordable housing crisis. The perception of institutional bureaucracy for landlords is their reality, and the unintended consequence …

Turning The Tides - An Examination Of The Red Tide Epidemic In Florida, Dahlia Lilleslåtten

Honors Program Theses

Southwest Florida’s red tides are characterized by patches of maroon-colored water, respiratory irritants, and elevated levels of marine mortalities. While a natural phenomenon, red tide has a devastating impact on aquatic ecosystems that become overwhelmed with dense aggregations of unicellular organisms and the subsequent brevetoxins that are released into the air. ​This paper reviews recent research on the Gulf Coast’s red tide epidemic in an attempt to fully understand the cause of the heightened intensity, frequency, and duration of algal blooms. It goes on to highlight the Sanibel and Captiva Islands’ rich history in conservation, and how this foundation of …

The Impact Of Gender Diversity And Tokenism On The Attractiveness Of An Organization, Lilly Thuma

Undergraduate Honors Thesis Collection

The purpose of this study was to look at how variations in the gender diversity of the top management team of an organization will influence the perceived attractiveness and advancement opportunities job applicants see in the organization. College students reviewed a job posting that displayed three variations of gender diversity on the top management team (equal gender representation, all male gender diversity, and token female gender diversity), and either included or lacked a statement about the organization’s commitment to hiring a gender diverse work force. Participants reviewed the information about the job and then completed a questionnaire assessing the organization’s …

Keeping Social Media Influencers Influential: Preserving Perceptions Of Authenticity While Brand Dropping, Cassandra Miriam Ditt

Doctoral Dissertations

Marketers’ use of social media influencers (SMIs)—individuals who use various social media channels to discuss a particular topic (e.g., fashion, health) or offer entertainment (e.g., comedy) and, in doing so, attract followers—to promote products, known as “influencer marketing,” is a widely employed and effective strategic tool (Linqia 2018). In fact, SMIs, who can be conceptualized as human brands (Thompson 2006), have a greater audience reach and dialogue generation compared to that of celebrities (Crimson Hexagon 2015). Further, consumers perceive SMIs’ content as trustworthy (Scott 2015), which is likely due to them being perceived as highly authentic. According to Audrezet, de …

Predicting Quality Outcome.S Of Privatized Services In Local Governments Utilizing The Scott And Bruce Measure, Kenneth L. Ward

Doctoral Dissertations

Privatization has been one of the main challenges in the reform of the public service. Privatization is often regarded as an essential means of achieving improved efficiency and quality of public services, and municipalities develop novel methods to privatize their services to cope up with the financial strain. Privatization of services, however, requires a well-formulated model of decision-making that leaders can utilize to realize the most positive outcomes. The purpose of this study was to evaluate the type of decision-making style that could be used to predict a favorable outcome when making decisions to privatize government services or projects in …

Interactive Planning: An Applied Systems Thinking Approach From The Perspective Of A Participant-Observer, Pamela R. Tull

Full-Text Theses & Dissertations

The systems approach to thinking is at a precipice. Our world is composed of systems and sub-systems so intrinsically linked that any attempt to make changes can upset system interdependencies. Systems thinking is a mindset and method of thinking and seeing things as “wholes,” patterns, interconnections, and interdependencies rather than analyzed parts and sub-parts. The systems approach and the methodologies informed by this approach offer an improved understanding of organizational performance.

The systems methodology of interactive planning involves organizational stakeholders as the key ingredient to idealize creative outcomes for organizational problems. The interactive planning process involves carrying out a mess …

Tailormade : Fine Art Merchandise, Mirabelle Alan

MA Projects

This Master’s Thesis Project proposes a three-year business plan for establishing TAILORMADE, an online platform that develops fine art merchandise through accessible means to combat intellectual property theft from emerging artists. It analyzes how merchandise is used as a method in transforming the ways we create, buy and sell art. It also addresses how fast-fashion stores use their mass-produced merchandise as to copy artworks from emerging artists without consent or compensation. Through this analysis, TAILORMADE proposes a company that sells merchandise made by the artist, for the art lover, and that maintains artistic integrity.

TAILORMADE also taps into an emerging …

Intelligent Art, Lindsay Covington

MA Projects

This proposal outlines the development of software, composed of a network of machine learning algorithms, which aims to eliminate risk associated with investment in Post-War and Contemporary art.

While art funds employ specialists to inform decision-making, there still remains an unsettling level of volatility in the art market, especially in the Contemporary art sector. This program will inform art fund specialists on what to buy and sell based on a variety of factors. These factors, which the program include economic predictors, changes in political climate, art news, celebrity sales and social media trends. Sentiment analysis of articles will be used …

Connecting Art And The Public Through Digital Marketing And Brand Collaboration – Co-Art, A New Art Marketing Agency, Qing Su

MA Projects

Traditional art marketing often focuses on physical exhibitions, in-person networking, and the endorsement of the art world “gatekeepers.” The making of a “star” artist relies not only on the quality of the art itself, but also on how galleries (the art marketers) orchestrate the complex power dynamics in the art industry – critics, curators, institutions, and collectors. This long-lasting mechanism leads to the elitization of the art world and disconnection with the mass public as it targets only a niche number of audiences that might make an influence on an artist’s career, price, and portfolio. COART is an agency that …

From Spectacle To Collectible : A Reappraisal Of Katherine Dreier And Juliana Force's Pioneering Impact To Bolster The Ascendancy Of Modern Art In America, Caroline Holt Yarbrough

MA Theses

My thesis analyzes the critical and pioneering role that Katherine Dreier, Juliana Force, and other New York-based female cultural promoters played in advancing the education, acceptance, and appreciation of modern art in America. By illuminating the strategies these women used to accomplish their objectives to support contemporary artists and demystify modern art to the public, as well as elucidating the barriers they overcame as women driving for change in a male-dominated society, I seek to answer the fundamental questions of how and why women were able to play such a central role in creating the canon of modern art in …

Relational Accountability In The Art Business : A Study Of Ethics, Theodore Soliman

MA Theses

The artworld's unethical practices are ubiquitous amongst its stakeholders, with a lack of moral responsibility that allows for continuous sexual, emotional, and racial abuse. As an industry that is unregulated and resistant to change, these issues have been passed down from one generation to the next, forming a vicious cycle of predatory behavior. By investigating various stakeholders' roles, this study critiques the handling of these moral injustices and proposes relational accountability as a solution. The art world’s traditional understanding of accountability only focuses on the aftermath without challenging the agreed-upon ethical standards that stakeholders hold each other to.

Business Interrupted : Covid-19 And Its Impact On Auction Houses, Carolina Sagardoy

MA Theses

This study aims to thoroughly analyse how auction houses are coping with the conditions imposed by the Coronavirus pandemic in the short-term and what the virus’ long-term impact on the business will be. The study will look at upcoming marketing campaigns and the quick migration to online sales, and will analyse the data within those sales. The study is unique in its aim to also analyse buyer and seller psychological behaviours and how they will be impacted as a result of forced or voluntary distancing when live sales return. Overall, the thesis aims to address the question: Can the auction …